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MAGAZINEIssu

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WIN!

Knitting: still a big

success storyfor retailers

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PLUSLatest productsIndustry profilesNews & views

ART MATERIALSExpand your offering, expand your market

£640 worth of crafting software from Serif

How to offer an outstanding

shopping experience

Expert advice on staff recruitmentSHOW PREVIEWS

• CHA Winter• Toy Fair• Paperworld

craftfocus 3

A N T I C O P Y I N G I N D E S I G N

M E D I A S U P P O R T E R

profi lebooming marvellous 29Geoff Ellis offers his perspective on the rise and rise of the beading market

another level 36We fi nd out about chic Glasgow-based craft emporium The Bead Company

appealing notions 45We fi nd out about well-established wholesaler M Courts

making the leap 82We speak to Beverley Fletcher of Banana Frog about the company’s inception

regularsindustry news 6We highlight the latest happenings in the industry

brand spanking new 15Take a look at these latest product launches

the library 20Check out the latest in crafty tomes to inspire and inform your customers

competition 27Enter to win one of three craft software bundles from Serif, worth a total of £640

staffi ng matters 68Business Link’s Peter Mulhall offers tips on how to go about recruiting new employees

December 2009/January 2010 issue 16

EditorRebecca Winward+44 (0)1376 535 609editor@craftfocus.com

Editorial AssistantRianna Fry+44 (0)1376 535 613riannaf@craftfocus.com

ContributorSarah Reeve+44 (0)1376 535 614sarahr@craftfocus.com

Sales ManagerMark White+44 (0)1376 535 606markw@craftfocus.com

Advertising SalesTracy Voice+44 (0)1376 535 618tracyv@craftfocus.com

Design ManagerVicky O'Connor+44 (0)1376 535 616design@craftfocus.com

Graphic DesignersSarah BarnesSophie FarageLaura PerrySteve Mckea+44 (0)1376 535 616

Production ManagerStuart Weatherley

KD Media Publishing LimitedBroseley HouseNewlands DriveWitham, Essex, CM8 2UL, UKwww.craftfocus.com

ISSN 1758-0900

Craft Focus is solely owned, published and designed by KD Media Publishing Limited. Whilst every effort was made to ensure the information in this magazine was correct at the time of going to press, the publishers cannot accept legal responsibility for any errors or omissions, nor can they accept responsibility of the standing of advertisers nor by the editorial contributions. The views expressed do not necessarily refl ect those of the publisher. Craft Focus is published six times a year. Subscription rates for overseas readers are £40 per annum (incl. p+p), Cheques should be made out to KD Media Publishing Limited and sent to Craft Focus, Broseley House, Newlands Drive, Witham, Essex, CM8 2UL, United Kingdom.

Craft Focus magazine is proud to be associated with and supporters of:

featuresstate of the art 40Broaden your offering to attract artists too

snip, stick & scribble 48Check out our fabulous roundup of new papercrafts products

kidding around 61Appeal to parents (and those looking to buy a gift) with these all-in-ones for children

be the best! 65We ask retailers for advice on providing a superior shopping experience

the ups and downs 71Neil McFarlane reviews the insurance issues of 2009, and looks ahead to 2010

all the answers 73Our experts advise on legal and fi nancial matters that might affect your business

internet strategies for 76independent retailers David Mackley continues his series on using the web to benefi t your shop

special featureknit & natter 53Leading suppliers report on the state of the market, and we present the latest must-have products for knitting enthusiasts

contents

shows show & tell 23In the fi rst part of our new product showcase, we look at what’s coming up at Craft Hobby + Stitch International

winter wonderland 33We look ahead to the CHA Winter Convention & Trade Show

getting crafty at Toy Fair 39Read our preview of Toy Fair 2010, a show that’s craftier than ever before

on paper 47We preview Paperworld 2010, the leading international trade fair for the stationery sector

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48

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The knitty grittyIt’s not news that knitting has hit the big time – attracting a fresh audience of bright young things who are getting to grips with yarn and needles for pleasure, not necessity – but who’d have thought the boom could last this long? This month we speak to several leading suppliers who are upbeat about the future of this enduring trend, and find out

more about the exciting new yarns and accessories being launched to fulfil the demand from fashion-forward knitters.

