COVID-19 RESEARCHUpdated: 5-22-20

DATA AND INSIGHTS PROVIDED BY

NATIONAL WEEKLY TRAVEL SPENDING

Source: Tourism Economics, “WEEKLY CORONAVIRUSIMPACT ON TRAVEL EXPENDITURES IN THE U.S.”

YEAR-OVER-YEAR % CHANGE

-33%

-72%

-82%-85% -87% -89% -89% -88% -87% -86%

-100%

-80%

-60%

-40%

-20%

0%

WEEK ENDING 4/25 5/2 5/9 5/16

SD -83% -81% -78% -77%

ND -82% -81% -80% -78%

IA -83% -82% -81% -80%

MN -89% -88% -86% -85%

WY -78% -79% -81% -80%

REGIONAL WEEKLY TRAVEL SPENDING

YEAR-OVER-YEAR % CHANGE

Source: Tourism Economics, “WEEKLY CORONAVIRUSIMPACT ON TRAVEL EXPENDITURES IN THE U.S.”

ACTUALS FOR MONTH OF APRIL, 2020

HOTEL OCCUPANCY BY STATE

STATE OCCUPANCY % CHANGE

SD 19.9% -56.6%

ND 20.5% -59.8%

IA 23.4% -58.1%

MN 18.3% -69.8%

WY 22.4% -51.0%

U.S. OCCUPANCY % FEB 23 – MAY 16

STR HOTEL REVIEW: Fielded on May 16, 2020”

AVG US HOTEL OCCUPANCY REACHED 32.4% LAST WEEK

25%

36%

33%

35%

27%

URBAN

SUBURBAN

SMALL TOWN

INTERSTATE

RESORT

Prior Week Curent Week

AVG U.S. OCCUPANCY BY LOCATION

WEEKLY HOTEL REVIEW: MAY 10-MAY 16

FOR THE WEEK OF MAY 10-MAY 16

ARRIVALIST DAILY TRAVEL INDEXROAD TRIPS OF 50 MILES OR MORE TO AND WITHIN SOUTH DAKOTA

Daily Travel Index

-49%

May 19, 2020, Friday

Week over Week Change

+8.7%

May 19, 2020, Friday

ARRIVALIST TRAVEL INDEXROAD TRIPS OF 50 MILES OR MORE AND NON COMMUTING – WEEK OVER WEEK CHANGE

ARRIVALIST DAILY INDEX: Fielded on May 19, 2020”

TRAVELERS PLANNING TO CHANGE UPCOMING TRAVEL PLANS DUE TO COVID-19

TRIPS AFFECTED BY CORONAVIRUS

58%

75%84% 84% 85%

82% 82% 79% 77% 77%

0%

20%

40%

60%

80%

100%

Travel Sentiment Study Wave 10: Fielded on May 13, 2020”

45%

47%

26%

10%

Cancelled Trip Completely

Reduced Travel Plans

Changed Destination to one I can drive to

Changed trip from international to domestic

PRIOR WEEK CURRENT WEEK

UPCOMING TRAVEL PLANS COMPARISON

Travel Sentiment Study Wave 10: Fielded on May 13, 2020”

% OF US TRAVELERS ON HOW COVID-19 HAS IMPACTED THEIR TRAVEL PLANS

76%

72%

65%

70%

72%

69%

70%

69%

67%

March 19March 26

April 1April 8

April 15April 22April 29

May 6May 13

PLANNING TRAVEL FOR NEXT 6 MONTHS% OF US TRAVELERS WHO PLAN TO TRAVEL IN THE NEXT 6 MONTHS

Travel Sentiment Study Wave 10: Fielded on May 13, 2020”

SOUTH DAKOTA 20 WEEK OUTLOOKSD HOTEL AND FLIGHT SEARCH VOLUME

Travel Impact Report: Updated May 11, 2020”

WHICH MONTHS AMERICANS CURRENTLY HAVE PLANS TO TAKE A LEISURE TRIP

WHICH MONTHS PLANNING TO TRAVEL

3.5%

8.2%

17.0%18.7%

17.0%

19.9%

14.5% 13.5%

29.9%

14.4%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

Prior Month Current Month

Travel Sentiment Study: Fielded on May 17-19, 2020”

WHICH MONTHS AMERICANS CURRENTLY HAVE PLANS TO TAKE A ROAD TRIP

WHICH MONTH PLANNING A ROAD TRIP

6.6%

15.0%

12.2% 11.4%10.2%

9.0%

5.6%4.4%

20.0%

1.8%3.6%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

Travel Sentiment Study: Fielded on May 8-10, 2020”

14%

13%

14%

16%

17%

15%

18%

23%

31%

34%

68%

Shopping malls

Bars/restaurants

Outdoor concerts/festivals

Off-site business meetings

Places of worship

Outdoor sporting events

Hotels/resorts

Vacation rental homes/condos

Grocery stores/supermarkets

Parks

Personal cars

PERCEIVED SAFETYAMERICAN TRAVELERS CONTINUE TO FEEL SAFEST IN CARS AND PARKS.

Travel Intentions Pulse Survey: Fielded on MAY 8, 2020”

HOW WOULD YOU FEEL IF YOU SAW AN ADVERTISEMENT TODAY PROMOTING YOUR COMMUNITY?

LOCALS SEEING ADVERTISING

UNHAPPY, 14.6%

HAPPY, 56.4%

NEUTRAL, 29.1%

Travel Sentiment Study: Fielded on May 8-10 2020”

2.3%

7.2%

13.4%

16.6%

17.7%

16.0%

26.9%

0-50 miles

51-100 miles

101-150 miles

151-250 miles

251-500 miles

501-1,000 miles

Over 1,000 miles

MAXIMUM DISTANCE TRAVELING ON NEXT ROAD TRIP

Travel Sentiment Study: Fielded on May 15-17 2020”

MEAN: 511 MILES

+58%SITE USERS

+51%PAGEVIEWS

-18%BOUNCE RATE

WEBSITE TRAFFIC AND ENGAGEMENT – MAY 14-20 2020 VS. MAY 14-20, 2019

TRAVELSOUTHDAKOTA.COM