Copyright 2007 by infoUSA Inc. All rights reserved

Business Profiling Report

Prepared for DYMO

14 Million Businesses• 100% Telephone-Verified• SIC Codes (2-,4-, 6-digit)• Sales Volume• Number of Employees• E-Mail Addresses• Fax Numbers• Credit Rating Code• Contact Name• Titles• NAICS Code

250 Million Consumers & 115 Million Households• Age• Birth Date• Income• Gender• Marital Status• Home Value• Mortgage Information• Internet Users• Ethnicity• Donors• Presence of Children• Pet Owners• E-Mail Addresses

OVERVIEW

This report was created by infoUSA and is intended to provide the user with a 360-degree view of their customer database in a very economic fashion. infoUSA offers both Consumer and Business Profiling Reports that will outline the premium development opportunities for your business. Drawing from our proprietary databases, we have applied best in class name and address matching logic to ensure identification of as many matches as possible. In addition, our penetration modeling has pinpointed even more leads. Our analysis engine looks beyond the data sources and distinguishes unique characteristics that reveal further premium business development opportunities.

This Profile Report can facilitate improved targeting of prospect lists; therefore, increasing response rates and sales. In addition, the results in this profile can aid assessment of how well the selected target performed. After reviewing these reports, you can determine how to best utilize the provided information to target your prospects and customers.

Various Benefits and Information drawn from Profiling Reports:• Data quality-focused approach• More accurate customer data to fuel marketing, sales, support and service initiatives • Improved responsiveness to ensure customer-facing staff have up-to-date, reliable information on customers

• Enhanced revenue and more responsive business decisions

Omaha Fixtures Business files consisted of 65,536 records.Utilizing proprietary name and address matching logic, 28,494 unique records were matched to our infoUSA Business Database.

What is an INDEX?The tables within the profiling report utilize infoUSA’s business database to create indices that clients can use to benchmark their current customers and drive measurable improvements. The provided indices will also assist you in determining which segments require improvement or altering. An Index is a mathematical calculation that compares the percentage of the segmented customer file to the infoUSA Proprietary database. This value provides a realistic approach to identifying future prospects. Indices greater than 120 represent your customer’s business attributes.

SUMMARY OF FINDINGSYour Customers are more likely to have the following Business Characteristics which are highlighted in orange on the following pages:

• State Codes: AK; DC; DS; MA; MN; NH; OR; WA• First Year Appearance of Companies name in Yellow Pages: 1984 & Prior; 1986 - 1995• City Population: 100,000 to 250,000• Employee Size: 10 to 10,000+• Sales Volume: $2.5 Million to Over $1 Billion• Business Credit Scores: Excellent Credit & Institutions• Major Industry Divisions: Education & Social Services; Eng, Arch, & Accounting; Gov (Public Admin.); Manufacturing; and Wholesale Trade

Client Services • Business & • Consumer Data Appends• Merge/Purge• List Hygiene• List Fulfillment• Database Management• NCOA Processing• Data Modeling / Analytics• Customer Profiles• Penetration Reports

E-mail Services• E-mail Acquisitions • 15 Million Consumer E-mails• 2 Million Business E-mails• Quick Turnaround Times• Trackable Results• Segmentation• Follow-Up Marketing Available• E-mail Appends • Reverse E-mail Appends• 140 Million Consumer E-mails• 2 Million Business E-mails• E-mail Change of Address• Creative HTML Design • Suppression Service

BUSINESS CONCENTRATION OVERVIEW

REPORT CONTENTS

Concentration Overview-State Code Description-State Code Desc. Cont.-State Code Indices-Year Business First Appeared Description-Year Business First Appeared Indices-Population Size Description-Population Size Indices-Location Employment Size Description-Location Employment Size Indices-Location Sales Volume Description -Location Sales Volume

Indices-Business Credit Score Description-Business Credit Score Indices-Major Industry Description-Major Industry Indices

The above map represents the Longitude and Latitude of the client records. The geographical location of customers is widespread throughout the United States. The majority of customers are located in the following states: Alaska, District of Columbia, Kansas, Massachusetts, Minnesota, New Hampshire, Oregon, and Washington . (For mapping purposes, Hawaii and Alaska were not included on this page).

STATE CODE DESC.

*The index explanation is provided on page 3.

