May 2012 - Home - Fliphound | Digital Billboards and Outdoor Advertising … · advertising ROI by...

May 2012

• Rich multidimensional study of consumers’ daily lives

• Captures behavior in real time, on a smartphone, helping marketers identify contextual factors that impact message receptivity

• High quality measurement of all media from a single sample

• Identifies the sequence of media exposure in the full context of daily lives

• Innovative foundation for fusing other data sources

What is USA TouchPoints?

2

3

Recruitment & Training Survey After the Survey

National probability sample of

2,000 adults 18-64 from

GfK MRI Sample

Training call scheduled within

24 hours of recruitment

Participants: Entries collected over 10 days

Administration: Performance rates checked, participant compliance ensured (calls made to participants if needed), monitoring flags analyzed

Incentive, Thank Yous

Data Editing Rules

Applied

Ascribed to 21,000+ respondents of GfKMRI’s Survey of the American Consumer TM

GfK MRI Respondents

USA TouchPoints©

Diary

USA TouchPoints Syndicated Study Methodology

Data Is Captured Every 30 Minutes Over 10 Days

What’s Measured?

4

Key Benefits of USA TouchPoints

Opportunity to increase advertising ROI by placing ads when and where consumers are likely to be receptive to the message …

Who they’re with

What they’re doing

Whatthey

buy, own, use

When activities occur

Media

Where they are

How they feel

What kind of people they are

5

In the right mood, with the right people, doing the right things, in the right place

5

Look! Buy!

While Consumers Are Away From Home, They’re Also Doing Things That Are Critical To Marketers

6

They’re Using Media And Being

Reached By Messages

They’re Socializing And

Influencing Other People

They’re Shopping and Making Purchasing Decisions

The Importance Of Being Away From Home To Consumers’ Lives

7

Presenter

Presentation Notes

Being

‘Away From Home’Consumer Definitions

TravelingCar or truckMotorcycleAirportAirplaneBicycleWalking

OutsideOutdoors away from home

Public TransportationBusSubway or trainBoat or ferry

Food ServiceQuick service restaurantRestaurant or bar

RetailGrocery storeOther store or mall

GymGym or health club

8

Most Americans interact every day with ‘away from home’ places & vehicles…

9

Presenter

Presentation Notes

Americans Are ‘Away From Home’

10

86%

86%

0

20

40

60

80

100

Away From Home

Avg.

Day

Rea

ch (%

)

Average Day

A18-64Reported time: 6AM-12AM

*Also includes ‘Away From My Workplace’

*

‘Away From Home’ Has A Large Impact on Consumers’ Days

11

On the average day, you can reach 86% of consumers

Average Day

Away From Home* Other



Avg.

Day

Rea

ch (%

)

Away From Home* By Time Of Day

0

10

20

30

40

50

60

70

80

Peak Time for ‘Away From Home’ Is During the Afternoon

A18-64

12


Peak6A-10A

10A-3P3P-7P

7P-12A

0

5

10

15

20

25

30A 18-64 A $75K+ A 18-34 W 18-64

Avg.

Day

Rea

ch (%

)


Different Demo Groups Have Similar Patterns For When They’re ‘Away From Home’

While Away From Home* By Time of Day

88%

82%

0

20

40

60

80

100

Weekday Weekend

Avg.

Day

Rea

ch (%

)

Away From Home*

Americans Are ‘Away From Home’ on Weekday And Weekend a Similar Degree

14



0

5

10

15

20

25

30

35A 18-64 A $75K+ A 18-34 W 18-64

0

5

10

15

20

25

30

35A 18-64 A $75K+ A 18-34 W 18-64


‘Away From Home’ Patterns Vary DramaticallyOn The Weekdays And Weekends

Away From Home* By Time Of Day -Weekday

Away From Home* By Time Of Day -Weekend

Avg.

Day

Rea

ch (%

)

Avg.

Day

Rea

ch (%

)

Afternoon Is The Peak For ‘Away From Home’ On Both Weekdays And Weekends

0

10

20

30

40

Avg.

