Council Agenda 23/04/18 and Business Development Fund 7.5 ......Council Agenda 23/04/18 City of...

Council Agenda 23/04/18

City of Boroondara 154

7.5 Greythorn Shopping and Business Centre Marketing and Business Development Fund

Abstract

The purpose of this report is for Council to consider all objections received and to determine whether to declare the Greythorn Special Rate and Charge Scheme (proposed Scheme) for the Greythorn Shopping and Business Centre (Centre).

A special rate and charge scheme was first introduced in the Centre in 1997 and there have been several renewals over the last 20 years. The current five year special rate and charge scheme for the Centre will expire on 30 June 2018. The Greythorn Traders Association (GTA) requested that Council renew the proposed Scheme for the Centre for a further five years, to apply from 1 July 2018 to 30 June 2023 (inclusive). If the proposed Scheme is declared, it is intended that Council will direct Scheme funds to the GTA, subject to the terms of a new agreement to be entered into between Council and the GTA.

On 11 December 2017 Council resolved to give public notice of its intention to declare the proposed Scheme. On 6 February 2018, Council gave public notice of the proposed Scheme. It also sent written notice of the proposed Scheme to affected owners and occupiers. Council invited submissions and objections regarding the proposed Scheme to be lodged by 6 March 2018.

Council received no objections regarding the proposed Scheme.

As fewer than 50% of those who are required to pay the proposed special rate and charge lodged an objection, Council is able to declare the proposed Scheme. It is considered that the lack of objections received does not warrant any delay in declaring the proposed Scheme or any change to the proposed Scheme.

If declared, the proposed Scheme will continue to support a comprehensive marketing and business development program to provide a special benefit for all businesses and property owners in the Centre.

It is recommended that the Greythorn Special Rate and Charge Scheme be declared for five years commencing 1 July 2018 and ending on 30 June 2023.

It is estimated that in the first year the proposed Scheme will raise approximately $63,500.



Officers' recommendation

That having undertaken the necessary statutory procedures, including consideration of submissions and objections received in response to the public notice that Council resolve to:

1. To declare the Greythorn Special Rate and Charge in accordance with section 163 of the Local Government Act 1989 for the purpose of defraying expenses of advertising, promotion, centre management, business development and other incidental expenses associated with the encouragement of commerce in the Greythorn Shopping and Business Centre (Centre), which Council considers will be of special benefit to those persons required to pay the special rate and charge, as follows:

a) a Greythorn Special Rate and Charge be declared for a period of five years commencing on 1 July 2018 and concluding on 30 June 2023.

b) the Greythorn Special Rate and Charge be:

(i) declared for the purpose of defraying expenses of advertising, promotion, centre management, business development and other incidental expenses associated with the encouragement of commerce in the Centre, which Council considers is or will be of special benefit to those persons required to pay the Greythorn special rate and charge; and

(ii) implemented by carrying out or enabling to be carried out activities that help achieve the purpose.

c) the following be specified as the manner in which the Greythorn Special Rate and Charge so declared will be assessed and levied:

A rate of 0.112 cents in the dollar of the Capital Improved Value (CIV) will be levied on each rateable property in the proposed Scheme.

Ground and upper level properties will be subject to a minimum charge of $415 per annum.

No maximum charge per occupancy. CPI will be applied on 1 July each year after the Scheme commences

to the rate in the dollar and minimum charge.

The quantum of the rate in the dollar of the CIV of each property in the area, and the quantum of the minimum charges, will be adjusted on 1 July 2019 and on each anniversary of that date by the March quarter Consumer Price Index (All Groups, Melbourne) (CPI) during the 12 months preceding the end of that March quarter.

The CIV of each parcel of rateable land is the CIV of that parcel of land at the time of levying the special rate and charge in each year. The CIV may alter during the period in which the special rate and charge is in force, reflecting any revaluations and supplementary valuations which take place.



d) the following be specified as the area for which the special rate and charge is so declared: the area highlighted in the plan annexed to this report (the area). (Attachment 1) ('the area'’).

For the purposes of this paragraph, the area can be described generally as follows:

Ground level properties and upper level properties in the area comprising:

Doncaster Road

from Sylvander Street to Trentwood Avenue (odd numbers only);

from Harrington Avenue to 308 Doncaster Road (even numbers only), and

as well as properties in arcades.

Sylvander Street (odd numbers only) Tannock Street, Centreway, Agnes Avenue and Harrington Avenue.

e) the following be specified as the land in relation to which the Greythorn Special Rate and Charge is so declared:

all land within the area primarily used or adapted or designed to be used for commercial purposes.

f) the following be specified as the total amount of performing the function and the total amount of the special rate and charge to be levied: the amount of approximately $63,500 in the first year of the scheme with a total amount of approximately $317,500 over the five years of the scheme, subject to adjustments in the CIV of the rateable properties and the minimum charges as described in paragraph 1(c) of this resolution or such other amount as is lawfully levied as a consequence of this resolution.

g) for the purposes of section 163(2B) of the Local Government Act 1989, the benefit ratio, being the estimated proportion of the total benefits of the scheme to which the performance of the function or the exercise of the power relates (including all special benefits and community benefits) that will accrue as special benefits to all of the persons who are liable to pay the special rate and charge, is 100%, as the community benefit is considered to be nil.

h) the following be specified as the criteria to be used as the basis for declaring the Greythorn Special Rate and Charge: ownership of any land described in paragraph 1(e) of this resolution.

i) the owners of the land described in paragraph 1(e) of this resolution will, subject to further resolution of Council, pay the Greythorn Special Rate and Charge in the following manner: on the same date or dates as Council’s general rates are due.

j) Council will, subject to the Local Government Act 1989, require a person to pay interest on any special rate and charge which that person is liable to pay and has not been paid to the date specified for its payment.



2. That Council records the following reasons for the decision of Council to declare the Greythorn Special Rate and Charge:

(i) Council considers that it is acting in accordance with the functions and powers conferred on it under the Local Government Act 1989, having regard to its role, purposes and objectives under the Local Government Act 1989, particularly in relation to the encouragement of commerce, retail activity and employment opportunities in and around the Greythorn Special Rate and Charge area.

(ii) All persons who are liable or required to pay the special rate and charge and the properties respectively owned or occupied by them will receive a special benefit in the form of an enhancement or maintenance in land values, maintenance or enhancement in the use, occupation and enjoyment of the properties and/or from the improved vitality of the Centre; and

(iii) The basis of distribution of the special rate and charge amongst those persons who are liable or required to pay the special rate and charge is considered to be fair and reasonable.

3. That Council write to the owners and occupiers of properties within the Greythorn Special Rate and Charge scheme advising them of the decision embodied in this resolution and associated appeal rights.

