Attract, Source, Engage Students - connecting talent with opportunity June 2014

Charles Hardy Higher Education Evangelist

LinkedIn

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The Economic Graph

Mapping every global connection between…

LinkedIn provides the environment to bring

all parties together

EMPLOYERS

Find Talent Attract, target and hire the best

new talent – early!

Build Brand Engagement Start early so the best students

know your company

Streamline Process Improve your reach, efficiency

and impact

UNIVERSITIES

Attract Students Showcase strengths and careers of

alumni

Alumni Relations Engage alumni for gifts, relations

Career Centres Prepare students for successful

careers

Community

Career

Identity

Insights

STUDENTS Find opportunities.

Best fit for me.

Informed decisions to help

me succeed.

Parents Find the right fit – and outcomes – for their children

Alumni Increase lifetime value of their educations

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Help students at every milestone

Choosing a

Direction

What colleges send

students to the top

medical schools?

What are my career

options if I choose this

degree?

I didn’t know I could get

an internship at ING!

What companies hire

the most marketing

graduates?

Getting There

Who can give me the

inside scoop on this

school?

Am I keeping up with

students in my major?

Who has internships for

people like me?

How do I keep in touch

with the great people I

met along the way?

CO

LL

EG

E

YE

AR

S

Choosing College

Academic Planning

Internships

Graduate School?

Alumni Network

Success at 1st Job

Choosing a Major

Finding 1st Job

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More BIG numbers

©2014 LinkedIn Corporation. All Rights Reserved. 6

60K+ college and university alumni groups

39M+ students and recent grads

42% of all Dutch students have a LinkedIn profile

67% of Dutch university students are on LinkedIn

Driving this growth on LinkedIn

Through Schools & Universities

– New tools

e.g. University Pages

– Resource Centre

– Direct engagement / coaching for influencers

Careers Staff

Academics

Direct to Students

– Resources for using LinkedIn

– Dedicated Dutch site and videos

– Direct marketing via several social

media channels

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The 3 Pillars of LinkedIn Success

What you know Who you know Who you are

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students.linkedin.com/nl

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European Students

1. Challenging Work

2. Good relationships with colleagues

3. Strong career path

4. Good work/life balance

5. Excellent compensation & benefits

Benelux Students

Source: LinkedIn Q3 2013 survey of 2,006 students 18-30 in Europe vs. 188 in NL

What are LinkedIn student members looking for in

a job?

vs.

1. Challenging Work

2. A place I would be proud to work at

3. A culture that fits my personality

4. Good work/life balance

5. Ability to make an impact

Why Universities want their students on

LinkedIn?

Help their students get hired – Search opportunities and be sourced by employers

– Sell their capabilities and potential

– Network for opportunities

– Gather intelligence

Employability – the university’s brand

Tracking – data on graduate destination and career paths

Engagement – with students/alumni now and in future

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What are universities doing to promote

LinkedIn with their students?

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Support

Advocacy

Mandatory

• Profile clinics

• Careers & Academics

• All students must be on LinkedIn

How can You leverage LinkedIn to

attract, source and engage

the right students?

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INTELLIGENCE Understand trends and success to plan the future…

Informed decisions based on alumni data www.linkedin.com/alumni

or leveraging the data analysis power of the LinkedIn Recruiter tool… 22

BRAND Making the right connection with your target audience…

Relevant content,

information and insight

into careers – target your

Followers

Your employees are your brand

ambassadors 23

JOB OPPORTUNITIES A world of opportunities…

Entry Level roles (Student, Intern, Graduate) on LinkedIn are FREE

View Jobs

on Mobile

Apply to

Jobs on

Mobile

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TARGETED MARKETING Engage the right talent…

Target directly by specific university, course, year of graduation…

Targeted

InMails

You’re Invited! IBM is coming to campus

Thursday, July 20th

Register

Targeted

Ads

IBM is hiring!

Start building the career you want.

TALENT PIPELINING Proactively source and build talent pools of relevant students…

Use CheckIn and Recruiter to source and

direct students into managed talent pools for

ongoing engagement…

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http://lnkd.in/connectin_Amsterdam

“We don’t want more applicants!”

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Engage ahead of time like tripadvisor

TODAY: APPLICATIONS

TOMORROW: INTELLIGENCE

Over 1,000 students

registered using

LinkedIn CheckIn

before and during the

event.

SAP could then

engage with this

audience, filtering

based on interest,

degree, skills,

graduate year, for

targeted

communications /

activity.

IN SUMMARY…

Rapid growth of engaged students on LinkedIn

Leverage the INTELLIGENCE

Optimise your BRAND and JOBS

Deploy your BRAND AMBASSADORS

Identify and source TALENT POOLS

Engage the RIGHT AUDIENCE

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lnkd.in/engage_students

students.linkedin.com/nl

Thank you.