Day

Rea

ch (%

)

Away From Home* By Time Of Day

Weekday Weekend

A18-64

16

* Away From Home: represents also ‘Away From My Workplace’

… and their ‘away from home’ opportunities vary by Place…

17


Consumer Definitions Of ‘Away From Home’

TravelingCar or truckMotorcycleAirportAirplaneBicycleWalking

OutsideOutdoors away from home

Public TransportationBusSubway or trainBoat or ferry

Food ServiceQuick service restaurantRestaurant or bar

RetailGrocery storeOther store or mall

GymGym or health club

18

Traveling48%

Retail19%

Food Service16%

Outside11%

Gym4%

Public Transport

2%

Share of Consumers Away From Home*

Traveling62%

Retail13%

Outside10%

Food Service10%

Gym3%

Public Transport

2%

Share of Time Away From Home*

Travel Dominates ‘Away From Home’ Experiences

19



0

10

20

30

40

50

60

70

80

90

100

Traveling Retail Food Service Outside Gym Public Transportation

A18-64 A$75K+ A18-34 W18-64

Avg.

Day

Rea

ch (%

)

Reported time: 6AM-12AM


Different Places Have Different ReachBy Demographic

Away From Home* by Demo

+8%

+51%

+18%+14%

0

20

40

60

80

100

Traveling Retail Food Service Outside Gym Public Transportation

Away From Home* Weekdays vs. WeekendsWeekday Weekend

On Weekends, ‘Away From Home’ Experiences Shift

0

20

40

60

80

100

Weekday Weekend

Avg.

Day

Rea

ch (%

)

Total Away From Home*Weekday Weekend

+16%+10%

+27%

-9%

21



0

5

10

15

20

Avg.

Day

Rea

ch (%

) Traveling

Outside

Public Transportation

Food Service

Retail

Gym

While ‘Away From Home’, There Are Distinct Primetimes To Different Places

22

A18-64

Traveling

Outside

Public Transportation

Food Service

Retail

Gym

23

8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12

AM PM

While ‘Away From Home’, There Are Distinct Primetimes To Different Places

Primetime Coverage by PlaceThe staggered nature of

Primetimes suggests multiple placements are

most effective for maximum consumer

exposure

A18-64

Avg.

Day

Rea

ch (%

)

Traveling

0

10

20

30

40

50

60

70

Travel Opportunities Have Four Peaks On The Average Day

A18-64

“Four Prime Times”

24

6A-10A

10A-3P

3P-7P

7P-12A

Avg.

Day

Rea

ch (%

)

Outside Public Transportation

0

2

4

6

8

10

12

14

16

Outside And Public Transportation Opportunities

Have Distinct Primetimes

A18-64

25

6A-10A

10A-3P3P-7P

7P-12A

Avg.

Day

Rea

ch (%

)

Retail Gym

0

5

10

15

20

25

Mid-Day Is Retail Primetime; Gym Peaks Slightly Mid-Morning And After Work

A18-64

26

6A-10A

10A-3P

3P-7P

7P-12A

Avg.

Day

Rea

ch (%

)

Food Service

0

2

4

6

8

10

12

14

16

Unsurprisingly, Food Service Primetime Is Lunch/Dinner

A18-64

27

6A-10A

10A-3P3P-7P

7P-12A

…offering valuable proximity to important consumer activities

… and their ‘away from home’ opportunities vary by place…

28


Look! Buy!

While Consumers Are ‘Away From Home’, They’re Also Doing Things That Are Critical To Marketers

29

They’re Using Media And Being

Reached By Messages

They’re Socializing And

InfluencingOthers

They’re Shopping and Making Purchasing Decisions

Media Use, Socializing, And Shopping Are The Most Common Consumers’ Activities While

‘Away From Home’

0

10

20

30

40

50

% of People Engaged In Other Activities While Away From Home*

30


* Away From Home: represents also ‘Away From My Workplace’

0

2

4

6

8

10

Avg.

Day

Rea

ch(%

)

Using media Away From Home Socializing Away From Home Shopping Away From Home

Media Use, Socializing, And Shopping While ‘Away From Home’ Have Different

Time of Day Patterns

A18-64

31

OOH Marketplace Opportunities

32

33

• OOH offers scale, impact, creativity and targeting• Effectively and efficiently surround your audience• Variety of vehicles increases options• Strategic alignment whether in primary or secondary

role with other media • Stronger emotional touchpoint to messaging

OOH Marketplace

Marketplace Definitions Of OOH

BillboardsCar or truck (driver)Car or truck (passenger)Outside away from homeMotorcycle

AlternativeQuick service restaurantRestaurant or barGym or health clubGrocery storeHotel or motel

TransitWalkingBusSubway or trainBicycleBoat or ferryAirportAirplaneCar or Truck

Street FurnitureBusWalkingOther store or mall

34

Consumer Are Exposed To A Variety Of‘Away From Home’ Places

35

OOH Media Average-Day Potential Reach

36


83

42

82

28

0

20

40

60

80

100

Billboards Alternative Transit Street Furniture

Avg.

