[Report] Lifestyle study in Thailand, Indonesia and Vietnam in 2014

Comparative report on lifestyle

study in Thailand, Indonesia and

Vietnam in 2014

January 2015

Table of content

2

A. Research Design (P.3)

B. Respondent profile (P.4)

C. Key Findings (P.5)

D. Detail Findings (P.7)

E. Conclusions (P.37)

A. Research design

3

Research Method Online research

Fieldwork Period December 2014

Research Area Vietnam, Indonesia, Thailand

Respondent Criteria Male / Female, 18 years old and above

Sample Size

Thailand (n=532)

Indonesia (n=500)

Vietnam (n=600)

Number of Questions 30 Main Questions

Survey Content

General Attitude About Life

Occupation

Shopping Habits

Money & Savings

Leisure & Recreation

4

■Gender

■Married Status

■Age

■Monthly household income

50.0 50.0 50.0

50.0 50.0 50.0

Thailand (n=532)

Indonesia (n=500)

Vietnam (n=600)

Female

Male

43.0

20.4

48.1

39.1

48.2

42.2

13.7 25.0

8.3 4.1 6.4 1.3

Thailand (n=532)

Indonesia (n=500)

Vietnam (n=600)

45 years old & above

35 - 44 years old

25 - 34 years old

16 - 24 years old

64.6

40.1

64.3

32.1

58.7

34.5

2.1 0.4 1.0 1.2 0.8 0.2

Thailand (n=532)

Indonesia (n=500)

Vietnam (n=600)

Other

Divorced

Married

Single

27.4 42.2 14.7

28.6 38.2

41.2

40.2 18.8

42.1

Thailand (n=532) Indonesia (n=500) Vietnam (n=600)

Class C

Class B

Class A

Definition Thailand Indonesia Vietnam

Class A > 50,001 THB > 8.5 mil IDR < 15 mil VND

Class B 24,001 – 35,000 THB 3.5 mil – 8.5 mil IDR 7.5 mil - 15 mil VND

Class C < 24,000 THB 2.5 mil - 3.5 mil IDR < 7.5 mil VND

B. Respondent profile

■General attitude about life

• Although said that their life has been better in year 2014, only 20.5% of Thai respondents & 26.3% of Vietnamese respondents feel satisfied with their current life, compared to 55.2% of respondents in Indonesia.

• Top satisfied aspects of life in 3 countries are rather different. However, the aspects that surveyed people dissatisfied mostly are quite similar with Income, Current job / study and Standard of living.

• While surveyed people in Thailand and Indonesia are worried most about Living expense for later in life, the top current concern of Vietnamese is Food safety. Next, Unemployment and Current living expense are also among top similar concerns in three countries.

■Occupation

• A significant percentage of Thai respondents (45.8%) & Indonesia respondents (48.4%) are satisfied with their current job; while this percentage is only 27.7% in Vietnam.

• Among job hoppers last year, the percentage of changing once is rather high in Vietnam (27.0%) and Indonesia (20.2%); whereas, in Thailand, they changed job once (13.7%) or two times (11.8%) within 1 year.

• The top 3 elements for an ideal job among 3 countries are different; yet quite similar for Vietnam and Indonesia as they are highly focus on comfortable and cheerful colleagues. However, Thailand first top concern is stable income job.

■Shopping Habits

• The majority of Thai respondents are purchasing products for personal use from convenience stores, and purchasing household products from hypermarkets. Supermarket is key shopping channel of personal products and household products for both Vietnamese & Indonesian.

• Electronic store is the main channel to purchase electronic devices in Vietnam and Indonesia; while mall & hypermarket are more common places for Thai people to purchase electronic products.

• Clothing is the most popular product category to be purchased online among 3 countries. While Bags/ Accessories, Shoes & Footwear in turn ranked second in Indonesia and Vietnam, Beauty & Health products is the second top online purchasing products as beauty & health concern trend has emerged in Thailand.