4. That Council authorise the Director City Planning to enter into an agreement with the Greythorn Traders Association in relation to expenditure of the Greythorn Special Rate and Charge scheme proceeds.

5. That the Director City Planning be authorised to levy the Greythorn Special Rate and Charge in accordance with section 163(4) of the Local Government Act 1989.



Responsible director: Shiran WickramasingheCity Planning

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1. Purpose

The purpose of this report is for Council to consider submissions and objections received following public notice of its intention to declare a special rate and charge for a marketing and business development fund for the Greythorn Shopping and Business Centre (Centre) and determine whether to declare the proposed Greythorn Special Rate and Charge Scheme (proposed Scheme).

The Centre’s current five year special rate and charge scheme is due to expire on 30 June 2018. The scheme funds marketing and business development initiatives in the Centre. The Greythorn Traders Association (GTA) has requested that Council declare a renewed special rate and charge scheme to apply for five years from 1 July 2018 to 30 June 2023.

2. Policy implications and relevance to community plan and council plan

Activity centres play an important economic and community role in the City of Boroondara. There are over 5000 businesses in 53 centres across the municipal district. Council recognises the important role that a special rate and charge scheme plays in providing support for commercial centres in Boroondara and continues to support the City’s shopping centres by facilitating the preparation and implementation of these schemes.

The proposed Scheme renewal aligns with the Boroondara Community Plan 2017-2027 strategic objective to 'facilitate a vibrant local economy and shops that are accessible, attractive and a centre of community life.’

The proposed Scheme renewal also supports Council’s Economic Development and Tourism Strategy 2016-2021 and its key objective to “facilitate the development of best in class neighbourhood shopping centres throughout the City”. A related strategy in this regard is to “continue with the special rate and charge scheme program and associated support and liaison with trader associations and groups to optimise business development andmarketing in key shopping centres’.

3. Background

Special rate and charge schemes are active in seven other shopping centres across the municipal district and these schemes support marketing and promotional activities in a similar way to the proposed Scheme. They reflect an important co-operative initiative between Council and the respective trader associations in continuing to actively promote and support local businesses and the ongoing viability of the relevant shopping precincts.

The Centre is a designated Neighbourhood Centre in the Boroondara Planning Scheme. The Centre will continue to offer a broad range of retail, commercial and community based services with mixed use developments envisaged.



Consequently the Centre is expected to continue to be a:

focal point for a wide range of economic and social activities, including retail, commercial offices, community and civic facilities, as well as leisure and entertainment uses; and

successful and vibrant shopping centre that serves the needs of local residents and visitors.

A special rate and charge scheme was first introduced in the Centre in 1997 and there have been renewals over the last 20 years. The current scheme is levied on approximately 74 properties and in its final year (2017-2018), is expected to raise funds of approximately $63,907.

With the support of funds collected from the current and previous schemes, the GTA has undertaken a wide range of activities associated with the promotion and marketing of the Centre. This includes:

employing a part-time marketing coordinator; organising yearly promotions (Mother’s Day giveaways, Halloween,

Christmas raffle draw); Department of Health – office of aging initiative to increase number of

senior card acceptance businesses; rebranded Greythorn Shopping Strip to Greythorn Central with new

logo and branding “Discover the Difference’; upgraded social media campaigns and active Facebook presence; new website launched; Greythorn Grapevine upgraded to a digital format and more frequent

publishing – from 3 times per year to monthly; welcome pack and welcome introduction prepared for new businesses; set up database of shoppers; business advice/training programs; continue to lobby for 40km zone; and liaison with and advocacy to Council.

As part of the proposed Scheme renewal, with the support of Council, the GTA conducted a planning and visioning workshop and prepared the Greythorn Strategic Business Plan 2018-2023 (Strategic Plan) which articulates a vision, implementation actions and a budget for the Centre (Attachment 2).

The Strategic Plan envisions as follows:

‘Greythorn Central is to be an inviting village destination filled with discoverable experiences for local communities in the eastern suburbs. Opportunities to discover a local shopping strip for places to eat, shop, meet friendly people with an authentic service. The lively, convenient one-stop-shop Centre that provides an interesting range of eateries, goods and services for all cultural groups’.

The Strategic Plan envisages an annual budget of approximately $63,000 plus annual Consumer Price Index (All Groups Melbourne) (CPI) increases, being required to deliver its vision and associated actions.

Having a new special rate and charge scheme for the Centre will assist the GTA in implementing strategies and actions to realise the vision and objectives as set out in the Strategic Plan in the coming years. This includes marketing, public relations, special events, business development and physical improvements as well as administrative and governance responsibilities.



If declared, the proposed Scheme will provide funds to assist the GTA in competing with other single owner hard-top shopping centres, such as Westfield Doncaster and Chadstone, which have marketing and promotions budgets which are understood in some cases to be over $1,000,000 per year. Further the funds will assist the GTA to target their local catchment with a variety of local business offerings that are friendly, independent, and authentic and which contribute to enhancing the area as a community hub.

In the interests of supporting the ongoing viability of the Centre, the GTA formally wrote to Council (Attachment 3) on 8 November 2017, requesting that Council renew the special rate and charge scheme for the Centre. The current special rate and charge scheme commenced on 1 July 2013 and is due to expire on 30 June 2018. Details of the proposed Scheme are outlined in (Attachment 4) and further discussed in the next section of this report.

There are 73 rateable properties included in the proposed Scheme. At its meeting on 11 December 2017, Council resolved to give notice under section 163 of the Local Government Act 1989 (the Act) of its intention to declare a special rate and charge for the Centre.

On 6 February 2018, Council gave public notice of the proposed Scheme. It also sent written notice of the proposed Scheme to affected owners and occupiers. Council invited submissions and objections regarding the proposed Scheme to be lodged by 6 March 2018. Council received no objections regarding the proposed Scheme. Council officers consider that the due to there being no objections it does not warrant any change to the Scheme as proposed or any delay in its declaration.

4. Outline of key issues/options

The request for a special rate and charge scheme to fund promotion, marketing and business development activities in a shopping centre must be considered by Council in line with the provisions of the Act. The Act contains several requirements to be followed by Council when considering whether to declare a special rate or charge scheme. These primarily relate to the method of calculating the levy and the process for considering submissions as outlined in (Attachment 5).

A person who is required to pay the special rate and charge is entitled to exercise a right of objection pursuant to section 163B of the Act. This right of objection is in addition to the right to make a submission.

Ordinarily, it is the owner of a property who has the right to object to a proposed scheme, as they are liable to pay the special rate or charge. However, an occupier (tenant) may object (instead of the property owner) if the occupier submits documentary evidence with their objection showing that it is a condition of their lease that the occupier is required to pay any special rate/charge for the property.

