FOR ADVERTISERSTUI SUISSE

2019

CONTENT

WELCOME TO THE WORLD OF TUI 3

airtours 4

The Hotel brands of TUI 5

Statistics Switzerland 6

Special Packages 7

B2B ONLINE 10

smile Suisse Extranet 11

Air Cruiser / Flights 12

B2B OFFLINE 13

Training / Workshops 14

TUI Post 15

Season Start brochure 16

Trade magazine advertisement 17

B2C ONLINE 18

For advertisers 19

Sponsored Content 20 – 21

Waitingscreen on www.tui.ch 22

Social media 23 – 24

Newsletter 25

B2C OFFLINE 26

Magazine «SI Travel with TUI» 27 – 29

Romandie Folder 30

Cooperation with Radio Energy 31

LED Picture at TUI Concept Store 32

Digital screens 33

Rolled and folded posters 34

Advertisements for trams 35

Customer events 36

Back of catalogues 37

airtours Suisse Business Club Newsletter 38

airtours Travel Boutique Zurich 39

Tailor-made advertising 40

WELCOME TO THEWORLD OF TUI

The TUI Group is the world’s largest integrated tourism business, present in around 180 destinations. 77’000 travel and holiday experts in 130 coun-tries have come together under one roof. TUI offers its 30 million custom-ers services from a single source. TUI Suisse is one of them.

TUI Suisse is the second-largest travel company in Switzerland. In addition to the TUI brand, the luxury brand airtours is offered. This covers TUI’s entire range of travel. TUI Suisse is the exclusive marketing partner in Switzerland for hotel brands such as ROBINSON, Grecotel, TUI Magic Life and RIU, as well as the study and discovery holidays of the brands «Gebeco Länder erleben», Dr. Tigges and goXplore. It likewise markets its own brands of cruise liners, from the MS Europa and the MS Europa 2 in the luxury class to the «Mein Schiff» fleet of TUI Cruises.

The quality includes daily updated prices, high quality services and a profes-sional service. TUI Suisse runs 63 of its own travel agencies (51 TUI Stores and 1 airtours Travel Boutique in the German part and 11 TUI Stores in the French part) as well as independent travel agencies in the German and French-speaking part of Switzerland. The travel portal tui.ch (high visitor count for bookings) offers interested users current and attractive deals for package holidays, flights and hotels, car rentals and much more.

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THE LUXURY BRAND OF TUIWith airtours, selected luxury hotels are waiting to serve the needs and to fulfill the wishes of the most demanding guests. This brand offers customers an exquisite travel package and numerous privileges.

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THE HOTEL BRANDS OF TUITUI offers every customer a club or hotel concept tailored to their individual needs. These include the well-known and prestigious hotel brands of ROBINSON, TUI SENSIMAR, TUI MAGIC LIFE, TUI BLUE, best Family, Grecotel, RIU, TUI SENSATORI and TUI FAMILY LIFE.

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SWITZERLAND | SUISSE | SVIZZERA

Populationapprox. 8.3 million residents (of which approx. 5.1 million speak German)

Age distributionn up to 19 years old 20 %n 20 to 39 years old 27 %n 40 to 64 years old 35 %n 65 years and over 18 %

Household sizeon average 2.25 persons

3.4 million private householdsn Single-person households 35 %n Family households 63 %n Non-family households 2 %

Holidaysn On average, the Swiss go on holiday 2.9 times

a yearn 1’100 travel agencies throughout Switzerland,

850 of which work with TUI Suisse Ltd n 66 TUI Storesn 1 airtours Travel Boutiquen Expenditure in 2015 for holidays abroad:

11.6 billion Swiss francs

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SPECIAL PACKAGES

PACKAGE 1 Combination of Teaser Rectangle on www.tui.ch for 1 Week, B2C Newsletter, Social Media Ads for 1 Week.

Cost for partner: CHF 10‘000 instead of CHF 15‘000

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SPECIAL PACKAGES

PACKAGE 2 Combination of B2C Newsletter, TUI Blog and Social Media Ads.

Cost for partner: CHF 7000 instead of CHF 10’000

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SPECIAL PACKAGES

PACKAGE 3 Combination of the Romandie Folder, Digital Screen and Teaser Rectangle each for 1 week.

Published: September and January

Cost for partner: CHF 8’000 instead of CHF 10’000

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B2B ONLINE

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«smile Suisse» is the extranet for TUI and partner agencies. Counter information and Flyer are published in the Extranet and updated constantly. The click-rate in the first 24 hours is 90%.