• Cash is the main payment method among 3 countries for regular shopping. However, in Thailand, paying by Credit card is also popular.

• Payment by ATM / Bank transfer for online shopping is more popular in Indonesia and Vietnam than in Thailand. Due to mobile shopping is continuously increasing in Thailand, online banking and online wallets play a significant role among payment tools.

5

C. Key findings

■Money & Savings

• The income in 2014 compared to 2013 is mostly perceived as “slightly increase” for all 3 countries; especially for Indonesia and Vietnam.

• Regarding expenditure change, Indonesia has highest percentage of “Slightly increased” with 50.8%, next is Vietnam with 47.7% and followed by Thailand with 27.8%. For Thailand, the trend of change in expenditure is not very significant, still 24.8% indicated that their expenditure remained the same as last year.

• While more than half of surveyed Indonesian and Vietnamese are positive about their personal income for the next year, the majority of Thai respondents (70.5%) are rather negative.

• Although expected for the income to increase in 2015, the majority of Indonesian and Vietnamese respondents, 56.0% and 49.5% respectively also predict that their expenditure will also increase in the same way. Meanwhile, 42.9% of Thai respondents think that their expenditure will not change in the next coming year.

• In Thailand and Indonesia, Gasoline is among top items that most of the respondents have to spent more in 2014. Whereas, those in

Vietnam spent more on Food & Beverage (51.3%) and Clothing & Footwear (38.8%).

• Among three countries, only respondents in Thailand spent more on services in 2014; while in Indonesia and Vietnam, expenditure on services remained the same or reduced.

• Savings account is the most popular place to keep savings in Thailand, with 66.9% and Indonesia, with 64.0%. For Vietnam, respondents are likely to prefer saving in Cash, with 48.7%.

■Leisure & Recreation

• Top leisure activities at home of respondents are quite similar among three countries with Listening to music and Sleeping / Relaxing.

• Apart from these two activities, the majority of respondents in Thailand love to Play game, while Watching TV is preferred in Indonesia and Surfing webs for news is favored in Vietnam.

• Go shopping is the most common leisure outdoor activity of Thai respondents, and also including in top three activities of respondents from Indonesia and Vietnam. For Vietnam, Go to Café/restaurants is the most popular leisure outdoor activities.

• Regarding travelling, most of all respondents across 3 countries traveled within the country last year. Only a small percentage of respondents in Vietnam traveled abroad (4.7%), compared to 13.0% in Thailand and 14.6% in Indonesia.

6

C. Key findings

7

1. General attitude about life

2. Occupation

3. Shopping Habits

4. Money & Savings

5. Leisure & Recreation

D. Detail findings

Life change compared to 2013

• While the majority of respondents in 3 countries admitted that life in 2014 is somewhat improved, a significant percentage (36.7%) of respondents in Vietnam also mentioned that life has somewhat been harder than in 2013.

Q1. In 2014, how has your life changed compared to 2013? [SA]

8

12.0

5.2

9.4

36.7

20.6

21.1

6.0

12.4

12.4

42.0

46.0

46.1

3.3

15.8

11.1

Vietnam (n=600)

Indonesia (n=500)

Thailand (n=532)

Much harder Somewhat harder Nothing changes Somewhat improved Much improved

(Unit: %)

Harder Improved

30.5 57.2

25.8 61.8

48.7 45.3

Satisfaction toward current life

• Among 3 countries, Indonesia gains highest level of life satisfaction.

• Although said that their life has been better in year 2014, only 20.5% of Thai respondents & 26.3% of Vietnamese respondents feel satisfied with their current life, compared to 55.2% of respondents in Indonesia.

