Codes and Conventions• The purpose of an opening sequence is to establish the mood

and visual character of a film whilst introducing to the audience the aspects of a film such as:• Characters• Location• Narrative/Plot• Themes • Genre• Visual

• For Alex’s and my opening sequence, we have chosen our genre to be Action/Adventure. It is therefore important for us both to know what elements are needed to look like the Opening Sequence of an Action/Adventure film.

Action/Adventure Codes and Conventions

• Young, male, aspirational target audience – secondary female target audience• Hybridised – often also with Sci Fi, Animation and Romance• Graphic violence is tolerated but dumbed down and often encoded with humour• High production values including CGI FX• Fast paced editing• Classic Hollywood 3 act narrative structure• Predictable chain of events Single stranded, linear, closed narrative• Dramatic non-diegetic soundtrack• More narrative action codes than enigma codes• Clear binary oppositions positioning audiences into a preferred reading• Relationships with new technology (youth audiences)• Use of Close up / Insert shots / High Key Lighting• Dominant representation of gender: male/female action hero encoding a

hegemonic cultural stereotype

• These Codes and Conventions are what are needed in our film to help our audience determine what the genre of our film is.