Duration: 1 month

Cost for partners: CHF 1’000

SMILE SUISSE EXTRANET

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BANNER Impressions / month: 1.7 millionSize: 335 x 749 px Resolution: 72 dpiFormat: JPG, max. 100 KB Duration: 2 weeks Language: English

With linking on Landing Page on www.tui.ch

Cost for partners: CHF 3’000 excl. productionProduction costs for banners: CHF 1’000

WAITINGSCREEN Impressions / month: 1.7 millionSize: 400 x 200 px Format: JPG or GIFDuration: 2 weeksLanguage: English

Exclusive Cost for partners: CHF 3’000 excl. production

AlternatingCost for partners: CHF 2’300 excl. productionProduction costs for splash screen: CHF 1’000

AIR CRUISER / FLIGHTS

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B2B OFFLINE

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Involvement in trainigs and workshops depending on the event and theme.

Costs: from CHF 1’000, depending on the event

TRAINING / WORKSHOPS

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The TUI Post is published twice a year and distributed to 180 Swiss travel agencies (partner sales) to support sales. The 4-sided envelope contains deals, flyers, posters, etc.

Edition: 180Publication: 2 times a year, december and august with season start brochure Received by: 180 travel agencies

Cost for partners: CHF 1’500

TUI POST

Preis- und Programmänderungen vorbehalten. Stand: 31.10.2017

SONNE TANKEN AM STRAND VON LAS AMERICASDiese Anlage inmitten einer Gartenanlage mit einer grosszügigen Poollandschaft und weitläufiger Sonnenterrasse bietet zahlreiche Einrichtungen und All Inclusive-Leistungen. Ein ideales Hotel für Familien, junge und jung gebliebene Gäste!

KUBA VaraderoHotel Meliã Varadero 51 Woche im Doppelzimmer, All inclusive, inkl. Flug ab Zürich mit Edelweiss, z.B. am 30.11.2017

pro Person ab CHF 1535Beratung & Buchung in Ihrem TUI Reisebüro.

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airtours – die Luxusmarke der TUI

SHANTI MAURICE, A NIRA RESORTSt. Felix, Mauritius

5.5 ★ airtoursBOUTIQUE | airtoursFAMILIE 2018

■ Kleines & persönliches Boutique Lifestyle Resort mit 61 luxuriösen Suiten & Villen.■ Direkt am Strand inmitten üppiger Tropenvegetation im ursprünglichen Süden der Insel gelegen.■ Garantiertes Zimmerupgrade exklusiv für airtours Gäste.■ Garantierter Early Check-In und Check-Out exklusiv für airtours Gäste.

Weitere Informationen im airtours Reiseband Afrika / Orient / Indischer Ozean, Seite 120. Preisänderungen vorbehalten. Stand: November 2017

1 Woche in der Juniorsuite Oceanview, Frühstückinkl. Flug ab Zürich mit Edelweiss

pro Person ab CHF 2999

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Advertisement in the Season Start Brochure. Distributed to 300 Travel Agencies. The brochure is published two times a year in August and December and contains max. 2 advertisements.

Edition: approx. 1’500 copiesDistribution: Sales representatives, training sessions, TUI SMILE Intranet and Extranet, distribution to all agenciesAdvertisement: page

Cost for partners: CHF 2’500

SEASON START BROCHURE

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TRADE MAGAZINE ADVERTISEMENT

Travel Inside and Travelnews are the most known trade magazine for tourism in Switzerland. Both offer advertise-ment in print or online.

Travel Inside ThemesJanuary: USAFebruary: CruisesAugust: Indian OceanSeptember: Caribbean / LatinamericaNovember: Asia

Cost for partner: CHF 6’800

Bei Fragen kontaktieren Sie unser Sales-TeamTelefon: 044 455 44 25, E-Mail: asia@tui.ch

DIE TUI SUISSE HIGHLIGHTS IN ASIEN! n Luxusrundreise mit dem Zug von Delhi nach Mumbain 3-tägige Kurzreise Chiang Mai Tuk Tuk Experiencen 6-tägige Rundreise speziell für Familien, welche in

Bangkok startet und in Khao Lak endetn Neu: 8-tägige Japanrundreise für Einsteigern 11-tägige Erlebnisreise in China mit Bus und Bahnn Weitere individuelle TUI à la carte Reisen nach Wunsch

JA N UA R 2018 – A P R I L 2019

D I E G R O S S E F R E I H E I T .

