Christopher Palma's Portfolio
-
Upload
christopher-palma -
Category
Documents
-
view
218 -
download
1
description
Transcript of Christopher Palma's Portfolio
Christopher Palma
Stand where I stand, see what I C, take time and view things from my eyes.
Stand Here
Elements Red Thumb Wine
CD Compi la t ion Napa Va l ley W inery
Zi fe Eros ion of T ime
Chai r Des ign Ca lendar
YNZ (winz) Bahay
Napa Va l ley W inery Recyc led B i rd House
Hydrogen Premiere Buggy House
Hydrogen Campaign Company Brand System
Br ink of Sani ty Peugeot
Poem Book Ident i ty Redes ign
Eco Cab Kumpe-ne A
Ident i ty Sty le Gu ide Ident i ty Des ign
01 03
06 13
20 23
28 33
37 41
50 54
contents
Music has long defined societies and cultures, so it is valuable to know where the roots
of one’s music come from. This project cal led for creating our own twist of the given CD
compilation. The CDs are comprised of art ists who were pioneers of their t ime. The idea
was to take a unique sel l ing point and build the idea to attract the music market.
Research on the bands helped put into perspect ive the groundbreaking sounds that
the art ists created dur ing their t imes. The same beats and rhythms in their music is
recognizable in today’s music; the music of today has elements of the past. This el icited
the “twist” of the compilation. I compared the pioneers of music to the elements in the
Periodic Table. Each art ist used a newfound element that sti l l remains in modern music.
Earth-tone colors were used to package and label six CDs as one unit.
Elements
Solut ion
Objective
Instructor John Givens | Photographer Christopher Palma | Class Graphic Design Two | Project CD Compi lat ion01
Mil lennial Brand Label is a project that introduces younger wine drinkers to the brand. The
label is sophisticated, eye-catching and designed with the younger crowd in mind. Since it
is designed for a younger audience, it wi l l attract more attention than the average wine on
the shelf. The price of the wine is $12 and under. This label creates an excitement about
the brand among distributors because it is a wine that every consumer will talk about and crave.
Family and fr iends offered their own experiences and thoughts about wine. I personally do
not drink any type of alcohol, so it was diff icult to get into the head of someone who drinks
wine, trying to f ind out what wine drinkers look for. According to studies, women are the
main consumers of wine. The Raymond family, owners of the wine for which the students
were creating a new label, personally make their own wine. Drinking wine, making wine,
doing almost anything with wine can stain, even one’s f ingers. So the Raymonds’ wine
production serves as their print in the world.
Red Thumb
Solut ion
Objective
Instructor Tom McNulty | Photographer Chr istopher Palma | Class Package Design Three | Project Napa Wine03
Furniture can be an art ist ic expression of its owner. The idea of the chair project was to
create a blend between art and furniture. The fusion of two art genres should produce a
unique-looking chair. The packaging of the chair was also considered.
After having researched various art genres, I chose De Sti j l and Frank Lloyd Wright. The chair
was mainly De Sti j l with a Frank Lloyd Wright inf luence. The simplicity and basic forms of art
in these two genres inspired the design. The basic idea of a chair was modif ied to meet a
minimalist design. Continuing with the minimalist theme, the chair folds up to al low for less
material to be used in packaging. The packaging also al lows the feel of the r ich wood.
De Stoel
Solut ion
Objective
Instructor Tom McNulty | Photographer Chr istopher Palma | Class Package Design Three | Project Chair Design 06
Instructor Tom McNulty | Photographer Chr istopher Palma | Class Package Design Three | Project Chair Design
When radio host Ira Glass wanted to turn “Lost Buildings,” a live stage show about Louis Sullivan’s historic Chicago buildings featuring the drawings of the cartoonist Chris Ware, into an animated DVD, he called upon John Kura-moto of the New York animation studio Twinkle to do the job. The final prod-uct? “Crazily beautiful,” says Glass.When radio host Ira Glass wanted to turn “Lost Buildings,” a live stage show about Louis Sullivan’s historic Chi-cago buildings featuring the drawings of the cartoonist Chris Ware, into an
UNIQUE
DESIGN
SIMPLE
STRONG
POWER
TRUE
r research organizations.fit two premier cancer research organizations.
