Comparative report on lifestyle study in Thailand, Indonesia and Vietnam in 2015

Report on Lifestyle studyCompared between Thailand,

Indonesia, and Vietnam in 2015

Date: June, 2016

©2016 W&S GROUP

Table of content

A. Summary (P. 3)

B. Research Design (P. 5)

C. Respondents Profile (P. 6)

D. Information Coverage (P. 7)

E. Detail Findings (P. 8)

F. Conclusions (P. 55)

2

©2016 W&S GROUP3

A. Summary

■ General attitude about life

• Among 3 countries, Indonesia gained highest level of life satisfaction in 2014 and 2015.

• The majority of Vietnamese admitted that life in 2015 has improved with 62.3% compared to life in 2014 that is felt a lot harder.

They also experienced a much more satisfying life in 2015 than in 2014.

• For Thailand, although said that their life has been a little harder in year 2015, 45.8% of Thai respondents felt satisfied with their

current life, compared to 20.5% in year 2014.

• About the anxiety about life issues, majority of Vietnamese regarded Food Safety as their top worry. For Indonesia and

Thailand, Unemployment and Living expense for later in life were among top similar concerns. Moreover, Married life was not

regarded as a serious life issue among three countries.

■ Occupation

• The majority of Vietnamese admitted that job in 2015 was satisfying with 40.3% compared to satisfaction in 2014 (27.7%).

Meanwhile, there were no big changes in job satisfaction of Indonesian from year 2014 to 2015. And Thai people felt the same

satisfaction as in year 2014, with 45.8%.

• Most of the Vietnamese and Indonesian described their ideal job as having comfortable and cheerful colleagues, with 62.8%

and 64.5%, respectively. However, Thais admitted that Stable income job comes first (55.5%).

■ Shopping Habits

• Vietnamese mostly purchased products for personal use at Supermarket (29.3%), and Grocery store (14.0%), while they often

visit Supermarket (31.8%) for household use products. In Indonesia, Supermarket is the most popular place to buy products for

both personal and household use, with 24.8% and 29.0% respectively. Thai respondents mostly purchased products for

personal use at Hypermarket (37.5%), and Mall (14.0%)

• For online purchasing products, clothing is the most popular product category to be purchased online in Vietnam and

Indonesia. In Thailand, Beauty and Health is the most common type of product bought online in the last year.

• Regarding the payment method for online shopping, payment by ATM / Bank transfer is more popular in Indonesia (53.0%)

and Thailand (33.0%) than in Vietnam (26.5%). Meanwhile, for regular shopping, cash is the main payment method among 3

countries. In Thailand, paying by Credit card is also popular.

©2016 W&S GROUP4

A. Summary (Cont.)

■ Money & Savings

• The income in 2015 compared to 2014 has changed significantly for Thailand. There are much fewer respondents (44.8%) who

indicated that their income has been increased in 2015 compared to 60.9% in year 2014.

• This is in contrast to Vietnam where 67.5% of them admitted that their income has been increased in 2015. For Indonesia,

there’s no critical change of income in 2015.

• More than 65% of the surveyed Indonesian and Vietnamese are positive about their personal income for the next year.

Meanwhile, Thai respondents (20.0%) are rather negative.

• Regarding expenditure change, Vietnam has highest percentage of increase in expenditure in 2015 with 78.3%, next is

Indonesia with 75.5% and followed by Thailand with 64.0%.

• Gasoline is the top item that most of the respondents in Indonesia have to spend more in 2015 (32.8%), while Thai people

decided to cut back their spending on Gasoline (44.0%). Respondents in Thailand enhanced most of their spending on Food

& Beverage (53.8%) and Motor vehicles and parts (44.0%). Whereas, those in Vietnam spent more on Motor vehicles and parts

(56.0%) and Recreational goods and vehicles (28.3%).

• About saving, most respondents in three countries put around under 30% of their usual monthly income on saving. Savings

account is the most popular place to keep savings in Vietnam, with 53.5% and Thailand, with 62.5%. For Indonesia,

respondents are likely to prefer saving in Cash, with 64.8%, followed by Savings account, with 60.0%.

■ Leisure & Recreation

• Top leisure activities at home of respondents are quite similar for Indonesia and Thailand with Sleeping / Relaxing and

Watching TV. However, the most popular leisure activities at home in Vietnam is Surfing webs for news.

• For leisure outdoor activities, go shopping is the most common leisure outdoor activity of Thai respondents (52.8%), and also

including in top three activities of respondents from Indonesia and Vietnam. For Vietnam, Go to Café/restaurants is the most

common leisure outdoor activities (69.8%).

• Regarding travel experiences, most of all respondents across 3 countries traveled within the country last year.

• Overseas travel experience in year 2015 is recorded higher than in year 2014, especially for Vietnamese. In year 2014, a small

percentage of respondents in Vietnam traveled abroad (4.7%), compared to 13.0% in year 2015.

©2016 W&S GROUP

B. Research design

5

Research Method Online research

Fieldwork Period May 2016

Research Area Vietnam, Indonesia, and Thailand (Nation wide)

Respondent Criteria Male / Female, aged 16 years old and above

Sample Size 400 samples in each country, Total n = 1200

QuotaCountry

Gender/Age

group

16 - 34 years

old35 years old TOTAL

Vietnam (n=400)Male 100 100 200

Female 100 100 200

Indonesia (n=400)Male 100 100 200

Female 100 100 200

Thailand (n=400)Male 100 100 200

Female 100 100 200

TOTAL 600 600 1200

©2016 W&S GROUP

C. Respondents Profile

6

Unit: %

■ Gender

■ Married Status

■ Age

■ Monthly household income

50.0 50.0 50.0

50.0 50.0 50.0

Vietnam

(n=400)

Indonesia

(n=400)

Thailand

(n=400)

Female

Male

25.0 25.0 25.0

25.0 25.0 25.0

25.0 25.0 25.0

25.0 25.0 25.0

Vietnam

(n=400)

Indonesia

(n=400)

Thailand

(n=400)

45 years old & above

35 - 44 years old

25 - 34 years old

16 - 24 years old

37.3 33.049.0

59.5 64.843.5

2.0 2.03.3

1.3 0.3 4.3

Vietnam

(n=400)

Indonesia

(n=400)

Thailand

(n=400)

Other

Divorced

Married

Single

15.337.8 21.3

31.0

43.0

16.0

52.8

19.3

46.0

Vietnam

(n=400)

Indonesia

(n=400)

Thailand

(n=400)

Class C

Class B

Class A

Definition Thailand Indonesia Vietnam

Class A > 85,001 THB > 8.5 mil IDR > 15 mil VND

Class B 50,001 – 85,000 THB 3.5 mil – 8.5 mil IDR 7.5 mil - 15 mil VND

Class C 18,001 – 50,000 THB 2.5 mil - 3.5 mil IDR < 7.5 mil VND

©2016 W&S GROUP

D. Information Coverage

7

The study is reported cover following sections:

Part I: General Attitude about Life

• Life change compared to 2014

• Satisfaction toward current life

• Satisfaction toward aspects of current life

• Anxiety about issues in life

• Top five important objectives in life

Part II: Occupation

• Change job within past one year

• Satisfaction toward current job

• Ideal job

Part III: Shopping Habits

• Shopping place

• Online purchasing products

• Payment method

Part IV: Money & Savings

• Change of Income compared to 2014

• Change of Expenditure compared to 2014

• Expectation of Income for 2016

• Expectation of Expenditure for 2016

• Change in price of products compared to 2014

• Change in expenditure items compared to 2014

(Goods)

• Change in expenditure items compared to 2014

(Service)

• Percentile of savings on usual monthly income

• Savings or investment products types

Part V: Leisure & Recreation• Leisure activities at home

• Leisure outdoor activities

• Travel activities

©2016 W&S GROUP8

E. Detail findings

1. General attitude about life

2. Occupation

3. Shopping Habits

4. Money & Savings

5. Leisure & Recreation

©2016 W&S GROUP9

Life change compared to 2014

Q1. In year 2015, how is your life change compared to 2014? [SA] (n=1200) Unit: %

The graph shows changes in the life of people in the three countries in year 2015 compared to 2014.