Other product showcases in this issue include a round-up of art materials, ideal for broadening the appeal of your store to include artists as well as crafters; a selection of kits for kids, which will appeal both to parents and to anyone who’s looking to a buy a gift for a youngster; plus a raft of goodies that will tempt the vast numbers of card makers, scrapbookers and other papercrafting enthusiasts out there. We also profile three very successful suppliers – Beads Unlimited, M Courts, and Banana Frog – and chat to their owners about the benefits they can offer retailers.

We’re also gearing up for show season, with previews galore. Toy Fair, the Craft & Hobby Association’s Winter convention and trade show, Paperworld and Craft Hobby + Stitch International all have page space dedicated to them, so you can work out which of these events are best for your business. And speaking of the business side of things, we have legal and financial advice in our Q&A pages, a guide to recruiting written by Business Link’s Peter Mulhall, and the second part of David Mackley’s article on internet strategies.

Finally, don’t forget to enter our competition to win one of three bundles of crafting software from Serif, worth a total of £640!

Rebecca WinwardEditor

6 craftfocus

Find out about the latest industry goings-on in our regular roundup

industry news

EQS promotes needlework kits to over 120,000 consumersFollowing the highly successful launch of their new range of stamped needlework kits to the trade, EQS is now following up with a massive campaign to promote the line to consumers.

Editorial has already appeared in New Stitches magazine, to be followed by more editorial coverage and advertising. Meanwhile, for the next four months, there will be a series of editorial, advertising and competition pages in both CrossStitcher and Cross Stitch Collection magazines. In total this will reach an audience of over 120,000 dedicated needleworkers, while several other consumer titles have promised to feature the kits in their editorial pages – which means the firm will be reaching an even wider audience of enthusiasts.

“We recognise the fact that we have to promote this new line to consumers so that they come in to our customers’ shops to buy,” said Graeme Wright of EQS. “We have been delighted by the response from the trade with orders already above our forecasts. Now, in conjunction with our customers, we have to get the word out to the wider public. For 2010 we are already working on a wider campaign that will harness the synergy between the kits, Madeira threads and Zweigart fabrics, not to mention the many accessories we carry in our range.”

For further details on EQS’s products call +44 (0)116 271 0033, email enquiries@eqsuk.com, or visit the website at www.eqsuk.com.

Creative Beadcraft relocates retail outletHaving had a shop in London since 1920, Creative Beadcraft will be maintaining its retail presence in the capital – but it has moved to a new location. The new store is still near Carnaby Street, although it is in more streamlined and spacious premises that have been fitted out to show off the beads to their best advantage. “Our new shop is spread over two floors, with much more display space to feature all the beads and components for jewellery making and embroidery that we stock – over 4,000 items sourced from all over the world," said Laura Ells. “In addition to the loose beads, packs and tubes we are increasing our ranges of strung beads – strings always create striking displays and really emphasize the colours and shapes.We will also have much more room to display the full range of tools and accessories, project books and jewellery kits.”

The firm also now has more room for regular product demos, and in the New Year will start running workshops – a useful way to show customers new products and techniques. The store will now be open seven days a week, and it has extended its weekday hours in order to maximise custom in this busy shopping and leisure area.

CERNIT obtains British distributorPotterycrafts Ltd, encompassing All About Crafts, has become the first importer in the British Isles to introduce the 70 colours of CERNIT polymer clay, in close co-operation with the manufacturers in Belgium.

While the CERNIT brand has been renowned amongst artisans in Europe and the USA for many years as the ideal jewellery and miniaturist polymer clay, this is the first time the product has become generally available in the UK.

The superb colour range in 62g packs comprises a remarkable spectrum of porcellaneous, pearlescent, metallic, translucent, fluorescent, earth and stone colours. The excellent workability of CERNIT clay makes it suitable for all techniques.

For further details call +44 (0)1782 745 000 or alternatively log on to www.potterycrafts.co.uk.

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Korbond’s giant spider helps highlight Halloween craft market opportunitiesStaff and visitors at haberdashery specialist Korbond Industries’ headquarters got the fright of their lives when a giant spider dropped in during the last week of October. To celebrate Halloween – and to encourage customers to buy Korbond products to make their own ghoulish clothing – Sales Analyst Liz Blowers and Sales and Marketing Executive Alex Batty decided to make their own spooky costumes using many of the company’s products.