Day

Rea

ch (%

)

84

41

84

28

79

44

77

28

Billboards Alternative Transit Street Furniture

Weekday Weekend

OOH Potential Media Opportunities Can Supercharge

Media Plans

37

0

20

40

60

80

100

Total OOH TV Live Total OOH + TV Live

Internet Total OOH + Internet

Mobile App/Web

Total OOH + Mobile App/Web

Social Networking

Total OOH + Social

Networking

Radio Total OOH Media + Radio

Avg.

Day

Rea

ch (%

)Adding OOH To Other Media Can

Potentially Increase Reach By Up To 300%+18%

+68%+316% +212% +45%

38


0

20

40

60

80

100

Billboards Live TV Billboards + Live TV

Internet Billboards + Internet

Mobile App/Web

Billboards + Mobile

App/Web

Social Networking

Billboards + Social

Networking

Radio Billboards + Radio

Avg.

Day

Rea

ch (%

)

Billboards

Adding Billboards To Other Media CanPotentially Increase Reach By Up To 300%

+17%+65%

+303% +203% +41%

39


TV And Billboards ImpactsReach Throughout The Day

0

10

20

30

40

50

Avg.

Day

Rea

ch (%

)

Billboards + Live TV

Billboards

Live TV

Billboards +Live TV

A18-64

40

Billboards And Internet TogetherMore Than Double Afternoon Reach

0

5

10

15

20

25

30

Avg.

Day

Rea

ch (%

)

Billboards + Internet

Billboards

Internet

Billboards + Internet

A18-64

41

Adding Billboards to Mobile App/Web Increases Reach by 300%

A18-64

42

0

5

10

15

20

25

30

Avg.

Day

Rea

ch (%

)

Billboards + Mobile App/Web

Billboards

Mobile App/Web

Billboards + Mobile App/Web

A18-64

43

0

5

10

15

20

25

30

Avg.

Day

Rea

ch (%

)

Billboards + Social Networking

Billboards

Social Networking

Billboards + Social Networking

Adding Billboards to SocialNetworking Increases Reach by 200%

Billboards And Radio Increases Afternoon Reach By 70%

0

5

10

15

20

25

30

Avg.

Day

Rea

ch (%

)

Billboards + Radio

Billboards

Radio

Billboards + Radio

A18-64

44

0

20

40

60

80

100

Alternative TV Alternative + TV

Internet Alternative + Internet

Mobile Alternative + Mobile App/Web

Social Networking

Alternative + Social

Networking

Radio Alternative + Radio

Avg.

Day

Rea

ch (%

)

Strategic Addition of Alternative To Other Media Can Potentially Increase

Exposure By Up To 148%+9%

+32%

+148%+100%

+22%

45


A18-64

46

0

10

20

30

40

50

Avg.

Day

Rea

ch (%

)

Alternative + TV

Alternative

TV

Alternative + TV

Adding Alternative To Live TV Increases Exposure

Alternative Adds 30% Reach To Internet

A18-64

47

0

5

10

15

20

Avg.

Day

Rea

ch (%

)

Alternative + Internet

Alternative

Internet

Alternative + Internet

A18-64

48

Alternative Supplements Flat Media Reach Throughout The Day

0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

8.0

9.0

Avg.

Day

Rea

ch (%

)

Alternative + Mobile

Alternative

Mobile App/Web

Alternative + Mobile App/Web

A18-64

49

0

2

4

6

8

10

Avg.

Day

Rea

ch (%

)

Alternative + Social Networking

Alternative

Social Networking

Alternative + Social Networking

Alternative Supplements Flat Media Reach Throughout The Day

A18-64

50

0

5

10

15

20

Avg.

Day

Rea

ch (%

)

Alternative + Radio

Alternative

Radio

Alternative + Radio

Alternative Adds 20% Reach To Radio

Adding Transit To Other Media Increases Reach

51

0

20

40

60

80

100

Transit* Live TV Transit* + Live TV

Internet Transit* + Internet

Mobile App/Web

Transit* + Mobile

App/Web

Social Networking

Transit* + Social

Networking

Radio Transit* + Radio

Avg.

