Chef's Corner
10
When was the last time you tried something new?
description
Improving Shopping experience.
Transcript of Chef's Corner
When was the last time you tried something new?
with5BabsonMBAstudentsand2RISDstudentsgatheredtoimprove the grocery shopping experience.
WHY?Foodshoppingisessentialbutcanbestressful.Mosthouseholdsdotheirgroceryshoppingonaverage,onceortwiceaweek.Asgrocerystoreindustriesarebecomingincreasinglycompetitive,thereisagrowingopportunityforindependentservicestoprovideauniqueshoppingexperience.Ourgoalistoimproveshoppingexperiencesforalltypesofconsumers.
17%(2647)
15%(2468)
9.5% (1761)
U.S. total: 116,100 stores
other92,100 stores chains
It all STARTED...
Idon’tlikewaitinginlinetocheckout.
Our solution can significantly cut checkout time without adding difficulty.“ ”
“Whatismoststressfulpartofyourshoppingexperience?”
Defining the Need
Our solution will simplify the shopping process. Thereby reducing shopping time.
Shoppingistimeconsuming/ Idon’thavealotoftime.
”“
Ihavetroublefindingitems,includingthosethathavebeenmoved“ “
Our solution will inform the user about the location of items with varying specificity.
IforgotwhatIcamefor, Iforgotmylist.Our solution will encourage people to make and remember their lists in order to simplify the shopping experience.
”“
Our solution will inform the user the contents of specific items and provide warnings to consumers who have allergies.
Ican’teatcertainthings, Iamallergic, Whatisinthis?”“
Quantitative Data: Survey
Mon. Tues .Wed. Thur. Fri. Sat.Sun.
13 14 15 16 17 18 19
21 22 23 24 25 26
27 28 29 30 31
1 2 3 4 5
121110987
2
5
19
246
1
1
3
9
7
714
18
1
16
99
11
15
AREYOULOYALTOAPARTICULARCHAIN/STORE?
WHATMOSTINFLUENCESYOURLOYALTY?
DOYOUSHOPWITHALIST?
IFNOORSOMETIMES,THENWHYNOT??
Yes 30
No19
Quality/ Selection 18
Location 16
Price 8
Familiarity 7
Best Prices 3
Customer Service 2
Specific Items 2
Sometimes 22
Yes 20
No 8
I make a mental list 12
I browse items 5
I forget it 4
I forget to make one 3
I make one on special occasions 3
Howoftendoyougotothegrocerystore?
4/week3/week2/week1/week2/month1/month
Howfullisyourcartwhenyouleave?Howlongdoyouspendthereonaverage?
min.10203045hr.11.52
basket
1/81/41/23/4full
varies
No long lines
Better signage
Delivery
Computerized carts
Better maps
More baggers
Recipes
Bigger / cleaner aisles
Digital scales
Better organization
Knowledgeable employees
More versatile carts
Better prepared food
Nutrition info
Better bags
Cup holders
Whatwouldyouliketoseeaddedtoyourgrocerystoretomakeshoppingmoreconvenient?
Thetop6criteriaareaboutdecreasingthetimespentatthegrocerystore:-‘nolonglines’&‘morebaggers’todecreasethecheckouttime-‘bettersignage’&‘bettermaps’tofinditemsquickly-‘computerizedcarts’&‘delivery’tolessentheworkofanindividual.Intoday’sfastpacedsocietypeopledemandafasterexperience.However,theconceptof‘quick’&‘fast’isreactionarysolution.Whenyouimprovethesystemthroughtime,peoplewillcontinuetodemandanevenquickerexperience.Asdesignerswenotonlywantedtoprovidetheirwantbutalsofindanopportunitytopresentanexperiencewhichbenefitsthelivesofshoppers.
Quantitative Data: Survey
Concept Ideation
RECIPERACKAunitdisplayingdozensofrecipecardsthatareorganizedbycolor,representingthebaseingredientusedineachmeal.Ascanneranddisplayallowstheusertoscanacardandgainmoreinformation,orscananitemandgetrecipesforit.
FLOORSIGNAGESignageonthefloortodirectcus-tomersvisiblyandclearly.