There is a quite significant change on the life of Vietnamese. The majority of them admitted that life in 2015 has improved with 62.3%

compared to life in 2014 that is felt a lot harder. Meanwhile, there were no big changes in life of Indonesian from year 2014 to 2015.

However Thai people experienced harder life in 2015.

12.0

4.5

36.7

25.0

6.0

8.3

42.0

54.3

3.3

8.0

Life in 2014

Life in 2015

Much harder Somewhat harder Nothing changes Somewhat improved Much improvedHarder Improved

29.5 62.3

48.7 45.3

5.2

7.8

20.6

17.3

12.4

10.5

46.0

47.3

15.8

17.3

Life in 2014

Life in 2015

9.4

6.0

21.1

25.8

12.4

14.5

46.1

45.0

11.1

8.8

Life in 2014

Life in 2015

25.0 64.5

25.8 61.8

31.8 53.8

30.5 57.2

VIETNAM (n=400)

INDONESIA (n=400)

THAILAND (n=400)

©2016 W&S GROUP10

Life change compared to 2014 – By Gender

Q1. In year 2015, how is your life change compared to 2014? [SA] (n=1200) Unit: %

4.5 25.0 8.3 54.3 8.0Life in

2015

Much harder Somewhat harder Nothing changes

Somewhat improved Much improved

7.8 17.3 10.5 47.3 17.3Life in

2015

6.0 25.8 14.5 45.0 8.8Life in

2015

Harder (T2B)

Male Female

32.5 26.5

22.0 28.0

36.5 27.0

Harder (T2B)

29.5

25.0

31.8

VIETNAM (n=400)

INDONESIA (n=400)

THAILAND (n=400)

©2016 W&S GROUP11

Q2. How is your satisfaction toward current life? [SA] (n=1200) Unit: %

Satisfaction toward current life

There is a significant difference in the percentage of life satisfaction between Indonesia and the other two countries. Among 3

countries, Indonesia gained highest level of life satisfaction in 2014 and 2015.

Although said that their life has been a little harder in year 2015, 45.8% of Thai respondents felt satisfied with their current life, compared

to 20.5% in year 2014. For Vietnam, they experienced a much more satisfying life in 2015 than in 2014.

9.5

5.3

37.3

20.3

26.8

34.0

25.3

36.3

1.0

4.3

Satisfaction

in 2014

Satisfaction

in 2015

Totally dissatisfied Somewhat dissatisfied Neither satisfied / dissatisfied Somewhat satisfied Totally satisfiedDissatisfied Satisfied

25.5 40.5

46.8 26.3

5.0

4.0

15.2

13.3

24.6

20.5

40.2

47.0

15.0

15.3

Satisfaction

in 2014

Satisfaction

in 2015

19.7

3.5

38.3

27.5

21.4

23.3

17.1

37.3

3.4

8.5

Satisfaction

in 2014

Satisfaction

in 2015

17.3 62.3

20.2 55.2

31.0 45.8

58.0 20.5

VIETNAM (n=400)

INDONESIA (n=400)

THAILAND (n=400)

©2016 W&S GROUP12

Satisfaction toward current life – By Gender

Q2. How is your satisfaction toward current life? [SA] (n=1200) Unit: %

5.3 20.3 34.0 36.3 4.3Satisfaction

in 2015

Totally dissatisfied Somewhat dissatisfied

Neither satisfied / dissatisfied Somewhat satisfied

Totally satisfied

4.0 13.3 20.5 47.0 15.3Satisfaction

in 2015

3.5 27.5 23.3 37.3 8.5Satisfaction

in 2015

Dissatisfied (T2B)

Male Female

27.5 23.5

15.5 19.0

34.5 27.5

Dissatisfied (T2B)

25.5

17.3

31.0

VIETNAM (n=400)

INDONESIA (n=400)

THAILAND (n=400)

©2016 W&S GROUP13

Religious life

Family life

Health

Education

Social life

Neighborhood safety

Standard of living

Household goods

Current job / study

Income

Family life

Education

Neighborhood safety

Social life

Health

Standard of living

Current job / study

Religious life

Household goods

Income

Religious life

Neighborhood safety

Family life

Education

Household goods

Health

Social life

Current job / study

Income

Standard of living

Indonesia (n=400)Vietnam (n=400) Thailand (n=400)

Totally dissatisfied Somewhat dissatisfied Neither satisfied nor dissatisfied Somewhat satisfied Totally satisfied

Satisfaction toward aspects of current life

Although top satisfied aspects of life in 3 countries are rather different, the aspects that surveyed people dissatisfied mostly are quite

similar with Income and Standard of living and Current job / study for Thai people.

Religious life gain best satisfaction score in Indonesia and Thailand, while it is among top three dissatisfied aspects in Vietnam.

Q3. Please tell us how satisfied are you with following aspects of current life? [MSA] (n=1200) Unit: %

©2016 W&S GROUP14

Anxiety about issues in life

The anxiety about life issues vary among three countries. Majority of Vietnamese regarded Food Safety as their top worry. Indonesian

and Thai respondents, conversely, are much less worried about this issue. Moreover, Married life was not regarded as a serious life issue

among three countries.

For Indonesia and Thailand, Unemployment and Living expense for later in life were among top similar concerns.

Q4 Please tell us how do you feel about following issues in life? [MSA] (n=1200)

Married life

Food safety

Personal health

Personal safety

Family health

Issues in current work

Current living

expenses

Future for children

Living expenses for

later in life

UnemploymentFood safety

Family health

Future for children

Current living expenses

Personal health

Living expenses for later

in life

Unemployment

Personal safety


Married life Married life

Food safety

Personal health

Personal safety


Future for children

Family health

Unemployment

Current living expenses

Living expenses for later

in life

Always feel anxious Sometimes feel anxious Neither anxious nor unconcerned Normally do not feel anxious Do not feel anxious at all


Unit: %

©2016 W&S GROUP15

Top five important objectives in life

Respondents from the three countries mostly put their family ahead of career when talking about important objectives in their individual

life.

They all want to have a happy family the most in their life. Next, surveyed people in Indonesia and Thailand both care much about

having good balance between work and family, while those in Vietnam are likely to gain success in the career.

Q5 Please tell us the top three important objectives in your life? [MA] (n=1200)

58.3

39.3

33.8

32.8

30.8

Have a happy

family

Good balance

between work and

family

Sucess in the career

Travel to lots of

places

Enjoy the current life

* Top 5 important objectives in life

62.8

46.8

41.8

35.5

31.8

Have a happy

family

Good balance

between work and

family

Being a good

dad/mom

Sucess in the

career

Help others in need

69.5

39.8

34.3

29.5

25.5

Have a happy

family

Success in the

career

Good balance

between

work and family

Being a good

dad/mom

Become wealthy


Unit: %

©2016 W&S GROUP16

Top five important objectives in life – By Gender

Q5 Please tell us the top three important objectives in your life? [MA] (n=1200)

58.5

38.5

35.0

26.0

29.5

58.0

40.0

32.5

39.5

32.0

Have a happy family

Good balance between

work and family


Travel to lots of places

Enjoy the current life

67.0

42.0

35.5

30.0

29.5

72.0

37.5

33.0

29.0

21.5

Have a happy family



work and family

Being a good dad/mom

Become wealthy

65.0

52.5

38.0

38.5

31.5

60.5

41.0

45.5

32.5

32.0

Have a happy family


work and family

Being a good dad/mom


Help others in need

Male Female


* Top 5 important objectives in life

Unit: %

©2016 W&S GROUP17

F. Detail findings


2. Occupation

3. Shopping Habits

4. Money & Savings


©2016 W&S GROUP18

Change job within past one year

Among job hoppers last year, the percentage of changing once is rather high in Vietnam (19.3%) and Indonesia (16.8%); whereas, in

Thailand, they changed job once (13.8%) or two times (6.3%) within 1 year.