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Travel Inside Magazine

Travelnews Newsletter

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B2C ONLINE

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FOR ADVERTISERS

Every day, several thousand potential customers start to plan their holiday on the TUI.ch website. By placing your advertisement, you can reach customers with a high atten-tion for your product. No matter if you decide on individual advertising media or an overarching campaign – we ensure that your advertising will be well received by our customers. We are looking forward to a successful cooperation!

Platform Reach:Newsletter 250’000 subscribersFacebook 42’000 followersTwitter 1’500 followersInstagram 1’600 followers

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TEASER RECTANGLE VERTICAL ON TUI.CH FRONTPAGE

Format: jpgImage: 459 x 637 pxResolution: 72 dpiSize: max. 10 MBLinking: on landingpage on www.tui.chHeader: 1 – 2 words (max. 20 characters)Description: 14 – 16 words (max. 100 characters)Buttontext: 2 – 3 words (max. 25 characters) Cost per week: CHF 2’500

FULL BANNER ON TUI.CH FRONTPAGE

Format: jpgImage: 1150 x 192 pxResolution: 72 dpiSize: max. 10 MBLinking: on landingpageTitle: 4 – 5 words (max. 30 characters)Subtitle: 6 – 8 words (max. 45 characters)Buttontext: 2 – 3 words (max. 25 characters)

Cost per week: CHF 2’500

SPONSORED CONTENT

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LANDING PAGEComplete new landing pagen Hero Header (without linking)n Text: 1 – 2 blocks each 150 words

max. 1000 characters) n Offers: 3 – 9, package or hotel only

Logon Format: GIFn Image: 1150 x 192 pxn Colors: 256n Size: max. 10 MB

Cost per week: CHF 1’500

SPONSORED CONTENT

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TUI.ch offers classic banner advertising according to IAB standard with linking on landing page.

Format: JPG / GIF Fixed price per week:Image: 300 x 250 px CHF 2’500Size: max. 50 KBResolution: 72 dpi

* Reservation either by CPM or fixed price per week. Linking to a page on TUI.ch. Banner and splash screen supplied by the partner. Production by TUI is optional for CHF 1’000 per copy. Reservation options are subject to availability. File size: Max. 50 KB, Formats: HTML5, GIF, JPEG.

WAITINGSCREEN ON WWW.TUI.CH

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SOCIAL MEDIA

TUI BLOG Text: 1’500 – 4’000 characters without space 300 – 700 characters written as storytelling for example: Interview, no press releaseLinking to lading page Titel: < 70 characters incl. spaceView text: 120 characters incl. space

Sponsored Stories refers to commercial posts in the TUI Blog.Sponsored Story * Blog contribution with text, image and linkingCosts per post: CHF 2’500

*The Sponsored Stories are released in the TUI Blog and distributed through Facebook, Instagram, Google+ and Twitter. They are subject to the editorial guidelines and CI specifications of TUI Suisse and require the con-sent of TUI. The text is written by the customers and the images incl. copyright of the images are submitted by the customers. On request and in return for payment of additional production costs, TUI Suisse will take over the production of the text and/or the selection and the purchase of the images.

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BRANDED ADS Branded Ads are promoted Facebook and Instagram posts which are targeted for the suitable audience and linked on www.tui.ch.Duration: 2 WeeksReach: min 20’000Cost per branded Facebook Ad: CHF 2’500

The branded Facebook Ads are distributed through Facebook and Instagram. They are subject to the editorial guidelines and CI specifications of TUI Suisse and require the consent of TUI. The text is written by the customers and the images incl. copyright of the images are submitted by the customers. On request and in return for payment of additional production costs, TUI Suisse will take over the production of the text and/or the selection and the purchase of the images.

SOCIAL MEDIA

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OFFER WITH LARGE IMAGEHeader: 20 – 40 characters with spacesText above header: 50 – 60 characters with spacesResolution: 96 dpiText: 350 – 600 characters with spacesImage: 600 x 289 pxLinking: image and offer on tui.ch

Cost: CHF 5’000

OFFER WITH SMALL IMAGEHeader: 20-40 characters with spacesText above header: 50-60 characters with spacesText: 380-420 characters with spacesImage: 280 x 170 pxResolution: 96dpiLinking: on tui.ch

Cost: CHF 3’000

NEWSLETTER

TEASER ON NEWSLETTERTeaser incl. text und logos: 600 x 182 pxResolution: 96dpiLinking: to the offer on tui.ch

Cost: CHF 2’500

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B2C OFFLINE

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MAGAZINE «SI TRAVEL WITH TUI»

ADVERTISEMENTSchweizer Illustrierte is Switzerland’s biggest and most popular people magazine. The magazine «Travel» comprises 100 pages, is sold together with SI and sent to 150’000 subscribers. This is a high quality magazine about travel.