Q2. How is your satisfaction toward current life? [SA]

9

9.5

5.0

19.7

37.3

15.2

38.3

26.8

24.6

21.4

25.3

40.2

17.1

1.0

15.0

3.4

Vietnam (n=600)

Indonesia (n=500)

Thailand (n=532)

(Unit: %)

Dissatisfied Satisfied

58.0 20.5

20.2 55.2

46.8 26.3

Totally dissatisfied Somewhat dissatisfied Neither satisfied nor dissatisfied Somewhat satisfied Totally satisfied

Household assets

Health

Religious life

Family life

Neighborhood safety

Social life

Education

Standard of living

Current job / study

Income

Satisfaction toward aspects of current life

• Although top satisfied aspects of life in 3 countries are rather different, the aspects that surveyed people dissatisfied mostly are quite similar with Income, Current job / study and Standard of living. • Household assets gain best satisfaction score in Indonesia, while it is among top three dissatisfied aspects in Vietnam.

Q3. Please tell us how satisfied are you with following aspects of current life? [MSA]

10

(Unit: %)

Religious life

Neighborhood safety

Education

Family life

Household assets

Health

Social life

Current job / study

Income

Standard of living

Thailand (n=532)

Indonesia (n=500)

Vietnam (n=600)

Religious life

Family life

Social life

Education

Health

Neighborhood safety

Standard of living

Household assets

Current job / study

Income

Totally dissatisfied Somewhat dissatisfied Neither satisfied nor dissatisfied Somewhat satisfied Totally satisfied

• While surveyed people in Thailand and Indonesia are worried most about Living expense for later in life, the top current concern of Vietnamese is Food safety.

• Unemployment and Current living expense follows next and are among top similar concerns in three countries.

Married life

Issues in current work

Food safety

Personal health

Personal safety

Family health

Future for children

Current living expenses

Unemployment

Living expenses for later in life

Anxiety about issues in life

Q4 Please tell us how do you feel about following issues in life? [MSA]

11

(Unit: %)

Married life

Food safety

Personal health

Personal safety

Future for children

Family health



Unemployment


Thailand (n=532)

Indonesia (n=500)

Vietnam (n=600)

Married life

Personal safety

Personal health



Future for children

Family health

Unemployment


Food safety

Always feel anxious Sometimes feel anxious Neither anxious nor unconcerned Normally do not feel anxious Do not feel anxious at all

• Family, jobs and wealth are key words in top 5 important objectives in life of respondents from Thailand, Indonesia and Vietnam. • They all want to have a happy family the most in their life. Next, surveyed people in Thailand and Vietnam both care much about

success in career, while those in Indonesia are likely to gain the balance between work and family.

Top five important objectives in life

Q5 Please tell us the top three important objectives in your life? [MA]

12

(Unit: %)

68.5

47.0

33.0

29.3

24.8

Have a happy family

Sucess in the career

Good balance between work and family

Become wealthy

Do my favourite jobs

56.8

42.5

35.5

30.1

28.9

Have a happy family



Become wealthy

Do my favourite jobs

59.4

48.8

41.2

36.4

27.0

Have a happy family


Being a good dad/mom


Help others in need

Thailand (n=532)

Indonesia (n=500)

Vietnam (n=600)

* Top 5 important objectives in life

E. Detail findings

13


2. Occupation

3. Shopping Habits

4. Money & Savings


• Less than half of the surveyed respondents changed job within past one year in three countries. • Among job hoppers last year, the percentage of changing once is rather high in Vietnam (27.0%) and Indonesia (20.2%); whereas, in

Thailand, they changed job once (13.7%) or two times (11.8%) within 1 year.

Change job within past one year

Q7. Please tell us how many times did you change job within past one year? [SA] N = 1200

14

(Unit: %)

67.5

13.7 11.8

3.2 3.8

69.0

20.2

7.6

2.2 1.0

63.7

27.0

5.5 3.3

0.5

I did not change the job Once Twice Three times More than three times

Thailand (n=532)

Indonesia (n=500)

Vietnam (n=600)

• A significant percentage of Thai respondents (45.8%) & Indonesia respondents (48.4%) are satisfied with their current job; while this percentage is only 27.7% in Vietnam.

• Instead, the majority of surveyed Vietnamese (41.0%) are neither satisfied nor dissatisfied with their job.