In accordance with section 163B(6) of the Act, Council cannot proceed to introduce a special rate or charge if more than 50% of those persons required to pay the special rate or charge, were to object to the proposal.



In response to the statutory notification process and the stipulated closing date, no objections were received.

As fewer than 50% of those who are required to pay the proposed special rate and charge lodged an objection, Council is able to declare the proposed Scheme.

5. Consultation/communication

On 6 February 2018, a Public Notice declaring Council’s intention to introduce a Special Rate and Charge for a marketing and business development fund, was published in the Progress Leader newspaper. In addition, a letter was sent to all affected property owners and occupiers outlining the details of the proposed Scheme and providing information on how a submission or objection could be made. Submissions and objections were required to be lodged by 6 March 2018.

Council must consider all objections and submissions received prior to determining whether to declare the proposed Scheme however in this instance no objections were received by Council.

If Council decides to declare the proposed Scheme, all affected property owners and occupiers will be notified of Council's decision and appeal rights under sections 185 and 185AA of the Act.

6. Financial and resource implications

If declared, the proposed Scheme will be in place for a period of five years between 1 July 2018 and 30 June 2023.

In the first year of the proposed Scheme, the total amount to be collected is estimated to be approximately $63,500 . The amount levied is likely to increase given the maximum charges, along with likely increases in the CIV of rateable properties over the life of the proposed Scheme.

Administration of the proposed Scheme takes place through Council collecting the special rate and charge proceeds, and then distributing these funds to the GTA in two instalments each year to spend in accordance with their annual business plan. The provision of Scheme funds to the GTA, and the GTA's use of Scheme funds and its activities must accord with the terms of an agreement entered into between Council and the GTA, which will impose obligations regarding the use of Scheme funds and reporting to Council.

There is administrative time involved in establishing the proposed Scheme, ensuring that the funds are collected and approving business plans and financial reports upon which the expenditure is based. These costs are accommodated within the Economic Development departmental budget.

7. Governance issues

The list of prescribed human rights contained in the Victorian Charter of Human Rights and Responsibilities has been reviewed and it is considered that the proposed actions contained in this report present no breaches of, or infringements upon, those prescribed rights. The Council officers responsible for this report have no direct or indirect interests requiring disclosure.



8. Social and environmental issues

Supporting the continuing viability of local shopping centres through promotion and marketing funds provides a positive impact on community and social wellbeing by offering local community places of interaction. Providing local shopping centres results in residents having to travel less to obtain goods and provides an environmental benefit.

9. Evaluation and review

If Council proceeds to declare the proposed Scheme, Council will enter into an agreement with the GTA in relation to expenditure of the proceeds from the proposed Scheme. Under this agreement, there will be a requirement for an annual budget and business plan to be submitted by the GTA to Council for approval generally prior to the end of each financial year. The GTA will also be required to provide financial statements and reports prior to the disbursement of funds. A member of Council’s Economic Development department will attend the GTA’s meetings on a regular basis to provide ongoing advice and support.

10. Conclusion

The request before Council represents an ongoing commitment by the GTA on behalf of businesses to a coordinated and unified approach to promoting their Centre and ensuring its continued long-term viability.

As fewer than 50% of those who are required to pay the proposed special rate and charge lodged an objection, Council is able to declare the proposed Scheme.

It is considered by Council officers that the proposed Scheme will deliver special benefit to each of the properties included within the Scheme through a range of beneficial activities and initiatives designed to enhance the marketing and promotion of the Centre.

Consequently, it is recommended that the proposed Scheme be declared.

Manager: Fiona Banks, Economic Development

Report officer: Lucinda Bakhach, Team Leader Economic Development

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The City of Boroondara does not warrant the accuracy orcompleteness of the information in this document, and does

not accept responsibility for any losses or damages (whetherdirect or consequential) suffered by you or any other person,

arising from your use of or reliance on this information. Youmust not reproduce or communicate this document without

the prior permission of the City of Boroondara.

ATTACHMENT 1


City of Boroondara Attachment 7.5.1 163

Greythorn Traders’Association

Strategic Plan

2018-2023

Prepared by

Greythorn Traders’ Association

June 2017

Attachment 2



Greythorn Traders’ Association | Five Year Strategic Business Plan 2018-2023

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1. INTRODUCTION

The purpose of this report is to outline a five-year Strategic Business Plan for Greythorn Central (to be referred to as the Centre herewith). The Plan provides a vision for the Centre and strategies and actions to achieve it. The Plan has been prepared through a consultative process involving Committee members and general members from the Greythorn Traders’ Association (GTA) and Greythorn Central businesses. The Strategic Plan reflects the collective traders’ vision and direction for the Centre.

The GTA is an incorporated body representing owners and business operators of approximately 73 properties in the Centre. Chart 1 further below, details the mix of Greythorn Central businesses as of June 2017.

The Statement of Purposes of the Association is as follows:

To act as the central co-ordinating body to seek improvements to Greythorn Central

To organise marketing, promotion and business development programs to enhance the shopping centre

To communicate regularly with business operators in the centre through formal meetings, newsletters, social gatherings and visits from committee members and the centre co-ordinator

To liaise and lobby with City of Boroondara Council and government on matters to improve the centre.

The Traders’ Association operates through a Committee of Management and employs a marketing coordinator.




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2. PROFILE OF THE CENTRE

Location

Greythorn Central is located in the fast-growing precinct of Balwyn North that borders the Eastern Freeway occupying approximately 9,800 square metres, located along Doncaster Road between Sylvander Street/Harrington Avenue and Trentwood Avenue. Greythorn Central is at the heart of a growing development precinct. It is a destination precinct for shoppers and diners from across the Melbourne metropolitan region.

Offer

Located in a leafy stretch of Doncaster Road, Greythorn Central offers more than 70 retail shops, cafes, restaurants, supermarkets, medical and professional servicesto capture all cultural groups and professional and health services. A good selection of services includes a bank, small (IGA) and larger (Aldi) supermarkets, post office and health services such as dental, medical optometry and chiropractic and wellness services at one convenient location. Professional offices are located above many of the street-level retail businesses and the centre is renowned to have minimal vacancies due to its outstanding and personalised customer service

The Centre is a friendly and welcoming streetscape, offers an easy-wayfinder directory located on the footpath in the shopping heart, making the Greythorn Central shopping an easy navigation experience to its local community.

Economic catchment

Approximately 19,122 people live in the primary catchment area, 1.5 kilometres radius of Greythorn Central. This catchment area includes surrounding suburbs of Doncaster, North Balwyn, Balwyn, Kew, and Kew East.