SMARTPHONEAPPHand-helddevicethatstorestheuser’sgrocerylistandmapsouteachitemslocationinthestore.
CHILDREN’SENTERTAINMENTAdevicewhichengageschildrentoprovideparentswithahasslefreeshoppingexperience.
SAMPLINGSTATIONAstationwithachefwhoprovidesfoodsamplesandrecipeguidestocustomers.
Allergycontentareeasilyidentified.
Tipsandtricksisaneducationalinsightforpreparingthismeal.
Barcodetoscanandgainadditionalinformationonadisplayscreen.(Ex.suggestedappetizer,side,dessert)
Usingwellknownbrandingredientstogainuser’strust.
Concept1 Concept2 Concept3 Concept4
Concept5
Symbolsoneachcardallowcustomerstoquicklyidentifyrecipesthatmeetanycriteriatheymightbelookingfor(ex.lowcalorie,under30min.,etc.)
Concept story board
potato
milkcerealpastayam
honeysoda
Option 1:takerecipecardstousecreatively.
Option 2:scanittothedisplayscreentogetadditionalinformations(ex.suggestedsidedish),consolidatemultiplerecipestoprintonegrocerylist,browsebyingredient,etc.
Why Recipes?TheUnitedStatesisconfrontingagraveobesityepidemic.ThestateofGeorgia,alongwiththeDepartmentsofFoodsandNutritionatGeorgiaStateUniversityandtheUniversityofGeorgia,conductedastudytoseewhatcouldhelppreventitsresidentsfromsuccumbingtothisphenomenon.Thestateconcludedthatamongotherthings,stores“providingin-storerecipes”thatpromotehealthyeatingtotheirshopperswouldhelpcurtailthistravesty.
Anothersocietaltrendistheincreaseinpopularityofcelebritychefs.CelebritychefshavethepowertodrivecustomerstotheirrestaurantsandtowatchtheircookingshowsonTV.APackagedFactsmarketresearchsupportsuggeststhat“celebritychefs’andfoodeditors’penchanttorecommendspecificcondiments–andevenspecificbrands-servestoboostspecialtysales.”SuccessfulcelebritychefslikeRachelRayandEmerilLagassehaveleveragedtheirpopularitytoexpandintoTV-spin-offsandbooksales.
ThesetwosocietaltrendshavemostaffectedBabyBoomersasagingcausesthemtobemoreconcernedwiththeiroverallhealthandeatinghabits.AccordingtotheBabyBoomerPackagedFactsreport,thispopulation“demandsrich,flavorful,premiumqualityfoods;theylooktotelevisionandtheInternettokeepthemselvesinformedaboutnewingredientsandrecipes.”Italsostatesthat,“Shelftalkersandin-storesignageareimportant,especiallyiftheyincludeservingsuggestionsorevenrecipestoshowhowmanywaystheproductscanbeused.”
Inaddition,inMarch2006theFoodMarketingInstituteandtheAmericanMeatInstitutereleasedastudystatingthatascompetitionincreasesinthesu-permarketindustry,“effectivemeatmarketingandmerchandisingstrategiesprovidesupermarketswithaprimeopportunitytodifferentiatetheirstoresfromothervenuesandgrowtheircustomerbase.”Thestudyalsofoundthatoncecustomersarecertainthatagrocerystoreprovidesabettervarietyandqualityofmeat,theiroverallmeatpurchaseswouldalsoincreaseiftheyhad“moreorbetterrecipes.”
Our concept will increase store loyalty and sales by providing nutrition facts, tips, and the trusted recipes of celebrity chefs. In return, this service will help customers to plan out their meal, eat healthier, and become more aware of their products.
option1
option2
Designing
“80% of customers will purchase ingredients for a recipe they picked up while shopping.” - Try-foods International, grocery store recipe provider
Market research suggests that “celebrity chefs’ and food editors’ penchant to recommend specific condiments – and even specific brands- serves to boost specialty sales.”
For stores with 50 locations or more seeking to increase loyalty and sales, Chef’s Corner, is a recipe information center that provides customers with trusted recipes that will guide their purchase decisions and motivate shoppers to spend more.
