Health 2.0 Talk at CaBIG
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Transcript of Health 2.0 Talk at CaBIG
Health 2.0,
the Universe &
Everything
Matthew Holt
Co-founder, Health 2.0 &
Founder/Author, The Health Care Blog
Source:
Globescan/BBC/Reuters 2006
What’s he going to talk about?*
Web 2.0
Health 2.0—The Present
• Search, Communities & Tools
Health 2.0—What’s Next
• Data utility layers & unplatforms
Health Care
The Universe, Everything
*A relatively good faith
effort will be made to stick
to this agenda but no
guarantees will be given
that I’ll actually stick to it,
especially if I can find a
marketing guru in the
audience who can make
me as famous or as rich as
the guy who lives 4 doors
down from me and started
YouTube
What the hell is Web 2.0?
Web 2.0 Ecosystem
Services, not packaged software
Data sources that get richer as
more people use them
Trusting users as co-developers
Harnessing collective intelligence
The Long Tail
Picture by Hay Kranen
Leveraging the long tail through
customer self-service
Software above the level of a
single device
Lightweight user interfaces
Easy Development Platforms
What is ?
Americans’ on the Internet for Health
Source: Social Life of Health Information, Pew
Internet & American Life Project, June 2009;
Pew: Percentage of Internet Users and Adults Who Have Looked Online for
Information About a Specific Disease or Medical Problem, 2002-2008
19
―...Social software and lightweight tools that promote collaboration between...
stakeholders‖
- Matthew Holt and Jane Sarasohn-Kahn
―... all the constituents focus on health value…improving safety, efficiency
and quality of healthcare‖
- Scott Shreeve
"health 2.0 is participatory healthcare... we the patients can be effective
partners in healthcare.‖
- Ted Eytan
What is “Health 2.0”
Matthew Holt’s best guess at the constituent parts
• Personalized search that looks into the long tail, and
cares about the user experience
• Communities that capture the accumulated
knowledge of patients and caregivers – and explain it to
the world
• Intelligent tools for content delivery -- and transactions
• Better integration of data with content
And not just a maybe….
Technologies fusing as patients increasingly guide their
own care
Social
Networks
Tools
Search
Transaction
Data
Health 2.0: User-Generated Healthcare
Content
SEARCH:
Gets deeper and more personalized
• Presentation
• Deep Search
• Real Time
• Answers
SEARCH:
Presentation
SEARCH:
RealTime
Doctors Hospitals, Procedures Clinical Trials
SEARCH: Answers.
one example is
Matching, Rating & Recommendation
COMMUNITIES:
Providing support, answering questions,
aggregating data & tracking outcomes
Search & Online Communities
+
TOOLS:
Unlocking databases with
new interfaces and analytics
Emergence of Consumer-Focused Tools
1. Personalized
2. Analytical
3. Supporting
Decisions
4. Enabling
Transactions
A Continuum of Health 2.0?
User-generated
health care
Users connect to
providers
Partnerships to
reform delivery
Data drives
decisions and
discovery
Health 2.0:
What’s coming next?
• Integration of the three constituent parts (search,
communities, tools—all mash up)
• The data utility layer allows easy inclusion of same
data between different services (liquidity)
(You may have heard of HealthVault, Google Health)
• Greater diversity in data types
• The emergence of new “unplatforms”
On top of the data utility layer
Unplatforms
• For Applications
• Over Channels
• Intermingling of Applications
• Integration of Data
Unplatforms for applications
Unplatforms over channels
Intermingling of applications sharing
Unplatforms
Integration of data across Unplatforms
A Continuum of Health 2.0?
User-generated
health care
Users connect to
providers
Partnerships to
reform delivery
Data drives
decisions and
discovery
Social
Networks
Tools
Search
Transaction
Data
Health 2.0: User-Generated Healthcare
Content
Data Utility Layer