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Giving Couples the Tools and Support they need toBuild Stronger Happier Relationships™

“All Relationships Can Be Better”

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Our Team

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Gary Krane PhD.CEO/co-founder

Jacob WoodCMO/PM

Leszek KałwaLead Developer

Madelena MakLead UX/UI Designer

Liz O’MaraHead of Product Dev.

Heinrich KlobuczekCTO/co-founder

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Our Advisors

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Charles & Elizabeth Schmitz PhDs.America’s #2 marriage researchersauthors of the best-selling book:“Building a Love that Lasts” & “Golden Anniversaries”

Harville Hendrix PhD.Nation’s leading marriage therapist, author of the best-selling book:“Getting the Love You Want”

The Dr Phil before Dr Phil on Oprah

Barbara Bartlick MD.Psychiatrist, specializing in sexual therapy & Diet

Phyllis Goldberg PhD.co-founder: “Her Mentor Center” & co-author of:“Courage & Lessons Learned: Reaching For Your Goals”

Charles Malkin PhD.Clinical Psychologist, Harvard Medical School

Tara Sattler PhD.Clinical PsychologistFormer lead psychologist, salesforce.com

44Sources: Extrapolation from Rutgers National Marriage Project, Beyond Affairs Network & other surveys

45-50 MM Unhappy Couples*

[USA & Canada alone]

80% of Couples Cite Cost

as the Major Barrier to Seeking Therapy

2MM Couples Currently Getting

Help From Therapists

Huge Untapped Market: Unhappy Couples

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High Value, Low Cost

Retreats & Seminars

Professional Therapy

Publications & Personal Contacts

More Affordable

More Effective

LessEffective

Less Affordable

“…first use of the web that shows real promise for helping vast

numbers of couples…”– Drs. Charles & Elizabeth Schmitz, Best

Selling Authors, Relationship Experts

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60% of 2,000person Harris Poll survey participants indicated they would pay up to $20/month for our tool.

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Customer & Expert

Collaboration

Best Relationship

Science Research

Best Therapeutic Practices +

wisest couples End-User Collaboration

Mission and Development Process

Couplewise.com empowers couples at all stages of their development and at any satisfaction level

to optimize their relationships.

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“Tapping the wisdom of the best experts & the wisest couples”

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Which of the following best describes the likelihood that you will recommend couplewise.com to Family or Friends?*

How well has couplewise.com helped your relationship to become stronger and healthier?*

our users recommend us

Unhelpful,5%

*of users that have used couplewise.com

Unlikely, 11%

89% likely to recommend

95% found it helpful

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Our Market & Users’ Interest

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Clic

k Th

rou

gh “Advice”• 3.01%

“Therapy”• 2.40%

New Visitors• 12,368

Co

nve

rsio

n Moving Avg.

• 10% (10-day)

New Users

• 809

Total Users• 2,189

Linked Partners

• 342

Enga

gem

ent Need Maps

•782

Agreements

•96

Avg. Duration

•3.39 min.

• High interest in relationship support

• Very high interest in therapy alternatives

• Need investment to grow

• Average, yet consistent conversion rate

• Improvement plans• Videos• Overviews/Tutorials• Diagnostics

• Lower than desired engagement

• Improvement plans• Notifications• Gamification• New Functions

Au

gust 1

, 20

12

to N

ovem

ber 5

, 20

12

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Couplewise's Unique Strengths

Only We Tap Wisdom of Best Experts & Wisest Couples: Couples who’ve solved the same problem you’re having

Diagnostically Most precise web tool

Only we Have MotivateMyPartner Tool

Most Therapeutic Power & Credibility of any web tool

We’re only therapeutic tool easy for couples to spread to other couples

Most Personalizable web tool

Only we can help workaholic couples have more fun

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Our Competition

Co

up

lew

ise

Po

we

r o

f Tw

o

Toki

i

The

Ice

B

reak

Go

ttm

an’s

Mo

bile

Ap

ps.

Re

late

Spac

e

Scientific Basis

Empowering

Scalability

Therapeutically Robust

Personalized

Diagnostic Precision

Engagement

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Marie Clarifies Her Relationship Needs

Discover Your Met and Unmet Needs:NeedSatisfactionSnapShot

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How Satisfied Do You Feel?

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Motivate My Partner Tool

Ask Men

Ask Other Women

Ask Experts

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Both Partners’ Need Satisfaction SnapShots Side by Side

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They Agree on Bi-weekly Needs Check-in

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Your Recommended Own CoupleJourney™

Personalized RewardsPeer rewards

Mentor rewards

Marketplace rewards

System rewords

RecognitionPartner Email and Text

System generated recognition

Buddy or Anonymous Peer

Personalized Nudge MechanicsSystem generated notifications

Self determined reminders

Buddy-based agreement nudges

Buddy + Money based "bet" nudges

Anonymous verbal-based peer nudges

Anonymous money-based "bet" nudges

Mate nudges

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“science-based nurturing for couples”

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Our CoupleJourney™ Personalized Motivaters

