CMA Music Festival has been captivating Country Music fans for nearly 40 years with star-studded concerts and the opportu-nity to get up-close-and-personal with their favorite celebrities.

2010 saw its biggest and best crowds ever with estimated daily attendance throughout the festival - including LP Field, Riverfront, the Family, Fun and Sports Zones and Exhibit Hall - up 16% to 65,000. More than 700,000 consumer impressions were generated for the CMA’s corporate partners over the four-day festival.

The impact of this year’s festival was more significant than ever due to the floods that recently devas-tated the city. More than $23 million in direct visitor spending was generated by the festival. CMA Music Festival partners, including the ABC Television Network, Chevrolet, The Coca-Cola Company and ConAgra/Manwich, a lso stepped up to aid in the cause with more than $125k in independent donations to the Community Foundation of Middle Tennessee.

The Summer got even hotter with “CMA Music Festival: Country’s Night To Rock.” This 3-hour special, which featured performances by Lady Antebellum, Miranda Lambert, Brad Paisley, Kid Rock, Carrie Underwood, Keith Urban and more, drew more than 6 million viewers and was the third highest showing for the network that week when it aired Sept. 1 on ABC.

The party doesn’t stop after the awards are handed out... more than 2,500 guests are expected to attend the invite-only CMA Awards post-party. For the first-time ever, the CMA will host a silent auction where these VIP guests can bid on one-of-a-kind experiences and autographed items to benefit music education programs in Metro Nashville Public Schools through Keep The Music Playing.

The Official 2010 CMA Awards Program Book commemorates “Country Music’s Biggest Night ™” and Country Music’s brightest stars. This limited edition collectible, available at the CMA Awards and via cmawards.com, is a perennial fan favorite!

Taping the day after the Awards, The CMA Presents: “A Country Christmas,” will feature Country Music’s biggest stars performing their favorite holiday classics and standards and sharing their most cherished holiday memories.

CMA Awards Week is a MUST for both the fan and the industry alike! Held Nov. 9-10 in Nashville, the invitation-only CMA Marketing Summit showcases the CMA’s corporate partners, industry executives and Country Music artists through behind-the-scenes tours, panels and case studies.

The night when Country takes center stage - the CMA Awards represent the pinnacle of achievement in the Country Music industry and is the one night of the year most anticipated by the artists and fans alike. Hosted by Carrie Underwood and Brad Paisley, nominees including Miranda Lambert and Lady Antebellum are expected to take part in this year’s celebration. Experience “Country Music’s Biggest Night™,” Nov. 10 on ABC!

No other format is more recognized for its authentic stories and relatable lyrics than Country Music. Showcasing the best of Country’s hit songwriters in an intimate acoustic setting, audiences in New York City, Washington D.C., Chicago, Los Angeles and beyond have the unique opportunity to hear hit songs made famous by Country’s biggest stars just as they were originally written by the storytellers themselves. The series has more than doubled with 10 events planned for 2011.

Be on the lookout for The Power Of Country Industry Overview. This informative bulletin details the impact of Country Music on the American consumer and how companies have flocked to team up with Country artists and tap into this powerful and passionate fan base!

Country artists and their fans are tapped into the power of social media. Did you know that…

– Taylor Swift has more Facebook Fans than The Beatles and Beyonce

– Carrie Underwood has more Facebook Fans than Madonna, Kim Kardashian and the New York Yankees

– Taylor Swift, Dolly Parton and Kenny Chesney take top honors in Twitter followers, but with 23% of Country fans boasting a twitter account , other artists are sure to grow their list of followers

– To make it onto the top 10 list of Twitter’s Trending Topics is no easy feat, but this year’s CMA Music Fest ival TV special held four of the top 10 positions for the evening of broadcast The CMA’s social media assets have shown tremendous growth over the last twelve months.

– There are over 40,000 mobile database subscribers

– Over 1 Million unique visitors viewed the CMA Music Festival website from March – July this year.

– More than 100,000 friends and followers of the CMAs social media properties – Facebook, Twitter, MySpace and YouTube.

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