Q7. Please tell us how many times did you change job within past one year? [SA] (n=1200)

75.5

13.8

6.3

3.0

1.5

78.0

19.3

2.5

0.3

0.0

73.0

16.8

8.3

2.0

0.0

I did not change the job

Once

Twice

Three times

More than three times


Unit: %

©2016 W&S GROUP19

Change job within past one year – By Gender

Q7. Please tell us how many times did you change job within past one year? [SA] (n=1200)


Once

Twice

Three times

More than three times

72.5

14.5

8.0

3.5

1.5

78.5

13.0

4.5

2.5

1.5

79.0

19.5

1.0

0.5

0.0

77.0

19.0

4.0

0.0

0.0

73.5

13.5

10.5

2.5

0.0

72.5

20.0

6.0

1.5

0.0


Male Female

Unit: %

©2016 W&S GROUP20

Satisfaction toward current job

The graph shows satisfaction toward current job of people in the three countries in year 2015 compared to 2014.

There is a quite significant change on the job satisfaction of Vietnamese. The majority of them admitted that job in 2015 was satisfying

with 40.3% compared to satisfaction in 2014 (27.7%). Meanwhile, there were no big changes in job satisfaction of Indonesian from year

2014 to 2015. And Thai people felt the same satisfaction as in year 2014, with 45.8%.

Q8. How is your satisfaction toward current job? [SA] (n=1200)

7.0

4.5

24.3

18.0

41.0

37.3

24.5

35.3

3.2

5.0

Satisfaction in

2014

Satisfaction in

2015

Totally dissatisfied Somewhat dissatisfied Neither satisfied nor dissatisfied Somewhat satisfied Totally satisfied

4.6

3.5

19.0

13.5

28.0

31.0

36.8

36.0

11.6

16.0

Satisfaction in

2014

Satisfaction in

2015

5.3

4.8

21.1

20.0

27.8

29.5

35.5

32.8

10.3

13.0

Satisfaction in

2014

Satisfaction in

2015

Dissatisfied Satisfied

22.5 40.3

31.3 27.7

17.0 52.0

23.6 48.4

24.8 45.8

26.4 45.8

VIETNAM (n=400)

INDONESIA (n=400)

THAILAND (n=400)

Unit: %

©2016 W&S GROUP21

Satisfaction toward current job – By Gender

Q8. How is your satisfaction toward current job? [SA] (n=1200)

4.5 18.0 37.3 35.3 5.0Satisfaction in

2015

Totally dissatisfied Somewhat dissatisfied

Neither satisfied nor dissatisfied Somewhat satisfied

Totally satisfied

3.5 13.5 31.0 36.0 16.0Satisfaction in

2015

4.8 20.0 29.5 32.8 13.0Satisfaction in

2015

Dissatisfied (T2B)

Male Female

24.0 21.0

15.0 19.0

29.0 20.5

Dissatisfied(T2B)

22.5

17.0

24.8

VIETNAM (n=400)

INDONESIA (n=400)

THAILAND (n=400)

Unit: %

©2016 W&S GROUP22

Ideal job

Respondents from different countries have a quite similar thought about their ideal job.

Most of the Vietnamese and Indonesian described their ideal job as having comfortable and cheerful colleagues, with 62.8% and

64.5%, respectively. However, Thais admitted that Stable income job comes first (55.5%).

Q9. Please tell us what is called your ideal job? [MA] (n=1200)

55.5

50.8

49.5

42.0

36.8

36.0

33.3

25.8

24.8

20.0

Stable income job

Comfortable, cheerful

colleagues

High income job

Near house

Personal ability is recognised

Be able to learn new skills

Be able to use personal

expertise/skills

Be able to manage/make

decisions over the work

High promotion opportunity

Challenging works

62.8

61.5

58.8

55.5

50.8

47.5

47.0

41.0

36.3

28.0

Comfortable,

cheerful colleagues

Stable income job

High income job

Be able to use

personal expertise/skills

Personal ability is

recognised


Near house


Airy working space

Be able to manage/

make decisions over the…

64.5

57.3

55.5

48.8

42.5

36.8

35.8

34.8

33.0

32.5

Comfortable

cheerful colleagues

Stable income job

Be able to use


High income job

Personal ability is recognised


Be able to manage/

make decisions over the…

Not working over time

Near house

Challenging works

* Top 10 elements for an ideal job


Unit: %

©2016 W&S GROUP23

Ideal job – By Gender

Q9. Please tell us what is called your ideal job? [MA] (n=1200)

54.0

48.0

45.5

37.5

36.0

37.0

35.5

26.0

24.5

24.0

57.0

53.5

53.5

46.5

37.5

35.0

31.0

25.5

25.0

16.0

Stable income job

Comfortable, cheerful

colleagues

High income job

Near house

Personal ability is aware


Be able to use personal

expertise/skills

Be able to manage/make

dicisions over the work


Challenging works

60.0

58.5

62.0

58.0

51.5

52.5

44.5

41.0

37.5

34.0

65.5

64.5

55.5

53.0

50.0

42.5

49.5

41.0

35.0

22.0

Comfortable

cheerful colleagues

Stable income job

High income job

Be able to use




Near house


Airy working space

Be able to manage/

make dicisions over the work

62.5

61.0

57.0

43.0

40.5

34.0

37.5

33.0

30.5

36.5

66.5

53.5

54.0

54.5

44.5

39.5

34.0

36.5

35.5

28.5

Comfortable

cheerful colleagues

Stable income job

Be able to use


High income job



Be able to manage/

make dicisions over the work

Not working over time

Near house

Challenging works

* Top 10 elements for an ideal job


Unit: %

Male Female

©2016 W&S GROUP24

F. Detail findings


2. Occupation

3. Shopping Habits

4. Money & Savings


©2016 W&S GROUP25

Shopping place - Vietnam

The majority of Vietnamese respondents purchase their personal use products from Supermarket (29.3%) & Grocery store (14.0%).

For household use products, apart from Supermarket (31.8%), they also purchase via Wet market (17.0%).

Electronic store is still the key channel to purchase electronic appliances and devices as in Indonesia.

Q11. Where do you often purchase products for personal use and household use the most? [MSA] (n=1200)

Top 5 shopping places for personal use & household use products Top 5 shopping places for Electronic appliances / devices

29.3

14.0

11.5

8.8

7.8

Supermarket

Grocery store

Convenience store

Mall

Shop

Pe

rso

na

l u

se

44.8

15.5

8.5

8.3

7.5

Electronic store

Mall

Supermarket

Hypermarket

E-commerce

Pe

son

al u

se

31.8

17.0

11.0

9.8

9.3

Supermarket

Wet market

Grocery store

Hypermarket

Mall

Ho

use

ho

ld u

se

39.3

18.0

13.0

10.0

6.5

Electronic store

Mall

Hypermarket

Supermarket

E-commerce

Ho

use

ho

ld

Vietnam (n=400)

Unit: %

©2016 W&S GROUP26

Shopping place – Indonesia

Supermarket is the most popular place to buy products for both personal and household use in Indonesia, with 24.8% and 29.0%

respectively.