REPORT CONTENTS

-Concentration OverviewState Code Description-State Code Desc. Cont.-State Code Indices-Year Business First Appeared Description-Year Business First Appeared Indices-Population Size Description-Population Size Indices-Location Employment Size Description-Location Employment Size Indices-Location Sales Volume Description -Location Sales Volume

Indices-Business Credit Score Description-Business Credit Score Indices-Major Industry Description-Major Industry Indices

STATE CODES Customer infoUSA Customer infoUSA Index

Records Records Records Records

% %

AK 145 46,320 0.5089 0.3309 154

AL 379 201,880 1.3301 1.442 92

AR 203 130,000 0.7124 0.9286 77

AZ 559 231,900 1.9618 1.6564 118

CA 3,469 1663740 12.174 11.884 102

CO 485 253,180 1.7021 1.8084 94

CT 426 190,220 1.4951 1.3587 110

DC 164 55,320 0.5756 0.3951 146

DE 86 42,980 0.3018 0.307 98

FL 1,763 927,520 6.1873 6.6251 93

GA 891 422,440 3.127 3.0174 104

HI 92 61,960 0.3229 0.4426 73

IA 286 150,740 1.0037 1.0767 93

ID 143 76,040 0.5019 0.5431 92

IL 1,148 573,180 4.0289 4.0941 98

IN 505 257,040 1.7723 1.836 97

KS 362 141,480 1.2704 1.0106 126

KY 324 171,140 1.1371 1.2224 93

LA 360 202,100 1.2634 1.4436 88

MA 919 332,540 3.2252 2.3753 136

MD 591 244,200 2.0741 1.7443 119

ME 155 74,500 0.544 0.5321 102

MI 768 432,680 2.6953 3.0906 87

MN 663 251,680 2.3268 1.7977 129

MO 548 277,420 1.9232 1.9816 97

MS 187 121,180 0.6563 0.8656 76

MT 108 66,400 0.379 0.4743 80

STATE CODE DESC. CONT.

REPORT CONTENTS

-Concentration Overview-State Code Description-State Code Desc. Cont.-State Code Indices-Year Business First Appeared Description-Year Business First Appeared Indices-Population Size Description-Population Size Indices-Location Employment Size Description-Location Employment Size Indices-Location Sales Volume Description -Location Sales Volume

Indices-Business Credit Score Description-Business Credit Score Indices-Major Industry Description-Major Industry Indices

STATE CODES Customer infoUSA Customer infoUSA Index

Records Records Records Records

% %

NC 722 410,260 2.5339 2.9304 86

ND 58 41,580 0.2036 0.297 69

NE 171 93,460 0.6001 0.6676 90

NH 208 73,980 0.73 0.5284 138

NJ 761 434,480 2.6707 3.1034 86

NM 176 89,980 0.6177 0.6427 96

NV 236 120,560 0.8282 0.8611 96

NY 1,505 919,140 5.2818 6.5653 80

OH 985 490,360 3.4569 3.5026 99

OK 326 175,180 1.1441 1.2513 91

OR 468 189,880 1.6425 1.3563 121

PA 932 567,540 3.2709 4.0539 81

RI 122 51,260 0.4282 0.3661 117

SC 341 203,500 1.1967 1.4536 82

SD 87 44,600 0.3053 0.3186 96

TN 526 275,040 1.846 1.9646 94

TX 2,290 1054520 8.0368 7.5323 107

UT 250 105,160 0.8774 0.7511 117

VA 778 334,360 2.7304 2.3883 114

VT 71 39,400 0.2492 0.2814 89

WA 919 297,780 3.2252 2.127 152

WI 625 278,360 2.1934 1.9883 110

WV 135 75,040 0.4738 0.536 88

WY 73 34,800 0.2562 0.2486 103

Total: 28,494 14,000,000 100 100

STATE CODE INDICES

REPORT CONTENTS

-Concentration Overview-State Code Description-State Code Desc. Cont.State Code Indices-Year Business First Appeared Description-Year Business First Appeared Indices-Population Size Description-Population Size Indices-Location Employment Size Description-Location Employment Size Indices-Location Sales Volume Description -Location Sales Volume

Indices-Business Credit Score Description-Business Credit Score Indices-Major Industry Description-Major Industry Indices

YEAR BUSINESS FIRST APPEARED DESC.

*The year of first appearance in the telephone directory. This field was first tracked in 1984.

