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New Hire Orientation

Presented by the People Success Department

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A Short History of YM Our Departments & Organization Our Products and Clients Tour of facility New hire paperwork Q&A

Today’s Learning Experience

The beginning

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Our Founders are Bill Stover and Hutch Craig

Two Men and One Mission

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First Spaces-St. Petersburg location

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Headquarters: St. Petersburg, FLOther Office(s): Austin, TX; New London, CT; Lombard, ILTotal Employees: 225

Office Locations

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DataGlyphics – Established in 1998• Developed, hosted, and managed internet applications.

• Strategic consulting, intranet & extranet development, application integration, custom software application development, creative direction, hosting and managed services.

• Served: Nokia Mobile Phones, Trend Magazine, Florida Marine Research Institute, Pinellas County Economic Development.

The original name of YM

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Continuous Growth

YourMembership.com – Established in 2000• a new company to target additional membership organizations needing the

benefits of Software-as-a-Service (SaaS)membership websites.

Acquisition of Affiniscape, Inc. December 2012• Austin, TX• Competitor • In business since 1998• SaaS Company w/ 1200 clients• Addition of Career Center to YM’s Product Suite

Acquisition of JobTarget, September 2014• New London, CT • Competitor • SaaS Company • Addition of Career Center to YM’s Product Suite

Digital Ignite, December 2014• Lombard, IL • E-Learning Platform• Addition of Career Center to YM’s Product Suite

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• Executive Level-St. Pete Location • CEO, JP Guilbault• CFO, Greg Apple• CPO-Chief Product Officer-Dan Gaertner• CSA-Chief Software Architect-Mark Matthews• CTO-Chief Technology Officer-Hutch Craig• CRO-Chief Revenue Officer-Mike Davis-remote in Atlanta

• People Success (also known as Human Resources)• VP of HR-Erlina Edwards-Austin TX• Manager of Talent Management-Liz Cotner-St. Pete• Office Manager Jennie Ugo (St. Pete) and Business Manager, Keirah Castro (Austin)

• Customer Success-1 VP, 2 Directors and 2 Managers-St. Pete • Support• Implementation• Customer Training

• Sales- 1 SVP, 1 VP, 3 Directors, 5 Managers • Membership Software-St. Pete • Online Digital Advertising-St. Pete • Career Center Boards-Austin and New London

Departments

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• Development-St. Pete and New London• Quality Assurance Engineers• Software Engineers

• Internal Technology-St. Pete/Austin/New London (servicedesk@yourmembership.com) • Service Desk• Engineers

• UI/UX-St. Pete/New London/Remote • Design• Branding• Marketing

• Accounting/Finance/Payroll-St. Pete and New London

Departments

Products

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Membership Management Software SaaS based membership management solution provides member-based organizations with a fully integrated website and database that will handle the organization’s needs around the following:

• Front-end Website w/ Simple Content Editor

• Membership Dues: Annual, Semi-annual, Quarterly, or Monthly.

• Membership Data Tracking

• Event Registration, Management, and Reporting

• Member Communication: Emailing, Messaging, IM’ing, Surveys,

Quizzes

• Accounts Receivable Tracking

• Community Features (Forums, Blogs, Groups)

Products 101

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Customers View-Front End

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Customer View-Back End

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Professional Associations• American Society of Civil Engineers Texas• The American Institute of Architects Wyoming • Atlanta Bar Association

Trade Based Associations• Ohio Contractors Association• Texas Asphalt Pavement Association

Non-Profit Organizations• Help Your Hero

For Profit Organizations• Care n’ Care Insurance Company

Special Projects• Chicago Gourmet

Alumni Associations• Pensacola State College Alumni Association

Client Examples

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Career Center-ACN and JobTarget Platforms• Career Center started in 2000 to empower associations with online job boards and

association career centers to enable employers to reach the highest quality talent.

