Contemporary World in a Contemporary World The Craftmark program, instituted in 2004, is today the...

Craft in a Contemporary World

Catalogue 2013–14

3

Foreword

Catalogue 2013-14: Crafts in a Contemporary WorldThe Craftmark program, instituted in 2004, is today the largest certification mark for genuine, Indian hand-crafted products. Over the years, we have been able to build “integrity”, “quality” and “cutting edge design” as some of the core values we are synonymous with, evidenced by endorsements from large format global chains like West Elm and Ten Thousand Villages who regularly source our products. Today, we have an artisan network of over 20,000 artisans spanning 20 states of India.

This year’s catalogue showcases some of the recent organizations to join the program and brings together a diverse array of traditional crafts—with a contemporary twist in application. So, phetia-printed fabrics traditionally used for bridal attire have been converted to naturally dyed indigo table and bed linen, the dried gourd vegeta-ble of Meghalaya takes the form of interesting loufa bath products, ceremonial Longpi (black) pottery of Manipur is transformed to a stunning collection of modern tableware, tie-dye techniques used for turbans in Rajasthan become a vibrant collection of quilts, rustic sabai grass baskets from West Bengal morph into elegant storage containers and the kalamkari technique of depicting mythological events in southern India forms interesting decorative items.

While the focus has been on creating products that appeal to contemporary aesthetics and functionality, the core remains the artisan’s skill and technique, linking us to a more textured past, in which creativity and the touch of a human hand enriched the daily experience of life.

We hope you enjoy sourcing from this catalogue. Please write into us with your queries at contact [email protected].

We look forward to hearing from you.

The Craftmark team

Craftmark is an initiative of the All India Artisans and Craftworkers Welfare Association (AIACA) a membership-based apex body for the handloom and handicraft sectors in India. AIACA seeks to represent a range of organizations in these sectors and to engage in policy advocacy activities aimed at increasing the domestic and international market for handloom and handicraft products along with improving the standard of living of craft workers and to explore new and com-mercially sustainable models of livelihood promotion.

All India Artisans and Craftworkers Welfare Association (AIACA): 18, Community Centre, 3rd Floor, East of Kailash, New Delhi 110065; Phone: +91-11-26416491/93/94 | www.aiacaonline.org

4 5AIACA - Craftmark 2013-14 Contents

Content

Bed Sheets 4

8

Rug

Pillow Covers

Table Cloth

Tissue Holder

Quilts

Box

Cushions

Runner

Baskets

Place Mat

Box

Black Pottery

Cushion

Table Linen

Wall Hanging

Bed Linen

Dining Ware

16Cushions

Rugs

Living Room

18

20

24

Soaps

Loufa

Soap DishSpa & Bath

Toys

Ceramic Toys

Baby Quilts

Basket

Soft Toys

Kids Collection

Our Craft Partners

5Bed Linen4 AIACA - Craftmark 2013-14

M127-13-01

Rug6’X4’

M110-13-01

Box10.5”X3”

M88-13-01

Bedspreads90”X108”

Quilts 110”X90”

M119-13-01 M119-13-02

M119-13-04

M119-13-03

M119-13-05

M127-13-02

M127-13-05

M127-13-03

M127-13-06

M127-13-04

M127-13-07

Bed Linen

7Bed Linen6 AIACA - Craftmark 2013-14

Bed Linen

M127-13-08

M127-13-13

M127-13-25

Cushions16”X16”

Place Mat18”X12”

M127-13-09

M127-13-14

Pillow Covers 25”X15”

M127-13-10 M127-13-11 M127-13-12

M127-13-15

M127-13-20

M127-13-16

M127-13-21

M127-13-17

M127-13-22

M127-13-18

M127-13-23

M127-13-19

M127-13-24

M127-13-14b

8 9AIACA - Craftmark 2013-14 Dining Ware

Dining Ware

M127-13-26

M118-13-01

M56-13-01

Table Cloth 45”X40”

Runner 72”X15”

Box 7.5”X3”X2.5”

M26-13-01Cushion 16”X16”

M56-13-02

M56-13-03

Wall Hanging 11.5”X14”

Wall Hanging 9”X9”


M88-13-09*

M88-13-11

M88-13-10

*Small / Large size option available

Dining Ware

M88-13-03

M88-13-05

M88-13-07

M88-13-08

M56-13-04

Round Basket 11.5”X14”

Bread Basket* 11.5”X14”