30% of residents in the catchment area are aged between 25-49 years. A large proportion of recent growth was in the 50 to 59 year age group, and a large proportion of forecast growth between 2011 and 2021 is in the 60 to 69 year age group1 and an increase of more Chinese residents.

Business Mix

Details of Greythorn Central Business Activity Mix, as at June 2017, is outlined in section 7 Monitoring and Evaluation Program (Chart 1 Greythorn Central Business Activity Mix).

1 Who is your customer? – Greythorn Shopping Centre, City of Boroondara




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Special Rate and Charge Scheme Plan

In 2013, Council declared a special rate and charge for the Centre. In the first year of the Scheme, the total rate was estimated to be $48,000. However, over the term of the Scheme (1 July 2013 - 30 June 2018), this sum was adjusted in accordance with any revaluations or supplementary valuations that were processed each year. The Consumer Price Index (All Groups Melbourne) was also applied each year to allow for likely further cost increases over the term of the proposed Scheme.

Administration of the Scheme took place through Council collecting the special rate and charge proceeds, and then distributing them to the GTA in two instalments each year to spend in accordance with their annual business plan.

The 2013-2018 special rate and charge scheme plan boundary area is illustrated below.

It covers approximately 73 rateable properties in the Centre. In 2016, the scheme was extended to accommodate the voluntary membership of The Dental Room, at 333 Doncaster Rd, Balwyn North.

To resource and support this five year strategic plan, the GTA will be writing to Council to request that it facilitates a renewal of the special rate and charge scheme for a further five years from 1 July 2018 to 30 June 2023 to support the activities and strategies proposed in this five year strategic plan.

Marketing and Business Development Activities

Over the last four years, the following activities have been undertaken or facilitated by the GTA funded by the special rate and charge scheme.

Yearly promotions Mother’s Day giveaways

Halloween event




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Christmas raffle draw Greythorn Grapevine

Other initiatives GTA funds and co-sponsors: Christmas decorations on the strip with additional decals Grand Final Footy Fever Final event held in 2014 Lobbied to have gardens upgraded on the strip Lobbied for better car park lighting on the strip Continue to lobby for 40km zone at Greythorn Department of Health – office of aging initiative to increase number of senior card acceptance

businesses – 15 as at June 2017. Yearly contact with retirement homes updating offerings at Greythorn Central Rebranded Greythorn Shopping Strip to Greythorn Central with new logo and branding

“Discover the Difference” New welcome signage at Greythorn visible to traffic Monthly newsletter Upgraded social media campaigns and active Facebook presence New website launched Greythorn Grapevine upgraded to a digital format and more frequent publishing – from 3 times

per year to monthly Digital wayfinding board Active on stopping graffiti attacks on the strip and immediate clean-up program Undertook research and quotations to introduce Wi-Fi along the strip Undertook research and meetings with CitiPower to put up flags on poles at Greythorn along

Doncaster Road. Result that left over and deteriorating flag poles steel arms were all removed and cleaned up

Business paddle business pole signs erected at various locations on the shopping strip 65% of businesses participated in professional photo shoot of their business organized by

GTA at a discounted bulk rate organized by GTA Welcome pack and welcome introduction prepared for new businesses Facebook promotions and regular social media posting to promote the Greythorn Central Sharing of news story information of new businesses on the strip with the wider community

through direct mail outs to shoppers. Set up database of shoppers. A membership database of 700 interested members.

Over the last four years there has also been significant improvements made to the Centre, such as a

A public toilet has been established by the City of Boroondara in the car parking area to the north of Doncaster Road near the intersection with Centreway.

a medium-sized Aldi supermarket has replaced the service station site.

Construction has begun on the North-East Community Hub (NE Hub) ($17.2 million community meeting place and multipurpose venue which will house the North Balwyn RSL sub-branch and be home to a neighbourhood house, a childcare centre and a maternal and child health centre).




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3. KEY ISSUES AND OPPORTUNITIES

Consultations with local businesses and members of the GTA at a traders’ forum on 22 May 2017 identified the following strengths, weaknesses, opportunities and threats for Greythorn Central.

Strengths

The local traders considered the following strengths of Greythorn Central to be:

Strong and loyal local community support / personal shopping experience Friendly community atmosphere Long established and well known, friendly traders Destination businesses - shoppers come from near and a far (statistics from Christmas raffle

promotions) Key anchors that help drive traffic are Australia Post, Aldi, Food Works and Westpac Bank Variety of good products and services, with a range of convenience shops and services in the

personal, professional and food industries. Recent rebrand of Greythorn Shopping Strip to Greythorn Central with new logo and branding

tag line “Discover the Difference” Zero tolerance to graffiti Zero to low vacancy rates Accessibility to roads and transport Free and available car parking Proximity of local schools

- 3,577 number of children aged 5-17 years live within a 1.5km radius of the Centre (source: Greythorn Shopping Centre, Who is your customer? City of Boroondara)

Increase and change in population / demographics - “A total number of 19,122 residents live within a 1.5km radius of Greythorn Central - 30% of this number lives within 1.5km radius of the Centre and is aged between 25-49

years. - The large proportion of recent growth was in the 50-59 year age group, and a large

proportion of forecast growth between 2011 and 2021 is in the 60-69 year age group”. (source: Greythorn Shopping Centre, Who is your customer?, City of Boroondara)

- Increase in Chinese residents. Strong partnerships with local schools, community organisations, North East Community Hub,

North Balwyn Rotary Club, real estate agents and City of Boroondara Approval to proceed with construction of the North East Community Hub (NE Hub) ($17.2

million community meeting place and multipurpose venue which will house the North Balwyn RSL sub-branch and home to a neighbourhood house, a childcare centre and a maternal and child health centre).

Strong Association and demonstrated advocacy

Weaknesses

The local traders considered the following weaknesses of Greythorn Central to be:

key anchors such as the Bank, Aldi and Post Office along Doncaster Road located on one end of the Centre, limits foot traffic to other side of the Centre’s food and personal service businesses near Trentwood Avenue.

Doncaster Road is a very busy road car parking times are limited on the side of Trentwood Avenue lack of street and foot path cleanliness and lack of some business shop presentation / visual merchandising increase of community use of Centre rubbish bins lack of beautification representing poor presentation lack of Centre lighting




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lack of extended business trading hours lack of strong trader support, contribution and participation in Centre initiatives small Traders’ Association committee / membership financial / budget constraints impact of the loss of upmarket, quality clothing stores limitations on physical improvements to properties lack of communication and support of property owners / land lords

Opportunities

The local traders considered the following opportunities could be explored:

Seek trader traction to increase trading hours to 7 day trading, extended or night time trading hours (depending on the type of business) to meet consumer demand.