Day

Rea

ch (%

)

+17%

+64%+298% +200% +41%

A18-64

52

0

10

20

30

40

50

Avg.

Day

Rea

ch (%

)

Transit + Live TV

Transit

Live TV

Transit + Live TV

Adding Transit To Live TV Increases Exposure

A18-64

53

0

5

10

15

20

Avg.

Day

Rea

ch (%

)

Transit + Internet

Transit

Internet

Transit + Internet

Adding Transit To Internet Increases Exposure

A18-64

54

0

2

4

6

8

10

Avg.

Day

Rea

ch (%

)

Transit + Mobile App/Web

Transit

Mobile App/Web

Transit + Mobile App/Web

Transit Adds Almost 300% Reach To Mobile App/Web

A18-64

55

Transit Adds 200% Reach To Social Networking

0

2

4

6

8

10

Avg.

Day

Rea

ch (%

)

Transit + Social Networking

Transit

Social Networking

Transit + Social Networking

A18-64

56

0

5

10

15

20

Avg.

Day

Rea

ch (%

)

Transit + Radio

Transit

Radio

Transit + Radio

Adding Transit To RadioIncreases Exposure

Adding Street Furniture To Other Media Can Potentially Increase Reach By

Almost 100%

0

20

40

60

80

100

Street Furniture

Live TV Street Furniture +

Live TV

Internet Street Furniture +

Internet

Mobile App/Web

Street Furniture +

Mobile App/Web

Social Networking

Street Furniture +

Social Networking

Radio Street Furniture +

Radio

Avg.

Day

Rea

ch (%

)

StreetFurniture

+6%

+21%

+99%+66%

+14%

57


A18-64

58

0

10

20

30

40

50

Avg.

Day

Rea

ch (%

)

Street Furniture + Live TV

Street Furniture

Live TV

Street Furniture + Live TV

Adding Street Furniture To Live TV Increases Exposure

A18-64

59

0

5

10

15

20

Avg.

Day

Rea

ch (%

)

Street Furniture + Internet

Street Furniture

Internet

Street Furniture + Internet

Street Furniture Adds Over 20% Reach To Internet

A18-64

60

0

2

4

6

8

10

Avg.

Day

Rea

ch (%

)

Street Furniture + Mobile App/Web

Street Furniture

Mobile App/Web

Street Furniture + Mobile App/Web

Street Furniture Almost Doubles the Reach To Internet

A18-64

61

0

2

4

6

8

10

Avg.

Day

Rea

ch (%

)

Street Furniture + Social Networking

Street Furniture

Social Networking

Street Furniture + Social Networking

Street Furniture Compliments Social Networking Reach

A18-64

62

0

5

10

15

20

Avg.

Day

Rea

ch (%

)

Street Furniture + Radio

Street Furniture

Radio

Street Furniture + Radio

Street Furniture Adds Over 15% Reach To Radio

Consumers Experience OOH Media In Very Positive Mindsets

63

Emotional Index Of OOH Audiences To Live TV

64


Happy

Confident

Hopeful

Relieved

Bored

Angry

60

80

100

120

Inde

x

% of OOH Audience Index to TV

Emotional Index Of OOH Audiences To Radio

65


Happy Confident

Hopeful

Excited Relieved Loving

80

100

120

140

Inde

x

% of OOH Audience Index to Radio

A Higher Percentage Of Billboard Audiences Feel Positive Compared To Live TV Audiences

0

10

20

30% Confident % Excited % Bored % Sad

Live TVBillboards

15% of Live TV Audiences are Bored – only 9% of

Billboard audiences are!