Satisfaction toward current job

Q8. How is your satisfaction toward current job?[SA]

15

(Unit: %) Totally dissatisfied Somewhat dissatisfied Neither satisfied nor dissatisfied Somewhat satisfied Totally satisfied

7.0

4.6

5.3

24.3

19.0

21.1

41.0

28.0

27.8

24.5

36.8

35.5

3.2

11.6

10.3

Vietnam (n=600)

Indonesia (n=500)

Thailand (n=532)

Dissatisfied Satisfied

26.4 45.8

23.6 48.4

31.3 27.7

The top 3 elements for an ideal job among 3 countries are different; yet quite similar for Vietnam and Indonesia as they are highly focus on comfortable and cheerful colleagues. • Thailand: 1) Stable income job; 2) High income job; 3) Near house • Indonesia: 1) Comfortable, cheerful colleagues; 2) Be able to use expertise/skills; 3) High income job • Vietnam: 1) Comfortable, cheerful colleagues; 2) High income job; 3) Stable income job

Ideal job

Q9. Please tell us what is called your ideal job? [MA]

16

(Unit: %)

70.5

62.2

59.5

58.3

58.0

53.7

50.2

40.2

37.7

26.0

Comfortable, cheerful colleagues

High income job

Stable income job

Personal ability is aware

Be able to use personal expertise/skills

High promotion opportunity

Be able to learn new skills

Near house

Airy working space

Be able to manage/make dicisions over the work

54.5

51.9

50.6

50.2

43.2

35.0

33.5

32.5

32.5

26.7

Stable income job

High income job

Near house




Airy working space

High promotion opportunity



67.0

52.6

52.4

45.0

41.6

41.2

39.4

37.2

37.0

34.8



High income job

Stable income job



Near house

Challenging works


Not working over time

Thailand (n=532)

Indonesia (n=500)

Vietnam (n=600)

* Top 10 elements for an ideal job

E. Detail findings

17


2. Occupation

3. Shopping Habits

4. Money & Savings


Shopping place – Thailand

• Thai respondents mostly purchased products for personal use at convenience store (23.7%), and hypermarket (20.5%), while they often visit hypermarket (30.6%) for household use products.

• For electronic appliances or devices, Mall has taken place of traditional Electronic store to become the most popular shopping place.

Q11. Where do you often purchase products for personal use and household use the most? [MSA]

18

(Unit: %)

Thailand (n=532)

23.7

20.5

10.9

7.9

7.5

Convenience store

Hypermarket

Mall

Wet market

Grocery store

Pe

rso

nal

use

25.2

15.8

15.6

10.7

7.0

Mall

Hypermarket

Electronic store

E-commerce

Shop

Pe

son

al u

se

30.6

15.2

10.0

8.8

7.3

Hypermarket

Convenience store

Mall

Wet market

Supermarket

Ho

use

ho

ld u

se

32.3

18.6

8.5

6.6

6.4

Mall

Hypermarket

Shop

Convenience store

E-commerce

Ho

use

ho

ld u

se

Top 5 shopping places for personal use & household use products Top 5 shopping places for Electronic appliances / devices

Shopping place – Indonesia

• Supermarket is the most popular place to buy products for both personal and household use in Indonesia, with 21.6% and 25.8% respectively.

• The second popular place for personal use products is Convenience store (20.5%), whereas for household is Wet market (16.4%). • In Indonesia, Electronic store is still the key purchasing channel for electronic appliances or devices.


