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Table of Contents Abstract 1. Introduction 1.1 Problem statement. 1.2 Scope/Delimitations 1.3 Terminology 1. !et"odology 2. #o$ia%s !ission and &ision 3. Internal analysis 3.1 '(er(ie) of #o$ia. 3.2 !ar$eting mi* 3.2.1 Product . 3.2.2 Price . 3.2.3 Promotion . 3.2.4 Place. . Competition Analysis. .1 '(er(ie) of #o$ia%s competitors 4.1.1 Apple Inc . 4.1.2 Samsung .2 Porter%s +(e forces 4.2.1 Threat of entry . 4.2.2 The power of suppliers and buyers . 4.2.3 Threat of substitute. 4.2.4 i!alry among e"isting competitors ,. S-'T analysis ,.1 Strengt"s. ,.2 -ea$nesses ,.3 'pportunities. ,. T"reats . Product ife Cycle .1 Introduction Stage .2 0ro)t" Stage .3 !aturity Stage . Decline Stage . Introduction Stage !ar$eting !i* of umia 2 and 42 .1 Product .2 Price .3 Promotion . Place 4. Strategy Analysis of umia 42 and 2
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Table of Contents
Abstract
1. Introduction 1.1 Problem statement. 1.2 Scope/Delimitations 1.3 Terminology 1.4 Methodology
2. Nokias Mission and Vision
3. Internal analysis 3.1 Overview of Nokia. 3.2 Marketing mix 3.2.1 Product . 3.2.2 Price . 3.2.3 Promotion . 3.2.4 Place.
4. Competition Analysis. 4.1 Overview of Nokias competitors 4.1.1 Apple Inc . 4.1.2 Samsung 4.2 Porters five forces 4.2.1 Threat of entry . 4.2.2 The power of suppliers and buyers . 4.2.3 Threat of substitute. 4.2.4 Rivalry among existing competitors
5. SWOT analysis 5.1 Strengths. 5.2 Weaknesses 5.3 Opportunities. 5.4 Threats
6. Product Life Cycle 6.1 Introduction Stage 6.2 Growth Stage 6.3 Maturity Stage 6.4 Decline Stage
7. Introduction Stage Marketing Mix of Lumia 920 and 820 7.1 Product 7.2 Price 7.3 Promotion 7.4 Place
8. Strategy Analysis of Lumia 820 and 920 8.1 Porters Generic Strategies 8.1.1 Lower cost. 8.1.2 Differentiation 8.1.3 Broad target 8.1.4 Narrow target 8.1.5 Porters Generic Strategies critique. 8.1.6 Nokias strategic decisions. 8.2 Smiths Differentiation and Segmentation Strategies 8.2.1 segmentation strategy 8.2.2 Differentiation strategy 8.2.3 Nokias strategic Decision 8.3 Conclusion of the strategy analysis section
9. So which strategy has Nokia used?
10. Nokias strategic problems Summary and Advice
11. Conclusion
