ConnectIn Munich: Data Driven Recruitment
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Transcript of ConnectIn Munich: Data Driven Recruitment
Data Driven Recruitment to ensure healthy growth via thought diversity
Noor van Boven, Director People Partnerships
Managing Expectations
Hear the world‘s sounds explore the largest community of artists, bands, comedians,
podcasters and creators of music & audio
SoundCloud
who we are
“SoundCloud: the YouTube of audio”
- CNN SoundCloud
who we are
350M+ people across the globe
Each month, SoundCloud reaches
SoundCloud
who we are
12hrs of audio every minute
while creators upload over
SoundCloud
who we are
London
New
York San
Francisco
Global business,
headquartered in Berlin
Berlin
SoundCloud
who we are
SoundCloud
who we are
We have SoundClouders from
over 30 countries
Average YoY growth US
over 100%
Employee base growing quickly
Average YoY growth global over 50%
Average YoY growth
EU over 45%
SoundCloud
who we are
Building a healthy and sustainable
organisation where people can do
the best work of their lives.
Our People Mission
SoundCloud
who we are
Thought diversity = Diverse Workforce = Diverse Hiring = Diverse Pipeline =
Diversity in Sourcing Channels
And that’s where the data comes into
recruitment!
Thought Diversity key to healthy growth
Our data focus
What is a healthy sourcing mix?
Ideal Sourcing Mix by Lou
Adler
Our Ideal Sourcing Mix
Active Applicants 20 30
Direct Sourcing 40 40
Referrals 40 30
Measuring your branding platforms: follow your followers
Active applicants
Direct Sourcing to complement the thought diversity of your candidate pool via diverse but manageable number of
sourcing channels
Direct Sourcing
Referrals: great source, not the Holy Grail!
Transparent data & focus! Live recruitment data, accessible to all
Candidate source Headcount tracking
Requisition Status
Our ongoing journey!
Still some work to do..
What’s going well?
● Shared understanding
and insight in our ideal
sourcing mix
● Sourcing mix under
control
● Transparent data to
keep focus
Next steps
● Balance in existing
teams
● # of sourcing channels
● Measuring the quality
per sourcing channel
SoundCloud is for everyone.
Diversity and open expression are fundamental to our organization; they help us build a social platform
and global community where anyone can create, discover, and share sounds.
We acknowledge the challenges in our industry, and strive to develop an inclusive culture where
everyone can contribute.
“If we succeed at diversity, we will be a better company.”
Eric Wahlforss, Founder & CTO SoundCloud
Questions & Challenges?!