“We wanted to show just how easy it can be to make your own Halloween costumes, especially if you take advantage of the great range of Korbond items available," said Alex. “From needles and thread to elastic, pins, scissors and hook and loop, we’ve got everything you could need to come up with a truly terrifying outfit.”

David Vidilini, Senior Manager for the firm, sees Halloween as an increasingly important selling period for the company, and hopes more customers will be inspired to make their own outfits – especially as more and more people adopt the ‘make do and mend’ and ‘sew it yourself ’ mentality. “With people designing and creating all kinds of Halloween costumes we do see an increase in certain lines this time of year. In particular, many of our sew-free solutions such as Hemming Web, Iron on Press Tape/Hook & Loop and, of course, the trusty old safety pin, are very popular as people are looking for a quick and convenient way of bringing creative ideas to life,” he commented.

Korbond Industries is a brand leader in the haberdashery sector, providing a range of sewing, mending, craft and clothes care accessories. For details call +44 (0)1476 573 227 or visit the website online at www.korbond.co.uk.

Consumers already requesting tickets for BSSBS 2010The largest papercraft show of its kind in the UK, the Big Stamp & Scrapbooking Show (BSSBS), is held twice yearly at Alexandra Palace – and organiser Express Services reports that it continues to go from strength to strength.“The 2009 shows achieved the biggest attendances ever, and 2010 looks set to continue in this way, with consumers already wanting to purchase their tickets for the next show on 10th and 11th April 2010,” said Colin Poole.“The stands are all space only, so it is not only a very economical show for exhibitors, the format allows for a very open and informal atmosphere.”

The event boasts free car parking for 2,000 vehicles, free courtesy buses from the local train and tube stations, free cloakroom facilities, plus a free prize draw – while Alexandra Palace itself is a destination to visit in itself, and can offer a great family day out thanks to its ice skating rink, pitch and putt course, and pub.

To find out more about exhibiting, call +44 (0)1536 481 778, or visit the website at www.bssbs.co.uk.

Charlie’s Ark – The First Collection CD audio books lanchedThe first audio book CD of the Charlie’s Ark – The First Collection children’s stories has been launched. Mike Payne has been working on this project for the last three years, and now through a partnership with Andrews UK the dream has become a reality. The album includes eight charming and thought-provoking children’s stories beautifully illustrated by Adam Pescott, written and narrated by Mike in his inimitable way.

“They tell of how the magic began, of Charlie’s relationship with all the animals that live in his Ark toy box, how and why Charlie had an Ark, and many other stories. Each has a moral, and will enthrall children of all ages,” said Mike. “At the end of every story, renowned recording artist Patrick Adam has written and performed some brilliant music and lyrics, which finish off each and every story in a perfect way.”

Many fans have consistently asked for Mike Payne’s stories of Charlie, Sally, the animals and of course the Ark, ever since the concept began. There are greetings cards by The Great British Card Company, and cross-stitch kits by Groves already in the marketplace, while papercraft products are still to come. Mike has dedicated this first Charlie’s Ark Album to his grandchildren Tim, Beth, Lola, Josie and, of course, Charlie.

To find out more call 44 (0)1903 850 373 or visit the website www.mikepaynestudio.com.

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events

The Craft & Hobby Association (CHA) Board of Directors has announced the elected CHA Board officers for the 2010 term. Michael (Mike) McCooey, President and CEO of Plaid Enterprises, has been elected Board Chairman; Larry Olliges, President of Dees’ Crafts becomes Vice Chair ; while Mark Peters of iLoveToCreate, a Duncan Enterprises Company, will be Secretary.

Mike McCooey and Larry Olliges were both re-elected to serve second terms in their respective offices, while Mark Peters will serve his first term. The new CHA Board officers were elected during the October Board of Directors meeting, at which the Board also announced that David Murray, Vice President of ACTIVA Products, Inc, will fill the vacancy created by the resignation of Sara Naumann.

“The 2010 Board officers have solid working knowledge of the industry and the expertise required to lead and guide it forward. Ilook forward to developing even stronger programmess under their continued leadership this year,” explained Steve Berger, CHA President and CEO.

For more information about CHA visit www.craftandhobby.org. To find out more about its award-winning conventions and trade shows log on to www.chashow.org.