Roti Box 30”X3”

Tray 11”X1.25”

Tissue holder 9.5”X4.5”X2.5”

Wall Hanging 29.5”X18.5”

Wall Hanging25”X14”

M88-13-04

M26-13-05

M26-13-05

M88-13-06

M56-13-05

*Small /Medium / Large size option available


Dining Ware BLACk Pottery

M62-13-01 M62-13-08

M62-13-02

M62-13-03

M62-13-04

M62-13-05

M62-13-06

M62-13-07

Noodle Bowl 3.5”X6.5”

Sugar Pot 3.5”X12”

Wine Kettle 7”X8”

Lamp 6.5”X6.5”

Round Coffee Mug

6.5”X3.5”

Round Tea Mug

6”X2.5”

Square Tea Mug

2.5”X2.5”

Oval Tray11”X4.5”X1.5”


Dining Ware tABLe LInen

M127-13-35 M133-13-04Runners 12”X60”

M127-13-37 M127-13-37Table Mat*18”X12”,12”X12”

Table Covers60”X90”/40”X45”

M133-13-01 M127-13-27

M127-13-36 M133-13-05

M133-13-03M133-13-02

M127-13-28

M127-13-33

M127-13-30M127-13-29 M127-13-31

M127-13-34

M127-13-32

M124-13-01

*Set of six table mats + napkins

17Living Room16 AIACA - Craftmark 2013-14

Living room

M26-13-02

M137-13-01

M118-13-03

M118-13-05

M26-13-03

M56-13-06

M118-13-06

M118-13-04

M118-13-02Cushions16”X16”

Rugs5’X8’

M137-13-02 M137-13-03 M137-13-04

18 19AIACA - Craftmark 2013-14 Spa & Bath

Spa & Bath

M138-13-01

M138-13-02

M138-13-03

M138-13-05

M129-13-01

M120-13-01

M138-13-04

Loufa4.5”X3”

Loufa10”X3”

Loufa12”X3”

Soap Dish5”X3.5”

Soap Round*50g

Soap Bar*50g

Loufa3.75”X2.5”

*Availabe in assorted fraganaces

21Kids Collection20 AIACA - Craftmark 2013-14

kids Collection

M48-13-01

M139-13-01

M87-13-01

M106-13-01

M18-13-01

M84-13-01

M48-13-02

M149-13-01

M18-13-02

M84-13-02

M149-13-02

Baby Quilts45”X60”

Toys

Baskets17.5”X60”

Wind-chimes17.5”X60”

M149-13-03

M87-13-02 M106-13-04M106-13-02 M106-13-03

M149-13-04

a a

b bc c

23Kids Collection22 AIACA - Craftmark 2013-14

kids Collection

M18-13-03

M48-13-04

M149-13-03

M18-13-06

M48-13-03

M48-13-05

M48-13-03

M139-13-02

M149-13-04

M48-13-02

M18-13-05

M139-13-04

M18-13-04

M139-13-03

Soft Toys

Ceramic Toys

M55-13-01

M55-13-02 M55-13-03

24 25AIACA - Craftmark 2013-14 Our Craft Partners

BEER SINgH M106

DASTKAR RANTHAMBORE M48

Beer Singh is a wooden decoratives’ craftsman. His range of products varies from birds, fishes and animals in attractive shapes and sizes. The craft was ini-tiated by his grandfather in the year 1980. At present, as it is a family tradition, 4 members practise this art form. The wood used is Safeda wood.

Dastkar Ranthambore evolved out of a need to rebuild the communities in the Sawai Madhopur area of Rajasthan who had been displaced due to the creation of Ranthambore National Park for endan-gered tigers. Dastkar, an organization working since early 1980 to promote craft-based livelihoods, took charge of the income generation programme in the area in 1989.

AAVARAN M127

BALADARSHAN M87

Aavaran is the marketing identity created by the Centre of the Study of Values (COS-V) for the Dabu and Phetia block-printing artisans of the hamlet of Chippo ka Akola near Udaipur, Rajasthan. Under the CSR program of Vedanta, COS-V pro-vides marketing support, stitching and embroidery training to the women artisans in the region.

Baladarshan is a Charitable Public Trust which operates in underdeveloped areas of Chennai. The organiza-tion’s programs focus on improving the quality of life of people living in slums through education, build-ing self-confidence and livelihood projects.

