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Kent Hoang

Kiranjoat Mundi

Linda Ngouv

Valeriya Fomina

Sever Neacsu

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BIC has seen an 2% decrease in sales growth

Industry is declining as a whole

Goal is to regain more market share andmaximize profits

STEEPLE Analysis

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Advertising – 

Television Advertisements

Billboards

Shelf Space

Promotional Events and Marketing Campaigns

Online Distribution Channel

Electronic Industry

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Stationary Competitors

Indirect competitors

Technology / Electronic Industry

Risks

Financial Risks

Strategic Risks

Operational Risks

Hazard Risks

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Marketing

Advertising

In StoreDisplay

MarketResearch

Segregate

Demographics

Focus / TargetSpecific

Demographics

Sales

CreateReliableQualityProducts

BuildCustomer 

Relationship

Finance

Budget

RisingUncontrollable

Costs

New ProductDevelopment

UnderstandConsumers Needs /

Wants

Design/Create New

 products

BusinessDevelopment

ExpandBusiness

ImproveDevelopBusinessStrategy

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Operational Risks  Viral Marketing

Implementation of strong marketing plan

Determination time limit of end result

Hazard Risks Power of Competitor.

Power of Suppliers

Barriers to Entry

Conflict of interests with current employees

Strategic Risks Inner Synergies

Financial Risks Currency exchange rates

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Financial Figure Year 2009 Year 2010 Percentage Change

Income from Operations 216.0 304.6  +41.0% 

 Administrative & other Operating

expenses 

503.7 566.0  +12.4% 

Benefit per Cost .42 .54+29% 

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Project Information

Team Members

Project Stakeholder

Project Scope

Time Frame, four phases

Case for project

Problem to be solved Project Goals

Project Measurements