Company preso cpphoo
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UberCheng Perng Phoo (cpphoo)
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Problem
● Getting reliable and reasonably-priced transportation service is hard● E.g difficult to find transportation at certain places● E.g unreasonable taxi fares
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Solution to Difficulty in Finding Transportation
Make a request
Notify drivers nearby
A driver responds
Notify requester
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Solution to Unethical Transportation Service Providers/Expensive Transportation● Upfront pricing / taximeter● Different services to cater different needs
○ UberPool○ UberX○ UberXL○ Others...
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Business Model
● Commission per ride (or booking) - 15 to 20% depending on area● Surge Pricing - different pricing depending on demands● Different car models to cater different need - UberXL is more expensive than
uberX
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Finances● Lost approximately $3 billions in 2016
○ Fierce competition from competitors in different areas○ Multiple lawsuits
● Had to sell its China’s operation in July 2016○ Chinese biggest ride-hailing company - Didi Chuxing
● Profitable? No● Revenue from bookings hit $5.5 billion in the Q3 2016● Still has 85% of US market share
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Competitions
Area of Focus Most major cities around the world US Southeast Asia Everywhere
Upfront Pricing/ Taximeter Yes Yes Yes Not Always
Car PoolingUberPool No No No
Food DeliveryUberEats No No No
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Secret Sauce- Large user base- Reasonable pricing- Different services - UberPool, UberRush
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History
● 2009: Founded by Garrett Camp and Travis Kalanick (named UberCab)● 2010: Beta Launch in San Francisco● 2011: Changed name to Uber● 2012: Introduced UberX● 2014: Introduced UberPool● 2015: Started Research in autonomous car● September 2016: Launched first self-driving car services in Pittsburgh● December 2016: Started testing autonomous car in San Francisco but was
stopped due to a few car accidents and moved to Arizona
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Prediction
- Short term: Will not fail. Profitability?- Long term: Hard to say. Advancement of autonomous car?
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Questions?
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References● https://en.wikipedia.org/wiki/Uber_(company)● https://www.grab.com/sg/● https://en.wikipedia.org/wiki/Lyft● http://nextjuggernaut.com/blog/how-uber-works-business-model-revenue-ub
er-insights/● https://www.quora.com/What-percentage-cut-does-Uber-take-from-the-total-f
are-cost-of-a-ride● https://www.forbes.com/sites/shlomofreund/2016/08/15/a-short-history-of-
uber-in-china-was-it-a-failure/#682c65223386● https://www.bloomberg.com/news/articles/2016-08-01/uber-said-to-merge-c
hina-business-with-didi-in-35-billion-deal
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More References
● http://www.geekwire.com/2016/uber-reportedly-on-track-to-post-a-3b-loss-for-2016-as-revenue-and-bookings-continue-to-grow/
● https://skift.com/2016/12/21/uber-isnt-profitable-in-the-u-s-and-is-on-track-to-lose-3-billion-in-2016/