The second popular place for personal use products is Convenience store (21.8%), whereas for household is Wet market (15.5%).

In Indonesia, Electronic store is still the key purchasing channel for electronic appliances or devices.


24.8

21.8

15.8

8.8

7.0

Supermarket

Convenience store

Shop

Mall

Street stall

Pe

rso

na

l u

se

47.0

13.0

13.0

8.3

6.3

Electronic store

Supermarket

Mall

E-commerce

Grocery store

Pe

son

al u

se

29.0

15.5

10.0

9.8

9.5

Supermarket

Wet market

Convenience store

Hypermarket

Shop

Ho

use

ho

ld u

se

54.8

12.0

12.0

7.5

5.8

Electronic store

Supermarket

Mall

Hypermarket

Grocery store

Ho

use

ho

ld u

se


Indonesia (n=400)

Unit: %

©2016 W&S GROUP27

Shopping place – Thailand

Thai respondents mostly purchased products for personal use at Hypermarket (37.5%), and Mall (14.0%), while they often visit

hypermarket (43.8%) for household use products.

For electronic appliances or devices, Mall has taken place of other purchase channels / traditional Electronic store to become the

most popular shopping place.


37.5

14.0

13.5

12.0

6.5

Hypermarket

Mall

Supermarket

Convenience store

Grocery store

Pe

rso

na

l u

se

35.5

24.5

10.8

9.3

7.0

Mall

Hypermarket

Electronic store

Shop

Supermarket

Pe

son

al u

se

43.8

16.0

12.8

9.3

4.3

Hypermarket

Mall

Supermarket

Convenience store

Grocery store

Ho

use

ho

ld u

se

39.0

26.5

7.5

7.0

6.0

Mall

Hypermarket

Shop

Electronic store

E-commerce

Ho

use

ho

ld u

se


Thailand (n=400)

Unit: %

©2016 W&S GROUP28

Online purchasing products

Clothing is the most popular product category to be purchased online in Vietnam and Indonesia, with 55.3% and 52.3%, respectively. In

Thailand, Beauty and Health is the most common type of product bought online in the last year (40.5%).

While Bags/ Accessories, Shoes & Footwear in turn ranked second in Indonesia and Vietnam respectively, Clothing products gain

second most popular product purchased online in Thailand.

Q12. Please tell us whether you have purchased online or not? If yes, please specify the products you purchased within last year? [MA] (n=1200)

55.3

37.5

29.3

29.3

28.8

Clothing

Shoes &

Footwear

Books, CD &

Culture

Products

Bags &

Accessories

Beauty &

Health

52.3

38.8

33.0

31.5

28.3

Clothing

Bags &

Accessories

Beauty & Health

Shoes & Footwear

Mobiles & Tablets

* Top 5 categories of products that are purchased online

40.5

39.0

30.0

29.5

26.0

Beauty & Health

Clothing

Mobiles & Tablets

Home Appliances

Shoes & Footwear


Unit: %

©2016 W&S GROUP29

Online purchasing products – By Gender

Q12. Please tell us whether you have purchased online or not? If yes, please specify the products you purchased within last year? [MA] (n=1200)

45.5

32.5

26.0

21.0

16.5

65.0

42.5

32.5

37.5

41.0

Clothing

Shoes &

Footwear

Books, CD &

Culture

Products

Bags &

Accessories

Beauty &

Health

40.0

28.0

15.0

31.0

35.0

64.5

49.5

51.0

32.0

21.5

Clothing

Bags &

Accessories

Beauty & Health

Shoes &

Footwear

Mobiles & Tablets

28.5

25.5

37.5

32.5

22.5

52.5

52.5

22.5

26.5

29.5

Beauty & Health

Clothing

Mobiles & Tablets

Home Appliances

Shoes &

Footwear


* Top 5 categories of products that are purchased online

Unit: %Male Female

©2016 W&S GROUP30

Payment method

Cash is the main payment method among 3 countries for regular shopping. However, in Thailand, paying by Credit card is also popular.

For online shopping, payment by ATM / Bank transfer is more common in Indonesia (53.0%) and Thailand (33.0%) than in Vietnam

(26.5%). Cash on Delivery is the most frequently used type of transaction in Vietnam (35.3%), much higher than those in Indonesia (9.5%)

and Thailand (13.0%).

Q12. Please tell us which payment methods do you often use when purchasing for goods? [MSA] (n=1200)

2.5

6.8

7.5

13.0

9.5

35.3

33.0

53.0

26.5

20.8

17.0

11.0

8.0

2.0

5.0

16.5

8.8

10.0

4.8

1.8

3.3

1.5

1.3

1.5

Thailand

(n=400)

Indonesia

(n=400)

Vietnam

(n=400)

I do not buy goods this way Cash on Delivery

ATM/Bank transfer Online banking

Online wallets Credit card

Debit card Others

0.5

2.0

2.8

74.3

62.0

88.3

0.3

7.3

1.5

3.3

0.8

0.5

19.0

9.5

3.8

1.8

15.5

2.3

0.0

3.0

1.0

Thailand

(n=400)

Indonesia

(n=400)

Vietnam

(n=400)

I do not buy goods this way Cash

ATM/Bank transfer Online banking

Online wallets Credit card

Debit card Others

For regular shopping For online shopping

Unit: %

©2016 W&S GROUP31

F. Detail findings


2. Occupation

3. Shopping Habits

4. Money & Savings


©2016 W&S GROUP32

Change of Income compared to 2014

The graph shows changes in income of people in the three countries in year 2015 compared to 2014.

The income in 2015 compared to 2014 has changed significantly for Thailand. There are much fewer people (44.8%) who indicated that

their income has been increased in 2015 compared to 60.9% in year 2014. This is in contrast to Vietnam where 67.5% of them admitted

that their income has been increased in 2015. For Indonesia, there’s no critical change of income in 2015.

Q14. Please tell us how does your income in 2015 change compared to 2014? [MSA] (n=1200)

8.8

3.5

18.8

12.5

17.2

16.0

45.2

53.8

9.3

13.8

Income in

2014

Income in

2015

Significantly decrease Slightly decrease No change Slightly increase Significantly increase I don't know

4.6

5.5

13.2

13.0

14.0

14.5

55.6

53.5

11.4

13.0

Income in

2014

Income in

2015

7.3

9.5

13.3

16.0

16.7

28.5

34.4

39.3

26.5

5.5

Income in

2014

Income in

2015

Decrease Increase

16.0 67.5

27.6 54.5

18.5 66.5

17.8 67.0

25.5 44.8

20.7 60.9

VIETNAM (n=400)

INDONESIA (n=400)

THAILAND (n=400)

Unit: %

©2016 W&S GROUP33

Change of Income compared to 2014 – By Gender

Q14. Please tell us how does your income in 2015 change compared to 2014? [MSA] (n=1200)

3.5 12.5 16.0 53.8 13.8Income

in 2015

Significantly decrease Slightly decrease No change

Slightly increase Significantly increase I don't know

5.5 13.0 14.5 53.5 13.0Income

in 2015

9.5 16.0 28.5 39.3 5.5Income

in 2015

Decrease

(T2B)

Male Female

16.0 16.0

16.5 20.5

29.5 21.5

Decrease (T2B)

16.0

18.5

25.5

VIETNAM (n=400)

INDONESIA (n=400)

THAILAND (n=400)

Unit: %

©2016 W&S GROUP34

Change of Expenditure compared to 2014

Regarding expenditure change, Vietnam has highest percentage of increase in expenditure in 2015 with 78.3%, next is Indonesia with

75.5% and followed by Thailand with 64.0%.

