Dymo Case Study
2
Dymo Italy Dymo engages business professionals with their first targeted sponsorship Objectives Promote Dymo’s office solutions to professionals on LinkedIn, specifically the small-to medium-business audience, and drive traffic to Dymo’s website Align Dymo with business by stimulating debate around better business working Marketing Solutions Results Exclusive sponsorship of the LinkedIn Administration, Startups and Small Businesses Answers sections achieved a 0.48% CTR A number of high quality answers were posted to the open questions in the Dymo sponsored Answers section, one received over 150 comments Traffic to posted questions on Dymo’s Answers sponsorship was guaranteed by an MPU showcasing questions across the site, this delivered 0.83% CTR 4 Dymo branded Polls achieved an average 1.11% CTR; one received nearly 2,000 responses Background Dymo is a leader in innovative office and home working solutions. Dymo’s first ever targeted sponsorship across LinkedIn’s Polls and Answers combined targeted display advertising and allowed Dymo to reach a professional target audience whilst aligning them with smarter business working. ©2010 LinkedIn Corporation. All other brands are trademarks of their respective owners. All rights reserved. Fate click qui per incontrare la vostra assistente personale.
Transcript of Dymo Case Study
Dymo Italy Dymo engages businessprofessionals with their firsttargeted sponsorship
Objectives
Promote Dymo’s office solutions to professionals on LinkedIn, specifically the small-to medium-business audience, and drive traffic to Dymo’s website
Align Dymo with business by stimulating debate around better business working
Marketing Solutions
ResultsExclusive sponsorship of the LinkedIn Administration, Startups and Small Businesses Answers sections achieved a 0.48% CTR
A number of high quality answers were posted to the open questions in the Dymo sponsored Answers section, one received over 150 comments
Traffic to posted questions on Dymo’s Answers sponsorship was guaranteed by an MPU showcasing questions across the site, this delivered 0.83% CTR
4 Dymo branded Polls achieved an average 1.11% CTR; one received nearly 2,000 responses
Background
Dymo is a leader in innovative office and home working solutions. Dymo’s first ever targeted sponsorship across LinkedIn’s Polls and Answers combined targeted display advertising and allowed Dymo to reach a professional target audience whilst aligning them with smarter business working.
©2010 LinkedIn Corporation. All other brands are trademarks of their respective owners. All rights reserved.
Fate click qui perincontrare la vostra
assistente personale.
Strategy
Display advertising to targeted professionals and the SMB audience across LinkedIn to drive traffic to the Dymo website
3 month sponsorship of Administration, Startups and Small Businesses LinkedIn Answers provided contextually relevant placements, associating Dymo with relevant, professional conversation
Dymo branded Polls on the Answers section engaged professionals at scale, encouraging community-driven knowledge exchange
©2010 LinkedIn Corporation. All other brands are trademarks of their respective owners. All rights reserved.
marketing.linkedin.comPlease contact your sales manager for more information.