• What differentiates the Career Center from other online recruiting tools (Monster, LinkedIn) is the quality of job candidates straight from our professional associations.

• We have exclusive access to the members and registered job seekers using our niche job flash email product

• YourMembership.com provides the sales staff and the royalties are split between YM and the Association

• YM has 1800+ career centers across state and national chapters

• We serve industries from health care to human resources to engineering

Career Center Boards

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• The Florida Bar

• Washington

Biotechnology & Biomedical Association

• American Association of Nurse Practitioners

• HR Houston

• American Psychiatric Association

• Society of Manufacturing Engineers

• American Academy of Family Physicians

Career Center Board Examples

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Online Digital Advertising• This service provides online buyer’s guides to the associations, that are used as a

place for their vendors and suppliers to promote their offerings to the association’s members.

• YourMembership.com provides the sales staff and the royalties are split between YM and the Association.

• Testimonials:“We just started ...and in less than two months we’ve already earned more than enough to cover the entire annual fee of our YourMembership.com service. We’re well on the way to creating a very important new directory for the industries in which our members use and sell products. I’d call it a ‘win-win’ situation for all involved.”

– Judy Tibbs, Director of Education, Valve Manufacturers Association

"We couldn't be happier with our Online Buyer's Guide for the trade show industry. When we committed to using YourMembership.com for our web site, I never imagined that we would be generating the numbers of new members or the kind of revenue from our web site that we already have. The Online Buyer's Guide is a huge bonus that tops the success of the new site as well as a valuable resource for our members and our industry. But, best of all, the income realized from the buyer's guide has paid for the annual fees on the web site twice over in the first couple months."

– Jim Wurm, Executive Director, Exhibitor Appointed Contractor Association

Online Digital Advertising

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• Valve Manufacturers Association of America

• Exhibit and Event Marketers Association

• St. Petersburg Chamber of Commerce

Digital Advertising Business Examples

Break for Questions

Review of Products and Clients

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Member Management Organizations• Typically an organization of people with a common purpose and

having a formal structure.

• Business Model is Membership Based – Dues paid on a regular basis for membership/affiliation

MMS: Types of Clients• Associations, Non-Profits, Chamber of Commerce, For-Profits,

Other Interest Groups and Alumni Associations.

Membership Management Organizations

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Sample-Inside Structure of an Association

Board of Directors (consists of members elected for one year terms)

Executive Director (ED)

Association Staff – Membership Coordinator

Association Staff – Events Coordinator

Association Staff – Website Coordinator

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Usually very small staff (1 -3 staffers is typical)

• Overworked and underpaid

• Multiple responsibilities and demands on their time.

Some client staff is comprised entirely of volunteers

• Most HR groups are entirely volunteers that serve as a staffer for

one year.

• Often can not be reached during the day since they are working

their ‘day’ job.

Association Staff

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Trade Based Organizations

• Companies/Organizations pay for memberships, and their

employees or affiliates receive benefits through that

membership.

• They are typically interested in:

• Advocacy

• Continuing Education for their Employees

• Examples: Atlanta Apartment Association, Window and Door

Manufacturers Association

Trade Based Structure

Career Center and Digital Advertising

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Our Career Center Inside Sales Representatives sell job postings to Employers.

• These employers are charged with getting quality applicants in a short amount of time with limited resources

• 9 Billion dollar industry• Examples of Employers that we work with:

Law FirmsHuman Resource Departments of various industries:

– Hospitals– Medical Facilities– Medical Practices– Bio-Medical Companies– Financial Institutions

EducatorsEngineers

Career Center

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Our Directory Solutions Sales Team sell online digital advertising space within the Online Directories of our clients.

• The companies we work with are selling goods and services to our association’s members.

• Examples of Vendors & Sponsors we work with:• Manufacturers• Chamber Businesses• Exhibit & Event Vendors

Digital Advertising

Questions & Answers

Thank You for joining our YM Family!