DE STOEL
DEFINITION ZIFE a) a strong and flowing energy that one feels when art is able to comunicate with the viewer. b) well built furniture that folows a great art influence from the past
DIMENTIONS Hight: 1.3 meters With: .75 meters Deapth: 1.8 meters. Wight: 16
DE S
TIJL
DE S
TIJL
DE S
TIJL
DE S
TIJL
Whe
n is
a c
hair
just
a c
hair
and
whe
n is
a c
hari
a w
ork
of a
rt?
This
is w
here
we
a ZI
FE b
lend
the
two
lines
of a
rt a
nd fu
nitu
re
ZIFE
Instructor Tom McNulty | Class Package Design Three | Left Rough Drafts | Right Final Back and Front 08
DEFINITION: Zife a) a strong and flowing energy that one feels when art is able to convey the idea to the consumer. b) well built furniture that follows a great art influence from the past
DIMENSIONS: Height: Width:75 cm Depth: Weight:16 kg
DESTOEL
Wh
en
is
a c
ha
ir j
us
t a
ch
air
? W
he
n i
s a
ch
air
a w
ork
of
art
? T
his
is
wh
ere
we
at
ZIF
E b
len
d t
he
tw
o l
ine
s o
f a
rt a
nd
fu
rnit
ure
.
Zife Inc.4172 Polonius Cir.Fremont, Ca 94555
72 cm
30
.48
cm
73 cm
86.3
6 c
m
Side View
Top View
Front View
DE
STO
EL
Top view
Z i
eF
ZIFE15.215 inches
6.6
inch
es
15.215 inches
17.8
inch
es
Instructor Tom McNulty | Class Package Design Three | Left Ident i ty Styles | Right Prof i le 10
Top View
Front View
Top View
Front View
Instructor Tom McNulty | Class Package Design Three | Left Ident i ty Styles | Right Prof i le Instructor Jana Anderson | Photographer Chr istopher Palma | Class Type Three | Project Calendar11
While calendars are mainly out there to remind what day it is, there are some that serve more as
a display than for functional ity. The project was to create a calendar that shows the relationship
of t ime to the user. Whether abstract or functional, the driving force behind the calendar is the
idea of t ime.
T ime is relative. For a chi ld, it can be measured by al l the fun that was had. For an adult, t ime
might be the moments shared with loved ones. For me, it is about the things I do that f i l l up my
time. My skateboard is more of a calendar to me than any tradit ional calendar. I go through one
deck (the board itself ) in a year and a half. I do not l ive day by day, but rather from moment to
moment. There might be an hour in a day that is missed and more days than there are in a year.
My skateboard calendar manifests the idea of t ime as seen through my eyes.
Erosion of Time
Solut ion
Objective
Instructor Jana Anderson | Photographer Chr istopher Palma | Class Type Three | Project Calendar 13
2.
3.
5.
6.
7.
8.
9.
10.
11.
12.
.1.2.3.4.5.6.7.8.9.10.11.12
JANUARY
FEBRUARYMARCH
APRILMAYJUNEJULY
AUGUST
SEPTEMBER
OCTO
BER
NOVEMBER
DECEMBER
1.
2.
3.
5.
6.
7.
8.
9.
10.
11.
12.
.1.2.3.4.5.6.7.8.9.10.11.12
JANUARY
FEBRUARYMARCH
APRILMAYJUNEJULY
AUGUST
SEPTEMBER
OCTO
BER
NOVEMBER
DECEMBER
1.