19

(Unit: %)

Indonesia (n=500)

21.6

16.8

12.0

10.8

10.6

Supermarket

Convenience store

Shop

Hypermarket

Mall

Pe

rso

nal

use

41.6

12.8

11.0

8.0

7.8

Electronic store

Mall

Hypermarket

Supermarket

E-commerce

Pe

son

al u

se

25.8

16.4

15.2

9.2

9.2

Supermarket

Wet market

Hypermarket

Mall

Convenience store

Ho

use

ho

ld u

se

51.2

12.6

10.0

7.4

4.6

Electronic store

Mall

Hypermarket

Supermarket

Grocery store

Ho

use

ho

ld u

se


Shopping place – Vietnam

• The majority of Vietnamese respondents purchase their personal use products from Supermarket (23.8%) & Grocery store (20.5%). • For household use products, apart from Supermarket (36.2%), they also purchase via Wet market (18.2%). • Electronic store is still the key channel to purchase electronic appliances and devices as in Indonesia.


20

(Unit: %)

Vietnam (n=600)


23.8

20.5

13.3

11.2

10.5

Supermarket

Grocery store

Street stall

Wet market

Shop

Pe

rso

nal

use

31.5

19.0

15.2

9.8

5.8

Electronic store

Mall

Supermarket

Shop

E-commerce

Pe

son

al u

se

36.2

18.2

12.0

9.3

9.3

Supermarket

Wet market

Grocery store

Shop

Mall

Ho

use

ho

ld u

se

36.2

24.0

10.3

9.3

6.3

Electronic store

Mall

Hypermarket

Supermarket

Shop

Ho

use

ho

ld

• Clothing is the most popular product category to be purchased online among 3 countries. • While Bags/ Accessories, Shoes & Footwear in turn ranked second in Indonesia and Vietnam, Beauty & Health products gain second

most concern in Thailand due to emerging trend.

Online purchasing products

Q12. Please tell us which payment methods do you often use when purchasing for goods? [MSA]

21

(Unit: %)

56.5

37.3

29.5

25.8

25.5

Clothing

Shoes & Footwear

Bags & Accessories

Beauty & Health

Entertainment, Dining & Travel service

37.2

34.6

22.4

20.7

20.3

Clothing

Beauty & Health

Shoes & Footwear

Bags & Accessories

Mobiles & Tablets

28.0

30.8

32.6

37.2

52.8

Mobiles & Tablets

Shoes & Footwear

Beauty & Health

Bags & Accessories

Clothing

Thailand (n=532)

Indonesia (n=500)

Vietnam (n=600)

* Top 5 categories of products that are purchasing online

11.3

8.8

8.0

48.4

55.4

24.0

17.8

23.4

35.0

7.6

1.0

32.0

9.7

11.4

1.0

Vietnam (n=600)

Indonesia (n=500)

Thailand (n=532)

I do not buy goods this way

ATM/Bank transfer

Online banking

Online wallets

Credit card

Others

• Cash is the main payment method among 3 countries for regular shopping. However, in Thailand, paying by Credit card is also popular. • Payment by ATM / Bank transfer for online shopping is more popular in Indonesia and Vietnam than in Thailand. Due to mobile

shopping is continuously increasing in Thailand, online banking and online wallets play a significant role among payment tools.

Payment method

Q12. Please tell us which payment methods do you often use when purchasing for goods? [MSA]

22

(Unit: %)

1.2

1.0

3.0

92.0

72.4

56.0

2.2

16.8

16.0

2.3

9.8

25.0

Vietnam (n=600)

Indonesia (n=500)

Thailand (n=532)

I do not buy goods this way

Cash

ATM/Bank transfer

Credit card

Others

For regular shopping For online shopping

*COD (Cash on delivery) is not included

E. Detail findings

23


2. Occupation

3. Shopping Habits

4. Money & Savings


• The income in 2014 compared to 2013 is mostly perceived as “slightly increase” for all 3 countries; especially for Indonesia and Vietnam.

• 26.5% of the Thai respondents also indicated that their income has been significant increased. This can be explained since the government made a big point of increasing the minimum wage to about 300 baht per day and has increased the wage rate to new graduate in the last year.