Food Network: A widely pervasive brand with a high degree of perceived quality, this product will integrate their entertaining service to customer who wants to try their reci-pes.
Grocery Shoppers: Grocery store customers want meal options other than their regular shopping lists, and access to affordable, easy to use recipes in-store.
Grocery Stores: Grocery stores need to create a unique buying experience for their shop-pers in order to drive sales.
Market Size: There are 92,103 supermarket chains with 116,100 store locations in the U.S. We expect to gain a 4% market share within our first five years. 355
ergonomic human factor,mission statmentdesign alternitive product under selves
the quotes
modularity
recipes
recipes
recipes
recipes
50 % male
5ft 9 in
maximum stress free head movement 30 deg. in either direction
3 feet
2 feet
maximum stress free eye movement -30 deg.
standard sight line 0 deg.
normal standing sight line -10 deg.
maximum eye movement 30 deg.
limit o
f color d
escriminatio
n 35 deg.
Concept Sketches
Human Factor Study Color Study
“80% of customers will purchase ingredients for a recipe they picked up while shopping.” - Try-foods International, grocery store recipe provider
Market research suggests that “celebrity chefs’ and food editors’ penchant to recommend specific condiments – and even specific brands- serves to boost specialty sales.”
For stores with 50 locations or more seeking to increase loyalty and sales, Chef’s Corner, is a recipe information center that provides customers with trusted recipes that will guide their purchase decisions and motivate shoppers to spend more.
Food Network: A widely pervasive brand with a high degree of perceived quality, this product will integrate their entertaining service to customer who wants to try their reci-pes.
Grocery Shoppers: Grocery store customers want meal options other than their regular shopping lists, and access to affordable, easy to use recipes in-store.
Grocery Stores: Grocery stores need to create a unique buying experience for their shop-pers in order to drive sales.
Market Size: There are 92,103 supermarket chains with 116,100 store locations in the U.S. We expect to gain a 4% market share within our first five years. 355
ergonomic human factor,mission statmentdesign alternitive product under selves
the quotes
modularity
recipes
recipes
recipes
recipes
50 % male
5ft 9 in
maximum stress free head movement 30 deg. in either direction
3 feet
2 feet
maximum stress free eye movement -30 deg.
standard sight line 0 deg.
normal standing sight line -10 deg.
maximum eye movement 30 deg.
limit o
f color d
escriminatio
n 35 deg.
Concept Sketches
Human Factor Study Color Study
Human Factors:Humanfactorswereconsideredwhendeterminingdesignofafinalproduct.Observed6ftmale’scomfortableeyeleveland5ftfemale’sreachableheight.
Tomaximizeprofits,displayingsaleitemstakepriorityinunusedspaces.Therefore,ourconceptshouldoccupytheminimumamountofspace,beeasilytransported,quicktoassemble,andattractcustomers.
the Chef’s Corner How does it work?Cards are organized by ingredient
Check for common allergies
Look for nutritional benefits
pork lamb poultry vegetarian seafood beef dessert
low carb
low calorie
low fat
high protein
low sodium
Scan recipes to view more information, get meal
recomendations, or print a shopping list
Scan an item off the shelves to search for recipes which
contain it.
See how much time each recipe takes
dairy
Welcome to the Chef’s
CornerPlease scan a recipe or an Item off the shelf, or press the Food Network logo at any time to search.
the Chef’s Corner How does it work?Cards are organized by ingredient
Check for common allergies
Look for nutritional benefits
pork lamb poultry vegetarian seafood beef dessert
low carb
low calorie
low fat
high protein
low sodium
Scan recipes to view more information, get meal
recomendations, or print a shopping list
Scan an item off the shelves to search for recipes which
contain it.
See how much time each recipe takes
dairy
Welcome to the Chef’s
CornerPlease scan a recipe or an Item off the shelf, or press the Food Network logo at any time to search.
When was the last time you tried something new?
the Chef’s Corner How does it work?Cards are organized by ingredient
Check for common allergies
Look for nutritional benefits
pork lamb poultry vegetarian seafood beef dessert
low carb
low calorie
low fat
high protein
low sodium
Scan recipes to view more information, get meal
recomendations, or print a shopping list
Scan an item off the shelves to search for recipes which
contain it.
