CONFLICT MANAGEMENT

Introduction To Conflict:

Conflict is difficult to define, because it occurs in many different settings. The essence of

conflict seems to be disagreement, contradiction, or incompatibility. Thus, CONFLICT refers to

any situation in which there are incompatible Goals, Cognitions, or Emotions within or between

individuals or groups that lead to opposition or antagonistic interaction. The definition

recognizes three basic types of conflict:

Goal conflict is situation in which desired end states or preferred outcomes appear to be

incompatible.

Cognitive Conflict is a situation in which ideas or thoughts are inconsistent.

Affective Conflict is a situation in which feelings or emotions are incompatible; that is, people

literally become angry with one another. Conflict is very common in organizational settings.

This is not necessarily a negative feature; the resolution of conflict often leads to constructive

problem solving.

Conflict exists in many forms other than the form that can result from competition, and managers

should understand the different ways of conflict resolution. Thus examines conflict from a

variety of view points. It first considers the positive and negative aspects of conflict. Next, it

discusses the levels of conflict that can occur within organizations. Finally, it identifies some of

the basic strategies for managing conflict.

Levels Of Conflict

The five levels of conflict are intrapersonal (within an individual), interpersonal (between

individuals), intragroup (within a group), intergroup (between groups), and intraorganizational

(within organizations).

Intrapersonal Conflict

Intrapersonal Conflict, which occurs within an individual, often involves some form of goal

conflict or cognitive conflict. Goal conflict exists for individuals when their behaviour will result

in outcomes that are mutually exclusive or have compatible elements (both positive and negative

outcomes).

- Approach-approach conflict is a situation in which a person has a choice between two or more

alternatives with positive outcomes; for example, a person can choose between two jobs that

appear to be equally attractive.

- Avoidance - avoidance conflict is a situation in which a person must choose between two or

more alternatives, and they all have negative outcomes. For example, employees may be

threatened with punishment in the form of demotion unless they do something they dislike spend

much time travelling on their job, for example.

- Approach-avoidance conflict is a situation in which a person must decide whether to do

something that had both positive and negative outcomes, for example, being offered a good job

in a bad location.

Interpersonal Conflict

Interpersonal conflict involves two or more individuals rather than one individual. Two

managers competing for the same promotion, two executives maneuvering for a larger share of

corporate capital examples of conflict between individuals are legion and quite familiar.

Reasons

1. Personality differences: Some people have difficulty in getting along with each other. This

is purely

a psychological problem and it has nothing to do with their job requirements or formal

interactions.

2. Perceptions: Varied backgrounds, experiences, education and training result in individuals

developing different perceptions of similar realities; te result being an increase in the likelihood

of interpersonal conflict.

3. Clashes of values and interests: Conflict that so commonly develops between engineering

and manufacturing personnel shows how differences in values might underlie conflict. Members

of the engineering department might place a premium on quality, sophisticated design and

durability while members of the manufacturing department might value simplicity and low

manufacturing costs.

4. Power and status differences: As pointed out by Abraham Zalenznik "Organizations are

political structures". They operate by distributing authority and setting a stage for the exercise of

power. Similarly status inconsistencies lead to conflict.

5. Scarce resource: Interpersonal conflict is almost automatic anytime there is scarcity.

Conflicts over scarce resources are exceedingly common in organizations. Where the scarcity is

absolute (the resource level cannot be enhanced) it is very difficult to manage interpersonal

conflicts. For example if three qualified individuals ie. for superior positions in the organization

and there is only one such position, interpersonal conflict may develop to an unmanageable level.

Intragroup Conflict

A group experiencing intragroup conflict, may eventually resolve it, allowing the group to

reach a consensus. Or the group may not resolve the conflict, and the group discussion may end

in disagreement among the members. A study of a large number of groups engaged in business

and governmental decision making, tried to identify some the conditions that lead to (1) the

successful resolution of conflict (consensus or (2) the failure to resolve conflict (disagreement).

This study showed that conflict within groups is not a simple, single phenomenon. Instead,

intragroup conflict seems to fall into two distinct categories : (1) substantive conflict and (2)

affective conflict.

Substantive conflict refers to conflict based on the nature of the task or to "content" issues. It is

associated with intellectual disagreements among the group members. In contrast, affective

conflict derives primarily from the group's interpersonal relations. It is associated with

emotional responses aroused during interpersonal clashes.

Inter-Group Conflict

An organization is a collection of individuals and groups. As the situation and requirements

demand, the individuals form various groups. The success of the organization as a whole

depends upon the harmonial relations among all interdependent groups, even though some

intergroup conflicts in organizations is inevitable. The idea is to study intergroup behaviours

within an organization so that any conflict can be recognized and dealt with by the management.

Intra-Organizational Conflict

Four types of intra-organizational conflict exist: (1) vertical conflict (2) horizontal conflict (3)

line-staff conflict and (4) role conflict. Although these types of conflict can overlap, especially

with role conflict,each has distinctive characteristics.

Vertical Conflict: Vertical conflict refers to any conflict between levels in an organization;

superior-subordinate conflict is one example. Vertical conflicts usually arise because superiors

attempt to controlsubordinates and subordinates.

Horizontal Conflict: Horizontal Conflict refers to conflict between employees or departments

as the same hierarchical level in an organization.

Line-Staff Conflict: Most organizations have staff departments to assist the line departments.

The line-staff relationship frequently involves conflict. Staff managers and line managers

typically have different personal characteristics. Staff employees tend to have a higher level of

education, come from different backgrounds, and are younger than line employees. These

different personal characteristics are frequently associated with different values and beliefs, and

the surfacing of these different values tends to create conflict.

