stylemax2013

Roll call for fashion

Opportunity to endorse at the biggest Fashion exhibition for women.

stylemax2013

Roll call for fashion

Introduction:Fashion Avenue is a successful multi-brand store with its current outlets in Lahore- Gulberg (MM Alam Road) and Defence (Y Block). The stores have been helping several designers in achieving their marketing and sales goals for the last two years.

A few names that the stores have partnered with are:Ayesha KhurramKamiar RokniRana NomanZara ShahjehanAhsan NazirDeepak PerwaniOmer SaeedMaryam & Amina ShafaqAyesha SomayaCombination by Hira Omer

Keeping its promise of delivering strategic placement and value to brands, Fashion Avenue is hosting a 2 day exhibition at the Royal Palm Golf and Country Club. We have already signed up the following designers and will love to have your collaboration and confir-mation at the earliest.

Participating fashion designers (select few)

stylemax2013

Roll call for fashion

Summary of Events2 days Exhibition 7th & 8th of February – Thursday and Friday Royal Palm Golf and country Club Red carpet hosted by Natty

stylemax2013

Roll call for fashionMedia Campaign Covering four cities: Lahore, Gujranwala, Gujrat, Faislabad1. Billboards - 8 ( 1 week to 1 month)

2. Magazine advertisements:Daily Times Ad gallery Home Express Pakistan Today Good Times TribuneStudent blog Masala

3. Face BookAn intensive paid advertisement campaign will be run on facebook. The campaign will target females based on the expertise and experience of understanding of our social media partner.

4. SMSAlerts will be sent through mobile services (official) to targeted females in Lahore.

5. Posters (Placed in colleges, schools, Institutes, Cafes, Places of interest)

6. Invitations10,000 invitations to be mailed out by name to existing customers of Fashion Avenue and other leading brands

7. Radio

Extensive campaign to reach and excite four cities to attend the

exhibition

Top Models and Fashion icons along with celebrities to attend the show

24’

9’

9’

7’

6’

18x9 18x9

18x9

18x9

32 31 30 29 28 27 26 25 24 23

19 20 21 22

18 17 16 15

11 12 13 14

10 9 8 7

33 34 35 36

40 39 38 37

41 42 43 44

48 47 46 45

6 549 50

1 2 3 453

54

55

56

57

58

59

60

61

68

67

66

65

64

63

62

52 51 ENTRANCE

stylemax

Floor planCorporate

BoothCorporate

BoothCorporate

BoothCorporate

Booth

CorporateBooth

CorporateBooth

CorporateBooth

CorporateBooth

CorporateBoothCorporate

Booth

CorporateBooth

CorporateBooth

CorporateBooth

CorporateBooth

CorporateBooth

CorporateBooth

CorporateBooth

CorporateBooth

CorporateBooth

CorporateBooth

CorporateBooth

CorporateBooth

CorporateBooth

CorporateBooth

CorporateBooth

CorporateBooth

CorporateBooth

CorporateBooth

CorporateBooth

CorporateBooth

CorporateBooth

CorporateBooth

CorporateBooth

CorporateBooth

CorporateBooth

CorporateBooth

stylemax2013

Roll call for fashion Additional Promotional spaces available1. Vertical steamers (Stands) placed outside the exhibition hall:Size: 6’ x 3’ (height x width)Rent: Rs. 5,000 each2. Ceiling Runners places inside the exhibition hall on top of stalls:Size: 3’ x 9’ (height x width)Rent: Rs. 7,000 each3. Floor branding (walkway between stalls)Size: 7’ x 7’Rent: Rs. 4,0004. Floor runner (highlighted pathway from one point to another e.g from entrance to your stall)Rent: Rs. 100 per running foot (6 inches in width)5. Entrance hangers inside the exhibition hall (next to the door)Size: 10’ x 8’ (height x width)Quantity: 2Rent: Rs. 20,000 each6. Ceiling HangersGuidelines: Hung at least 14 feet above the groundRent: Rs. 500 per square foot7. Hangers outside the exhibition hallSize: 10’ x 8’ (height x width)Quantity: 10Rent: Rs. 20,000 each8. Presentation run on ten 40 inch LCDs with sound across the exhibition hallDuration: 3 minuets Rent: Rs. 1,000 per 3 minuets

Partner Quantity

Booth size: 18 x 9 1 Promotional space

1 Vertical steamers (Stands) placed outside the Exhibition Hall 2 Size: 6� x 3� (height x width)

2 Ceiling Runners places inside the exhibition hall on top of stalls: 20 Size: 3� x 9� (height x width)

3 Floor branding (walkway between stalls) 20 Size: 7� x 7�

4 Floor runner 500 rft 5 5. Entrance hangers inside the exhibition hall (next to the door) 1

Size: 10� x 8� (height x width) 6 Ceiling Hangers 100

Guidelines: Hung at least 14 feet above the ground 7 Billboard logo space 8 Poster logo 9 Magazine Advertisement Logo

10 Facebook Page placement 11 SMS slogan 12 Invitation card half back

Endorsement amount: Rs. 1,160,000

Sponsor Packages

Platinum Quantity

Booth size: 18 x 9 1 Promotional space

1 Vertical steamers (Stands) placed outside the Exhibition Hall 2 Size: 6’ x 3’ (height x width)

2 Ceiling Runners places inside the exhibition hall on top of stalls: 12 Size: 3’ x 9’ (height x width)

3 Floor branding (walkway between stalls) 14 Size: 7’ x 7’

4 Floor runner 200 rft 5 Ceiling Hangers 60

Guidelines: Hung at least 14 feet above the ground 6 Billboard logo space 7 Poster logo 8 Magazine Advertisement Logo 9 Facebook Page placement

10 Invitation card logo Endorsement amount: Rs. 828, 000

Sponsor Packages

Silver Quantity

Booth size: 9 x 9 1 Promotional space

1 Floor branding (walkway between stalls) 10 Size: 7’ x 7’

2 Ceiling Hangers 10 Guidelines: Hung at least 14 feet above the ground

3 Poster logo 4 Invitation card logo

Endorsement amount: Rs. 423, 000

Bronze Booth size: 9 x 9 Endorsement amount: Rs. 200,000

1

Gold Quantity

Booth size: 9 x 9 1 Promotional space

1 Vertical steamers (Stands) placed outside the Exhibition Hall 1 Size: 6’ x 3’ (height x width)

2 Ceiling Runners places inside the exhibition hall on top of stalls: 10 Size: 3’ x 9’ (height x width)

3 Floor branding (walkway between stalls) 10 Size: 7’ x 7’

4 Floor runner 100 rft 5 Ceiling Hangers 30

Guidelines: Hung at least 14 feet above the ground 6 Billboard logo space 7 Poster logo 8 Invitation card logo

Endorsement amount: Rs. 612, 000

stylemaxRoll call for fashion

Partner Sponsor & Fashion AvenuePresents

Proposed design for sponsor placements