See how much time each recipe takes
dairy
Welcome to the Chef’s
CornerPlease scan a recipe or an Item off the shelf, or press the Food Network logo at any time to search.
When was the last time you tried something new?
From your TV... straight to your kitchen
How does it work?Cards are organized by ingredient
Check for common allergies
Look for nutritional benefits
pork lamb poultry vegetarian seafood beef dessert
low carb
low calorie
low fat
high protein
low sodium
Scan recipes to view more information, get meal
recomendations, or print a shopping list
Scan an item off the shelves to search for recipes which
contain it.
See how much time each recipe takes
dairy
Welcome to the Chef’s
CornerPlease scan a recipe or an Item off the shelf, or press the Food Network logo at any time to search.
Modularity
Customizable Con guration
Bouche de Noel Roast Turkey Molded Candy
Seasonal and Geographic RecipesMaryland Crab Cakes
Easyconfiguringpanel(topview):the Chef’s Corner How does it work?
Cards are organized by ingredient
Check for common allergies
Look for nutritional benefits
pork lamb poultry vegetarian seafood beef dessert
low carb
low calorie
low fat
high protein
low sodium
Scan recipes to view more information, get meal
recomendations, or print a shopping list
Scan an item off the shelves to search for recipes which
contain it.
See how much time each recipe takes
dairy
Welcome to the Chef’s
CornerPlease scan a recipe or an Item off the shelf, or press the Food Network logo at any time to search.
the Chef’s Corner How does it work?Cards are organized by ingredient
Check for common allergies
Look for nutritional benefits
pork lamb poultry vegetarian seafood beef dessert
low carb
low calorie
low fat
high protein
low sodium
Scan recipes to view more information, get meal
recomendations, or print a shopping list
Scan an item off the shelves to search for recipes which
contain it.
See how much time each recipe takes
dairy
Welcome to the Chef’s
CornerPlease scan a recipe or an Item off the shelf, or press the Food Network logo at any time to search.
When was the last time you tried something new?
the Chef’s Corner How does it work?Cards are organized by ingredient
Check for common allergies
Look for nutritional benefits
pork lamb poultry vegetarian seafood beef dessert
low carb
low calorie
low fat
high protein
low sodium
Scan recipes to view more information, get meal
recomendations, or print a shopping list
Scan an item off the shelves to search for recipes which
contain it.
See how much time each recipe takes
dairy
Welcome to the Chef’s
CornerPlease scan a recipe or an Item off the shelf, or press the Food Network logo at any time to search.
When was the last time you tried something new?
From your TV... straight to your kitchen
How does it work?Cards are organized by ingredient
Check for common allergies
Look for nutritional benefits
pork lamb poultry vegetarian seafood beef dessert
low carb
low calorie
low fat
high protein
low sodium
Scan recipes to view more information, get meal
recomendations, or print a shopping list
Scan an item off the shelves to search for recipes which
contain it.
See how much time each recipe takes
dairy
Welcome to the Chef’s
CornerPlease scan a recipe or an Item off the shelf, or press the Food Network logo at any time to search.
the Chef’s Corner How does it work?Cards are organized by ingredient
Check for common allergies
Look for nutritional benefits
pork lamb poultry vegetarian seafood beef dessert
low carb
low calorie
low fat
high protein
low sodium
Scan recipes to view more information, get meal
recomendations, or print a shopping list
Scan an item off the shelves to search for recipes which
contain it.
See how much time each recipe takes
dairy
Welcome to the Chef’s
CornerPlease scan a recipe or an Item off the shelf, or press the Food Network logo at any time to search.
the Chef’s Corner How does it work?Cards are organized by ingredient
Check for common allergies
Look for nutritional benefits
pork lamb poultry vegetarian seafood beef dessert
low carb
low calorie
low fat
high protein
low sodium
Scan recipes to view more information, get meal
recomendations, or print a shopping list
Scan an item off the shelves to search for recipes which
contain it.
See how much time each recipe takes
dairy
Welcome to the Chef’s
CornerPlease scan a recipe or an Item off the shelf, or press the Food Network logo at any time to search.