For Thailand, the trend of change in expenditure has significantly increased from 45.8% in 2014 to 64.0% in 2015.

Q15. Please tell us how does your expenditure in 2015 change compared to 2014? [MSA] (n=1200)

3.5

1.8

8.3

7.0

12.7

12.8

47.7

50.3

27.5

28.0

Expenditure in

2014

Expenditure in

2015

Significantly decrease Slightly decrease No change Slightly increase Significantly increase I don't know

1.6

0.8

9.2

8.3

14.8

15.5

50.8

56.3

22.6

19.3

Expenditure in

2014

Expenditure in

2015

9.0

3.3

18.8

9.0

24.8

22.5

27.8

36.0

18.0

28.0

Expenditure in

2014

Expenditure in

2015

Decrease Increase

8.8 78.3

11.8 75.2

9.0 75.5

10.8 73.4

12.3 64.0

27.8 45.8

VIETNAM (n=400)

INDONESIA (n=400)

THAILAND (n=400)

Unit: %

©2016 W&S GROUP35

Change of Expenditure compared to 2014 – By Gender

Q15. Please tell us how does your expenditure in 2015 change compared to 2014? [MSA] (n=1200)

1.8 7.0 12.8 50.3 28.0Expenditure

in 2015

Significantly decrease Slightly decrease No change

Slightly increase Significantly increase I don't know

0.8 8.3 15.5 56.3 19.3Expenditure

in 2015

3.3 9.0 22.5 36.0 28.0Expenditure

in 2015

Increase

(T2B)

Male Female

75.5 81.0

73.5 77.5

57.0 71.0

Increase(T2B)

78.3

75.5

64.0

VIETNAM (n=400)

INDONESIA (n=400)

THAILAND (n=400)

Unit: %

©2016 W&S GROUP36

Expectation of Income for 2016

More than 65% of the surveyed Indonesian and Vietnamese are positive about their personal income for the next year. Meanwhile,

Thai respondents (20.0%) are rather negative.

Q16. Please tell us your prediction about personal income within next one year? [MSA] (n=1200)

Significantly

decreaseSlightly decrease No change Slightly increase Significantly increase I don't know

Vietnam

(n=400)2.8 6.5 18.0 47.5 21.5 3.8

Indonesia

(n=400)2.3 5.3 14.8 51.3 22.5 4.0

Thailand

(n=400)6.8 13.3 22.8 37.5 17.8 2.0

2.8

6.5

18.0

47.5

21.5

3.82.3

5.3

14.8

51.3

22.5

4.06.8

13.3

22.8

37.5

17.8

2.0

0.0

10.0

20.0

30.0

40.0

50.0

60.0

Unit: %

©2016 W&S GROUP37

Expectation of Income for 2016 – By Gender

Q16. Please tell us your prediction about personal income within next one year? [MSA] (n=1200)

3.0

5.0

14.0

49.5

25.0

3.5

2.5

8.0

22.0

45.5

18.0

4.0

Significantly

decrease

Slightly decrease

No change

Slightly increase

Significantly

increase

I don't know

3.0

5.0

14.0

54.0

21.0

3.0

1.5

5.5

15.5

48.5

24.0

5.0

Significantly

decrease

Slightly decrease

No change

Slightly increase

Significantly

increase

I don't know

6.5

12.0

26.5

38.5

14.0

2.5

7.0

14.5

19.0

36.5

21.5

1.5

Significantly decrease

Slightly decrease

No change

Slightly increase

Significantly increase

I don't know


Unit: %

Male Female

©2016 W&S GROUP38

Expectation of Expenditure for 2016

Although expected for the income to increase in 2015, the majority of Vietnamese and Indonesian respondents, 49.3% and 52.3%

respectively also predict that their expenditure will also ‘slightly increase’ in the same way.

Meanwhile, 22.5% of Thai respondents think that their expenditure will not change in the next coming year.

Q16. Please tell us your prediction about personal expenditure within next one year? [MSA] (n=1200)

Significantly

decreaseSlightly decrease No change Slightly increase

Significantly

increaseI don't know

Vietnam

(n=400)3.5 6.5 12.3 49.3 25.3 3.3

Indonesia

(n=400)1.8 7.8 17.0 52.3 19.3 2.0

Thailand

(n=400)5.0 15.0 22.5 33.8 22.3 1.5

3.5

6.5

12.3

49.3

25.3

3.31.8

7.8

17.0

52.3

19.3

2.0

5.0

15.0

22.5

33.8

22.3

1.5

0.0

10.0

20.0

30.0

40.0

50.0

60.0

Unit: %

©2016 W&S GROUP39

Expectation of Expenditure for 2016 – By Gender

Q16. Please tell us your prediction about personal expenditure within next one year? [MSA] (n=1200)

5.5

5.0

14.5

47.5

24.5

3.0

1.5

8.0

10.0

51.0

26.0

3.5

Significantly

decrease

Slightly

decrease

No change

Slightly

increase

Significantly

increase

I don't know

1.0

7.0

18.5

53.5

17.5

2.5

2.5

8.5

15.5

51.0

21.0

1.5

Significantly

decrease

Slightly decrease

No change

Slightly increase

Significantly

increase

I don't know

3.5

16.5

25.5

34.5

18.0

2.0

6.5

13.5

19.5

33.0

26.5

1.0

Significantly decrease

Slightly decrease

No change

Slightly increase


I don't know


Unit: %

Male Female

©2016 W&S GROUP40

Change in price of products compared to 2014

The majority of respondents among 3 countries said that price of products has “slightly increased” in 2015.

For Indonesia and Thailand, 27.3% and 17.3% of the respondents respectively also stated that the price has “Significantly increased”.

Q17. Please tell us the change in price of products you have bought in the IV quarter of 2015 compared to 2014? [SA] (n=1200)

Significantly

decreaseSlightly decrease

No change / No

ideaSlightly increase

Significantly

increaseI don't know

Vietnam

(n=400)3.8 14.0 17.3 50.3 14.0 0.8

Indonesia

(n=400)1.5 4.5 7.3 58.3 27.3 1.3

Thailand

(n=400)4.3 14.3 16.5 45.3 17.3 2.5

3.8

14.0

17.3

50.3

14.0

0.81.5

4.57.3

58.3

27.3

1.3

4.3

14.316.5

45.3

17.3

2.5

0.0

10.0

20.0

30.0

40.0

50.0

60.0

Unit: %

©2016 W&S GROUP41

Change in price of products compared to 2014 – By Gender

Q17. Please tell us the change in price of products you have bought in the IV quarter of 2015 compared to 2014? [SA] (n=1200)

5.5

15.5

17.0

47.0

13.5

1.5

2.0

12.5

17.5

53.5

14.5

0.0

Significantly

decrease

Slightly decrease

No change

Slightly increase

Significantly

increase

I don't know

2.5

4.5

5.0

19.5

1.0

0.5

4.5

9.5

49.0

35.0

1.5

Significantly

decrease

Slightly decrease

No change

Slightly increase


I don't know

5.0

16.5

17.0

44.0

14.5

3.0

3.5

12.0

16.0

46.5

20.0

2.0

Significantly

decrease

Slightly decrease

No change

Slightly increase

Significantly

increase

I don't know


Unit: %

Male Female

©2016 W&S GROUP42

Change in expenditure items compared to 2014 – Goods

While Gasoline is the top item that most of the respondents in Indonesia have to spend more in 2015 (32.8%), Thai people decided to

cut back their spending on Gasoline (44.0%). Respondents in Thailand enhanced most of their spending on Food & Beverage (53.8%)

and Motor vehicles and parts (44.0%).