JANUARY
1 2
3 4
5 6
7 8
9 10
11 12
13 14
15 16
17 18
19 2
0 21
22 2
3 24
25
26 27
28
29 3
0
FEBR
UARY 1
2 3
4 5
6 7
8 9
10 11
12 13
14 15
16 17
18 19
20 21
22 2
3 24
25
26 27
28 2
9 30
MARC
H 1 2
3 4
5 6
7 8
9 10
11 12
13 14
15 16
17 18
19 2
0 21
22 2
3 24
25 2
6 27
28
29 3
0
APRIL
1 2
3 4
5 6
7 8
9 10
11 12
13 14
15 16
17 18
19 20
21 2
2 23
24 25
26
27 28
29
30
MAY 1
2 3
4 5
6 7
8 9
10 11
12 13
14 15
16 17
18 19
20
21 22
23
24 2
5 26
27 2
8 29
30
JUNE 1
2 3
4 5
6 7
8 9
10 11
12 13
14 15
16 17
18 19
20
21 2
2 23
24 2
5 26
27 2
8 29
30
JULY
1 2
3 4
5 6
7 8
9 10
11 12
13 14
15 16
17 18
19 2
0 21
22
23 24
25
26 27
28 2
9 30
AUGUST 1
2 3
4 5
6 7
8 9
10 11
12 13
14 15
16 17
18 19
20
21 2
2 23
24 2
5 26
27 2
8 29
30
SEPT
EMBE
R 1 2
3 4
5 6
7 8
9 10
11 12
13 14
15 16
17 18
19 2
0 21
22 2
3 24
25
26 27
28
29 3
0
OCTOBE
R 1 2
3 4
5 6
7 8
9 10
11 12
13 14
15 16
17 18
19 2
0 21
22 2
3 24
25
26 27
28
29 3
0
NOVEMBE
R 1
2 3
4 5
6 7
8 9
10 11
12 13
14 15
16 17
18 19
20
21 2
2 23
24 2
5 26
27 2
8 29
30
1 2 3
4 5 6
7 8
9 1
0 11 1
2 13 1
4 15 1
6 17 1
8 19 2
0 21
22
23
24
25
26
27
2
8
29
3
0
Instructor Jana Anderson | Class Type Three | Rough Explorat ions 16
JULY
1 2
3 4
5 6
7 8
9 10
11 12
13 14
15 16
17 18
19 2
0 21
22
23 24
25
26 27
28 2
9 30
27
2
8
29
3
0
Mil lennial Brand Label is a project that introduces younger wine drinkers to the brand. The
label is sophisticated, eye-catching and designed with the younger crowd in mind. Since it
is designed for a younger audience, it wi l l attract more attention than the average wine on
the shelf. The price of the wine is $12 and under. This label creates an excitement about the
brand among distributors because it is a wine that every consumer will talk about and crave.
Family and fr iends offered their own experiences and thoughts about wine. I personally do
not drink any type of alcohol, so it was diff icult to get into the head of someone who drinks
wine, trying to f ind out what wine drinkers look for. I conducted surveys on many of my
col leagues and people in the market audience. Most people said they recognize labels, but
they do not remember the names of the wines. YNZ is a strong symbol and is a play-on-
words that is fun and memorable. “Y and Z” can also be “wines.” This promotes discussion
among consumers, which helps them to remember it. The colors used—red and white—are
classic colors that draw a consumer’s attention.
YNZ (winz)
Solut ion
Object ive
Instructor Tom McNulty | Photographer Chr istopher Palma | Class Package Design Three | Project Napa Wine 20
A B C D E F G H I J K L M N O P Q R S T U VW X Y N Z
A B C D E F G H I J K L M N O P Q R S T U VW X Y N Z
Instructor Tom McNulty | Photographer Chr istopher Palma | Class Package Design Three 22
Recycled material is great art because it produces art out of what someone else thought
was junk. In this project, a birdhouse was made out of second-hand items. A package for
the product did not have to be constructed out of used items. A characterist ic marketing
strategy was also formulated.
Wandering outside my house I saw an old bamboo acting as a post in a net fence that
surrounded my grandma’s f lowers. I saw a bird perch on top of the bamboo and the idea
struck me: Bamboo would give a birdhouse a Zen sense. The oriental serenity in this
birdhouse is a marked contrast to the chaos of the city. The birdhouse is too large to f it
into a box, so it was best to have all the information on a hang tag that sustained a calm feel.
Bahay
Solut ion
Objective
Instructor Tom McNulty | Photographer Chr istopher Palma | Class Package Design Two | Project Bird House23
Instructor Tom McNulty | Photographer Chr istopher Palma | Class Package Design Two | Right Hang Tag 26
Instructor Tom McNulty | Photographer Chr istopher Palma | Class Package Design Two | Right Hang Tag
Instructor Magumi Kiyama | Photographer Chr istopher Palma | Class Pr int One | Project Hydrogen Project 28
To some, hydrogen fuel is a l ight at the end of a tunnel. To others, it is a path that leads
nowhere. The idea for this project was to take a side on the views of hydrogen use in the
future to be presented at a conference for f i lm students. The conference campaign contains
a brochure, three posters and a mailer.
