CIM Summit: The Changing Face of Marketing - Customer Experience Consultancy, Ian Golding
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Ian Golding, CCXP Customer Experience Professional Can a focus on customer experience really make a difference?
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Transcript of CIM Summit: The Changing Face of Marketing - Customer Experience Consultancy, Ian Golding
Ian Golding, CCXPCustomer Experience Professional
Can a focus on
customer
experience really
make a difference?
The sum of all
experiences a
customer has with
a supplier of
goods and/or
services, over the
duration of their
relationship with
that supplier