Whereas, those in Vietnam spent more on Motor vehicles and parts (56.0%) and Recreational goods and vehicles (28.3%).

Q18. Please tell us the change in following expenditure items in 2015 compared to 2014? [MSA] (n=1200)

32.8

31.8

27.5

25.5

25.3

18.5

16.8

51.8

52.5

53.8

59.5

52.3

46.3

60.3

15.5

15.8

18.8

15.0

22.5

35.3

23.0

Gasoline

Food and beverages

Motor vehicles and

parts

Other energy goods

Clothing and footwear

Recreational goods

and vehicles

Furnishings and durable

household equipment

53.8

44.0

39.8

37.3

36.5

19.8

19.5

34.5

44.5

41.8

49.3

43.3

52.8

36.5

11.8

11.5

18.5

13.5

20.3

27.5

44.0

Food and beverages

purchased for off-

premises consumption

Motor vehicles and

parts

Recreational goods

and vehicles


household equipment


Other energy goods

Gasoline

56.0

28.3

28.0

26.5

23.8

23.0

20.0

36.5

27.8

38.0

45.5

53.8

55.8

38.5

7.5

44.0

34.0

28.0

22.5

21.3

41.5

Motor vehicles and parts

Recreational goods and

vehicles


household equipment

Other energy goods

Gasoline


Food and beverages

purchased for off-


Enhance spending Keep spending constant Cut back spending


Unit: %

©2016 W&S GROUP43

Change in expenditure items compared to 2014 – Service

While respondents in Indonesia and Thailand enhanced spending particularly on Food services and accommodations, with 35.0% and

47.8% respectively, respondents in Vietnam enhance more spending on Recreation services with 49.3%, followed by Food services and

accommodation with 36.8%.

In Indonesia, expenditure on services are reduced, specially Recreation services with 34.8% and Tourism & Hospitality with 42.3%. In

Vietnam, expenditure on some services remained the same such as Financial service and Insurance (52.3%) and Tourism and Hospitality

(56.8%).

Q19. Please tell us the change in following expenditure items in 2015 compared to 2014? [MSA] (n=1200)

35.0

30.3

26.5

25.3

22.3

48.3

57.0

38.8

32.5

54.5

16.8

12.8

34.8

42.3

23.3

Food services and

accommodations

Health care

Recreation services

Tourism and hospitality

Financial services and

insurance

47.8

39.3

37.8

31.3

30.0

40.3

44.3

38.3

58.0

58.5

12.0

16.5

24.0

10.8

11.5

Food services and

accommodations

Recreation services


Health care


insurance

49.3

36.8

27.8

26.5

21.3

37.8

38.5

46.8

52.3

56.8

13.0

24.8

25.5

21.3

22.0

Recreation services

Food services and

accommodations

Health care


insurance



Unit: %

Enhance spending Keep spending constant Cut back spending

©2016 W&S GROUP44

Percentile of savings on usual monthly income

Most respondents in three countries put around under 30% of their usual monthly income on saving.

Q20. Please tell us the percentile of usual monthly income that you put on savings? [SA] (n=1200)

0 - 29% 30% - 49% 50% - 69% 70% - 89% 90% - 100% Refusal

Vietnam

(n=400)58.5 24.3 10.8 2.3 0.3 4.0

Indonesia

(n=400)55.5 34.3 5.3 2.5 0.3 2.3

Thailand

(n=400)62.3 21.5 8.3 2.0 1.3 4.8

58.5

24.3

10.8

2.30.3

4.0

55.5

34.3

5.32.5

0.32.3

62.3

21.5

8.3

2.0 1.3

4.8

0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

Unit: %

©2016 W&S GROUP45

Percentile of savings on usual monthly income – By Gender

Q20. Please tell us the percentile of usual monthly income that you put on savings? [SA] (n=1200)


Unit: %

Male Female

0 – 29%

30% - 49%

50% - 69%

70% - 89%

90% - 100%

Refusal

58.5

23.5

12.5

2.0

0.5

3.0

58.5

25.0

9.0

2.5

0.0

5.0

50.0

35.5

6.0

4.5

0.0

4.0

61.0

33.0

4.5

0.5

0.5

0.5

60.0

22.5

9.5

2.5

1.5

4.0

64.5

20.5

7.0

1.5

1.0

5.5

©2016 W&S GROUP46

Savings or investment products types

Savings account is the most popular place to keep savings in Vietnam, with 53.5% and Thailand, with 62.5%.

For Indonesia, respondents are likely to prefer saving in Cash, with 64.8%, followed by Savings account, with 60.0%.

Q21. Please tell us which of the following types of savings or investment products do you currently have? [MA] (n=1200)

53.5

42.8

29.3

26.3

23.0

9.5

8.3

7.5

6.0

5.8

4.0

2.0

Savings account in a

bank/building society

Cash

Current account in a


Gold

Insurance/Life insurance

Property/House

Lending (loans)

Other types of saving/investment

products

Foreign currency

Stocks/shares/bonds/investment

trusts/unit trusts

No savings or investments

Refusal

64.8

60.0

37.5

35.0

32.0

25.8

21.3

8.8

8.8

7.0

0.5

1.5

Cash




Gold


products

Property/House

Lending (loans)


trusts/unit trusts

Foreign currency




Refusal

62.5

44.3

38.5

23.5

21.5

20.0

12.0

10.3

8.5

5.5

3.0

4.3



Cash


Stocks/shares/bonds/investme

nt trusts/unit trusts

Gold

Property/House

Other types of

saving/investment products

Lending (loans)




Foreign currency

Refusal


Unit: %

©2016 W&S GROUP47

Savings or investment products types – By Gender

Q21. Please tell us which of the following types of savings or investment products do you currently have? [MA] (n=1200)

49.5

47.0

34.0

25.5

22.5

10.5

10.5

7.5

6.0

7.5

3.0

2.5

57.5

38.5

24.5

27.0

23.5

8.5

6.0

7.5

6.0

4.0

5.0

1.5



Cash



Gold


Property/House

Lending (loans)


products

Foreign currency


trusts/unit trusts


Refusal

61.0

59.0

34.0

29.0

32.5

23.5

22.0

8.5

7.5

9.5

0.5

2.0

68.5

61.0

41.0

41.0

31.5

28.0

20.5

9.0

10.0

4.5

0.5

1.0

Cash




Gold


products

Property/House

Lending (loans)


trusts/unit trusts

Foreign currency




Refusal

62.0

45.5

38.0

23.0

21.5

18.5

11.0

12.5

9.0

6.5

2.0

4.0

63.0

43.0

39.0

24.0

21.5

21.5

13.0

8.0

8.0

4.5

4.0

4.5



Cash



trusts/unit trusts

Gold

Property/House

Other types of

saving/investment products

Lending (loans)




Foreign currency

Refusal


Unit: %

Male Female

©2016 W&S GROUP49

Leisure activities at home

Top leisure activities at home of respondents are quite similar for Indonesia and Thailand with Sleeping / Relaxing and Watching TV.

However, the most popular leisure activities at home in Vietnam is Surfing webs for news.

