ECOMMERCE DESIGN ERRORS TO AVOID

IntroductionThe first thing that comes to mind wile designing an Ecommerce website is “Design”. However many a times the retailers go overboard in the design department and ignore the basic essentials that need to be included in the design.

Design Errors You Need to Avoid• Concept lacks Clarity

• Vague Product descriptions

• Inapt use of High Resolution Quality Images

• No Visual Hierarchy

• Site does not look trustworthy

The Concept Lacks ClarityMany Ecommerce websites lack clarity i.e. they may be selling a particular product but once you reach their landing page you are confused as what is the product they are selling. If prospective customers cannot figure out what they are buying, they are likely to leave.

Vague Product descriptionsProduct descriptions are extremely important in Ecommerce, but oftentimes ecommerce retailers include or remove them at their own will. Generally, descriptions mean different things when you are selling different products.

Inapt Use of High Resolution Quality ImagesImages play a key role in moving your products in many industries so you need to invest in quality photos and portray them well. Any product, which uses aesthetics as their selling point need to make the best use of high quality images.

No Visual HierarchyEyes are generally drawn to larger items, which makes them more clickable. Therefore, important elements should be made larger and should stand out from the rest of the page.

Site Does Not Look TrustworthyJust because you are trustworthy, it does not mean that customers will believe it. You need to make them believe by giving them info about your company, customer reviews and other details.

ConclusionCommon practices may not necessarily work for your website. You need to adopt the best possible practice to make your website work.

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