I opted to see hydrogen fuel as the l ight at the tunnel. I bel ieve hydrogen use is beneficial
to mankind’s future. I t would result in less pol lut ion and be more eff ic ient s ince i t is an
easi ly replenished source. The conference would educate future f i lmmakers and could
inspire them to create a “Did You Know” f i lm about hydrogen that would spark the interest
of youth in America. Six months after the conference, each group could submit it’s own fi lm
for a chance to win a grant to make a final production of the fi lm for broadcast.
Solut ion
Objective
Hydrogen Premiere
30Instructor Magumi Kiyama | Photographer Chr istopher Palma | Class Pr int One | Left Promotional Mai ler | Right Spreads
32Instructor Magumi Kiyama | Class Print One | Promotion Posters
Many companies take their identity systems for granted. This project was to create an
identity system for an existing company or for a company the student fabricated. The
system must include a book or brochure, postcards and a stationary system. The purpose
of this project is to give life to a company that does not have a proper identity system in place.
I enjoy Mom-and-Pop shops and the l ike because they seem to be more about the
customer and not so much about the profit. For this project, I decided to create an identity
system for the local Volkswagen shop. I made a hard-copy brochure and a brochure-on-
CD, both of which are meant to be given away at swap meets or shows. Some spreads
in the hard-copy brochure can be ripped out to serve as postcards. The brochure-on-CD
promotion features a free T-shirt giveaway to ent ice buyers and help bui ld the company’s
cl ientele. This will help establish the company in the future.
Buggy House
Solut ion
Objective
Instructor David Hal l iwi l l | Photographer Chr istopher Palma | Class Pr int Two | Project Company System33
36Instructor David Hall iwil l | Photographer Christopher Palma | Class Print Two | Stationary and Book Spreads
This project was to create a book that i l lustrated each art ist’s individual way of thinking. Each
spread demonstrates the distinction of the art ists between on another, but also -and especial ly-
separates them from the rest of the world.
While reading quotes and poems on each art ist, I formed an idea of how each one might have
thought. Art ists were able to break away from the norm because they were different from the
others before them. They seemed on the edge of normality, but not quite. In this book, I wanted
to create a new individual ity for each person.
Brink of Sanity
Solut ion
Objective
Instructor Georgia Kalnin | Photographer Chr istopher Palma | Class Type Two | Project Poem Book37
CONTENT
40Instructor Georgia Kalnin | Class Type Two
On the boat to Europe Zelda had mentioned to Scott that a friend from the ballet was a homosexual. Now, desperately uncertain of herself, she accused Scott of a
homosexual l iaison with Ernest Hemingway. Scott , who had g
on
e
with out Zelda to have a drink one evening with Hemingway and his w
ife, had
re turned home intoxicated and had fallen into a deep sleep. In his
sle
ep he had murmured "no mo
re baby" which was taken by Z
elda as absolute proof of her suspicions. Fitzgerald was dumbfounded. They quarreled vio lently, wild accusations against the other. Scott did not once question Zelda's sanity.
Performance, Power, Confidence. Peugeot was looking for a new look to kick-start its
brand and get ideas f lowing. There were two posit ions to take on this project. One—do a
safe redesign and change minor detai ls in the identity that already existed. Two—take the
identity to the edge and create a whole new look for the company.
It was more of a chal lenge to take Peugeot’s identity to the edge and create a completely
new identity of an established company- and I wanted to undertake it. Getting to know the
company and why Peugeot used the l ion as its logo brought great insight to the identity’s
history. It also showed how Peugeot’s identity has transformed through the years. The
Identity, an abstract form of the l ion’s mane in motion, shows how the company has
changed while sti l l remaining fundamental ly the same. The movement in the logo is eye-
catching and distinctive. Key chains, wheels and other objects showcase the new identity.
Peugeot
Solut ion
Objective
Instructor Tom McNulty | Photographer Chr istopher Palma | Class Ident i ty Two | Project Ident i ty Redesign41
44Instructor Tom McNulty | Class Ident i ty Two | Left Concept Identity | Right Original Identity
Instructor Tom McNulty | Class Ident i ty Two | Left Concept Identity | Right Original Identity
PEUGEOT
46Instructor Tom McNulty | Class Identity Two | Left Roughs | Right Applications
May 27, 2005
Professor Mike Adams,Colorado State UniversityFort Collins, CO 80523
Dear Mr. Writing:
I would be honored to attend your colloquium on concept mapping in December. I think you know how strongly I feel about that paradigm and the role the great state of Maine has played in its development.