Role Conflict

A role is the cluster of activities that others expect individuals to perform in their position. A

role frequently involves conflict.

Managing Conflict

Except in very few situations where the conflict can lead to competition and creativity so that in

such situations the conflict can be encouraged, in all other cases where conflict is destructive in

nature, it should be resolved as soon after it has developed as possible, but all efforts should be

made to prevent it from developing.

• Preventing conflict. Some of the preventive measures that the management can take,

according to

Schein are:

a) Goal structure: Goals should be clearly defined and the role and contribution of each unit

towards the organizational goal must be clearly identified. All units and the individuals in these

units must be aware of the importance of their role and such importance must be fully

recognized.

b) Reward System: The compensation system should be such that it does not create individual

competition or conflict within the unit. It should be appropriate and proportionate to the group

effort and reflect the degree of interdependence among units where necessary.

c) Trust and communication: The greater the trust among the members of unit, the more honest

and open the communication among them would be. Individuals and units should be encouraged

to communicate openly with each other so that they can all understand each other, understand

each other’s problems and help each other when necessary.

d) Co-ordination: Co-ordination is the next step to communication. Properly co-ordinated

activity reduce conflict. Wherever there are problems in co-ordination, a special liaison office

should be established to assist such co-ordination.

• Resolving Behavioural Conflict

Various researchers have identified five primary strategies for dealing with and reducing the

impact of behavioural conflict. Even though different authors have given different terminology

to describe these strategies, the basic content and approach of these strategies remain the same.

These are:

1. Ignoring the conflict. In certain situations, it may be advisable to take a passive role and

avoid it all together. From the manager’s point of view, it may be specially necessary when

getting involved in a situation would provoke further controversy or when conflict is so trivial in

nature that it would not be worth the manager’s time to get involved and try to solve it. It could

also be that the conflict is so fundamental to the position of the parties involved that it may be

best either to leave it to them to solve it or to let events take their own course. The parties

involved in the conflict may themselves prefer to avoid conflict, specially if they are emotionally

upset by the tension and frustration created by it. People may intrinsically believe that conflict is

fundamentally evil and its final consequences are never good. Thus people may try to get away

from conflict causing situations.

2. Smoothing: Smoothing simply means covering up the conflict by appealing for the need for

unity rather than addressing the issue of conflict itself. An individual with internal conflict may

try to “count his blessings” and forget about the conflict. If two parties have a conflict within the

organization, the supervisor may try to calm things down by being understanding and supportive

to both parties and appealing them for co-operation. The supervisor does not ignore or withdraw

from the conflict nor does he try to address and solve the conflict but expresses hope that

“everything will work out for the best of all.” Since the problem is never addressed, the

emotions may build up further and suddenly explode. Thus smoothing provides only a

temporary solution and conflict may resurface again in the course of time. Smoothing is more

sensitive approach than avoiding in that as long as the parties agree that not showing conflict has

more benefits than showing conflicts, the conflict can be avoided.

3. Compromising: A compromise in the conflict is reached by balancing the demands of the

conflicting parties and bargaining in a give and take position to reach a solution. Each party

gives up something and also gains something. The technique of conflict resolution is very

common in negotiations between the labour unions and management. It has become customary

for the union to ask for more than what they are willing to accept and for management to offer

less than what they are willing to give in the initial stages. Then through the proces of

negotiating and bargaining, mostly in the presence of arbitrators, they reach a solution by

compromising. This type of compromise is known as integrative bargaining in which both sides

win in a way.

Compromising is a useful technique, particularly when two parties have relatively equal power,

thus no party can force its viewpoints on the other and the only solution is to compromise. It is

also useful when there are time constraints. If the problems are complex and many faceted, and

the time is limited to solve them, it might be in the interest of conflicting parties to reach a

compromise.

4. Forcing: As Webber puts it, “the simplest conceivable resolution is the elimination of the

other party – to force opponents to flee and give up the fight – or slay them.” This is technique

of domination where the dominator has the power and authority to enforce his own views over

the opposing conflicting party. This technique is potentially effective in situations such as a

president of a company firing a manager because he is considered as a trouble-maker and

conflict creator. This technique always ends up in one party being a loser and the other party

being a clear winner. Many professors in colleges and universities have lost promotions and

tenured re-appointments because they could not get along well with their respective chairpersons

of the departments and had conflicts with them. This approach causes resentment and hostility

and can backfire. Accordingly, management must look for better alternatives, if these become

available.

5. Problem solving: This technique involves “confronting the conflict” in order to seek the best

solution to the problem. This approach objectively assumes that in all organizations, no matter

how well they are managed, there will be differences of opinions which must be resolved

through discussions and respect for differing viewpoints. In general, this technique is very useful

in resolving conflicts arising out of semantic misunderstandings. It is not so effective in

resolving non-communicative types of conflicts such as those that are based on differing value

systems, where it may even intensify differences and disagreements. In the long run, however, it

is better to solve conflicts and take such preventive measures that would reduce the likelihood of

such conflicts surfacing again.

If there is a single contributory factor that helps in reducing and eliminating negative conflict, it

is "trust". Our ability to trust each other has great impact on our working lives, on our family

interactions and our achievement of personal and organizational goals. In order to create trust

and be trustworthy, it is necessary to avoid aggressive behaviours and at the same time develop

supportive behaviours where people are respected for what they are or what they believe in and

are treated equally without bias or prejudice. In case, a conflict develops at any level, it should be

resolved with mutual benefit in mind.

Reference

Don Hellriegel, John W.Slocum, Jr., and Richard W.Woodman, Organizational Behaviour, 5th

ed., West, St.Paul, Minn, 1989.

Luthans F, Organisational Behaviour, IRWIN/McGRAW-HILL 1998.