ClickTv for Advertisers - offline (1) (1)
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ClickTv for Advertisers
TV Results-Based Campaigns
ClickTv offers measurable offline TV media buying & selling technology. Our platform takes care of the whole process – you create your media ad, buy and sell only measurable advertising and control with online real time reports showing entries to your dedicated domain as well as in-depth insights into how the campaign is performing
Brand and performance-based campaigns in one stop, for maximum impact, brand engagement, recall and consideration
Access to Global offline TV Market Place - more than 250 diverse TV channels
Germany based with heavy international presence and focus
Founded in 2012 by an experienced team of dedicated professionals, veterans in the field of advertising. We offer our customers accurate and profitable media planning, and optimization of full campaign value chains. We do so by utilizing our very own proprietary technology, methodologies, and by aggregating media for increased global reach
IntroducingClickTv is changing the face of TV advertisingwith TV result-based campaigns
ClickTv’s benefits:
GAIN from the first CPE (COST PER ENTRY) model on offline TV - receive valuable & measurable exposure
ENJOY from branding and performance campaigns in one stop – while paying only per entries to your TV ad
ACCESS to global marketplace - broadcast & promote your campaign to millions of TV viewers worldwide
MAXIMIZE consumer engagement with promotional campaigns
TARGET your TV audience - reach and engage the right consumers with our rich audience targeting segments
KNOW exactly which TV channels pull your campaign – full transparency accessible directly on our portal
TAKE CHARGE of your TV campaign - track entries to your TV ad with real time online reporting showing you what works best, view and compare the performance of all publishers and modify your campaign accordingly to increase your ROI
Advertise on TV ChannelsPay Only per Results
How Does it WorkStep by step…
Open your account
Create your ad – Our creative team will produce you a promotional TV commercial that leads to a dedicated domain or use your current commercial
Budget - Set & Control your general budget and how much you are willing to pay per entry to your domain
Target your campaign – By country, channel category, demographic audiences, etc.
Add your campaign to our Market Place
Publishers pull your campaign and your commercial is displayed on the TV channel
People see your campaign, take an action and enter your dedicated domain
Track entries – Fully transparent in depth reports and analysis, accessible directly on our portal, allow for detailed, customized reports using multiple dimensions to see what is and isn't working. View and compare the performance of all publishers in real time, then make the necessary adjustments to increase your user engagement. This advanced insight gives you a full control and enables you to optimize your campaigns and to maximize your ROI
Watch your account balance – See spent and remaining budget, payments status and activity
OPTIMIZE YOUR CAMPAIGNSAND MAXIMIZE YOUR USER ENGAGEMENT AND ROI
ClickTv’s CraetivesA solution for every marketer…
Interactive Slide
Static Slide
Billboard
Text Line
Interactive Slide
30 seconds premium engaging commercial
Delivers rich media such as video, animation, music etc.
Generate higher user engagement
Create brand awareness
http://www.youtube.com/watch?v=CB-KvG4Y0uA
Sequence on screen
Static Slide http://www.youtube.com/watch?v=W9dzuiIUvWs
10 seconds commercial
Delivers images and text with voice over
A powerful way to communicate a call to action
Create brand awareness
Sequence on screen
Billboard http://www.youtube.com/watch?v=UBITd-OLNKA
10 seconds commercial
Display text and images (1/4 screen)
Popular on sport & news channels
Create brand awareness
Sequence on screen
Text Line http://www.youtube.com/watch?v=UGoWPjKcYuE
10 seconds commercial
Running text on the bottom of the screen
Popular on sport, fashion and news channels
Generate higher user engagement
Sequence on screen
1..Viewer sees the commercial on TV
2. Viewer enters the commercial dedicated domain
3. Redirect to the advertiser’s site or landing page = click
ClickTv’s CreativesHow they work…
Advertiser PortalOnly a few steps…
PerformancePowerful reports for total visibility and optimization
The perfect bridgebetween TV, digital & mobileStudies show… 77% of viewers watching TV with another device in hand
81% of people use smartphones while watching TV
66% use laptops or PCs while watching TV (Source: Google, September 2012)
41% of people in the UK use one of these devices to browse for a product after seeing it in a show or advert (Source: IMRG, October 2012)
37% of smartphone multi-screeners use their devices to talk about ads they've seen on TV (Source: IAB, May 2012)
27% in the US, UK, Germany and Italy look up product information based on a TV ad (Source: Nielsen, April, 2012)
Partners