Comm Skils

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Comm skills/QIP/09 1

Role of Communication Skills &

Leadership in The Corporate World

Lecture one

Communication Skills: AnOverview

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Half the world is composed ofpeople who have something to

say and cannot, and the otherhalf who have nothing to sayand keep on saying it.

- Robert Browning

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Communication Skills

Ability to express oneself through four

ways

Good communicators are not born butthey become

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If I went back to college again, I'd

concentrate on two areas: learning to

write and to speak before an audience.Nothing in life is more important than

the ability to communicate effectively.

-Gerard R. Ford, 38thpresident of U.S.

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Importance

For survival in information age

For job placement, performance, career

advancement and organizationalsuccess

More of a nurture than nature

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Objectives

To better compete and reduce expenses

To improve productivity and profitability

through participation

To build a team environmental

To develop multicultural skills including

sensibility, flexibility, patience andtolerance

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Contd.

To familiarize with communication

technology

To forge a balance between work andfamily

To focus on information and knowledge

as corporate assets

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C.S as prerequisite to

Corporate World

Communication Process

Process of attracting and retaining

customers and employers.

Achieving strategic alliances and

generating a sense of direction andpurpose

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Communication as process

Sender has an idea

Sender encodes idea in message

Message travels over channel Receiver decodes message

Feedback travels to sender

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Defining Communication

Communico /Communicare - to share

Transmission and Interchange of

facts,ideas,feelings or courses of

action

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Communication is the transfer of

information and understanding from oneperson to another person . It is a way of

reaching others with facts, ideas, thoughts

and values. it is abridge of meaningsamong people so that they can share what

they can share what they feel and know.

by using this bridge a person can cross

safely the river of his understanding thatsometimes separate people.

-Keith Davis , Human Behaviour At Work

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Characteristics

Interactive

Creative

Cumulative

Functional

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Communication Model

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Another Model

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Professional Communication

Use of effective language forconveying a commercial/industrial message to achievea predetermined purpose

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Features ofProfessional Communication

Concerned with business activities

Characterized by certain formal

elementsImpartial & objective

Certain complex writing techniques

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Corporate Communication Goals

To issue and clarify policies andprocedures

To inform management of progress To persuade employees or

management to make changes

To co-ordinate members To evaluate and reward employees

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External Goals

Answer queries about products orservices

Persuade customers to buy Clarify supplier specification

Issue credit

Collect bills

Respond to govt. agencies

Promote a positive image

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How does Corporate

Communication help?

- Brings people closer

- Develops human relationships

- Creates positive working environment

- Bridges the gap & builds cooperation

- Serves as repository of information

- Helps in decision making and problemsolving

- Develops many skills in the sender & receiver

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Types ofHuman

Communication

Interpersonal

Intrapersonal

Extra Personal Communication

Mass and Media Communication

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INTRAPERSONAL

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InterpersonalTypes of Human Communication

Interpersonal

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Extrapersonal

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Communication Pattern

Formal & Informal

Formal flow: downward

Job plans

Policies & procedures

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Formal Flow: upward

Phone messages

E-mail

Memos

Reports

Department meetings

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Impediments to formal flow

Distortion from long lines ofcommunication

Longer the lines ofcommunication, greater the

chances of distortion

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Impediments to upward flow

Less chance of opencommunication

Fear of reprisal

Lack of adequate

communication skills Differing frame of reference

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Measures

Communication coaches

Report customer complaints Regular meetings

Amicable environment

Offering incentiveprogramme

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Lateral flow and obstacles

Poor communication skills

Prejudice Ego

Avoiding communication

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Measures to control

Training employees in teamwork &communicationtechniques

Rewarding team activities

Encouraging full

participation

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Informal flow

Grapevine

A major source ofinformation

Two thirds of information

come from grapevine

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Advantages

Uniting force

FastGenerates new ideas

Warns the managementGood personal relations

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Shortcomings

Rumour mill

Inadequacy

Changing interpretation

Precautions: Verify from othersources

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Tips for becoming an

effective communicator Use plain language

Speak rationally Encourage feedback

Check for comprehension

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Contd.

Read eye-messages

Accept if wrong Smile at times

Listen without interference

Avoid jumping to early

conclusions

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Comm Skils

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