We have chosen Tulisa as she is a new upcoming artist and she was formerly in a band but is now taking a solo career.

This gave us a wider range of being able to develop a brand for the artist as there was no existing connotations associated to the artist and we are able to develop our own views and produce a poster, digipak and music video in order to launch her career.

She is a genre that I am well known in and I have an understanding of the type of music she produces and the personality of her so I am able to make sure this is portrayed through the products I am going to make.

Tulisa