Change of Income compared to 2013

Q14. Please tell us how does your income and expenditure change compared to 2013?[MSA]

24

(Unit: %)


Significantly decrease 7.3 4.6 8.8

Slightly decrease 13.3 13.2 18.8

No change 16.7 14 17.2

Slightly increase 34.4 55.6 45.2

Significantly increase 26.5 11.4 9.3

I don't know 1.7 1.2 0.7

• Regarding expenditure change, Indonesia has highest percentage of “Slightly increased” with 50.8%, next is Vietnam with 47.7% and followed by Thailand with 27.8%.

• For Thailand, the trend of change in expenditure is not very significant, still 24.8% indicated that their expenditure remained the same as last year.

Change of Expenditure compared to 2013

Q15. Please tell us how does your income and expenditure change compared to 2013?[MSA]

25

(Unit: %)




No change 24.8 14.8 12.7



I don't know 1.5 1.0 0.3

• While more than half of surveyed Indonesian and Vietnamese are positive about their personal income for the next year, the majority of Thai respondents (70.5%) are rather negative.

• In detail, the ongoing unstable political situation in Thailand has caused such negative prediction, despite the actual increase in personal income in 2014 compared to 2013.

Expectation of Income for 2015

Q16. Please tell us your prediction about personal income within next one year? [MSA]

26

(Unit: %)




No change 5.6 13.4 17.7



I don't know 15.6 4.0 1.7

• Although expected for the income to increase in 2015, the majority of Indonesian and Vietnamese respondents, 56.0% and 49.5% respectively also predict that their expenditure will also increase in the same way.

• Meanwhile, 42.9% of Thai respondents think that their expenditure will not change in the next coming year.

Expectation of Expenditure for 2015

Q16. Please tell us your prediction about personal expenditure within next one year? [MSA]

27

(Unit: %)




No change 42.9 14.2 17.5



I don't know 20.3 3.8 2.2

• The majority of respondents among 3 countries said that price of products has “slightly increased” in 2014. • For Indonesia and Thailand, 27.3% and 29.2% of the respondents respectively also stated that the price has “Significantly increased”.

Change in price of products compared to 2013

Q17. Please tell us the change in price of products you have bought in the IV quarter of 2014 compared to 2013? [SA]

28

(Unit: %)




No change / No idea 9.2 5.8 14.8



I don't know 1.3 0.4 1.3

• In Thailand and Indonesia, Gasoline is among top items that most of the respondents have to spent more in 2014. • Beside Gasoline, respondents in Thailand enhanced their spending on Food & Beverage (57.9%), Vehicle & Parts ( 54.9%) and Other

energy goods (54.1%); respondents in Indonesia also spent more on Other energy goods (50.2%) and Vehicle & Parts ( 47.0 %). Whereas, those in Vietnam spent more on Food & Beverage (51.3%) and Clothing & Footwear (38.8%).

64.6

50.2

47.0

40.0

31.6

29.6

19.6

23.8

36.4

41.0

42.6

37.4

48.2

55.8

11.6

13.4

12.0

17.4

31.0

22.2

24.6

Gasoline

Other energy goods

Motor vehicles and parts

Food and beverages

Recreational goods and vehicles

Clothing and footwear

Furnishings and durable household equipment

Change in expenditure items compared to 2013 – Goods

Q18. Please tell us the change in following expenditure items compared to 2013? [MSA]

29

(Unit: %)

57.9

55.3

54.9

54.1

45.5

44.0

43.6

31.8

31.2

35.5

34.4

38.3

34.4

42.7

10.3

13.5

9.6

11.5

16.2

21.6

13.7

Food and beverages

Gasoline


Other energy goods




Thailand (n=532)

Indonesia (n=500)

Vietnam (n=600)

51.3

38.8

34.5

32.3

26.8

24.7

24.0

40.2

37.2

46.8

39.5

50.8

52.2

56.7

8.5

24.0

18.7

28.2

22.3

23.2

19.3

Food and beverages


Gasoline


Other energy goods



Enhance spending Keep spending constant Cut back spending

• Among three countries, only respondents in Thailand spent more on services in 2014. In particular, they enhanced spending on Food services and accommodations (53.8%), Tourism and hospitality (47.2%), and Recreational services (45.3%).

