CMOs are becoming technologist
Embed Size (px)
Transcript of CMOs are becoming technologist
IN A WORLD WHERE EXPERIENCE IS THE NEW BRANDING,
CMOS ARE BECOMING TECHNOLOGIST!
LAURENT BOUTY THE BEYONDERS
HOW TO EXIT THE COMMODITISATION TRAP?
Photo credit: Jez Timms
Customers are increasingly choosing products and services based on the quality of the experiences they have with them
HUMAN More than a user More than a buyer More than a segment
Photo credit: Frank Mckenna
THE NEW BRANDING
EXPERIENCES CREATE VALUE
HOW TO DESIGN EXPERIENCES?
Photo credit: Paul Green
ALREADY IN AN PHYGITAL WORLD?
THE BRAND EXPERIENCE IMPERATIVE
Brands around the world spent more than $1 trillion on marketing in 2014,
of which technology comprised about 1% and advertising comprised about 50%.
10x in 10 Years
PRIORITIES BUDGET POWER
ROI MATH MEN NOT MADMEN
PUBLISH OR PERISH MASS PERSONALISATION
CLOSE THE DEAL
ABOUT THE AUTHOR
Laurent Bouty is Academic Director of an Advanced Master in Creativity and Marketing at Solvay Brussels School and Partner of FUTURELAB and THE BEYONDERS.
Connect me on: LinkedIN (https://be.linkedin.com/in/laurentbouty)
Twitter (@lbouty) Email (email@example.com)