Welcome to Health 2.0:The birth of User Generated Healthcare

Contents

What is it?• What is Web 2.0?

Why should I care?• Trends in Healthcare• Why now?

What can I do with it?• Examples

What is

Web 1.0 – Dot com (bubble)

In its aftermath (2004 – onwards) a new set of web companies emerged

These companies took advantage of decreasing cost of connectivity (the cost of communicating with someone is cheaper)

A new type of web start up began to emerge ...

Social Networks – Being in touch with others, collaboration, network effects (myspace)

User Generated Content – Users generating own content for other people

(blogs, wikipedia)

Multimedia on demand (podcasts, Youtube)

Personalised Search (Google adSense)

Tim O’Reilly coined the term “web 2.0” to represent what he saw, as the next generation of the web.

The first web 2.0 conference was held in Oct 2004.

Since then, there has been an explosion of web 2.0 websites and companies …

Future of Web Apps 2007 – over 1,000 people attended. Making it the biggest web 2.0 conference in the UK

Lets talk more about web 2.0 …

Definition of web 2.0?No one can agree …

Tim O’Reilly’s version …

7 Principles:

• The Web as the platform• Harnessing Collective Intelligence• Mashing Data together• End of the Software Release Cycle• Lightweight Programming Models• Software above the level of a single device• Rich User experiences

Wikipedia’s version:

“Web 2.0 refers to a perceived second generation of web-based communities and hosted services — such as social-networking sites, wikis and folksonomies — which aim to facilitate collaboration and sharing between users…

Although the term suggests a new version of the World Wide Web, it does not refer to an update to any technical specifications, but to changes in the ways software developers and end-users use the web.”

Examples are easier than principles …

Social Communities and Networks:

User Generated Content:

Personalisation and Putting Users First:

In summary:

• Web 1.0 was about reading, Web 2.0 is about writing• Web 1.0 was about companies, Web 2.0 is about communities• Web 1.0 was about client-server, Web 2.0 is about peer to peer• Web 1.0 was about HTML, Web 2.0 is about XML• Web 1.0 was about home pages, Web 2.0 is about blogs• Web 1.0 was about portals, Web 2.0 is about RSS• Web 1.0 was about taxonomy, Web 2.0 is about tags• Web 1.0 was about wires, Web 2.0 is about wireless• Web 1.0 was about owning, Web 2.0 is about sharing• Web 1.0 was about IPOs, Web 2.0 is about trade sales• Web 1.0 was about Netscape, Web 2.0 is about Google• Web 1.0 was about web forms, Web 2.0 is about web applications• Web 1.0 was about screen scraping, Web 2.0 is about APIs• Web 1.0 was about dialup, Web 2.0 is about broadband• Web 1.0 was about hardware costs, Web 2.0 is about bandwidth costs

(http://joedrumgoole.com/blog/2006/05/29/web-20-vs-web-10/)

Why should I care?

Lets look at some trends in Healthcare

(http://www.emilychang.com/go/ehub/app/health-20/)

More information – Information is more readily available. More information, more informed choices

Disease Management and Preventative Medicine – people being more proactive

about their health (exercise, eating properly)

Integrated healthcare networks – More collaboration within Healthcare

Rising cost of healthcare – (driven in the U.S.) People want value for money

Niches – Lots of niches, there are patients, caregivers, insurers, pharmaceutical firms,

nurses, doctors and hypochondriacs

Why now?

More consumers are searching online for health information

Consumers are building communities onlineA growing demand for transparencyConsumers are comfortable with ITConsumers are embracing Web 2.0 toolsLearning from Health 1.0

(Jane Sarasohn-Kahn, iHealthBeat)

Examples of Health 2.0 …

“People not involved in healthcare have no idea what goes on "behind the curtain." The death of primary care, defensive medicine, malpractice, reimbursement, Big Pharma and health care reform are a small sample of issues that doctors face daily …

This blog aims to pull that curtain back and "tell it like it is." By shining a light on physician frustrations that the mainstream media may ignore, perhaps we can get one step closer to resolving these issues.”

Issues …

Privacy – who owns your data?

Security – how secure is your healthcare information?

Ideas?

Comments?

Please share!

credits

• http://www.flickr.com/photos/ale_pic/1467789601/

• http://www.flickr.com/photos/bright/118197469/