Communicate with traders and increase awareness of the impact parking in close proximity to the Centre, diminishing parking for shoppers. Seek Council advice to explore car parking limitations to the Centre’s north-east car parking

Encourage and attract quality, unique and upmarket clothing stores to the Centre Encourage and attract a diverse business mix Increase communication, awareness and support of property owners / land lords Seek opportunities with forthcoming residents (36 apartments proposed) and community

groups using the new NE Hub development complex. Seek opportunities and initiatives to increase growth and vibrancy of the Centre Increase community engagement and collective communication from traders Enhance outdoor beautification Encourage environmental, safety and awareness campaigns and initiatives Explore collective Centre trader online shopping and campaigns (use of Centre website, online

promotions and online store) Encourage traders to promote the Greythorn Central-Discover the Difference, logo and

branding Attract children-focused businesses, such as a book shop, children / toy stores Attract modern / affordable household goods

Explore the attraction of a farmer’s market to the Centre Opportunity to seek value-added collective group campaigns for services and utilities Increase continued advocacy through the Association

- Advocate with local councillors, to increase communication as the community does to advocate for local businesses

- Advocate to Council for better infrastructure to counter act sole use of cars e.g. increase community buses

- Advocate to Council for waiving parking permits for Centre traders. Current waivers exist for residents of new NE Hub and Aldi.

- Investigate and lobby to identify future Council planning developments. The Council representative informed the group that other than NE Hub, no major structure plan is planned and there will not be any changes to residential properties.

- Object to Council as a collective group through the Association with regards to car parking limitations

- Continue to advocate for reduced speed limit along Doncaster Road

Threats

The local traders considered the following threats to be:

Loss of key anchor and destination businesses such as Westpac leaving the Centre may impact traffic to the Centre




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A major threat to the Centre is Westfield Doncaster, located close in proximity to Greythorn Central (causing the loss of upmarket clothing stores in the Centre).

Other similar main street shopping centres, in close proximity are North Balwyn, Kew and Camberwell.

Rising cost for businesses, including increase in rental property. Keeping the status quo - the fear of moving forward with modern or different approaches Online retailing meeting consumer demand and the forthcoming Amazon coming to Australia

(in 2018) with low prices, vast selection and fast delivery. The demand to meet consumer needs with other nearby centres trading 7 days or extended

hours. Attracting the same business type in the Centre, in place of a diverse business mix may limit

the Centre’s offering.

4. FUTURE DIRECTIONS

Vision

Greythorn Central is to be an inviting village destination filled with discoverable experiences for local communities in the eastern suburbs. Opportunities to discover a local shopping strip for places to eat, shop, meet friendly people with an authentic service. The lively, convenient one-stop-shop Centre that provides an interesting range of eateries, goods and services for all cultural groups.

The Centre will capitalise on the number of food establishments and iconic shops to become a hub of community activity by providing a mix of uses in a friendly community setting.

Goals

Trader consultation identified the following goals to enhance, attract and revitalise Greythorn Central and increase trader engagement.

The Goals represent the key strategic directions the Committee will pursue over the next five years.

1. Encourage continual improvements to the streetscape and directory as well as encourage safety within the Centre’s area of operation to make it a more desirable place to shop and visit.

2. Support local businesses by offering marketing, training and other forms of cooperation to boost best practices and dynamic business operations.

3. Encourage retailers to participate in the Association and maintain and manage an efficient and effective Association.

4. Partner with community organisations to promote a village feel of community and cohesion to foster stronger and more robust business activity in the shopping district.

5. Form a strong identity for the strip to give it, its own unique feel, style and purpose and differentiate it from other shopping strips.

Principles and Values

The principles that are important to the Traders’ Association are:

Innovating to identify attractive marketing initiatives




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Lobbying to achieve improvements in amenity

Supporting individual and collective businesses Maintaining diversity of businesses Maintaining commitment for effectively connecting with the community

Being transparent and accountable.

Our values are:

Personal commitment to our stakeholders Mutual assistance and support

Willingness to work together as a professional Association Honesty and integrity.

5. STRATEGIES

The following strategies aim to pursue the goals of the Association.

Streetscape and Centre Improvements

Lobby Council for improvements and maintenance to - pavements, footpaths, laneways, graffiti removal, bins, cleaning, safety and enhancing

the environment and sustainability of the Centre - improve foothpaths as planned in Council’s streetscape improvements strategies and

plans

Form an ‘anti-vandalism and safety’ community group for better protection of assets and assist to curb crime and vandalism.

Engage with landowners to update and improve their buildings Lobby for a community bus stop zone

Traffic Improvements

Continue to lobby to VicRoads to introduce speed reductions to 40 km ph along Doncaster Road with Council support

Advocate to government for street and car park surveillance (CCTV) Advocate to Council for appropriate location where traders can park and make use of the NE

Community Hub car park for traders.

Community and business partnerships and sponsorships

Enhance community partnerships with the Greythorn Falcons, local Cancer Council, RSL, North Balwyn Rotary Club

Investigate productive public partnerships with community and sporting groups and local schools

Nurture new partnerships with the NE Community Hub Investigate private partnerships and strengthen business partnerships and sponsorships with

local traders such as Assisi and First National Real Estates.




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Association Management

Regularly seek feedback from members

Continue to build on a database of members/categories Further develop and promote the Greythorn Central ‘Discover the Difference’ brand Undertake further consultations with traders and consumers via online surveys. Increase communication, awareness and support of property owners / land lords Meet regulatory and reporting requirements

Member Support

Advise members of professional development, seminars, presentations and conferences likely to be of value

Encourage cross-marketing to strengthen local businesses

Explore opportunities for joint initiatives and cost-savings

Marketing

Increase growth and vibrancy of the Centre

Conduct events on key dates of the calendar year

Implement annual advertising and promotion programs, utilising cross-marketing tools and social media

Identify new marketing and promotional initiatives such as

- development of business profiles and trader brochures

- Investigate opportunities for a festival, farmer’s market and Chinese / Lunar New Year

event in the Centre

- Enhance the success of the Halloween event and seek consumer market research at an

upcoming event (Halloween) via an online event survey developed by City of Boorondara

- Opportunity to seek value added collective group campaigns for services and utilities

- Encourage environmental, safety and awareness campaigns and initiatives

- Explore collective Centre trader online shopping and campaigns

- Opportunities with forthcoming residents and community groups residing in the new NE

Hub development complex.

- Increase social media presence and membership/followers

- Explore a cross-marketing and communication mix to engage with community

- Encourage and attract a diverse business mix in the Centre

- Encourage traders to promote the Greythorn Central, Discover the Difference, logo and

branding

These strategies will be detailed further in annual Business Plans and modified annually, as required.




