Competitor's Webpage Analysis

Shweta DatarUI/UX Designer

Competitor's list:

• Dr. Lal pathology labs

• Metropolis pathology labs

• SRL diagnostics

Dr. Lal pathlab’s websites overall view.

Pros: 1.Quick search bar

• A very distinctive header, with all the “quick to know” details given.

• Search bar, which enables users to search by their own names, tests or dates is very convenient and easy to use & handle.

• Distinct display of contact numbers and doctors which makes it easy for non computer friendly people.

2. Easy to get test reports.• This is an extra benefit for recollecting 30days old report

• Availability of results anywhere across India is always a plus point

• Simple to look and simple to use, along with avoidance in saving paper results makes it user friendly

3. Simplified test selection options

• With so many tests done, its little tedious for a user to actually look for which test he/she wants.

• This “Test by condition” option acts as a great aid for the user, as it simplifies his search for the right test, just by a single click.

Cons: Overall site graphics look dull.

• With people so used to seeing vibrant colors and scintillating graphics, the overall site though handy to use, appears dull.

• Repetition of same images, typical fonts and base colors add up to its orthodox looks.

• Lack of “help me” option and an FAQ bar, makes it uneasy for new users who find it difficult to understand.

Metropolis lab: Overall website view

Pros: Dynamic Outlook

• The overall view of this site is dynamic, continuously swapping images, pop-ups on cursor touch, gives an overall modern feel.

• Use of image description over text, gives clear idea to the users, thus setting a better mindset.

3. Prominent focus on services.• Site shows customer oriented designs.• Site page gives more importance to the service provided and the service

provider.• On-face access and good pictorical descriptions, help the user to get a clear idea

of what the services are all about.

2. Pop up side bar

• Sidebar pop ups, add to the graphics and provide a good insight of its content

• Running cursor over them, pops insight details about what’s in for the user.

• This is more user friendly as compared to traditional ones, wherein user had to visit the link to know what’s in it.

Cons

• Repetition of same colour, typical fonts and base colors add up to its orthodox looks.

• Login is just visible for the mobile users

SRL diagnostics: Overall website view.

Pros: Dynamic images and continuous notification bar.

• Dynamic image gives a fresh look to the screen.• A moving notification bar, which constantly updates

you with what’s new on board.• Dropdown header bar, provides quick access to

important links.

2. Exhaustive self promoting.

• Quick sign in procedures using links with social networking sites, eases user to continue using single ID instead of creating a new on.

• With smart phone users on peak, a quick, one touch connect to app download is a catchy move.

• Dynamic indicating color display for important links.

Cons: Not so user friendly.

• Exclusive focus on self promotion , over services.• Front page has many add links, and lacks user oriented approach.• Services need to be searched and show complicated results.• Search box includes only search by test option, which is a low point as compared

to other competitors. • Non responsive web design

Thyrocare: Overall View

Pros

• Decent look and good graphic quality.• Dynamic pictures with one touch access to various services• Drop down menubar, for quick glance over context.• Good picture descriptive approach over text descriptive ones.• Mobile website is extra benefit

Cons

• Small, not very prominent ‘login’ button• Less importance to social media platforms, which is source of connecting to

masses.

Improvisations:

• Addition of real time images, with real time updation , will be more attractive as compared to standard image rotations used by others.

• Real time test report update: Though a little tedious to design, this will be a break through over others. Users are always anxious when it comes to reports, so knowing current status will be a definite plus point.

• Giving more focus on service will be a plus, with types of services offered on the first page.

• Check up Alarms: A small window, which would allow user to set, his date and time for his next test or daily check up. With busy life, this will be a big plus point, where we intend to tell them that health is wealth.

Mobile Websites

• The mobile Web refers to the use of browser-based Internet services from handheld mobile devices, such as smartphones or feature phones, through a mobile or other wireless network.

m.thyrocare.com• With lack of time & need for

quicker access, mobile websites act as a perfect gateway.This service is provided only by Thyrocare and thus addon to impression over clients.

• With wide range of multimedia platforms, it is essential to keep up with variety avaiblable.

• Thyrocare provides optimum solution by having a mobile website which facilitates easy access and working from smartphones

• With limited screen interface, its very tedious to surf through websites, so mobile websites fits all important contents first

• Quick dropout allows quick glance over view and grants one touch access to important points

Landing page

• A landing page is any web page that a visitor can arrive at or “land” on

• Landing pages are often linked to from social media, email campaigns or search engine marketing campaigns

Metropolis

SRL Diagnosis

Thyrocare

Thank You..!!