• In Indonesia, expenditure on services remained the same or reduced, specially Travel with 36.8%. In Vietnam, beside Travel with 50.0%, people also tend to cut back on Eating out, with 42.5%.

41.4

37.2

32.8

31.6

29.8

49.6

43.0

38.4

31.6

52.6

9.0

19.8

28.8

36.8

17.6

Health care

Food services and accommodations

Recreation services

Tourism and hospitality

Financial services and insurance

Change in expenditure items compared to 2013 – Service

Q19. Please tell us the change in following expenditure items compared to 2013? [MSA]

30

(Unit: %)

53.8

47.2

45.3

40.4

39.8

35.2

32.3

38.2

44.0

47.6

11.1

20.5

16.5

15.6

12.6



Recreation services


Health care

42.3

29.8

26.8

14.0

13.5

47.7

39.8

30.7

36.0

60.2

10.0

30.3

42.5

50.0

26.3

Health care

Recreation services




Enhance spending Keep spending constant Cut back spending

Thailand (n=532)

Indonesia (n=500)

Vietnam (n=600)

• Most respondents in three countries put around under 30% of their usual monthly income on saving.

Percentile of savings on usual monthly income

Q20. Please tell us the percentile of usual monthly income that you put on savings? [SA]

31

(Unit: %)


0 - 29% 59.0 54.2 58.8

30% - 49% 24.6 35.0 26.8

50% - 69% 8.8 5.8 8.0

70% - 89% 1.7 1.6 1.5

90% - 100% 0.9 0.4 0.2

Refusal 4.9 3.0 4.7

• Savings account is the most popular place to keep savings in Thailand, with 66.9% and Indonesia, with 64.0%. • For Vietnam, respondents are likely to prefer saving in Cash, with 48.7% and then is Savings account, with 42.7%.

Savings or investment products types

Q21. Please tell us which of the following types of savings or investment products do you currently have? [MA]

32

(Unit: %)


48.7

42.7

29.8

19.7

15.2

4.8

4.5

4.5

3.2

4.5

3.5

5.0

Cash

Savings account

Current account in a bank

Gold

Insurance/Life insurance

Property/House

Stocks/shares/bonds/investment trusts/unit trusts

Lending (loans)

Foreign currency

Other types of saving/investment products

No savings or investments

Refusal

66.9

32.9

23.1

16.4

15.8

13.7

11.7

5.5

5.3

3.2

3.4

Savings account

Cash


Gold


Property/House


Other types of saving/ investment products


Foreign Currency

Refusal

64.0

59.2

47.0

38.6

32.2

25.0

14.0

12.2

8.2

6.0

1.6

3.0

Savings account

Cash


Gold

Other types of saving/investment products

Property/House

Lending (loans)


Foreign currency



Refusal

E. Detail findings

33


2. Occupation

3. Shopping Habits

4. Money & Savings


• Top leisure activities at home of respondents are quite similar among three countries with Listening to music and Sleeping / Relaxing. • Beside these two activities, the majority of respondents in Thailand love to Play game, while Watching TV is preferred in Indonesia and

Surfing webs for news is most popular in Vietnam.

Leisure activities at home

Q22. Please tell us your regular leisure activities at home? [MA]

34

(Unit: %)


74.7

70.8

68.3

66.7

63.2

59.2

50.0

48.5

47.2

32.5

Surfing webs for news

*Listening to music

**Sleeping / Relaxing

Watching films, entertainment programs

Watching TV

Updating SNS

Reading books / stories

Playing games

Cleaning / decorating house

Exercising

68.2

60.7

59.8

56.2

53.4

48.3

39.3

35.5

33.1

27.6

*Listening to music


Playing games

Watching TV



Updating SNS



Exercising

75.2

74.2

64.6

64.6

60.4

50.0

47.8

47.4

37.4

35.6


Watching TV

*Listening to music



Playing games


Updating SNS

Cooking / Baking


* Top 10 leisure activities at home

• Go shopping is the most common leisure outdoor activity of Thai respondents, and also including in top three activities of respondents from Indonesia and Vietnam. For Vietnam, Go to Café/restaurants is the most common leisure outdoor activities.

