Content Doesnt Grow on Trees - Intruduction to Content Strategy
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Transcript of Content Doesnt Grow on Trees - Intruduction to Content Strategy
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11Img: Content Marketing Institute
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http://www.slideshare.net/JamieSchmid1/wccbus-2015-content-architecture-in-wordpress
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Resources
CONTENT STRATEGYKaren McGranehttp://karenmcgrane.com/
the elements of Content strategy bookhttp://abookapart.com/products/the-elements-of-content-strategy
content everywhere bookhttp://rosenfeldmedia.com/books/content-everywhere/
content strategy for the web bookhttp://contentstrategy.com/
Lynda.com Video Tutorial Serieshttp://www.lynda.com/Web-User-Experience-tutorials/Foundations-UX-Content-Strategy/114880-2.html
Jennifer Bourne on WPUnicorn podcasthttp://suzettefranck.com/wordpress-hangout-13-content-strategy-w-jennifer-bourn/
Confab - The Content Strategy Conferences!http://confabevents.com/
Brain Traffic’s Content Strategy Bloghttp://blog.braintraffic.com/category/content-strategy/
INVENTORIES & AUDITS
Adaptive Path’s Content
Inventory Tutorialhttp://adaptivepath.org/ideas/doing-content-inventory/
UX Mastery’s Content Audit
Tutorialhttp://uxmastery.com/how-to-conduct-a-content-audit/
EDITORIAL CALENDAR
Creating an Editorial Calendar
using Google mapshttp://blog.hubspot.com/marketing/create-robust-editorial-calendar-ht
COPE!NPR’s “Create Once, Publish Everywhere”http://www.programmableweb.com/news/cope-create-once-publish-everywhere/2009/10/13
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plugins & services
GOVERNANCE PLUGINS
User Role Editorhttp://abookapart.com/products/the-elements-of-content-strategy
Role Scoper (advanced role mgmt)http://rosenfeldmedia.com/books/content-everywhere/
ONLINE SERVICES
Gather Contenthttp://alistapart.com/article/content-modelling-a-master-skill
Blaze Contenthttp://www.clevegibbon.com/content-modeling/
EDITORIAL CALENDARS
Editorial Calendar pluginhttps://wordpress.org/plugins/editorial-calendar/
Edit Flowhttp://editflow.org/
coSchedule pluginhttp://contentstrategy.com/
AUDITINGContent Audit pluginhttp://wordpress.org/extend/plugins/content-audit/
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