Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

COULD PLACING ADS WRONG BE RIGHT?: Advertising Effects of Thematic IncongruenceMicael Dahlén; Sara Rosengren; Fredrik Törn; Niclas ÖhmanJournal of Advertising; Fall 2008; 37, 3; ABI/INFORM Globalpg. 57

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.