Publication: Three times a year (January / April / September)Edition: 200’000Readers: 700’000

Cost for connections in the main magazine «Travel»:n Advertisement page: CHF 19’500n Advertisement ½ page: CHF 9’500n Editorial articles: on request

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MAGAZINE «SI TRAVEL WITH TUI»

HOLIDAYTESTERThere is a contest for the readers as they can apply to be holiday tester.

Publication: In two SI Travel Magazines. The first one is one page 1/1 for the contest without Logo but mentioned in the text. The second one is a two double page with a report and pictures of the winner about their stay.

Cost: 1 week sponsored stay including HB or similar

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MAGAZINE «SI TRAVEL WITH TUI»

DESTINATION QUIZA very popular Holiday Quiz in «Travel mit TUI» with around 4’000 participants.

Double page with 10 – 14 questions.3 – 6 trips to win.

Cost: CHF 10’000 or flight or hotel sponsoring

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ROMANDIE FOLDER

The Romandie Folder is published 2 times a year. 1 page advertisement.

Cost per partner: CHF 2‘000

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COOPERATION WITH RADIO ENERGY

ENERGY CITY TRIP Two-week promotion on all three energy stations (Basel, Bern & Zurich). Five city trips for two people can be won per channel.

n Media value: CHF 59’000 n Flight or hotel sponsoring n Logo integration online (TUI & Energy)n Banner & Header on the homepage of

TUI linked to a branded landing page n Name dropping on the radio only with

co-sponsorship possible (cost approx. CHF 100’000)

ENERGY ISLAND Two-week promtion on all three energy stations (Basel, Bern & Zurich) in January / February. Two trips to an island for two people can be won per channel.

n Media value: CHF 110’000 n Flight or hotel sponsoring n Logo integration online (TUI & Energy) n Banner & Header on the homepage of

TUI linked to a branded landing page n Name dropping on the radio only with

co-sponsorship possible (cost approx. CHF 100’000)

CHRISTMAS SHOPPING Two-week promotion on all three energy stations (Basel, Bern & Zurich) beginning of December. One citytrip for two people can be won per channel.

n Media value: CHF 50’400n Flight or hotel sponsoringn Logo integration online (TUI & Energy)n Banner & Header on the homepage

of TUI linked to a branded landing pagen Name dropping on the radio only with

co-sponsorship possible (cost approx. CHF 100’000)

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LED PICTURE AT TUI CONCEPT STORE

Printed LED Picture in one TUI store. Installation for 1 year.

Store: On request / availability Cost: CHF 5’000

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DIGITAL SCREEN

Screen in shop window of 65 TUI Stores, Image is shown every 3.40 minutes for 10 seconds.n 18 x per hourn 200 x per day (average value)n 1200 x per week

Format: 1920x1080pxFilm: Max. 1 minute

1 week running time:Screen with deals, slide or film (max. 1 minute running time): CHF 3’000

2 weeks running time:Screen with deals, slide or film (max. 1 minute running time): CHF 5’000

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ROLLED AND FOLDED POSTERS

POSTER IN TUI STORESPoster in the shop window of the TUI Stores and Top TUI Partners (4-colours, DIN A1, distributed to 300 agencies, poster displayed for 4 weeks)

Edition: 300 copies in German and French

Cost for partners: CHF 3’000

Beratung und Buchung hier in diesem Reisebüro.

LEBENSFROHES KUBA ENTDECKEN

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ADVERTISEMENTS FOR TRAMS

Window decals: approx. 200 decalsDisplay period: 1 month

Cost for partners: CHF 18’000

TEL AVIV & JERUSALEM DIE GEGENSÄTZE ISRAELSKombinieren Sie diese zwei traumhaften Weltmetropolen – nur 1 Stunde Fahrzeit.