Personalized Rewards Mate-based rewards

Mentor rewards

Marketplace rewards

System rewords

More Rewards (Recognition)Partner Email and Text

System generated recognition

Buddy or Anonymous Peer

Personalized Nudge MechanicsSystem generated notifications

Self determined reminders

Buddy-based agreement nudges

Buddy + Money based "bet" nudges

Anonymous verbal-based peer nudges

Anonymous money-based "bet" nudges

Mate nudges

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CoupleJourney Snapshot

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Conflict-Resolution Training Videos

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Mary’s Need: for Domestic Support

Click on any of the buttons below to get other users’ and experts’

suggestions for Agreements that have worked for them to meet the above

need

Can’t Decide on an Agreement? Use Agreement Coach

1. Wash the dishes2. Put old newspapers in

recycling area

Behavior

1. Before bedtime2. Every morning…

When

Ask Experts

Ask Men Ask Women

AgreementCoach™

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Mobile Strategy

Oh-oh!

“How Are We Doing” Mobile AppReal time access and updates to yourpartner’s relationship status

FUN

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Free Play/FUN tool for Busy People:

Getting up

What are you doing now, or planning to do today that you’d like to make more fun?

Too busy to have fun? Think again.

…and seven more

Breakfast

Leaving Home

Office Work

Driving

Eating Dinner

Going to Bed

Shopping

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Semi-happy and unhappy couples(unable or unwilling to see a therapist*)

Gold Members$19.95/month

PremiumMembers$39.95/

mo

How We Make Money: Free Trial to Paid Conversion Funnel

Free Trial to Clarify your issues without argument or criticism and better know each other

Free Trial Users

1 Million Couples

(2% x 50MM unhappy couples +

OK couples who want tobecome great couples)

40,000 paying couples/moby end of 1st year

(after first round of funding ($500k)

80% cite cost as the biggest factor against seeing a therapist (Roper Poll) 23

Paid MembershipPowerful Tools to Solve Your Problems

eCoupleExpert™Wakeup-Call alertNeighborhood CoupleSupport GroupsResolve Conflicts Video TrainingMotivate My PartnerSexual Technique videos

CouplesNeedCouplesMakeAgreements Helper toolWork with therapist tool

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How We Will Attract Users

CoupleWise

CoupleWise

• Partnership– Health

Insurance Co’s– Large Employers– Religious Groups

• Therapists (100,000+) – Aftercare Tool– Complmentary

Tool

Leveraging Communities

Of Couples

Word of Mouth

SEO/SEM/PPC/PPM

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A Startup that Makes a Huge Difference

Helping Couples Build Happier, Stronger RelationshipsTM

The Future of Couple Care

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Therapist Differentiators

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• traditional therapist claims payouts are significantly higher than couplewise.com Cost• with couplewise.com, only the relationship participants are involvedPrivacy• couplewise.com is available 24/7 with no appointments or additional billingConvenience• couplewise.com focuses on what’s most important using a consistent and proven

modelTime Effective• enables couples to clearly understand their needs and develop the skills to meet

them, without reliance on a 3rd partyEmpowerment• provides tools to motivate partners to work together on their relationshipMotivational• provides real-time feedback, guidance, and notifications for needs and action

agreementsReal-Time/On-going

• enables busy, budget conscience couples to have more fun, together, in everyday situationsFun & Play

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Road-Map: Current & Planned

Clarify Your

Needs

Action

MotivateMy

Partner

Resolve &

Connect

Wake Up! Calls

eCoupleExpert

Know Each

Other

Fun & Play

Agreements

December2012

January 2013

February2013

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“science-based nurturing for couples”

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Choose or Modify a Suggested Action Agreement to Satisfy your need

Make Agreements Tool

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Extra slides

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EXTRA SLIDES TO FOLLOW• Including 2 different versions of roadmaps• Summary slide• MISSING: FINANCIALS AND FINANCIAL

SUMMARIES , PLUS HOW $770K WILL BE SPENT, WHICH I HAVE

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Our Roadmap

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SUMMARY: AN ideal opportunity

Huge untapped market Convertible to a Big Demand*

Powerful Solution: use the Internet to crowd- source wisdom of best experts & wisest couples

Uniquely Talented Team + Strong Market strategy

Perfect timing: next step in the Internet’s evolution

Weak Competition

* Source: Harris Poll, Dec 2008 (65% of 2000 random respondents, giving only 3-4 of our 10 features

DELETE?

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• release of v2 beta site to public and partners

• launch of GAW, Facebook and Twitter marketing initiatives

• run contests to build userbaseand spread awareness

• launch of public site

• Android Mobile app -80%ready

• Buildout of features targeted to therapists

• Go after partnerships

• official public site launch

• enhancement of social features [forums, user-to-user interactivity

• Get angel funding

5-7 months9-12

months

8-10

months

time frame after early seed

funding January

2012

Status, Timeline to Launch, Milestones

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Helping Couples Build Happier, Stronger RelationshipsTM

Copyright 2009-2012 RelationshipTechnologies646-543-1170 • contact@CoupleWise.com