Our Craft Partners


gAURI INTERNATIONAL M139

HAO CRAFT M62

gauri International is based in Dehradun and aims to empower women in the area through creat-ing livelihoods based on the hand-skills of crochet and hand-knitting.

Hao craft works with young artisans from Manipur in north east India. The group is engaged in traditional black pottery craft. Products are made using black stone and accented with bamboo. Their product ranges varies from coffee mugs to cook-ing pots. As a whole, they are able to attract people towards potteries by giving them beautiful shapes with new ideas.

DWARAKA M56

EASTERN EXPORTS M137

DWARAKA (Development of Weavers and Rural Artisans in Kalamkari Art) is a not for profit initiative of the The Dwaraknath Reddy Ramanarpanam Trust. DWARAKA works with Kalamkari artists in the town of Srikalahasti in Andhra Pradesh. In ad-dition to regular product development interventions, DWARAKA has set up a separate artisan Community Development Fund.

Eastern Exports has estab-lished a strong foothold in the market as a prominent manufacturer, exporter and wholesaler of home furnishings in Bhadohi, Uttar Pradesh. Their core expertise lies in hand-tufted carpets.


KRIYA RYNJAH M138

LAST FOREST M129

Kriya Rynjah is an independ-ent product and graphic designer who has initiated an innovative design project with sponge gourd, com-monly known as Loofah. Production is a multi-level process beginning with ini-tial harvesting in Meghalaya, subsequent cutting and shaping in Wazirabad, U.P.

Last Forest (Pebbles) soap and lip balms (sub-brand of Last Forest Pvt. Ltd.) are hand-made in the Kurumbadi tribal hamlet of Tamil Nadu. One of the houses in the village is converted into the soap and balm manufactur-ing unit, complete with the soap mould and other equipment and local women are employed in production.

KADAM-HAAT M88

KgU M18

Kadam-Haat is working for sustainable livelihood development for women & youth of rural West Midnapore, West Bengal through promotion of sabaii grass, bamboo and terracotta crafts .

KgU- Kumaon grameen Udyog is a Section 25 company set up by the Central Himalayan Rural Action group (CHIRAg), a non-profit grassroots development organization headquartered in Sitla, Nainital district, Uttarakhand. It has been working with rural communities in the central Himalayas since 1986. KgU has a small team that works with local knit-ters and handloom weavers.


R.B. FABRICS M119

SHRUJAN M26

R.B. Fabrics employs women artisans involved in the tying process who live within a 10-15 kilometre radius of the Haddi Mill. The company is constantly experimenting with new techniques and products made using tie-&-dye.

Shrujan began in 1969 as a small initiative to aid families in Kutch who had been se-verely affected by a drought in the region. Today, it works with 16 different styles of embroidery, done by 3,500 women across 100 villages in the region.

NEEV M120

OCHRE M55

Neev Herbal Handmade Soaps is a social enterprise that reveres and celebrates harmony between man and nature. It aims to produce the highest quality hand-crafted herbal products while providing a dignified means of employment for rural women and regener-ating rural economy.

Ochre Ceramics and Pottery is a small private enterprise based in the vil-lage of Vadod near Anand in gujarat. Started in 2004, it works with local people and focuses on local materi-als to design and manu-facture ceramic products. Ochre’s vision is to use local craft skills and materials to redesign functional ceramic products that have a wider market. The raw materials used are ceramic clay and glazes (lead free).

32 AIACA - Craftmark 2013-14

TOUCHY EXPORTS M149

Touchy Exports works with communities living in the underdeveloped areas of Tughlakabad Extension in Delhi. They aim to make the artisans independent and self-employed by provid-ing them opportunities for income generation. They make a variety of kids products including soft toys, felted toys and organic cotton toys.

VINIYOg TEXCOT M133

Viniyog Texcot Pvt Ltd. is a Nagpur-based manufac-turer of ethnic womenswear and home furnishings made exclusively from handwoven and hand-block printed fabrics. As recognition of its sincere efforts it has already been given Handloom mark and Silk mark by the govt. of India. Concept, Styling & Design: Ishan Khosla Design

Photography: Anshuman SenCover Photo: Bharath Chandrasekhar

18 Community Center, 3rd Floor,

East of Kailash, New Delhi 110065, India

Phone: +91 11 26416491/93/94

Fax: +91 11 26416491

www.aiacaonline.org

Contemporary World in a Contemporary World The Craftmark program, instituted in 2004, is today the...

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