ClickTv for Advertisers - offline (1) (1)

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ClickTv for Advertisers TV Results-Based Campaigns

Transcript of ClickTv for Advertisers - offline (1) (1)

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ClickTv for Advertisers

TV Results-Based Campaigns

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ClickTv offers measurable offline TV media buying & selling technology. Our platform takes care of the whole process – you create your media ad, buy and sell only measurable advertising and control with online real time reports showing entries to your dedicated domain as well as in-depth insights into how the campaign is performing

Brand and performance-based campaigns in one stop, for maximum impact, brand engagement, recall and consideration

Access to Global offline TV Market Place - more than 250 diverse TV channels

Germany based with heavy international presence and focus

Founded in 2012 by an experienced team of dedicated professionals, veterans in the field of advertising. We offer our customers accurate and profitable media planning, and optimization of full campaign value chains. We do so by utilizing our very own proprietary technology, methodologies, and by aggregating media for increased global reach

IntroducingClickTv is changing the face of TV advertisingwith TV result-based campaigns

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ClickTv’s benefits:

GAIN from the first CPE (COST PER ENTRY) model on offline TV - receive valuable & measurable exposure

ENJOY from branding and performance campaigns in one stop – while paying only per entries to your TV ad

ACCESS to global marketplace - broadcast & promote your campaign to millions of TV viewers worldwide

MAXIMIZE consumer engagement with promotional campaigns

TARGET your TV audience - reach and engage the right consumers with our rich audience targeting segments

KNOW exactly which TV channels pull your campaign – full transparency accessible directly on our portal

TAKE CHARGE of your TV campaign - track entries to your TV ad with real time online reporting showing you what works best, view and compare the performance of all publishers and modify your campaign accordingly to increase your ROI

Advertise on TV ChannelsPay Only per Results

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How Does it WorkStep by step…

Open your account

Create your ad – Our creative team will produce you a promotional TV commercial that leads to a dedicated domain or use your current commercial

Budget - Set & Control your general budget and how much you are willing to pay per entry to your domain

Target your campaign – By country, channel category, demographic audiences, etc.

Add your campaign to our Market Place

Publishers pull your campaign and your commercial is displayed on the TV channel

People see your campaign, take an action and enter your dedicated domain

Track entries – Fully transparent in depth reports and analysis, accessible directly on our portal, allow for detailed, customized reports using multiple dimensions to see what is and isn't working. View and compare the performance of all publishers in real time, then make the necessary adjustments to increase your user engagement. This advanced insight gives you a full control and enables you to optimize your campaigns and to maximize your ROI

Watch your account balance – See spent and remaining budget, payments status and activity

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OPTIMIZE YOUR CAMPAIGNSAND MAXIMIZE YOUR USER ENGAGEMENT AND ROI

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ClickTv’s CraetivesA solution for every marketer…

Interactive Slide

Static Slide

Billboard

Text Line

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Interactive Slide

30 seconds premium engaging commercial

Delivers rich media such as video, animation, music etc.

Generate higher user engagement

Create brand awareness

http://www.youtube.com/watch?v=CB-KvG4Y0uA

Sequence on screen

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Static Slide http://www.youtube.com/watch?v=W9dzuiIUvWs

10 seconds commercial

Delivers images and text with voice over

A powerful way to communicate a call to action

Create brand awareness

Sequence on screen

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Billboard http://www.youtube.com/watch?v=UBITd-OLNKA

10 seconds commercial

Display text and images (1/4 screen)

Popular on sport & news channels

Create brand awareness

Sequence on screen

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Text Line http://www.youtube.com/watch?v=UGoWPjKcYuE

10 seconds commercial

Running text on the bottom of the screen

Popular on sport, fashion and news channels

Generate higher user engagement

Sequence on screen

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1..Viewer sees the commercial on TV

2. Viewer enters the commercial dedicated domain

3. Redirect to the advertiser’s site or landing page = click

ClickTv’s CreativesHow they work…

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Advertiser PortalOnly a few steps…

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PerformancePowerful reports for total visibility and optimization

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The perfect bridgebetween TV, digital & mobileStudies show… 77% of viewers watching TV with another device in hand

81% of people use smartphones while watching TV

66% use laptops or PCs while watching TV (Source: Google, September 2012)

41% of people in the UK use one of these devices to browse for a product after seeing it in a show or advert (Source: IMRG, October 2012)

37% of smartphone multi-screeners use their devices to talk about ads they've seen on TV (Source: IAB, May 2012)

27% in the US, UK, Germany and Italy look up product information based on a TV ad (Source: Nielsen, April, 2012)

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Partners

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Contact

Thank you for your time!

Email: [email protected]: www.clicktv.tv