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Transcript of Showtime Advertisers
Showtime Advertising
Red Bank, New Jersey
Be a Part of the Basie!
Count Basie Theatre Foundation
Mission StatementThe primary mission of the Count Basie Theatre is to serve the people of the State of New Jersey by providing a broad spectrum of quality entertainment and education programs that reflect and celebrate the diversity of the region; foster
understanding and appreciation for the ennobling power of the performing arts; and create opportunity for cultural enrichment for people at all economic levels. It also is our mission to develop and maintain a world-class venue that enhances the
enjoyment of these entertainment and education programs; contributes to the cultural and economic vitality of the community and the region; and honors the memory of Count Basie.
Added Value
Strong Customer Loyalty
*All tickets are subject to a $2 restoration fee.
• PROMINENT WEBSITE PRESENCE - 50,000 hits per month
Website listing, virtual Showtime with interactive pages on www.countbasietheatre.org on the Showtime Publication page listed under both Visit and About.
• INTERACTIVE EMAIL PRESENCE - distribution to 65,000 patrons
Featured in monthly email. Premium Advertisers in two emails annually, others once per year.
• PATRON LEVEL MEMBERSHIP - for Premium Page Advertisers
Admission to The Carlton Lounge for yourself and up to three guests for shows throughout the membership year. Listing on the major supporter plaque in the lobby. Advance ticket purchase opportunities four days before the public for all upcoming shows. Recognition in Showtime and our Annual Report. Invitation to select Special Events. Reduced ticket service fees when purchasing tickets by phone*.
• BOX OFFICE REFERRAL
Box Office Staff will recommend your business to patrons.
Audience
Annual attendance is up to 200,000 at 200 shows, and the Count Basie Theatre’s demographics are truly impressive:
• The Count Basie Theatre provided $13 million in economic impact in Monmouth County in 2012.
• Ticket sales in 13 of New Jersey’s 21 counties. Central New Jersey is our primary market area including several of the most affluent counties in the country - Monmouth, Middlesex, Ocean, Mercer, Union, Essex, Bergen, Hudson, Morris, Passaic, Hunterdon, Somerset and Burlington.
• 55% of all ticket buyers live in Monmouth County. The remaining 45% is drawn from throughout the region, including New York City and Pennsylvania.
• 47% of tickets buyers earn more than $100,000, and 13% earn more than $200,000.
• 26% of ticket buyers are ages 36-43; 44% are 44-55; a solid 70% of ticket buyers are in the highly targeted and hard to reach market of 36-55.
• Ranked #40 on the list of Best Attended Live Venues in the world by Pollstar magazine.
• Named Best Live Music by Monmouth Health & Life Reader’s Poll.
• Best Live Music Venue in 2012 by New Jersey Monthly readers.
• Monmouth County Planning Board Award commending Renovation and Restoration.
• Red Bank RiverCenter’s Visual Improvement Award 2011.
• The Basie is a 501(c)(3) nonprofit organization.
2012 TicketPurchasersby County
Sussex
Warren
Passaic1%
Morris2%
Hunterdon1%
Bergen1%
Essex2% Hudson
1%Union2%
Somerset2%
Mercer2%
Middlesex8%
Monmouth55%
Ocean16%Burlington
1%
Atlantic
CamdenGloucester
Salem
Cumberland
Cape May
Pennsylvania2%
New York5%
Showtime SpecificationsPUBLICATION SIZE: 5.5”w x 8.5”h
AD SIZES
PREMIUM SPOTS/FULL PAGEHALF PAGE HORIZONTALQUARTER PAGE HORIZONTAL
Bleed requirement: Bleed materials must provide a margin of .25” from trim & gutter.Bleed must extend .125” beyond trim.
FILE PREPARATION AND FORMAT
File format: PDF 300dpi or higher, TIFF or EPS with fonts outlined.Color Ads: Convert to CMYK.
Ads in other formats are subject to additional preparation charges.
