7/31/2019 Chang Mgmt

1/15

Relevance of IPR in present

Business Scenario

Presented By: Irfan Ahmad

Piyush Priyank

Prashant Agrawal

Shivam Gupta

School of Management Studies,Motilal Nehru National Institute of Technology Allahabad

7/31/2019 Chang Mgmt

2/15

Contents Introduction

Patents

Trademarks

Copyrights

Licensing

Intellectual Property as an Asset

From Ideas to Profits

Case Studies

Conclusion

References

2

7/31/2019 Chang Mgmt

3/15

What is Intellectual Property?Intellectual property (IP) is a term referring to a number of distinct typesof creations of the mind for which a set of exclusive rights arerecognized under the corresponding fields of law.

3

7/31/2019 Chang Mgmt

4/15

Patents A Patent is an exclusive right granted for an invention, product or a

process or a new way of doing something.

The Florentine architect Filippo Brunelleschi received a three-yearpatent for a barge with hoisting gear, that carried marble along theArno River in 1421.

Every thing under the sun made by man is patentable.

4

7/31/2019 Chang Mgmt

5/15

Trademarks A word (or words), a design, or a combination

of these used to distinguish the goods and services of one person ororganization from those of others in the marketplace.

Trademarks can be used to uniquely identify a brand .

5

7/31/2019 Chang Mgmt

6/15

Trademark Infringement

6

7/31/2019 Chang Mgmt

7/15

Copyrights Rights derived from any original literary, dramatic, musical or artistic

work can be registered from the moment this work is created.

Generally, it is "the right to copy", but also gives the copyright holdertheright to be credited for the work.

Copyright is automatic upon creation. It is good idea to have your

original work witnessed.

Universal Music Group sued MySpace, a popular social networking sitein the US, for copyright infringement of the work of its artists in the year2006 which caused MySpace a damage of US$ 1,50,000.

7

7/31/2019 Chang Mgmt

8/15

Licensing A license may be granted by a licensor to licensee as an element of

an agreement between those parties.

High R&D costs have to be recouped quickly.

IBMmore than 20,000 patents and $1b in licensing revenue.

Dont assume on the other hand that licensing is the best strategyvalue of market exclusion may be significant.

8

7/31/2019 Chang Mgmt

9/15

7/31/2019 Chang Mgmt

10/15

From Ideas To Profits Ideas by themselves have little value - need to be developed, turned

into innovative products or services, and commercializedsuccessfully.

Easy to conceive inventions, difficult to commercialise them.

Unless commercially exploited, not worth paper rights

Key success factors

o Technical feasibility

o Economic viability

o Market potential

Profits can be used to fund new ideas

10

7/31/2019 Chang Mgmt

11/15

Case Study 1 : Frazier Lens Background

Need

R&D Started

A new Revolution Agreement

Outcome

11

7/31/2019 Chang Mgmt

12/15

Case Study 2 : BlackBerry NTP Inc. v/s RIM

Patent Infringement

Over wireless electronic delivery of mail.

Case filed in November 2001. Final settlement in March 2006.

After Effects of settlement.

12

7/31/2019 Chang Mgmt

13/15

What You Need To Succeed A clearly defined strategyDevelop, Protect, Commercialise.

Greater the IPR protection from the outset, better the prospect forcommercialisation.

Proper valuation of IPRknow the value of your assets.

Manage your licenses, contracts and IPR portfolio.

Strategic alliances and venturesseek out synergistic relationships.

13

7/31/2019 Chang Mgmt

14/15

References Report by WIPO Asian Regional Symposium on the Importance of the

Intellectual Property System for High-Tech Industries 10-12 July 2002,Guangzhou, China

A teaching case for WIPO by Intellectual Property Research Instituteof Australia (IPRIA), October 2008

Intellectual Property Rights and Innovation in Developing Countriesby Yongmin Chen and Thitima Puttitanun, published in Journal ofDevelopment Economics, 2005

http://www.wipo.int/portal/index.html.en

http://www.securinginnovation.com/articles/defensive-

publishing/howtoprotectyourintellectualproperty.htm

14

7/31/2019 Chang Mgmt

15/15

15