50TH ANNIVERSARY ORIENTATION SESSIONJuly 6, 2015

WELCOME.

50th Anniversary – Communication Objectives

1. Generate excitement and enthusiasm about how college education has evolved over the past 50 years.

2. Clearly communicate the value of the colleges’ contributions to Ontario.

3. Promote how much we have achieved, but more importantly, to look ahead to where colleges be in the next 50 years.

50th Anniversary – AudienceThe primary audience consists of:

• Government• College alumni• Faculty and staff from each of the 24 colleges• Potential college students• Current college students• College communities

50th Anniversary – Considerations• Creating a unified province-wide celebration of the college

system, supported with customized local participation from each of the colleges

• Being mindful of the natural fit with College Ontario’s annual Higher Education Summit and the Premier’s Awards (November), as well as Canada’s Sesquicentennial celebrations

• Establishing a legacy around the anniversary

Why Are We Here Today?1. Share the plans and ideas currently underway2. Solicit new ideas, gather input or build on existing

plans3. Open the lines of communication to ensure regular

and valuable dialogue / information sharing moving forward

Today’s ObjectivesOpening Remarks – Don Lovisa 5 minsProvincial Plans – Overview 50 minsBreak 15 mins

Feedback and Questions 30 minsUpdate on College Plans + Integrating Activities 50 minsOngoing Communications + Next Steps 15 mins

ANNIVERSARY CELEBRATION OVERVIEW

50th

OUR APPROACH

Bringing The Start of Something Amazing to Life

Social Media 101: StrategyOur Belief: People are social by natureSocial networks are strongly integrated in our daily activities prevalent

Social channels are powerful tools to reach our audiences

Our Strategy: Leverage the channels being used to:

Build awareness Provide exclusive “at-home” access to content and activities

Social Media 101: ExecutionSocial Content: Content across social networks will be created through the campaign, targeted to our audiences, and shared at the college levelLive Streaming: The modern social era allows many great activations and events to stream and reach larger audiences than those who attend liveAdaptability: Things change quickly, and we’ll need to be ready to adapt our executions as social channels emerge and disappear through 2017

Social Media 101: Which Channels Today?

Proposed Timeline of Events

2015

2016

Launch of Dedicated Websitewww.amazingstartshere.ca

50th Anniversary Video

The Gold Scholarship Award

50th Anniversary Display at the Fall 2016 College Information Sessions

2017

Digital Yearbook Campaign

The Next50 Series

Branded 50th Anniversary Email

Class of 2017 Commemorative Letter

Ontario’s College Road Trip

“Let’s Start Something Amazing” For Our Community

Higher Education Summit & Premier’s Awards

50th Anniversary Social Ecosystem

NewWebsite

Influencers

SEM Ads

Influencers

Content Calendar Example

SEE YOU IN 15 MINUTES.

Ongoing Communications and Next Steps2015 • Presidents’ Meeting (Fall): Updates communicated and cascaded to college leads• Higher Education Summit: Preliminary announcement / teaser

2015 / early 2016: • Ongoing modifications to celebration (Colleges Ontario)• Assemble committee to lead local events (Local / college level)

2016: • Full program details and engagement package to be distributed early – mid year

Ongoing: Critical updates to be communicated as required via email or follow-up meetings (if required)

Ongoing Communications and Next StepsKey Contacts: • Immediate – short-term planning and questions:

• Colleges Ontario, Rob Savage

• 2016 and beyond: • Colleges Ontario + LOFT Communications (details to be provided in

2016 Engagement Package)