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6. MANAGEMENT

This is a key priority. For the success of an ongoing Centre improvement program in Greythorn Central, it is critical to sustain a strong traders’ association.

Effective two-way communication with members and other stakeholders is a critical factor, and will be an ongoing priority for the management committee.

The committee is committed to ensuring sound financial planning and management and meeting the reporting requirements of the government; City of Boroondara and Consumer Affairs Victoria.

Centre Coordinator The Association has engaged a professional part-time Centre Marketing Coordinator to oversee the marketing and business development activities.

The Association

The strategies to sustain the management and communication processes are:

Continue to elect an active Committee each year with representation from different types of businesses in the Centre

Organise monthly meetings of the Committee to direct and monitor the agreed program of activities through appropriate governance practices

Lobby the City of Boroondara and other Government agencies to achieve improvements in the Centre

Encourage teamwork between members and the development of a strong local community and precinct identity

Communicate with traders regularly. Continue to prepare and distribute a monthly newsletter and Minutes and to make regular visits to keep businesses up to date with proposed new events and activities in the Centre

Ensure that the Five Year Strategic Plan is made available to all traders in the Centre

Financial Strategy

The Association will concentrate initially on governance, membership and a cross mix of marketing and promotions, including strengthening its on-line presence. Longer term, the focus of the organization will be to develop sustainable marketing and business development partnerships. This will include:

• Distributing the financial plan at trader meetings and provide regular updates on budget tracking.

• Annually updating the budget to align with the annual marketing and activities plan. • Identifying and applying to Council and other organisations on an annual basis for grants for

specific projects, promotions and events (e.g. community grants that are valued up to $10,000).

• Seeking sustainable marketing partnership and sponsorship programs to provide short term, and ongoing program funding from local businesses to support marketing and business development activities.




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It is estimated that the annual cost of undertaking the proposed Centre improvement, marketing, events, business and community development initiatives in this strategic plan will be approximately $63,000.

The GTA proposes the next five-year plan is funded through the special rate and charge scheme on the basis of the following:

• a rate of 0.112 cents in the dollar of the Capital Improved Value (CIV) will be levied on each rateable property in the proposed Scheme

• Ground and upper level properties will be subject to a minimum charge of $415 • No maximum charge per occupancy • CPI will be applied each year to the rate in the dollar and minimum charge.

Implementation An indicative, financial implementation plan seeking funding from multiple sources is as follows:

Financial strategy Indicative budget cost

Streetscape and Centre improvements $1,000

Traffic improvements $1,000

Community and business partnerships & sponsorships $1,000

Association management $1,000

Member support $1,000

Marketing and promotions $38,000

Marketing coordinator $20,000

In kind donation / support -

Proposed annual cost $63,000

Halloween Event Grant (City of Boroondara 2017-2019 at $7,000p.a.) $ 7,000

Total $70,000

Note: An annual budget of approximately $63,000 is required to support the strategic plan This will be supplemented by a grant for Halloween, from the City of Boroondara of $7,000 p.a. (three-year funding contract effective from 2017-2019 of $7,000 p.a.),

The trading environment is currently difficult, and the management committee realises that, for the initial phase of the plan, the Association’s activities cannot be as extensive as might be desirable. It also recognises the need to provide value to members that they perceive as justifying the costs.

The Committee is committed to analysing trader’s needs, implementing targeted activities and delivering visible benefits to Association members.




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An audit of the Association’s annual income and expenditure is to continue to be prepared at the end of the Association’s financial year and presented to the Association’s AGM as well as to the City of Boroondara.




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7. MONITORING AND EVALUATION PROGRAM

The degree of achievement of strategies outlined in the Five Year Strategic Plan is to be evaluated at regular intervals throughout each financial year.

The Five-Year Plan will be fully reviewed each year in conjunction with the development of the Business Plan for the flowing year. Any modifications and additions will be made on a rolling annual basis.

If the special rate and charge scheme is declared by Council an agreement will be entered into with the GTA in relation to expenditure of the proceeds from the scheme. Under this agreement, there will be a requirement for an annual budget and business plan to be submitted by the GTA to Council for approval generally prior to the end of each financial year. The annual budget and plan will need to in strategic alignment with this five year strategic plan. The GTA will also be required to provide financial statements and reports prior to the disbursement of funds. A member of the Economic Development department will attend the GTA's meetings on a regular basis to provide ongoing advice and support.

Management Committee

The Committee members of the Association for 2017/2018 are:

President Mr Gabriel Crema – Divine Pizza Vice President Sarah Courtney – Funtastic Parties Treasurer Ms Paula Monaco – Boroondara Eyecare Secretary Rita Alessio -Yours Now Mine

Ordinary Members Arthur Kyriakos- Greythorn Amcal Scott Huang – Top Digital Amy Han - Creative Write It Matthew DiRico – Travelling Bandit

Centre Co-ordinator Yolanda Torrisi




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Chart 1: Greythorn Central Business Activity Mix as at June 2017

Greythorn Central’s top three business types The chart above indicates the business types at Greythorn Central, the largest business type is represented by café / takeaway (13) followed by professional services (12) and hair and beauty (8).

Bank, 1 Bottle shop, 1

Butcher, 1

Cafe / takeaway, 13

Drycleaner, 1

Educational services, 2 Fashion/accessories, 3

Fashion/school supplies, 1

Financial services, 1

Food retail, 3

Gifts and fashion, 1 Green grocer, 1

Hair & beauty, 8 Health & wellbeing, 7

Household goods/service, 4

Medical services, 3

Party supplies, 1

Pharmacy, 1

Post office, 1 Printing, 1

Professional services, 12

Real Estate, 1

Restaurant, 4 Supermarket, 2 Vet, 1

Greythorn Central Business Activity Mix

Bank Bottle shop Butcher Cafe / takeaway

Drycleaner Educational services Fashion/accessories Fashion/school supplies

Financial services Food retail Gifts and fashion Green grocer

Hair & beauty Health & wellbeing Household goods/service Medical services

Party supplies Pharmacy Post office Printing

Professional services Real Estate Restaurant Supermarket

Vet




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Appendix 1 – Greythorn special rate and charge scheme business list

Based on the business directory, there are 75 properties in Greythorn Central as at June 2017. For an updated listing of all businesses visit www.greythorncentral.com.au.