Q22. Please tell us your regular leisure activities at home? [MA] (n=1200)

57.5

56.5

47.0

45.3

43.5

41.8

36.0

32.5

27.5

26.3

Sleeping / Relaxing

Watching TV

Listening to music

Playing games

Surfing webs for news

Watching films,

entertainment programs

Cleaning / decorating

house

Exercising

Reading books / stories

Updating SNS

75.5

65.3

62.5

61.0

58.3

56.8

56.5

48.5

39.0

38.5


Sleeping / Relaxing

Watching TV

Listening to music

Watching films,


Updating SNS


house


Playing games

Exercising

73.3

73.0

58.8

56.5

53.5

48.0

47.3

45.0

42.0

34.8

Sleeping / Relaxing

Watching TV


Watching films,


Listening to music


house

Playing games

Exercising

Updating SNS

Cooking / Baking

* Top 10 leisure activities at home


Unit: %

©2016 W&S GROUP50

Leisure activities at home – By Gender

Q22. Please tell us your regular leisure activities at home? [MA] (n=1200)

48.5

58.5

52.5

49.5

45.5

42.5

30.5

42.0

29.0

25.5

66.5

54.5

41.5

41.0

41.5

41.0

41.5

23.0

26.0

27.0

Sleeping / Relaxing

Watching TV

Listening to music

Playing games


Watching films,



house

Exercising


Updating SNS

77.0

62.0

62.0

64.5

56.5

56.0

51.5

46.5

48.5

51.0

74.0

68.5

63.0

57.5

60.0

57.5

61.5

50.5

29.5

26.0


Sleeping / Relaxing

Watching TV

Listening to music

Watching films,


Updating SNS


house


Playing games

Exercising

66.5

75.5

60.5

55.0

53.0

41.5

51.0

57.0

38.5

13.0

80.0

70.5

57.0

58.0

54.0

54.5

43.5

33.0

45.5

56.5

Sleeping / Relaxing

Watching TV


Watching films,


Listening to music


house

Playing games

Exercising

Updating SNS

Cooking / Baking

* Top 10 leisure activities at home


Unit: %

Male Female

©2016 W&S GROUP51

Leisure outdoor activities

Go shopping is the most common leisure outdoor activity of Thai respondents (52.8%), and also including in top three activities of

respondents from Indonesia and Vietnam. For Vietnam, Go to Café/restaurants is the most common leisure outdoor activities (69.8%).

Besides, respondents in Indonesia enjoy Riding around the city (72.5%) more than Go shopping (68.5%).

Q23. Please tell us your regular leisure activities outside? [MA] (n=1200)

69.8

56.8

53.0

46.0

44.0

38.5

29.0

22.0

18.8

11.5

Go to café/restaurants

Go shopping

Riding around

Visit parks/theme

parks/game centers

Visit cinema

Play sports

Karaoke

Take photograph

Go swimming

Join clubs, voluntary

activities

72.5

68.5

43.0

37.8

35.8

26.5

23.5

21.0

15.5

10.8

Riding around

Go shopping

Visit parks/theme

parks/game centers

Play sports


Visit cinema

Go swimming

Take photograph

Karaoke


activities

52.8

41.8

38.8

37.0

25.3

24.8

18.0

12.0

10.5

7.3

Go shopping


Visit parks/theme

parks/game centers

Visit cinema

Take photograph

Play sports

Riding around

Go swimming

Karaoke


activities


* Top 10 leisure outdoor activitiesUnit: %

©2016 W&S GROUP52

Leisure outdoor activities – By Gender

Q23. Please tell us your regular leisure activities outside? [MA] (n=1200)

73.0

41.5

51.5

44.5

43.0

58.5

33.0

20.5

25.0

15.5

66.5

72.0

54.5

47.5

45.0

18.5

25.0

23.5

12.5

7.5


Go shopping

Riding around

Visit parks/theme

parks/game centers

Visit cinema

Play sports

Karaoke

Take photograph

Go swimming


activities

70.5

58.0

48.0

48.5

28.5

22.0

24.5

21.0

12.5

11.0

74.5

79.0

38.0

27.0

43.0

31.0

22.5

21.0

18.5

10.5

Riding around

Go shopping

Visit parks/theme

parks/game centers

Play sports


Visit cinema

Go swimming

Take photograph

Karaoke


activities

43.0

35.0

41.5

35.0

26.5

37.0

22.0

11.0

11.0

7.0

62.5

48.5

36.0

39.0

24.0

12.5

14.0

13.0

10.0

7.5

Go shopping


Visit parks/theme

parks/game centers

Visit cinema

Take photograph

Play sports

Riding around

Go swimming

Karaoke


activities


* Top 10 leisure outdoor activities

Unit: %

Male Female

©2016 W&S GROUP53

Travel activities

Most of all respondents across 3 countries traveled within the country last year.

Overseas travel experience in year 2015 is recorded higher than in year 2014, especially for Vietnamese.

In year 2014, a small percentage of respondents in Vietnam traveled abroad (4.7%) , compared to 13.0% in year 2015.

Q24. Please tell us whether you traveled within past one year? [MA] (n=1200)

Traveled within the country Traveled abroad I did not travel within past 1 year

Vietnam

(n=400)81.8 13.0 15.8

Indonesia

(n=400)81.5 15.3 15.3

Thailand

(n=400)82.0 22.8 13.8

81.8

13.015.8

81.5

15.3 15.3

82.0

22.8

13.8

0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

80.0

90.0

Unit: %

©2016 W&S GROUP54

Travel activities – By Gender

Q24. Please tell us whether you traveled within past one year? [MA] (n=1200)

84.0

12.5

14.5

79.5

13.5

17.0

Traveled

within the country

Traveled abroad

I did not travel

within past 1 year

79.5

12.5

18.0

83.5

18.0

12.5

Traveled

within the country

Traveled abroad

I did not travel

within past 1 year

82.0

26.5

13.5

82.0

19.0

14.0

Traveled

within the country

Traveled abroad

I did not travel

within past 1 year


Unit: %

Male Female

©2016 W&S GROUP55

E. Conclusions (1)

Part I: General Attitude about Life

Attributes Vietnam Indonesia Thailand

Life change compared to 2014 Harder (29.5%)

Improved (62.3%)

Harder (25.0%)

Improved (64.5%)

Harder (31.8%)

Improved (53.8%)

Satisfaction toward current life Dissatisfied (25.5%)

Satisfied (40.5%)

Dissatisfied (17.3%)

Satisfied (62.3%)


Satisfied (45.8%)

Satisfaction toward

aspects of current life –

B2B (Somewhat satisfied

and Totally satisfied)

Standard of living (42.0%) (54.3%) (17.8%)

Current job / study (39.0%) (53.3%) (41.5%)

Family life (63.3%) (67.8%) (52.0%)

Social life (44.0%) (56.8%) (38.8%)

Health (43.0%) (64.3%) (44.8%)

Neighborhood safety (48.8%) (55.8%) (57.0%)

Religious life (39.0%) (71.3%) (55.0%)

Education (51.3%) (56.8%) (48.0%)

Household goods (32.5%) (52.0%) (54.3%)

Income (31.3%) (55.8%) (28.0%)

©2016 W&S GROUP56

E. Conclusions (2)

Part I: General Attitude about Life (Cont.)