• Besides, respondents in Indonesia and Vietnam enjoy Riding around the city more than Go shopping.

Leisure outdoor activities

Q23. Please tell us your regular leisure activities outside? [MA]

35

(Unit: %)


74.3

55.5

54.5

49.3

38.0

35.8

33.3

22.8

15.5

12.3

Go to café/restaurants

Riding around

*Go shopping

Visit parks/theme parks/game centers

Visit cinema

Play sports

Karaoke

Take photograph

Join clubs, voluntary activities

Go swimming

56.6

51.7

36.3

35.0

27.1

25.0

19.4

18.6

17.7

10.3

*Go shopping

Visit cinema


Visit parks/theme parks/game centers

Play sports

Take photograph

Karaoke

Riding around

Go swimming

Join clubs, voluntary activities

71.4

68.8

41.8

38.6

29.6

25.4

22.4

15.8

6.2

3.0

Riding around

*Go shopping

Play sports


Visit cinema

Take photograph

Go swimming

Karaoke

Go climbing

Go camping

* Top 10 leisure outdoor activities

• Most of all respondents across 3 countries traveled within the country last year. • Only a small percentage of respondents in Vietnam traveled abroad (4.7%), compared to 13.0% in Thailand and 14.6% in Indonesia.

Travel activities

Q24. Please tell us whether you traveled within past one year? [MA]

36

(Unit: %)


I did not travel within past 1 year 21.6 17.0 19.7

Traveled within the country 72.9 79.4 75.7

Traveled abroad 13.0 14.6 4.7

37

Key insights about life and consumption activities of respondents from 3 countries:

■Thailand

• A small percentage of Thai respondents feel satisfied with their current life; and Income, Current job/study, Standard of living are what people most dissatisfied with. Although the income has increased last year, people are rather negative about income in next coming year due to the ongoing unstable political situation in Thailand.

• Expenditure in Thailand is on a stable trend, with people enhance their spending on most of goods and service categories. They often visit Convenient store for personal use products, but come to Hypermarket for Household products. Beside Cash, Credit card is gradually becoming popular payment tool. Due to the continuous growth of mobile shopping in Thailand, online banking and online wallets also play a significant role among payment tools for online shopping. Beauty & Health products is second top online purchasing products as beauty & health concern trend has emerged in Thailand.

■Indonesia

• Among three countries, Indonesia gains highest level of life satisfaction, and what people satisfied most are Religious life and Family life. Similar to Thailand, top 3 worries in Indonesia are Living expense for later in life, Unemployment and Current living expense. In 2014, there has been an increase in both income and expenditure. Due to the increase in products price, people have to spent more on Gasoline, Other energy goods and tend to cut back spending on Travel and Recreation services.

• Supermarket is the most popular place to buy products for both personal and household use in Indonesia. The same as in Vietnam, people use cash for regular shopping, and ATM / Bank transfer for online shopping.

■Vietnam • A small percentage of Vietnamese respondents feel satisfied with their current life; and Income, Current job/study, Household assets

are what people most dissatisfied with. In 2014, Food safety is the top worry of Vietnamese and due to the increase in products price, people tend to cut back spending on Travel and Eating out. The majority also predict that their expenditure will also increase in 2015, along with the increase in their income.

• Supermarket is the key channel to shop for both personal and household products in Vietnam. Cash is common for daily shopping, and ATM / Bank transfer is the most popular payment method for online shopping.

E. Conclusion

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[Report] Lifestyle study in Thailand, Indonesia and Vietnam in 2014

Data & Analytics

Transcript of [Report] Lifestyle study in Thailand, Indonesia and Vietnam in 2014