FSP Retailer Profiles ASOS

2

FSP Retailer Profiles - ASOS

Year BIS Guide

2008 Healthy

2009 Healthy

2010 Very Strong

©FSP 2010. BIS © Department for Business Innovation and Skills. The content of these reports has been derived from statistical, trade and published sources together with FSP estimates and interpretations. Some Data sourced from www.snap-shop.co.uk

About Established in 2000, ASOS.com is an online fashion and beauty retailer aimed at ‘fashion forward’ 16-34 year olds. ASOS.com has over 4.5 million unique visits a month, and 1.88 million registered users, and as such is quickly becoming the golden child of e-tailing, consistently reporting turnover increases of over 100%.ASOS Plc. Holdings is a public limited company on the London Stock Exchange.

Recent News • ASOS hires new fashion and

beauty editor • Marketplace rejects told they can

still sell on ASOS • Mobile to be 30% of sales in 3

years, says ASOS boss • ASOS launches graduate

collections • Hopefuls miss out on ASOS

Marketplace • ASOS Marketplace goes live

History • 2010 - Launched American, German

and French language ASOS sites • 2010 - Launched ASOS Mobile • 2010 - Achieved Carbon Neutral®

company status • 2009 - Launched ASOS Life • 2009 - Launched Designer Store • 2008 - Launched ASOS Outlet • 2007 - Introduced ASOS own label for

Men • 2007 - Launched ASOS Magazine • 2006 - First UK online store to launch

catwalk • 2005 - Buncefield Fuel Depot explosion

closes business for 6 weeks • 2005 - Launched ASOS Beauty • 2004 - Introduced ASOS own label for

Women • 2000 - ASOS launched

ASOS Trading Countries UK, US, France & Germany

3 ©FSP 2010. BIS © Department for Business Innovation and Skills. The content of these reports has been derived from statistical, trade and published sources together with FSP estimates and interpretations. Some Data sourced from www.snap-shop.co.uk

FSP Retailer Profiles - ASOS

ASOS Group Financial Health ASOS Group Sales

0

50000

100000

150000

200000

250000

2004 2005 2006 2007 2008 2009 2010

Mill

ions

Year

ASOS

Sales Exc Vat

UK Sales Exc Vat

168

170

172

174

176

178

180

182

2004 2005 2006P2

Year

P2

P2

FSP • 19 Manor Courtyard • Hughenden Avenue

High Wycombe • HP13 5RE • UK T +44 (0) 1494 474740 F +44 (0) 1494 474262 E fspretail@fspretail.co.uk

W www.fspretail.co.uk & www.snap-shop.co.uk

Fripp Sandeman and Partners Limited, trading as FSP G Nicholson (Managing Director) J H Fell J Hewson K Gunn Registered Number 1284879 Registered Office 19 Manor Courtyard Hughenden Avenue High Wycombe Buckinghamshire HP13 5RE