REPORT CONTENTS

-Concentration Overview-State Code Description-State Code Desc. Cont.-State Code IndicesYear Business FirstAppeared Description-Year Business First Appeared Indices-Population Size Description-Population Size Indices-Location Employment Size Description-Location Employment Size Indices-Location Sales Volume Description -Location Sales Volume

Indices-Business Credit Score Description-Business Credit Score Indices-Major Industry Description-Major Industry Indices

Year Customer infoUSA Customer infoUSA Index

First Records Records Records Records

Appeared % %

1984 & Prior 5,532 1874820 19.415 13.392 145

1985 247 117,300 0.8668 0.8379 103

1986 582 198,320 2.0425 1.4166 144

1987 767 224,440 2.6918 1.6031 168

1988 1,485 329,740 5.2116 2.3553 221

1989 954 285,840 3.3481 2.0417 164

1990 755 251,020 2.6497 1.793 148

1991 1,002 312,280 3.5165 2.2306 158

1992 828 305,040 2.9059 2.1789 133

1993 885 342,580 3.1059 2.447 127

1994 750 302,400 2.6321 2.16 122

1995 852 308,420 2.9901 2.203 136

1996 743 330,600 2.6076 2.3614 110

1997 724 356,340 2.5409 2.5453 100

1998 587 353,000 2.0601 2.5214 82

1999 1,028 497,980 3.6078 3.557 101

2000 1,093 592,260 3.8359 4.2304 91

2001 1,011 601,780 3.5481 4.2984 83

2002 1,017 637,680 3.5692 4.5549 78

2003 984 682,540 3.4534 4.8753 71

2004 1,295 870,120 4.5448 6.2151 73

2005 1,783 1298320 6.2575 9.2737 67

2006 2,109 1301460 7.4016 9.2961 80

2007 1,464 1556080 5.1379 11.115 46

2008 17 69,620 0.0597 0.4973 12

Unknown 0 20 0 0.0001  

Total: 28,494 14,000,000 100 100

YEAR BUSINESS FIRST APPEARED INDICES

REPORT CONTENTS

-Concentration Overview-State Code Description-State Code Desc. Cont.-State Code Indices-Year Business First Appeared DescriptionYear Business FirstAppeared Indices-Population Size Description-Population Size Indices-Location Employment Size Description-Location Employment Size Indices-Location Sales Volume Description -Location Sales Volume

Indices-Business Credit Score Description-Business Credit Score Indices-Major Industry Description-Major Industry Indices

POPULATION SIZE DESCRIPTION

REPORT CONTENTS

-Concentration Overview-State Code Description-State Code Desc. Cont.-State Code Indices-Year Business First Appeared Description-Year Business First Appeared IndicesPopulation SizeDescription-Population Size Indices-Location Employment Size Description-Location Employment Size Indices-Location Sales Volume Description -Location Sales Volume

Indices-Business Credit Score Description-Business Credit Score Indices-Major Industry Description-Major Industry Indices

Population Customer infoUSA Customer infoUSA IndexSize Records Records Records Records

Description % %

LESS THAN 25,000 9,770 5,744,660 34.288 41.033 84

25,000 - 49,000 3,628 1,675,320 12.733 11.967 106

50,000 - 99,000 3,601 1,670,560 12.638 11.933 106

100,000 - 249,000 4,163 1,699,560 14.61 12.14 120

250,000 - 499,999 2,753 1,172,440 9.6617 8.3746 115

MORE THAN 500,000 4,579 2,037,460 16.07 14.553 110

Total: 28,494 14,000,000 100 100

POPULATION SIZE INDICES

REPORT CONTENTS

-Concentration Overview-State Code Description-State Code Desc. Cont.-State Code Indices-Year Business First Appeared Description-Year Business First Appeared Indices-Population Size DescriptionPopulation Size Indices-Location Employment Size Description-Location Employment Size Indices-Location Sales Volume Description -Location Sales Volume

Indices-Business Credit Score Description-Business Credit Score Indices-Major Industry Description-Major Industry Indices

LOCATION EMPLOYMENT SIZE DESCRIPTION

REPORT CONTENTS

-Concentration Overview-State Code Description-State Code Desc. Cont.-State Code Indices-Year Business First Appeared Description-Year Business First Appeared Indices-Population Size Description-Population Size IndicesLocation EmploymentSize Description-Location Employment Size Indices-Location Sales Volume Description -Location Sales Volume

Indices-Business Credit Score Description-Business Credit Score Indices-Major Industry Description-Major Industry Indices