Anxiety about issues in

life

T2B (Always feel anxious

and Sometimes feel

anxious)

Unemployment (55.5%) (64.8%) (59.3%)

Issues in current work (51.5%) (49.8%) (41.0%)

Food safety (89.5%) (37.3%) (29.0%)

Future for children (67.3%) (58.8%) (48.3%)

Personal safety (53.0%) (48.8%) (41.3%)

Personal health (61.3%) (47.8%) (37.8%)

Family health (75.0%) (55.8%) (52.0%)

Married life (32.8%) (29.0%) (20.8%)

Current living expenses (61.8%) (56.3%) (61.5%)

Living expenses for later in life (56.3%) (61.5%) (67.8%)

Top 3 important objectives in life

1. Have a happy

family (69.5%)

2. Success in the

career (39.8%)

3. Good

balance between

work and family

(34.3%)

1. Have a happy

family (62.8%)

2. Good

balance between

work and family

(46.8%)

3. Being a good

dad/mom (41.8%)

1. Have a happy

family (58.3%)

2. Good

balance between

work and family

(39.3%)

3. Sucess in the

career (33.8%)

©2016 W&S GROUP57

E. Conclusions (3)

Part II: Occupation


Change job within past one

yearI did not change the job

(78.0%)


(73.0%)


(75.5%)

Satisfaction toward current job Dissatisfied (22.5%)

Satisfied (40.3%)


Satisfied (52.0%)


Satisfied (45.8%)

Top 3 Ideal job

1. Comfortable,

cheerful colleagues

(62.8%)

2. Stable income job

(61.5%)

3. High income job

(58.8%)

1. Comfortable,

cheerful colleagues

(64.5%)


(57.3%)

3. Be able to use


(55.5%)


(55.5%)

2. Comfortable, cheerful

colleagues (50.8%)

3. High income job

(49.5%)

©2016 W&S GROUP58

E. Conclusions (4)

Part III: Shopping Habits


Shopping

place for Daily

Products

Personal Use Products

1. Supermarket (29.3%)

2. Grocery Store

(14.0%)

3. Convenience Store

(11.5%)


2. Convenience store

(21.8%)

3. Shop (15.8%)

1. Hypermarket (37.5%)

2. Mall (14.0%)


Household Use

Products


2. Wet market (17.0%)

3. Grocery store (11.0%)


2. Wet market (15.5%)

3. Convenience store

(10.0%)


2. Mall (16.0%)


Shopping

places for

Electronic

appliances /

devices

Personal Use Products

1. Electronic store

(44.8%)

2. Mall (15.5%)


1. Electronic store

(47.0%)


3. Mall (13.0%)

1. Mall (35.5%)


3. Electronic store

(10.8%)

Household Use

Products

1. Electronic store

(39.3%)

2. Mall (18.0%)


1. Electronic store

(54.8%)


3. Mall (12.0%)

1. Mall (39.0%)


3. Shop (7.5%)

©2016 W&S GROUP59

E. Conclusions (5)

Part III: Shopping Habits (Cont.)


Online purchasing products

1. Clothing (55.3%)

2. Shoes & Footwear

(37.5%)

3. Books, CD & Culture

Products (29.3%)

1. Clothing (52.3%)

2. Bags & Accessories

(38.8%)

3. Beauty & Health

(33.0%)

1. Beauty & Health

(40.5%)

2. Clothing (39.0%)

3. Mobiles & Tablets

(30.0%)

Payment

method

For Regular Shopping1. Cash (88.3%)

2. Credit card (3.8)

3. Debit card (2.3)

1. Cash (62.0%)

2. Debit card (15.5%)

3. Credit card (9.5%)

1. Cash (74.3%)


3. Online banking

(3.3%)

For Online Shopping

1. Cash on Delivery

(35.3%)

2. ATM/Bank transfer

(26.5%)

3. Online banking

(11.0%)


(53.0%)

2. Online banking

(17.0%)

3. Cash on Delivery

(9.5%)


(33.0%)

2. Online banking

(20.8%)


©2016 W&S GROUP60

E. Conclusions (6)

Part IV: Money & Savings


Change of Income compared

to 2014

Decrease (16.0%)

Increase (67.5%)

Decrease (18.5%)

Increase (66.5%)

Decrease (25.5%)

Increase (44.8%)

Change of Expenditure

compared to 2014

Decrease (8.8%)

Increase (78.3%)

Decrease (9.0%)

Increase (75.5%)

Decrease (12.3%)

Increase (64.0%)

Expectation of Income for 2016Decrease (9.3%)

Increase (69.0%)

Decrease (7.5%)

Increase (73.8%)

Decrease (20.0%)

Increase (55.3%)

Expectation of Expenditure for

2016

Decrease (10.0%)

Increase (74.5%)

Decrease (9.5%)

Increase (71.5%)

Decrease (20.0%)

Increase (56.0%)

Change in price of products

compared to 2014

Decrease (17.8%)

Increase (64.3%)

Decrease (6.0%)

Increase (85.5%)

Decrease (18.5%)

Increase (62.5%)

©2016 W&S GROUP61

E. Conclusions (7)

Part IV: Money & Savings (Cont.)


Change in

expenditure

items

compared to

2014 (Goods)

Motor vehicles and

parts

Enhance spending

(56.0%)

Keep spending

constant (53.8%)

Keep spending

constant (44.5%)


household equipment

Keep spending

constant (38.0%)

Keep spending

constant (60.3%)

Keep spending

constant (49.3%)

Recreational goods

and vehicles

Cut back spending

(44.0%)

Keep spending

constant (46.3%)

Keep spending

constant (41.8%)

Food and beverages

purchased for off-


Cut back spending

(41.5%)

Keep spending

constant (52.5%)

Enhance spending

(53.8%)

Clothing and footwearKeep spending

constant (55.8%)

Keep spending

constant (52.3%)

Keep spending

constant (43.3%)

GasolineKeep spending

constant (53.8%)

Keep spending

constant (51.8%)

Cut back spending

(44.0%)

Other energy goodsKeep spending

constant (45.5%)

Keep spending

constant (59.5%)

Keep spending

constant (52.8%)

©2016 W&S GROUP62

E. Conclusions (8)

Part IV: Money & Savings (Cont.)


Change in

expenditure

items

compared to

2014 (Service)

Health careKeep spending

constant (46.8%)

Keep spending

constant (57.0%)

Keep spending

constant (58.0%)

Recreation servicesEnhance spending

(49.3%)

Keep spending

constant (38.8%)

Keep spending

constant (44.3%)

Food services and

accommodations

Keep spending

constant (38.5%)

Keep spending

constant (48.3%)

Enhance spending

(47.8%)

Tourism and hospitalityKeep spending

constant (56.8%)

Cut back spending

(42.3%)

Keep spending

constant (38.3%)


insurance

Keep spending

constant (52.3%)

Keep spending

constant (54.5%)

Keep spending

constant (58.5%)

Percentile of savings on usual monthly

income0-29% (58.5%) 0-29% (55.5%) 0-29% (62.3%)

Savings or investment products types

1. Savings account in a


(53.5%)

2. Cash (42.8%)

3. Current account in a


(29.3%)

1. Cash (64.8%)



(60.0%)

3. Insurance/Life

insurance (37.5%)



(62.5%)

2. Cash (44.3%)

3. Insurance/Life

insurance (38.5%)

©2016 W&S GROUP63

E. Conclusions (9)

Part V: Leisure & Recreation


Leisure activities at home

1. Surfing webs for news

(75.5%)

2. Sleeping / Relaxing

(65.3%)

3. Watching TV (62.5%)


(73.3%)


3. Surfing webs for news

(58.8%)


(57.5%)


3. Listening to music

(47.0%)

Leisure outdoor activities1. Go to café/restaurants

(69.8%)

2. Go shopping (56.8%)

3. Riding around (53.0%)

1. Riding around (72.5%)


3. Visit parks/theme

parks/game centers

(43.0%)


2. Go to café/restaurants

(41.8%)

3. Visit parks/theme

parks/game centers

(38.8%)

Travel activitiesTraveled within the

country (81.8%)

Traveled within the

country (81.5%)

Traveled within the

country (82.0%)

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Comparative report on lifestyle study in Thailand, Indonesia and Vietnam in 2015

Lifestyle

Transcript of Comparative report on lifestyle study in Thailand, Indonesia and Vietnam in 2015