Conscious Hotels
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Conscious Hotels
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Transcript of Conscious Hotels
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Conscious Hotels
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What do the words ‘eco-friendly hotel’evoke?
Collective decisions about how much toilettissue you can use in damp rooms reeking ofdope?
A vast white Asian paradise built in therainforest by indentured labour?
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The Dutch founders of Conscious Hotels wanted toestablish a new chain of luxury eco-hotels that weregreen and hip but also fun.
Those three adjectives rarely hang out together.
They’re not even Facebook friends.
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The tone of voice had to establish the Hotels’ authenticgreen credentials.
But in an engaging way.
Making being kind to the planet playful.
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