I am enclosing the admissions sheet sent to me, as well as the articles you requested that I have recently published on the subject. Good luck on organizing the event- I cannot wait to be there!
Sincerely,
Mike Adams,Professor, CSU
AUTOMOBILES PEUGEOT - DMQ/INET - 75,AVENUE DE LA G RANDE ARMÉE, 75116 PARIS - FRANCE.
48Instructor Tom McNulty | Class Ident i ty Two | Stat ionary System
AUTOMOBILES PEUGEOT - DMQ/INET - 75,AVENUE DE LA G RANDE ARMÉE, 75116 PARIS - FRANCE.
AUTOMOBILES PEUGEOT - DMQ/INET - 75,AVENUE DE LA G RANDE ARMÉE, 75116 PARIS - FRANCE.
PROFESSOR MIKE ADAMS,COLORADO STATE UNIVERSITYFORT COLLINS, CO 80523
AUTOMOBILES PEUGEOT - DMQ/INET - 75,AVENUE DE LA G RANDE ARMÉE, 75116 PARIS - FRANCE.
T:00 .825 .120 .120 F :33 .426 .192 .020www.peugeot.com
Vahe Bouldoukian
Travel ing around town is something everyone does, and every once in a while someone
uses a taxicab to do it. Most people do not shop around for cabs; they usual ly just grab
the f irst avai lable one. Craft ing a style guide for an original cab company was the idea
behind this project. A unique marketing technique was conjured up to catch the eye of
the city dweller. Creating an identity that would have customer loyalty, and conceiving a
concept that would make a consumer stop and hai l the company’s cabs is also essential.
The style guide al lows the identity to be consistent throughout its use in the company.
Ecology is def ined as “the science of the relat ionships between organisms and their
environments.” In today’s crowded cit ies, many cabs roam the streets. Rows of cabs idle
in front of hotels and crowded areas. With al l the pollution metropolitan areas are creating,
it would be great to have a cab company that is environmental ly fr iendly—ECO CAB. Green
promotes the environmentally friendly statement that the company is aiming to establish.
ECO Cab
Solut ion
Objective
Instructor Tom McNulty | Photographer Christopher Palma | Class Ident i ty Two | Project Sty le Guide 50
Instructor Tom McNulty | Photographer Christopher Palma | Class Ident i ty Two | Project Sty le Guide
ecocab ecocab
52Instructor Tom McNulty | Photographer Christopher Palma | Class Ident i ty Two | Left Roughs | Right Spreads
Instructor Tom McNulty | Photographer Christopher Palma | Class Ident i ty Two | Left Roughs | Right Spreads
Instructor Pamila Tan | Class Ident i ty One | Project Ident i ty for Company 54
At a surf shop I noticed that many of the brands were wild and complex. Some brands would be
hard to read because of the street style font. For this class we had to create our own brand. Using
Photoshop we had to place a simple and easi ly recognizable identity. Our brand on products and
show them in use.
I chose to create a simple and easi ly recognizable identity. First, I started with the name. I wanted
to choose a name that would stand out more when a consumer saw it on the shelf . I wanted
the company to embrace the energy and fel l ing of l i fe that one gets when engaged in the sport.
After trying to create an A for the identity I decided to make an abstract A. The f inal identity is a
abstraction of the cycle of l i fe.
Kumpe-ne A
Solut ion
Objective
Instructor Pamila Tan | Class Ident i ty One | Project Ident i ty for Company
56Instructor Pamila Tan | Class Ident i ty One | Left Sketches | Right Appl icat ion
Top Jigsaw Museum | Bottom Robbin Hood
58Top Digi ta l Extreme Camera | Bottom Peugeot
Top Digi ta l Extreme Camera | Bottom Peugeot
eco
Top Eco Cab | Bottom Z i fe
60
520Five Twenty
Top UPS | Bottom F ive Twenty
Top UPS | Bottom F ive Twenty
kump -n Ae e
Top Kumpe-ne A | Bottom Red Thumb
62
PUSH TURN TWIST
FAO Schwarz F a i t h A v e n u e . E s t a b l i s h e d . 1 8 6 2
Top | Bottom FAO Schwarz
Top | Bottom FAO Schwarz