66


67

Emotional Index Of Billboard Audiences To Live TV

Happy

Excited

Bored

Sad

60

80

100

120

Index To Live TV

Inde

x

% of Billboard Audience Index to TV


Confident

0

20

40

60

80% Happy % Hopeful % Excited % Relieved % Loving

Billboards Have Higher Percentage Of Its Audience Feeling Happy Than Radio

RadioBillboards

68% of Radio Audiences are Happy while 72% of

Billboards Audiences are Happy

68


69

Emotional Index Of Billboard Audiences To Radio

HappyHopeful

ExcitedRelieved

Loving

Bored60

80

100

120

Index To Radio

% of Billboard Audience Index to Radio

Confident


0

5

10

15

20% Frustrated % Bored % Overwhelmed % Worried % Angry % Sad

Alternative Has Far Fewer Percent Of Its Audience Feeling Negative Than Live TV

Only 5% of Alternative audiences are bored vs. 15%

of Live TV audiences who feel the same way

Live TVAlternative

70


71

Emotional Index Of Alternative Audiences To Live TV

Bored

Worried

Angry

Sad20

40

60

80

100

120

Index To Live TV

Inde

x

% of Alternative Audience Index to TV


Overwhelmed

♦ Frustrated

0

10

20


Alternative Audience Is Also Less Negative Than Radio Audience

72

RadioAlternative

Only 8% of Alternative audiences are frustrated

vs. 16% of Radio audiences who feel the same way


73

Emotional Index Of Alternative Audiences To Radio

Happy

BoredWorried

AngrySad

20

40

60

80

100

120

Index To Radio

Inde

x

% of Alternative Audience Index to Radio

Overwhelmed


Frustrated

Fewer Transit Audiences Are Frustrated And Bored Than Live TV Audiences

0

10

20

30% Confident % Frustrated % Bored % Overwhelmed % Angry % Sad

Live TVTransit

14% of Live TV Audiences feel frustrated compared to 10% of Transit Audiences

74


75

Emotional Index Of Transit Audiences To Live TV

Bored

Angry

Sad

60

80

100

120

Index To Live TV

Inde

x

% of Transit Audience Index to TV

Frustrated


Confident

Overwhelmed

0

10

20

30% Relieved % Loving % Frustrated % Overwhelmed

Fewer Transit Audiences Are Frustrated And Bored Than Radio Audiences

RadioTransit

16% of Radio Audiences feel frustrated; 11% of

Transit

76


77

Emotional Index Of Transit Audiences To Radio

Loving

60

80

100

120

Index To Radio

% of Transit Audience Index to Radio

Frustrated

Overwhelmed

Relieved


Street Furniture Audiences Are Far Less Bored Than Live TV Audiences

0

5

10

15


Live TVStreet Furniture

Only 6% of Street Furniture audiences are Bored vs. 15%

of Live TV audiences who feel the same way

78


79

Emotional Index Of Street Furniture Audiences To Live TV

Bored

WorriedAngry

Sad40

60

80

100

120

Index To Live TV

Inde

x

% of Street Furniture Audience Index to TV

FrustratedOverwhelmed


0

10

20


Street Furniture Audiences Are Far Less Bored Than Radio Audiences

RadioStreet Furniture

Only 6% of Street Furniture audiences are Bored vs. 8% of Radio audiences who feel

the same way

80


81

Emotional Index Of Street Furniture Audiences To Radio

BoredWorried

Angry

Sad

40

60

80

100

120

Index To Radio

Inde

x

% of Street Furniture Audience Index to Radio

Frustrated

Overwhelmed


OOH Offers Strategic Cross-Platform And Promotional Opportunity With Other Media Within

The Same Half-hour

82

OOH Media Are Strategic Additions To Radio And Mobile To Complement Messaging


83

Note: The US Census Bureau estimates that theaverage commute time is 25.1 minutes.

61

2922 18

11 90%

20%

40%

60%

80%

100%

Radio Mobile Talk Mobile Text/App/Web

Live TV Emails Internet

% of OOH Audience Also Using Other Media In the Same Half-hour

Billboards Are Strategic Additions To Radio And Mobile To Complement Messaging

63

2820

14 9 80%

20%

40%

60%

80%

100%



% of Billboards Audience Also Using Other Media In the Same Half-hour


84


Increase Of Mobile Usage Within The Same Half-hour For The Younger Group

85

56

31 31

12 10 90%

20%

40%

60%

80%

100%



% of Billboards Audience Also Using Other Media In the Same Half-hour

A18-34Reported time: 6AM-12AM Note: The US Census Bureau estimates that the

average commute time is 25.1 minutes.