Location Customer infoUSA Customer infoUSA Index

Employment Size Records Records Records Records

Description % %

1 to 4 9,822 8,995,080 34.47 64.251 54

5 to 9 4,418 2,309,380 15.505 16.496 94

10 to 19 3,423 1,299,420 12.013 9.2816 129

20 to 49 3,555 840,180 12.476 6.0013 208

50 to 99 2,189 307,180 7.6823 2.1941 350

100 to 249 2,160 168,180 7.5805 1.2013 631

250 to 499 990 39,080 3.4744 0.2791 1,245

500 to 999 632 13,500 2.218 0.0964 2,300

1,000 to 4,999 901 8,240 3.1621 0.0589 5,372

5,000 to 9,999 141 600 0.4948 0.0043 11,546

10,000 + 55 200 0.193 0.0014 13,512

Unknown 208 18,960 0.73 0.1354 539

Total: 28,494 14,000,000 100 100

LOCATION EMPLOYMENT SIZE INDICES

REPORT CONTENTS

-Concentration Overview-State Code Description-State Code Desc. Cont.-State Code Indices-Year Business First Appeared Description-Year Business First Appeared Indices-Population Size Description-Population Size Indices-Location Employment Size DescriptionLocation EmploymentSize Indices-Location Sales Volume Description -Location Sales Volume

Indices-Business Credit Score Description-Business Credit Score Indices-Major Industry Description-Major Industry Indices

LOCATION SALES VOLUME DESCRIPTION

REPORT CONTENTS

-Concentration Overview-State Code Description-State Code Desc. Cont.-State Code Indices-Year Business First Appeared Description-Year Business First Appeared Indices-Population Size Description-Population Size Indices-Location Employment Size Description-Location Employment Size IndicesLocation Sales VolumeDescription -Location Sales Volume

Indices-Business Credit Score Description-Business Credit Score Indices-Major Industry Description-Major Industry Indices

Location Customer infoUSA Customer infoUSA Index

Sales Volume Records Records Records Records

Description % %

LESS THAN $500,000 4,407 5,368,760 15.466 38.348 40

$500,000-1 MILLION 4,902 3,135,660 17.204 22.398 77

$1-2.5 MILLION 3,675 1,966,100 12.897 14.044 92

$2.5-5 MILLION 2,241 753,640 7.8648 5.3831 146

$5-10 MILLION 1,603 386,860 5.6257 2.7633 204

$10-20 MILLION 1,188 203,180 4.1693 1.4513 287

$20-50 MILLION 1,018 145,940 3.5727 1.0424 343

$50-100 MILLION 500 41,320 1.7548 0.2951 595

$100-500 MILLION 517 23,400 1.8144 0.1671 1086

$500M - $1 BILLION 84 1,780 0.2948 0.0127 2319

OVER $1 BILLION 78 640 0.2737 0.0046 5988

Unknown 8,281 1,972,720 29.062 14.091  

Total: 28,494 14,000,000 100 100

LOCATION SALES VOLUME INDICES

REPORT CONTENTS

-Concentration Overview-State Code Description-State Code Desc. Cont.-State Code Indices-Year Business First Appeared Description-Year Business First Appeared Indices-Population Size Description-Population Size Indices-Location Employment Size Description-Location Employment Size Indices-Location Sales Volume Description Location Sales VolumeIndices-Business Credit Score Description-Business Credit Score Indices-Major Industry Description-Major Industry Indices

BUSINESS CREDIT SCORE DESCRIPTION

Business Credit Score is developed from demographic information in our database including number of employees and years in business as well as historical performance data and other information. Our sophisticated computer programs develop predictive statistical models based on multivariate regression analysis to determine creditworthiness of businesses.

REPORT CONTENTS

-Concentration Overview-State Code Description-State Code Desc. Cont.-State Code Indices-Year Business First Appeared Description-Year Business First Appeared Indices-Population Size Description-Population Size Indices-Location Employment Size Description-Location Employment Size Indices-Location Sales Volume Description -Location Sales Volume

IndicesBusiness Credit ScoreDescription-Business Credit Score Indices-Major Industry Description-Major Industry Indices

Business Customer infoUSA Customer infoUSA Index

Credit Score Records Records Records RecordsDescription % %

Excellent (A+) 6,478 1,868,920 22.735 13.349 170

Excellent (A) 3,372 1,502,360 11.834 10.731 110

Very Good (B+) 2,886 1,891,940 10.128 13.514 75

Very Good (B) 1,980 1,345,880 6.9488 9.6134 72

Good (C+) 2,069 1,375,580 7.2612 9.8256 74

Good (C) 1,983 1,540,960 6.9594 11.007 63

Fair (D) 2,437 2,584,120 8.5527 18.458 46

Institution 5,962 1,338,100 20.924 9.5579 219

Professional Individual 1,327 552,140 4.6571 3.9439 118

Total: 28,494 14,000,000 100 100

BUSINESS CREDIT SCORE INDICES

REPORT CONTENTS

-Concentration Overview-State Code Description-State Code Desc. Cont.-State Code Indices-Year Business First Appeared Description-Year Business First Appeared Indices-Population Size Description-Population Size Indices-Location Employment Size Description-Location Employment Size Indices-Location Sales Volume Description -Location Sales Volume