When was the last time you tried something new?
the Chef’s Corner How does it work?Cards are organized by ingredient
Check for common allergies
Look for nutritional benefits
pork lamb poultry vegetarian seafood beef dessert
low carb
low calorie
low fat
high protein
low sodium
Scan recipes to view more information, get meal
recomendations, or print a shopping list
Scan an item off the shelves to search for recipes which
contain it.
See how much time each recipe takes
dairy
Welcome to the Chef’s
CornerPlease scan a recipe or an Item off the shelf, or press the Food Network logo at any time to search.
When was the last time you tried something new?
From your TV... straight to your kitchen
How does it work?Cards are organized by ingredient
Check for common allergies
Look for nutritional benefits
pork lamb poultry vegetarian seafood beef dessert
low carb
low calorie
low fat
high protein
low sodium
Scan recipes to view more information, get meal
recomendations, or print a shopping list
Scan an item off the shelves to search for recipes which
contain it.
See how much time each recipe takes
dairy
Welcome to the Chef’s
CornerPlease scan a recipe or an Item off the shelf, or press the Food Network logo at any time to search.
the Chef’s Corner How does it work?Cards are organized by ingredient
Check for common allergies
Look for nutritional benefits
pork lamb poultry vegetarian seafood beef dessert
low carb
low calorie
low fat
high protein
low sodium
Scan recipes to view more information, get meal
recomendations, or print a shopping list
Scan an item off the shelves to search for recipes which
contain it.
See how much time each recipe takes
dairy
Welcome to the Chef’s
CornerPlease scan a recipe or an Item off the shelf, or press the Food Network logo at any time to search.
the Chef’s Corner How does it work?Cards are organized by ingredient
Check for common allergies
Look for nutritional benefits
pork lamb poultry vegetarian seafood beef dessert
low carb
low calorie
low fat
high protein
low sodium
Scan recipes to view more information, get meal
recomendations, or print a shopping list
Scan an item off the shelves to search for recipes which
contain it.
See how much time each recipe takes
dairy
Welcome to the Chef’s
CornerPlease scan a recipe or an Item off the shelf, or press the Food Network logo at any time to search.
When was the last time you tried something new?
the Chef’s Corner How does it work?Cards are organized by ingredient
Check for common allergies
Look for nutritional benefits
pork lamb poultry vegetarian seafood beef dessert
low carb
low calorie
low fat
high protein
low sodium
Scan recipes to view more information, get meal
recomendations, or print a shopping list
Scan an item off the shelves to search for recipes which
contain it.
See how much time each recipe takes
dairy
Welcome to the Chef’s
CornerPlease scan a recipe or an Item off the shelf, or press the Food Network logo at any time to search.
When was the last time you tried something new?
From your TV... straight to your kitchen
How does it work?Cards are organized by ingredient
Check for common allergies
Look for nutritional benefits
pork lamb poultry vegetarian seafood beef dessert
low carb
low calorie
low fat
high protein
low sodium
Scan recipes to view more information, get meal
recomendations, or print a shopping list
Scan an item off the shelves to search for recipes which
contain it.
See how much time each recipe takes
dairy
Welcome to the Chef’s
CornerPlease scan a recipe or an Item off the shelf, or press the Food Network logo at any time to search.
Adjustablepanelquantity
User Interface
Allofthecardsareorganizedbybaseingredientandcolorcoded,makingiteasytofindwhatyouarelookingfor.
Theamountoftimeittakestoprepareandcookeachdishisdisplayedintheclock,andfurtherbrokendownbelowit.
Theeightmostcommonfoodallergiesarelistedoneachcard.Anytimeamealcontainsoneoftheseingredients,itsbubbleturnswhite.
Eachcardalsoindicatesthenutritionalbenefitsofthemealbydisplayinganyofthedietaryhighlightsthatareappro-priatetothedish.
Cardsymbolchart
Chef’sCornerRecipeCardDesign
DigitalScreen:-searcharecipewithanitem-consolidatesgrocerylists-mealplanningoption-recommendsappetizer,side,drink,dessert.
Examplescreen:
The Chef’s Corner