Radio And Mobile Are Used Most Commonly Within The Same Half-hour While Consumers Are Exposed

To Billboards

86

71

32

2115 13 11

0%

20%

40%

60%

80%

100%


Emails TV Live Internet

% of Billboards Audience Also Using Other Media In the Same Half-hour, HHI$75K+

HHI$75K+Reported time: 6AM-12AM

57%

21%17%

13%9% 8%

0%

20%

40%

60%

80%

100%

AM/FM Mobile Talk Mobile Text/App/Web

Live TV Email Internet

W18-64


% of Billboard Audience Also Using Other Media in the Same Half-hour


Billboards Are Strategic Additions To RadioAnd Mobile To Complement Messaging

Radio Is Used, Within The Same Half-hour, With OOH Alternative

88

28

15 14 136 40%

20%

40%

60%

80%

100%



% of Alternative Audience Also Using Other Media In the Same Half-hour


Increase Of Mobile Usage Within The Same Half-hour For The Younger

Group

89

24 22 1711 7 7

0%

20%

40%

60%

80%

100%

Radio Mobile Text/App/Web

Mobile Talk Live TV Social Networking Emails

% of Alternative Audience Also Using Other Media In the Same Half-hour


Radio Is Used, Within The Same Half-hour, With OOH Alternative

90

30

16 14 11 8 50%

20%

40%

60%

80%

100%


TV Live Emails Internet

% of Alternative Audience Also Using Other Media In the Same Half-hour, HHI$75K+


W18-64


% of Alternate Audience Also Using Other Media in the Same Half-hour

Radio Is Used, Within The Same Half-hour,With OOH Alternative

22%

14% 12% 11% 4% 4% 3%0%

20%

40%

60%

80%

100%

AM/FM Mobile Text/App/Web

Mobile Talk Live TV Internet Email Print

Radio And Mobile Talk Are Used, Within The Same Half-

hour, With OOH Transit

2721 21

11 10 100%

20%

40%

60%

80%

100%


Print Internet Emails

% of Transit Audience Also Using Other Media In the Same Half-hour

92


Within The Same Half-hour Usage Of Mobile Text/App/Web, Social Networking Get Bigger For

The Younger Group

93

3124 22

14 13 90%

20%

40%

60%

80%

100%

Mobile Text/App/Web

Mobile Talk Radio Social Networking Internet Emails

% of Transit Audience Also Using Other Media In the Same Half-hour


Radio And Mobile Talk Are Used, Within The Same Half-

hour, With OOH Transit

94

32

20 18 18 1711

0%

20%

40%

60%

80%

100%


Emails Mobile Talk Print Internet

% of Transit Audience Also Using Other Media In the Same Half-hour, HHI$75K+


Radio Is Used, Within The Same Half-hour, With OOH Street Furniture

31

19 166 5 50%

20%

40%

60%

80%

100%


Emails TV Live Internet

% of Street Furniture Audience Also Using Other Media In the Same Half-hour

95


W18-64


% of Transit Audience Also Using Other Media in the Same Half-hour

Radio And Mobile Talk are Used,Within The Same Half-hour,

With OOH Transit

58%

20%16%

12%8%

7% 4%

0%

20%

40%

60%

80%

100%

AM/FM Mobile TalkMobile Text/App/Web Live TV Email Internet Print

Increase Of Mobile, Within The Same Half-hour, For The Younger Group, While Exposed To

Street Furniture

97

27 2621

8 6 60%

20%

40%

60%

80%

100%


Mobile Talk Social Networking Internet Emails

% of Street Furniture Audience Also Using Other Media In the Same Half-hour


Radio Is Used, Within The Same Half-hour, With OOH Street Furniture

98

35

16 158 5 40%

20%

40%

60%

80%

100%


Emails Print Internet

% of Street Furniture Audience Also Using Other Media In the Same Half-hour, HHI$75K+


24%

17% 17%6% 5% 5% 4%

0%

20%

40%

60%

80%

100%

AM/FM Mobile Text/App/Web

Mobile Talk Live TV Email Internet Print

W18-64


% of Street Furniture Audience Also Using Other Media in the Same Half-hour

Radio Is Used, Within The Same Half-hour,With OOH Street Furniture

Summary Of OOH Marketplace

100

1. OOH offers scale, impact, creativity, and targeting

2. Variety of vehicles available increases the ability to surround your audience consistently throughout the day

3. OOH allows for tactical and strategic additions to traditional media plans

4. Stronger emotional congruence to messaging and environmental context

5. OOH lends itself to strategic alignment with other media in primary or secondary role

May 2012 - Home - Fliphound | Digital Billboards and Outdoor Advertising … · advertising ROI by...

Documents

Transcript of May 2012 - Home - Fliphound | Digital Billboards and Outdoor Advertising … · advertising ROI by...