Indices-Business Credit Score DescriptionBusiness Credit ScoreIndices-Major Industry Description-Major Industry Indices

REPORT CONTENTS

-Concentration Overview-State Code Description-State Code Desc. Cont.-State Code Indices-Year Business First Appeared Description-Year Business First Appeared Indices-Population Size Description-Population Size Indices-Location Employment Size Description-Location Employment Size Indices-Location Sales Volume Description -Location Sales Volume

Indices-Business Credit Score Description-Business Credit Score IndicesMajor Industry Description-Major Industry Indices

MAJOR INDUSTRY DESCRIPTION

MAJOR Customer infoUSA Customer infoUSA Index

INDUSTRY Records Universe Records Universe

CLASSIFICATIONS % %

Agriculture, Forestry & Mining 585 331,660 2.0531 2.369 87

Arts and Membership Organizations 700 568,820 2.4567 4.063 60

Business & Personal Service 2,740 2,359,460 9.6161 16.853 57

Contractors & Construction 1,163 1,018,860 4.0816 7.2776 56

Education and Social Services 3,554 646,520 12.473 4.618 270

Eng., Arch. & Accounting 2,281 507,240 8.0052 3.6231 221

Finance, Insurance & Real Estate 2,685 1,302,640 9.423 9.3046 101

Gov (Public Admin) 2,210 455,800 7.756 3.2557 238

Health Services 3,552 1,569,600 12.466 11.211 111

Household & Misc. Services 60 43,520 0.2106 0.3109 68

Legal Services 1,058 568,740 3.7131 4.0624 91

Manufacturing 2,597 454,360 9.1142 3.2454 281

Non Classifiable Establishments 448 381,560 1.5723 2.7254 58

Retail Trade 2,273 2,644,020 7.9771 18.886 42

Transportation & Comm. Util. 914 515,120 3.2077 3.6794 87

Wholesale Trade 1,674 631,980 5.8749 4.5141 130

Unknown 0 100 0 0.0024  

Total: 28,494 14,000,000 100 100

MAJOR INDUSTRY DESCRIPTION

REPORT CONTENTS

-Concentration Overview-State Code Description-State Code Desc. Cont.-State Code Indices-Year Business First Appeared Description-Year Business First Appeared Indices-Population Size Description-Population Size Indices-Location Employment Size Description-Location Employment Size Indices-Location Sales Volume Description -Location Sales Volume

Indices-Business Credit Score Description-Business Credit Score

Indices-Major Industry DescriptionMajor Industry Indices

Copyright 2007 by infoUSA Inc. All rights reserved

Thank you for your interest in our profiling reports. If you have questions or need further clarification, please contact your sales representative or the client services team.

Tobias Davis Account Executive

Phone: 402-537-6022 Email: tobias.davis@.infousa.com

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This publication may not be stored in a retrieval system, transmitted or reproduced in any way including, but not limited to, photocopy, photographic,

or other record without prior written permission of infoUSA Inc.

Client Services • Business & • Consumer Data Appends• Merge/Purge• List Hygiene• List Fulfillment• Database Management• NCOA Processing• Data Modeling / Analytics• Customer Profiles• Penetration Reports

E-mail Services• E-mail Acquisitions • 15 Million Consumer E-mails• 2 Million Business E-mails• Quick Turnaround Times• Trackable Results• Segmentation

• Follow-Up Marketing Available• E-mail Appends • Reverse E-mail Appends• 140 Million Consumer E-mails• 2 Million Business E-mails• E-mail Change of Address• Creative HTML Design • Suppression Service

Client Services • Business & • Consumer Data Appends• Merge/Purge• List Hygiene• List Fulfillment• Database Management• NCOA Processing• Data Modeling / Analytics• Customer Profiles• Penetration Reports

E-mail Services• E-mail Acquisitions • 15 Million Consumer E-mails• 2 Million Business E-mails• Quick Turnaround Times• Trackable Results• Segmentation

• Follow-Up Marketing Available• E-mail Appends • Reverse E-mail Appends• 140 Million Consumer E-mails• 2 Million Business E-mails• E-mail Change of Address• Creative HTML Design • Suppression Service