SUBMISSION
Circulation DateApril - JuneJuly - SeptemberOctober - DecemberJanuary - March
SALES/CONTRACTS:
AD MATERIALS:
Count Basie Theatre Foundation, 99 Monmouth Street, Red Bank, NJ 07701
Central Jersey’s hub for culture and community
BLEED5.625” x 8.75”5.625” x 4.375”
Material/Ad Reservation Deadline2/21/135/22/138/21/1311/21/13
Shannon Eadon
Nik Roschko
732-224-8778 x 128
732-224-8778 x 120
NON-BLEED4.625” x 7.75”4.625” x 3.75”4.625” x 1.875”
Showtime Specifications
Compare the Price
Premium Advertising - includes Patron Membership Level
Ad PlacementBack CoverFront Inside CoverBack Inside CoverFront Opposite Inside CoverBack Opposite Inside CoverCalendar PageSpotlight Page
Ad SizeFull PageFull PageFull PageFull PageFull PageFull Page
Half PageHalf PageHalf PageHalf PageHalf PageHalf Page
Publication
Star LedgerAsbury Park PressTwo River Times
Note: These rates are for one-time-run ads.
Circulation
935,600133,24120,000 Weekly
TypeColorColorColorColorColorColorColor
TypeColorColorB&WB&WColorColor
ColorColorB&WB&WColorColor
CoverageFull YearFull YearFull YearFull YearFull YearFull YearFull Year
CoverageFull YearFull YearFull YearFull YearHalf YearHalf Year
Full YearFull YearFull YearFull YearHalf YearHalf Year
Opportunity to Change4x4x4x4x4x4x4x
Opportunity to Change4xn/a4xn/a2xn/a
4xn/a4xn/a2xn/a
PriceSOLDSOLDSOLDSOLDSOLDSOLD$4,500
$4,000$3,750$3,500$3,250$2,500$2,250
$2,750$2,500$2,250$2,000$1,750$1,500
Black & WhiteBlack & White Black & White
Ad Size
5.6” x 8.7”5.6” x 8.7”5.6” x 8.7”
Cost
$20,000+$3,400$560
comparable to Full Page in Showtime
Showtime Agreement_________________________________________________________________________________________________________________________Company Name Contact Name
_________________________________________________________________________________________________________________________Address City, State, Zip
_________________________________________________________________________________________________________________________Phone Fax Email
_________________________________________________________________________________________________________________________Company Website (to be used in supplemental promotion through the Count Basie Theatre’s website, countbasietheatre.org)
Ad Placement Price o Back Cover SOLD o Front Inside Cover SOLD o Back Inside Cover SOLD o Front Opposite Inside Cover SOLD o Back Opposite Inside Cover SOLD o Calendar Page SOLD o Spotlight Page $4,500 Color, Full Year, Opportunity to Change 4x
Ad Size Type Run Change Price
o Full Page Color Full Yr 4x $4,000
o Full Page Color Full Yr na $3,750
o Full Page BW Full Yr 4x $3,500
o Full Page BW Full Yr na $3,250
o Full Page Color Half Yr 2x $2,500
o Full Page Color Half Yr na $2,250
o Half Page Color Full Yr 4x $2,750
o Half Page Color Full Yr na $2,500
o Half Page BW Full Yr 4x $2,250
o Half Page BW Full Yr na $2,000
o Half Page Color Half Yr 2x $1,750
o Half Page Color Half Yr na $1,500
o Quarter Page BW Full Yr na $1,500
SALES/CONTRACTS: Shannon Eadon [email protected] 732-224-8778 x 128
AD MATERIALS: Nik Roschko [email protected] 732-224-8778 x 120
Count Basie Theatre Foundation, 99 Monmouth Street, Red Bank, NJ 07701 Fax 732-224-0787
Completion and submission of this form with payment constitutes an agreement to place an advertisement in the Count Basie Theatre’s Showtime. Payment in full is required on submission to guarantee placement. The theatre reserves the right to decline a submission, and is not responsible for omissions or information errors in advertiser’s submission. The Count Basie Theatre, Inc. is a
payment. However, advertising may be deductible as a business expense and advertisers are advised to consult their accountant or tax professional.
Circulation Date Material/Ad Deadline
October - December 8/21/13
April - June 2/20/13
January - March 11/21/13
July - September 5/22/13
Payment Amount due: ___________________
o Check in full, payable to Count Basie Theatre, Inc.o Charge in fullo Charge quarterlyCircle One: Amex Discover MasterCard Visa
______________________________________________Card Number
_________________________________________________________Expiration Date/Security Number
_________________________________________________________Name on Card
_________________________________________________________Address
_________________________________________________________Signature