The first cowork-networkfor marketing activation

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Co-Activate works with clients to create custom activation experiences inside the coworking movement.

Quick overview

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Coworkers are educated, young, tech/media savvy and socially connected - but this valuable audience is difficult for marketers to reach.

Coworking is expanding at 245% annual growth rate around the world.

The coworking movement is disconnected - 95% of coworking spaces operate independently.

Co-Activate has built a cowork-network offering a national platform that brings brands inside the coworking movement to engage with coworkers.

sampling workshops DEMOS screeningsevents presence Direct Sales RESEARCH

Activate deeper brand engagement among

influencers & connectors by leveraging our

experiential marketing platform inside the

coworking movement.

Activate a new sales channel directly to

hundreds of coworking space owners looking for

products & services to enhance their creative work environments.

Activate valuable insights among a unique and desirable universe of

consumers for qualitative research, product testing,

input and feedback.

Brand Activation Direct Sales Consumer Insights

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๏ A natural portal into influencer conversations๏ Direct connection with community connectors๏ Opportunities to engage with early adopters๏ An authentic entry point to the social media sphere

what brands need to succeed today

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๏ Watching network TV? // Doubtful plus fleeting๏ Social media? // Definitely, but cluttered๏ Top online portals? // Ok, but expensive๏ Mobile? // Maybe, already getting annoying ๏ Lifestyle events? // Yes, but infrequent & scattered

where is this valuable audience?

coworking.The answer is

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coworking > A movement

revolution inspiring collaborationCommunitysocial energy

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coworking is >๏ Coworking is a style of work that involves a shared

working environment and independent activity.

๏ Unlike in a typical office environment, coworkers are usually not employed by the same organization.

๏ Coworking is also the social gathering of a group of people who are still working independently, but who share values, and who are interested in the synergy that can happen from working with like-minded, creative, inspired, talented people in the same space.

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Coworking > the future of work๏ The average number of coworking spaces in North America increased by

165% between October 2010 to October 2012 to 800.*

๏ Positive outlook for Coworking in 2013*

➡ 91% expect more members➡ 89% expect a higher income➡ 79% plan to increase the number of events

๏ Expansion plans are running high*

➡ 29% of spaces plan to add extra desks➡ 9% want to upgrade to a bigger location➡ 36% will open a new second location.

๏ According to a recent study 33% - 50% of all workers are now mobile.๏ Over 50% of Fortune 500 companies, including Amazon and Twitter, now

offer their employees memberships to coworking spaces.

*Third Global Coworking Study - Oct. 2012 - DeskMag

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Who are the

coworkers?

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coworkers are The future

DEsigners developers entrepreneurs creativestech wizards media mavens

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Coworkers are >๏ Coworkers are creative, tech-savvy, young, social,

independent, connected, vocal ... and are changing the world.

๏ Coworkers represent a hidden target audience that was formerly dispersed throughout their homes, coffee shops and disparate corporate jobs.

๏ They now work side-by-side in the self-selected, community atmosphere of the coworking movement.

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Coworker > stats๏ Most coworkers are in their mid twenties to late thirties - average age of 34.

๏ Two-thirds are men but women coworkers are steadily increasing.

๏ 54% of all coworkers are freelancers. ๏ Almost 20% are entrepreneurs who employ others. ๏ One in five work as a permanent employee, most in very small companies

with less than five workers. ๏ 80% of coworkers have a university education.๏ The overwhelming majority work in creative industries and new media. ๏ Many are web developers or programmers.๏ Every ninth respondent is a graphic designer or web designer. ๏ The fourth-largest industry is PR and marketing.

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The

environment

coworking

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the coworking environment

professional authentic smartplayfulopen functional flexible

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coworking spaces > office mojo

๏ Designed for creative energy ๏ Unique configurations and designs๏ Architecturally stimulating๏ Open floor plans๏ Collaboration flows throughout coworking spaces ๏ Multiple zones for community engagement

➡ Welcome & Reception➡ Kitchen & Bathroom➡ Common & Play Areas➡ Meeting Rooms➡ Events & Presentations

Deliver your message while the audience is energized.

co activatECurated map of targeted coworking spaces

COast to coast coworking800 Coworking Spaces Across the USA

90% of Coworking is Independent - we orchestrate your brand integration

The First Cowork Network for Brand Activation

TMco activaten e t w o r k

co>activate network

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The CO>ACTIVATE Network

๏ Co-Activate to launch in Top 20 US markets + select cities.๏ Currently 30 locations in Co-Activate Network - and growing.๏ Coworking spaces average 50 - 200 members.๏ Most members engage several times per week - high frequency.๏ Events & meetings can extend reach to approximately 1,000 unique

physical exposures per month per location.๏ Web, social & e-marketing multiply impact of brand exposure.๏ Coworking members drive conversations with social media.

➡ Average coworker Twitter followers // 250➡ Average coworker Facebook friends // 700

Quality brand engagement to complement your media plan

Co>activate

and Co nnect.

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Brand activation

sampling workshops DEMOS screeningsevents contestspartiespresence

co activatE*Third Global Coworking Study - Oct. 2012 - DeskMag

sampling workshops DEMOS screeningsevents contestspartiespresence

coworkers crave activation

custom brand activation

➡ Sampling➡ Screenings➡ Presence throughout➡ Product Integrations➡ Presentations➡ Workshops➡ Product Demos➡ Special Events & Parties➡ Online & Social Media➡ Local Media

Inside the Coworking Movement.

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๏ Direct Access to a New Sales Channel➡ Reach hundreds of Coworking space owners looking for

innovative products to enhance their space and member experience.‣ From everyday functional items like food & beverage ... ‣ To new products that enhance coworking like small appliances,

furniture, office equipment ...‣ Even services like financial products, travel, software ...

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๏ Valuable Insights from a Quality Audience➡ How valuable is timely access to a community of educated,

social, media/creative/tech savvy consumers?

➡ How often have you wanted to take a quick & authentic consumer pulse about product development, packaging, marketing or other communications?

➡ Co-Active Research can connect you to our national network of coworkers to provide insights and expertise.

➡ Onsite focus groups, surveys, video conferences, one-on-one.

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The co>active matrixDuration Product

IntegrationStaged DIY Sampling

Tastings/Wet Sampling

Party/Event Sponsorship

Exhibit/Demo

WorkshopScreening Contest

Full Year

Quarter

Month

Week

Single Event

craig@CoActivateNetwork.com

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