BUSINESS NAME ADDRESS BUSINESS TYPE A & C Financial Solutions 264C Doncaster Rd Financial services Aldi 41 Colemans Road, Dandenong South, VIC 3175 Supermarket Apex Macro Level 1, 279 Doncaster Rd, Professional services Atlantic Seafood Fish & Chips 325 Doncaster Rd cafe / takeaway Bare Bella Beauty Level 1, 291 Doncaster Rd hair & beauty Beacon Lighting 304 Doncaster Rd household goods/service Bel Air Hairdressing 2/308 Doncaster Rd hair & beauty Bite Me 323A Doncaster Rd cafe / takeaway Boroondara Eye Care 264 Doncaster Rd medical services Bradley Lawyers 2/296 Doncaster Rd Professional services Browns Body Corporate Harrington Avenue Professional Services Caffé Romeo 319 Doncaster Rd cafe / takeaway Comfort Feet Shop 4/296-302 Doncaster Rd health & wellbeing Commercial Control 268 Doncaster Rd Professional services Creative Write It 1B Sylvander St Educational services Crust Pizza 276 Doncaster Rd cafe / takeaway Cullen Building Group 1C Agnes Avenue Professional services David Grooming for Man 1 Sylvander St hair & beauty Decorator Curtains & Blinds 290 Doncaster Rd household goods/service Designer Hair Studios 286 Doncaster Rd hair & beauty Dianna Leigh Level 1, 285 Doncaster Road hair & beauty Divine Pizza 321a Doncaster Rd cafe / takeaway D'Lish Chicks on Charcoal 325 Doncaster Rd cafe / takeaway Dobsons 274 Doncaster Rd Fashion/school supplies Dunyazad 329 Doncaster Rd Restaurant




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BUSINESS NAME ADDRESS BUSINESS TYPE Elite Myotherapy (in same premises as Inspire Fitness of Wellbeing)

317 Doncaster Road Health & wellbeing

Enhance By Design 278 Doncaster Road Household goods/service Evolution Fitness Centre 2A Tannock St Health & wellbeing Firebrigade 316 Doncaster Rd Professional service First National Real Estate - Lazarides & Yap Suite 1, 291 Doncaster Road, Balwyn North Real estate Foodworks 293-295 Doncaster Rd Supermarket Funtastic 266 Doncaster Road Party supplies Gate Health and Wellbeing Level 1, 285 Doncaster Road Health & wellbeing Gay Wightman School of Ballet 1st Floor 309 Doncaster Rd Educational services Greekery 327 Doncaster Rd Cafe / takeaway Greythorn Amcal Pharmacy 297-301 Doncaster Road Pharmacy Greythorn Bread & Cake Kitchen 289 Doncaster Road Food retail Greythorn Cellars 309-311 Doncaster Road Bottle shop

Greythorn Drycleaners 281 Doncaster Rd Drycleaner Greythorn Fruit Land 291 Doncaster Rd Green grocer Greythorn Fruit Oasis 291 Doncaster Rd Food retail Greythorn Milk Bar 323 Doncaster Rd Food retail Greythorn Post, Lotto and News 272 Doncaster Road Post office Greythorn Sandwich Café 296 Doncaster Rd Cafe / takeaway

H & R Block 282 Doncaster Rd Professional services/accounting

Inspire Fitness for Wellbeing 317 Doncaster Rd Health & wellbeing Instyle Hair & Beauty 300 Doncaster Rd Hair & beauty Jolly Miller 315 Doncaster Rd Cafe / takeaway Kunyit restaurant 283 Doncaster Rd Restaurant KX Pilates & Barre Balwyn North Level 1, 296 Doncaster Road Health & wellbeing Loong Palace 270 Doncaster Road Restaurant Mazark & Associates Pty Ltd Architects Level 1, 288 Doncaster Rd Professional services Melissa Norfolk Web Design Suite A, 264 Doncaster Rd Professional services




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BUSINESS NAME ADDRESS BUSINESS TYPE My Favourite Things @ Greythorn 305 Doncaster Rd Gifts and fashion Mobility Store (The) 294 Doncaster Road Professional service National Food Institute 264B Doncaster Rd Professional service North Balwyn Veterinary Clinic 288 Doncaster Road Vet Paul's Pool Shop 308 Doncaster Rd Household goods/service Peter Ho Optometry (Eye Care Plus Optometry) 298 Doncaster Rd Medical services Pro Skin Beauty and Anti-Aging Agnes Ave Hair & beauty Progressive Management Services PO Box 275 Warrandyte 3113 Professional service Red Lantern 327 Doncaster Rd Restaurant Roxanne Fashions 280 Doncaster Rd Fashion/accessories Second Thoughts 268 Doncaster Rd Fashion/accessories Subway Shop 2, 308 Doncaster Rd Cafe / takeaway Sushi Café 292 Doncaster Rd Cafe / takeaway The Dental Room 333 Doncaster Road Medical services Tony's Gourmet Delights 307 Doncaster Rd Butcher Top Digital Colour 1A Sylvander St Printing Travelling Bandit 287 Doncaster Rd Cafe / takeaway Vienna Patisserie Bakery 1A Agnes Avenue Cafe / takeaway Wardika Concept Salon and Spa 285 Doncaster Rd Hair & beauty Well by Design 279 Doncaster Rd Health & wellbeing Westpac 277 Doncaster Rd Bank Yours, Now Mine 321 Doncaster Rd Fashion/accessories





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Attachment 4

Details of the Proposed Greythorn Special Rate and Charge scheme

DurationIt is proposed that the Greythorn Special Rate and Charge (proposed Scheme renewal) for the Greythorn Shopping and Business Centre (Centre) be declared for a period of five years commencing on 1 July 2018 and concluding on 30 June 2023.

PurposeIt is proposed that the renewed Scheme be declared for the purpose of defraying expenses of advertising, promotion, centre management, business development and other incidental expenses associated with the encouragement of commerce in the Centre, which Council considers is or will be of special benefit to those persons required to pay the special rate and charge.

The proposed Scheme renewal will provide the Greythorn Business Association (GBA) with funding to enable them to continue to undertake activities, such as:

employing a Marketing Coordinator for the Centre; further develop and promote the Greythorn Central ‘Discover the

Difference’ brand; increase growth and vibrancy of the Centre; ongoing marketing, advertising and promoting the Centre; enhance community partnerships including with the new NE

Community Hub; maintain an online and social media presence via a centre specific

website and social media campaigns; regularly engage with members; advise members of professional development and networking

opportunities; foster community and business partnerships and sponsorships; explore collective Centre trader online shopping and campaigns; encourage cross-marketing to strengthen local businesses; conduct events on key dates of the calendar year e.g. Christmas and

Halloween; contribute to Council’s graffiti management program; liaising and advocating on behalf of the Centre with Council, and

relevant agencies on a range of matters including streetscape and traffic improvements.

