Future Proof Yourself for Success | ConnectIn Singapore 2014
ConnectIn Munich: How active sourcing transforms your business
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Transcript of ConnectIn Munich: How active sourcing transforms your business
Why Active Sourcing
Source: MRI Network,
link
Start in 2012:
• No ATS
• No employer branding/awareness
• Lack of talent
• Behavioral change of customer
• Competition against «Big Pharma»
• Costs
Why Active Sourcing
Social recruiting = competitive advantage
• Real insights = touchpoint management
• Persona vs. CV
• Cultural fit = optimal talent
• Personal approach vs. procurement
• Agility & speed
Why Active Sourcing
Why Active Sourcing
Source: Socrastic SBC, www.socraticsbc.com
Word-of-mouth-recruitment-marketing
1. Give a reason to brag
2. Be unique
3. Be an expert
4. Be honest & fair
5. Be active & engage
How: 4 key pillars
Strategic relevance
Processes
Recruiter 3.0 skills
Tools
“Recruitment is the only strategic part in HR!”
• Direct access to C-level
• Recruitment drives/defines the process
• “If you recruit, it’s your prio 1!” – feedback culture
• Line manager training (CBI)
How: Strategic relevance
How: Recruiter skills
Source: Lydia Abbot, Linkedin
& resilience
Simple & solid processes:
• No segmentation
• Process owner from A-Z
• No hierarchic split of recruitments
• Direct access to recruiter: Direct phone number etc.
• Rejection with reasons
• HR Marketing, Social Media within recruitment
How: Processes
Easy-t-use tool:
• Max 3 tools
• Own database > 20’000 profiles
• Future oriented (mobile)
• ATS with simple application process (no login)
• Social media: Keep focus, do one thing and do it right
How: Tools
Proof of concept!
Our careerpage:
How: Tools
• No login needed
• Direct phone numbers
• FAQ
• Fully integrated
spontaneous applications
• Graduate section with
clear info
What did we achieve:
• Approx. 50 hirings per year by active sourcing
• Examples:
– GM France
– GM Nordics
– Sales Director France
– Medical Director FR & DE
– ….
ROI: Results
We changed the game within 2 months:
ROI: Candidate source
100%
0%
Switzerland 2014
Direct
Agency
92%
8%
Intl. CS 2014
Direct
Agency
Social Recruiting & 13’000 CHF HR Marketing budget
TOP100 best recruiters DACH
#26 in natural sciences #2 in pharma
ROI: Employer branding