Concept
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Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Kurzweil’s Blog Post “Intel’s high-fashion smart bracelet displays text messages” Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Transcript of Concept
Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Kurzweil’s Blog Post
“Intel’s high-fashion smart bracelet displays text messages”
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Speculative Concept
Smart product and privacy in public.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Ethnographic Research
Observe people use smart products in different public spaces
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Ethnographic Research
On subway platform
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Ethnographic Research
On subway
http://youtu.be/Kt6CDcSHLjk
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Ethnographic Research
In café
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Ethnographic Research
In coffee shops
http://youtu.be/m3AyDTXneAs
Ethnographic Research
In a boutique
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Ethnographic Research
When waiting for a restroom
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
http://youtu.be/tYCPSXRy3-I
Ethnographic Research
On street
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Ethnographic Research
Unmet needs 1
A product that can prevent strangers from seeing information from long distance or different angles.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Ethnographic Research
Unmet needs 2
A system improvement that allows people to know how many strangers are around them without looking around.
Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Interim Proposal
Integrate optical principles and ergonomics in the design of the screen protection device.
Interim Proposal
Product is adaptable to all smart mobile devices on the market. It eliminates sights from all angles except front.
Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Interim Proposal
Application includes an instant map and notification feature. Display shows real time location of nearby users within a certain radius.
Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Brand Name Development
Kurzweil’s Blog Post &Ethnographic Research
Further Development Combination Brand Name
Social Privacy Display Information Public Unaware Sight
SocioInfoVision Eliminate Protect Moneo Ubivis
Profo Elimivis Vismo SociomoneoSociovisUbivismo
Proivis
Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Brand Character Diagram
PROVIS
Persona Protective
Safe Vigilant
Language Passionate
Simple Serious
ToneHelpful Calm Secure
Purpose Protect Enable Sell
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Soundscape
Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Motion identity Study Storyboard
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Motion identity Study
http://youtu.be/c8d7geGL36M
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
-Has been to most of the counties in the world.
-No family members alive.
-Loves collecting comic books.
-Household income = $100K
Persona
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Lanjing Zhu | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Google map imoney instagram