There is some scope for allowing the funds from the proposed Scheme renewal to be spent on the GTA’s administrative costs associated with management. For example, the GTA may employ a part-time bookkeeper to assist with preparation of the budget and financial records relating to the implementation of the Scheme, the salary of whom may be paid for out of the proposed Scheme funds. The role of such a person is limited to management and administration of the proposed Scheme, and may not be used for the carrying out of the GTA's affairs generally.



Attachment 4

The above activities are all associated with the encouragement of commerce, retail and professional activity and employment at the Centre. The proposed Scheme renewal will enhance the viability of the precinct as a commercial, retail and professional area through increased economic activity.

Area

It is proposed that the proposed renewed Greythorn Special Rate and Charge apply to all rateable properties used, adapted or designed to be used primarily for commercial purposes in the relevant area within the Centre.

The area can be described as follows:

Ground level properties and upper level properties in the area comprising:

Doncaster Road from Sylvander Street to Trentwood Avenue (odd numbers

only) and, from Harrington Avenue to 308 Doncaster Road (even

numbers only), as well as properties in arcades.

Sylvander Street (odd numbers only) Tannock Street, Centreway, Agnes Avenue and Harrington Avenue.

Maximum Total Levy Before declaring a special rate and charge scheme, Council must determine the “total amount” of the special rate and charge to be levied. The total amount may not exceed the maximum total amount calculated by the formula:

R × C = S

where –

R is the benefit ratio, being the estimated proportion of the total benefits of the scheme to which the performance of the function or the exercise of the power relates (including all special benefits and community benefits) that will accrue as special benefits to all of the persons who are liable to pay the special rate and charge;

C is the total cost of the performance of the function or the exercise of the power; and

S is the maximum amount that may be levied from all persons who are liable to pay the special rate and charge.

Benefit ratio – ‘R’

A further formula is used to determine the benefit ratio (R):



Attachment 4

TSB (in) = R TSB (in) + TSB (out) + TCB

TSB (in) is the estimated total special benefit for those properties that Council proposes to include in the scheme.

TSB (out) is the estimated total special benefit for those properties with an identified special benefit that Council does not propose to include in the scheme.

TCB is the estimated total community benefit.

This formula is set out in accordance with section 163(2A) of the Local Government Act 1989 and is elaborated on in the Ministerial Guideline on Special Rates and Charges published in September 2004.

With respect to the total special benefits, it is determined that all rateable properties used, adopted or designed to be used primarily for commercial purposes in the Centre (as generally described above in the section under “Area”) will receive a special benefit from all of the activities undertaken with scheme funds.

With respect to community benefits, there are no community benefits included in this scheme.

The calculation of the benefit ratio is therefore as follows: 1.0 (100%) = 1.0 (100%) ] 1.0 (100%) + 0 + 0

Total cost of the service – ‘C’

The total amount of the scheme is $317,500 or such other amount as is lawfully levied as a consequence of the declaration. This figure is supported by the GTA based on their previous expenditure, and five year strategic business and financial plan.

Maximum amount – ‘S’

Having calculated the total cost and the benefit ratio, the maximum total levy, in accordance with section 163(2A) of the Local Government Act 1989, is $317,500 or such other amount as is lawfully levied as a consequence of the declaration. It is proposed to levy this amount.

Apportionment The determination of apportionment criteria (or the basis of distribution of the Greythorn Special Rate and Charge) is a separate process from the calculation of the maximum total levy.

It is proposed that the Greythorn Special Rate and Charge will be assessed within the Scheme area and levied as follows.



Attachment 4

A rate of 0.112 cents in the dollar of the Capital Improved Value (CIV) will be levied on each rateable property in the proposed Scheme.

Ground and upper level properties will be subject to a minimum charge of $415 per annum.

Consumer Price Index (All Groups Melbourne) (CPI) will be applied each year to the rate in the dollar and the minimum and maximum charges.

It is further proposed that the owners of the land in the Greythorn Special Rate and Charge scheme pay the Greythorn Special Rate and Charge on the same date/s as Council's general rates are due, and that they be required to pay interest on any amount which has not been paid.

The CIV of each parcel of rateable land is the CIV of that parcel of land at the time of levying the special rate and charge in each year. The CIV may alter during the period in which the special rate and charge is in force, reflecting any revaluations and supplementary valuations which take place.

CPIThe quantum of the rate in the dollar of the CIV of each property in the area, and the quantum of the minimum charges, will be adjusted on 1 July 2019 and on each anniversary of that date by increasing the quantum by the percentage increase in the March quarter Consumer Price Index (All Groups, Melbourne) (CPI) during the 12 months preceding the end of that March quarter.



Attachment 5

Objection/Submission process pursuant to the Local Government Act 1989

Section 163(1) of the Local Government Act 1989 (the Act) empowers a council to declare a special rate and charge for the purposes of defraying expenses in relation to the council's function and powers if it considers that it will be of special benefit to the persons required to pay the special rate and charge.

Submissions and Objections

Any person may make a submission in relation to Council's proposed declaration. Submissions must be lodged within twenty-eight (28) days after the date of a public notice, and will be considered in accordance with section 223 of the Act

In addition, any person who will be required to pay a special rate/charge is also entitled to exercise a right of objection under section 163B of the Act.

Section 163B(4) provides that any person who will be required to pay the special rate and charge is entitled to exercise the right of objection. Section 163B(5) goes on to state that, for the purposes of sub-section (4), a person who is an occupier is entitled to exercise the right of objection if:

the person submits documentary evidence with the objection which shows that it is a condition of the lease under which the person is an occupier that the occupier is to pay the special rate or special charge.

A person who is an occupier is entitled to exercise the right of objection if the person submits documentary evidence with the objection which shows that it is a condition of the lease under which the person is an occupier that the occupier is to pay the Greythorn Shopping Centre Special Rate and Charge. Objections must be in writing lodged within twenty-eight (28) days of the date of a public notice. The right of objection is in addition to the right to make a submission.

Objections and Council’s decision

Where a special rate and charge is proposed to recover an amount that exceeds two thirds of the total cost of a scheme, a council can only make a declaration under section 163(1) of the Act to do so in accordance with the objection process set out in section 163B.

Consequently, Council cannot proceed to introduce a special rate and/or charge (where the special rate and charge collects more than two thirds of the cost of delivering the scheme) if more than 50% of those persons required to pay the special rate/charge in respect of the rateable properties on which it would be imposed, were to object to the proposal.

In this case, following the notice of intention to declare a special rate and/or charge by Council, if objections are received from more than 50% of those required to pay the special rate/charge, the special rate/charge cannot be introduced. It is important to note that this is 50% of people who are required to pay the special rate and/or charge, as distinct from 50% of the total number of objections that Council receives.



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