Clustering Experiences In The Water Industry · WaRDA branding be used in successful proposals...
Transcript of Clustering Experiences In The Water Industry · WaRDA branding be used in successful proposals...
Clustering Experiences In
The Water Industry
Andy Roberts
CEO
Water Industry Alliance
Water Industry AlliancePrimary Objective of WIA: Growing the Water Industry in South Australia
by Growing Members Businesses
• 160+ water industry members (Companies, Government, Research)
• Member owned and Member Driven
• Membership Functions: Awards, Members Nights, Publications etc
• Strategic Functions
• Coordination of Industry
• Promotion of Industry
• Engagement with Government
• Represent state’s Water Industry globally
Members Nights Technology Tours
Awards Forums
Members of the WIA• Manufacturers• Professional Multi-Sector Service Providers
(eg Engineering, Law, Financial, Business)
• Specialist Water Service Providers• Utilities• Operations and Maintenance Companies• Distributors, Wholesalers, Retailers• Construction Companies• Government (Local and State)• Research & Education
Early Considerations
WIA includes a wide range of companies in a number of wider areas.
Which markets? • Had to accept we cannot win ALL of water globally.• Define scope – SA companies to interstate/global
markets
Soul searching – what are we good at … very good at?
Review of members, ICN, markets etc.
Not making winners, but identifying already winning groups of companies.
Early Considerations
Identifying Leaders
Shaping a Culture
WaRDA Results
MAR Hub Results
Global CompetenciesDriven by environmental factors:
DRY CLIMATE
Advanced Water Efficiency
Technologies
Advanced Water Policies
Alternate Water Planning
Techniques
Advanced Irrigation
Aquifer Storage
Water Treatment for Reuse
Innovative Contracting
Water Markets
HIGH QUALITY OF LIFE
Water Planning Optimisation
Materials and Products
STABLE & SUPPORTIVE
GOVERNMENT
Identifying Leaders
Carried out a series of one-on-one meetings with potential members.
Asked a series of questions:
Who are your best local suppliers?Who are your best local clients?Who are your best local partners?Who are your toughest competitors…?
Then added them to the list for meetings.
Got commitment to look at BIGGER markets and joint opportunity.
Early Considerations
Identifying Leaders
Shaping a Culture
WaRDA Results
MAR Hub Results
Shaping a Culture
Had to create a collaborative culture in the groups
Focus on bigger opportunities in new markets
Competitors can achieve a lot when working together
Know when to compete and when to collaborate
Understand what is ACTUALLY the companies competitive strength and what is simply functional
Healthy competition still in local markets
This took more than 6 meetings per group to cement
Early Considerations
Identifying Leaders
Shaping a Culture
WaRDA Results
MAR Hub Results
WaRDA has already started meeting with regulators to streamline the industry
WaRDA is working with Austrade to followup interest from Dongshen county in Shandong following trip
Members looking at interstate and overseas markets and sharing market intelligence
WaRDA branding be used in successful proposals interstate
Early Considerations
Identifying Leaders
Shaping a Culture
WaRDA Results
MAR Hub Results
Already identified that the group is involved in 30% of global academic papers
MAR Hub members are working in countries all over the world. Eg. Mexico, Middle East, World Bank interest
Increased partnering between members and referrals between members
Speaking at conferences as MAR Hub
MAR Hub has inspired an operators group meeting to help local MAR users
Early Considerations
Identifying Leaders
Shaping a Culture
WaRDA Results
MAR Hub Results
Thank you