Haemophilia Corporate identity design proposal

A creative project for a local Haemophilia organisation

Corporate identity & Presentation design proposals

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Main indexCorporate Identity & presentation design proposals: for a Haemophilia organisation

Idea 1

Idea 2

Idea 3

Idea 4

Idea 5

Design Exploration

Introduction

Idea 6

Idea 7

Ideas at a glance

Introduction

Corporate Identity & presentation design proposals: for a Haemophilia organisation

Introduction

The following pages shows how one of the logo option could be used and how it applied on to various materials and environments.

The corporate design example shown on the is presentation includes:

Main identity (including the visual designs)Identity in main colours, monochrome, in reverse and using different colour backgoundsDiagram featuring the local hospitals linked within the networkStationeryInformation and promotional materials

This corporate design proposal was for a local haemophilia organisation. Due to the project is subject to approval the organisations title name has been altered



Design Exploration

Design explorationThe task was to develop a new corporate design for a local Haemophilia organisation. The organisation is a support network with links with selected local hospital within a larger regional area.

As part of the project the concept be modern, lively and attractive.

For creating the design I approach this be not showing and obvious signs of blood and related medical issues or concepts. So instead, designs was developed based on the network of services and other elements such as connectivity.


Ideas 1


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Haemophilia ConnectLocal


Idea 1Presentation title

i1. Main logo in white background2. Logo in orange background

Logo Variations

This identity consists of the brand name a symbol based on the self - heal plant but using different colours to the plan to avoid any negativity. The colours are selected related to a healthy strategy and sustainability.

As part of this idea an additional symbol be used at a large size over photography and solid colours. This is to strengthen the symbol beyond the organisation name.

iHaemophiliaConnectLocal


Idea 1Colour variations

HaemophiliaConnectLocal

HaemophiliaConnectLcoal

Haemophilia ConnectLcoal

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Logo in full colour using various backgrounds Logo in monochrome using various backgrounds


Idea 1Hospital diagram using the logo identity

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Connect Hospital 1

Connect Hospital 2Connect Hospital 3


Idea 1Stationery

Head OfficeAddress 1Address 2Address 3Town


With Compliments

Press Release


NameJob totle





i1. Letterhead2. Press Release3. Business card4. Compliments slip

Stationery Variations

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Idea 1Promotional & information materials


Haemopilia ConnectLocal


Haemophilia Conne

ctLocal


Haemopilia NetworkSouth LondonHaemophilia ConnectLocal

The layouts and use of images and visual designs shown is a small example of the design presentation possibilities.


Haemophilia Update

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Issue 0 July 2013

Location for a photograph or image


Ideas 2


Idea 2Main identity & elements

i1. Main identity in white background2. Main identity in a background made up of horizontal solid colours3. Main identity in a background made up of a combination of horizontal solid colours and images.

This identity consists of the brand name a symbol inside the word HAEMOPHILIA as the letter “O” the symbol on this idea is similar to the idea one design and is also based on the self - heal plant but this one is more simplified compared with idea one. The colours are selected related to a healthy strategy and sustainability.

As part of the identity the design also consists of a large symbol design as a background with vertical rectangle filled with solid colours and photography.

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Issue 0 July 2013

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Ideas 3

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i1. Main identity with the icons are located next to the brand name2. A combination of the identity and the visual design(on this version of the identity the icons are located within the visual design area)

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This identity consists of the brand name and a series of icons. The icons are related to the kind of services a person would receive at the hospitals and the activity of the network. A visual design is developed in conjunction with this identity. The concept highlights the connectivity of the range of services with the local hospitals. It was design to be bold and recognisable especially with the young people and move away from the convention style branding and design associated with medical areas.

The Visual design is used in conjunction with the main identity and is mainly appear onto materials such as leaflets, newsletters and onto promotional & information materials.

Information

Communication

Access to the services at the local Hospitals

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All stationery materials shows a combination of the main identity and the three NHS trust brands associated with the network

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Issue 0 July 2013

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Ideas 4



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i1. Main logo2. Visual design

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This identity consists of the brand name with a asterisk. A visual design was also developed for this identity. This is made of overlapping curved asterisk shapes in different colours. The asterisk design was created to highlight the network activity and range of services at the local hospitals.


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Identity Variations




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Ideas 5



HeamophiliaConnect

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i1. Main identity2. Visual design

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This identity consists of the brand name and a symbol. The symbol consists of overlapping circles. The three small white circles in the symbol is related to the local hospitals linked with this network. A simplified version of the symbol using the overlapped shapes are used as a visual design.


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Identity Variations




HeamophiliaConnect

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Local

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HeamophiliaConnect

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HeamophiliaConnect

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Idea 5

HeamophiliaConnect

Local

Connect Hospital 1

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Connect Hospital 2

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Hospital diagram using the logo identity


Idea 5Stationery




With Compliments

Press Release


NameJob totle

HeamophiliaConnect

Local

HeamophiliaConnect

Local

HeamophiliaConnect

Local

HeamophiliaConnect

Local

All stationery materials shows a combination of the main identity and the three NHS trust brands associated with the network

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HeamophiliaConnect

Local

HeamophiliaConnect

Local

HeamophiliaConnect

Local

Heamophilia

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Local

HeamophiliaConnect

Local

Heamophilia

Connect

Local

The Promotional and information materials show a combination of the main identity and the three NHS trust brands associated with the network. In addition other elements added onto these materials includes Photography and visual designs linked with the main identity




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Issue 0 July 2013

HeamophiliaConnect

Local

Heamophilia Update



Idea 6



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This identity consists of the brand name and a symbol. The symbol consists of a pattern of circles both filled and outlines. A extended version to the symbol design into a continuous pattern are used as a visual design.


The concept for this ideas is a visual representation of the network of services link with community, local people and society as a whole.

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Identity Variations



Logo in full colour only using white background Logo in monochrome using various backgrounds

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The Promotional and information materials show a combination of the main identity and the three NHS trust brands associated with the network. In addition other elements added onto these materials includes Photography and visual designs linked with the main identity




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Issue 0 July 2013

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Idea 7



i1. Main identity2. Symbol and colours strips as a visual design

Logo Variations

This identity consists of the brand name and a symbol. The symbol consists of a group circles of different sizes and colours. A simplified version of the symbol using the overlapped shapes are used as a visual design.


This concept is about a network for all background no matter of age, size or background

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Idea 7Stationery

i1. Letterhead2, Press Release3. Business card4. Compliments slip

Stationery Variations



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Ideas at a glance

Ideas at a glance

Idea 1

Idea 2

Idea 3

Idea 4

Idea 5

Idea 6

Idea 7


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HeamophiliaConnect

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Designed and published by Keith Mckenzie http://keithmckenzie.weebly.com

Haemophilia Corporate identity design proposal

Design

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