Jetzt buchen im TUI ReiseCenter, unter 0848 848 444 oder tui.ch

TEL AVIV & JERUSALEM DIE GEGENSÄTZE ISRAELS

Jetzt buchen im TUI ReiseCenter, unter 0848 848 444 oder tui.ch

Kombinieren Sie diese zwei traumhaften Weltmetropolen – nur 1 Stunde Fahrzeit.

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CUSTOMER EVENTS

Presentations / Customer events / Workshops depending on location and refreshments.

Smaller groups (approx. 30 – 40 persons) Cost for partners: approx. CHF 4’000 – 8’000

Larger groups (approx. 50 – 60 persons) Cost for partners: approx. CHF 6’000 – 12’000

ExklusivE Einladung

ErlEbEn siE EinEn spannEndEn abEnd mit tollEn thEmEn

gerne möchten wir sie zu einem unterhaltsamen abend mit folgenden interessanten themen und anschliessendem apéro Riche einladen: n atemberaubendes botswanan Mein Schiff Wohlfühlkreuzfahrten n Flugangstbewältigung durch hypnose Wann: Donnerstag, 17. november 2016uhrzeit: 19 uhr bis ca. 22 uhrWo: restaurant « Taverne zur krone » am kronenplatz

in 8953 Dietikon Vielen dank für ihre verbindliche anmeldungbis zum 3. november 2016 mit Angabe der Personenanzahl telefonisch oder per E-Mail. Wir freuen uns auf ihren besuch!ihr Team vom Tui reiseCenter Dietikon Tui reiseCenter, kirchstrasse 20, 8983 DietikonTelefon: 044 743 47 77, E-Mail: dietikon@tui.chwww.tuidietikon.ch, Tui reiseCenter Dietikon

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BACK OF CATALOGUES

TUIAdvertisement on the back of the catalogue.

Cost for partners: CHF 9’500 – CHF 15’000(depending on catalogue)

IHRE WOHLFÜHLOASEGeniessen Sie die Privatsphäre unserer Premium Economy-Kabine.

FLY. DRIVE. RELAX IN STYLE.

ALL ABOARD AMAZING

Die kanadischen Rockies erleben und durch Landschaften fahren, die man mit dem Auto nicht erreicht. Das ist Rocky Mountaineer.

Starten Sie Ihre Westkanada-Reise in Banff und fahren Sie mit dem Rocky Mountaineer in zwei Tagen nach Vancouver. Sie übernachten

unterwegs im Hotelbett und werden erholt Ihren Mietwagen oder Camper übernehmen. Bequemer und erlebnisreicher können Sie den Jetlag nicht

überwinden. Buchen Sie jetzt in Ihrem TUI Reisebüro.

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AIRTOURS SUISSE BUSINESS CLUB NEWSLETTER

The airtours Business Club Switzerland is a club for the best luxury travel agencies, which was intro-duced on the Swiss market in November 2017. The club counts 96 member agencies. Membership only by invitation through airtours. The airtours Business Club newsletter provides the members with a mixture of management news, sales infor-mation, product inspiration and attractive industry rates on a monthly frequency.

Target group: 115 airtours Business Club agenciesDate of publication: monthlyPromotion: Editorial or Advertorial

Cost for partners: CHF 1500 – CHF 300

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Digital Screen – airtours Travel Boutique Inspirational image film on digital screen in the airtours Travel Boutique lounge.

Target group: airtours repeater, potential airtours customersDuration: 2 weeksPromotion: 1 minute running timeCost for partners: CHF 1’500

airtours Poster – airtours Travel Boutique Displayed in the entrance of the airtours Travel Boutique in the city centre of Zurich.

Target group: pedestrians, potential airtours customers, airtours repeaterDuration: 1 monthFormat: DIN A1, 4-coloursPromotion: image or airtours deal with partner logoCost for partners: CHF 1’500

Beratung und Buchung in Ihrem Reisebüro.

Amirandes Exclusive Resort, Kreta

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AIRTOURS TRAVEL BOUTIQUE ZURICH

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TAILOR-MADE ADVERTISING

Would you like to place an advertisement in a newspaper or magazine? Do you have a special request to place your advertisement with us? We are happy to discuss your ideas with you and find the ideal solution!

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TUI SUISSE LTD Friesenbergstrasse 75, 8036 Zurich, E-mail: marcom@tui.ch

Important! All figures are shown in Swiss francs. Prices do not include VAT. Please note that the number of individual measures per year is limited where they are offered to various partners. A definitive confirmation can only be made after consultation with TUI directly. Subject to change at any time.