www.LaunchLeads.com

Reaching New Audiences and Growing the Reputation of Your Agency

Brandt “Bubba” Page – Founder & CEO of Launch Leads

www.LaunchLeads.com

What you were looking for:• How to engage people to: Participate in our programs. Communicate our "cause" so

that people will give.

• We've identified our audience, now what? How do we take that info and get more donors and volunteers as a result of it?

• What is the most cost effective way to reach new audiences?

• ROI for social media

• Does print media work anymore re cost effectiveness?

• Best ways to begin planning and implementing a marketing plan. Also, ways to effectively assess agency reputation.

• Is advertising in print media (e.g. yellow pages) dead? What are the most cost effective search marketing strategies for nonprofits?

• Fundraising

• How to find new audiences in the first place!! Cost effective ways of reaching them.

www.LaunchLeads.com

Your Marketing Plan• Know your unique position – your value proposition• Review your mission statement and objectives• Conduct a SWOT analysis• State the services you offer• Define your targeted audience• Create an integrated marketing and branding plan that

includes:

– Web site– Social Media– E-mail campaigns– Events– Alliances/Partnerships– Public relations efforts– Personal networking and word-of-mouth

www.LaunchLeads.com

Website Marketing

• You must have a website as it will be the cornerstone of your online marketing campaigns.

• When you use the different online marketing methods available, the goal will be to drive people to your website to learn more about your cause and/or donate money.

www.LaunchLeads.com

Social Media Marketing

• Social media is used by millions to share photos, comments, and communicate with each other. 

• 71% of the United States population uses Facebook which means that you have an audience just thirsting for information about your organization.

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Blogging• With blogging, all you need to do is go to

forums and blogs about nonprofits.

• Join a conversation and maintain your presence. You will not only gain valuable ideas for additional marketing strategies for nonprofits, but you will also be exposing yourself to a world of other nonprofits and potential donors.

• Finally, people will visit your website as a result of your online presence.

www.LaunchLeads.com

Cash-back Marketing• Marketing strategies for nonprofits often involve

partnering with for profit companies. Nanoosa.com

• Nanoosa.com is a cash back website whose purpose is to help charities and nonprofits make money for their organization.

• They will promote your cause for free and everyone who makes a purchase through their site will receive a percentage of their profit.

• Also, members of your charity can also donate any cash back that they earn through their personal account to any charity that they choose.

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Online Donations• As people are always on the go and do not have

time to just "drop by", online donations are an effective way to collect money from donors.

• You can use a service such a PayPal who will create donation icons for your website and actually collect the donations on your behalf (for a small fee).

• Use online donation buttons on your website, blog posts, and emails as it is one of the more effective marketing strategies for nonprofits that you will ever use.

www.LaunchLeads.com

Monitor your brand continually.• Brand monitoring is a way to find out where conversations are

being had and what is being said about your organization.

– Google Alerts: email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic.

– Techrigy: A software solution designed specifically for PR and marketing agencies to monitor and measure social media.

– Google Reader: web-based feed reader to keep up with blogs and news.

– Twitter: Search Twitter in real time – see what the world is saying right now.

– Google Analytics: Track your website visitors

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Ideas

• #fundchat on twitter

• Use Google as a resource to get creative

• Give recognition

• Focus on your TOP PRIORITIES

• Become an Entrepreneur

Thank You!

www.LaunchLeads.com

877-466-0111

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