*Turn to page 33 to read our CHA Winter Show preview…

Michael McCooey

Larry Olliges

Mark Peters

David Murray

CHA Board of Directors elects new officers

CBI reports tentative growth returning to the high streetUK high street sales grew modestly in the year to October, and at the most positive rate in almost two years, the CBI said today. Its latest monthly Distributive Trades Survey also shows that sales in sectors related to the housing market improved, and that the high street anticipates stronger sales growth in November.

Asked about sales in the year to October, 41% of respondents said that volumes had risen, while 33% said they were down. The resulting balance of +8% beat expectations (+3%), was an improvement on September's broadly flat sales (+3%), and was the highest since December 2007 (+8%). Looking to November, a balance of 19% expects sales volumes to improve, which is the most optimistic since July 2007 (+19%).

“The latest official data shows the economy is still in recession, however the retail sector seems to be finding its feet again after a challenging year, and the outlook for November is encouraging. But overall the economy remains troubled and some retailers will find the recovery slow and painful,” commented Andy Clarke, Chairman of the CBI Distributive Trades Panel, and Chief Operating Officer of Asda.

easyFairs® RETAIL is launchedExhibition organiser easyFairs recently unveiled plans for easyFairs® RETAIL 2010, a brand-new show focused specifically on shopfittings, display systems, technology and visual merchandising. Taking place on 5th – 6th May 2010 at London’s ExCeL, the show is designed to appeal to and attract leading retailers, shopfitting controllers, visual merchandisers and designers seeking innovative solutions.

The show is co-located with easyFairs® INTERIOR FIT-OUT 2010 – the UK’s only event dedicated to commercial interior refurbishment, which recorded an 18% jump in visitor numbers this year. Both events will run alongside the hugely popular Grand Designs LIVE.

“We all know there is going to be an upturn, indeed some can already feel the beginnings of it. When it comes retailers will be looking to revamp and refresh their stores,” commented Matt Benyon, Managing Director of easyFairs UK. To find out more visit the website online at www.easyfairs.com.

10 craftfocus

industry news

Hatsonheadsmilliners enter Dragons’ Den.Fashion and millinery designers Angela Coupe and Carol Robinson, from Lincoln-based fashion label Hatsonheads, took part in the new series of Dragons’ Den featuring two new ‘online’ Dragons, with the show being aired on BBC2 on 1st October 2009.

After applying for Dragons’ Den the

ladies were shocked to be contacted by the production team the very next day, and invited to go to Manchester to face the two new Dragons. The millinery business comprises three main components - bespoke millinery, their IN2Fashion courses, and DIY Designer hat making kits – and the design duo decided to concentrate their pitch to the Dragons on the latter.

The prototype kits were originally designed for participants to make up during the firm’s IN2Fashion courses. “We were always being asked if the kits were available to buy, so we decided to produce a range to sell direct to the consumer from our website and also to the craft retail trade,” said Angela. “So far we have managed to get them into several retail outlets, including John Lewis stores, but we felt that we needed the help of the Dragons to assist us with moving our business up a level.”

“Our venture into the Dragons’ Den was very nerve-racking and quite intense, not an experience that we would really like to go through again, but on the positive side we did manage to get our products shown on the BBC and our website received heavy traffic,” said Carol. “There is an awful lot of preparation to do before you appear on Dragons’ Den, and the due diligence of your idea has to be checked, which involves lots of paperwork and time. Although we didn’t obtain any investment from the Dragons, we have had some interest from other investors since appearing on the show and are presently working on new ideas to push our business to be more successful and profitable.”

To find out more about Hatsonheads’ craft kits, call the firm on +44 (0)1522 529 165, email info@hatsonheads.com, or visit the website online at www.hatsonheads.com.

Team behind Mosaic Mad Romans opens new gallery caféMosaic Mad Romans’ Aimee and Mark Harman have recently launched a new arm to their business, Open Art Gallery Café. “We decided to take on this venture as we liked the idea of having a place to sell our own work directly to the public, including our kits and our unique fused glass jewellery,” said Aimee. “It was something we wanted to do for a while with a group of friends, rather like the Bloomsbury Group. But we jokingly call ourselves the Blooming Group!” In addition to the café and gallery functions, the couple plan to hold a selection of classes throughout the year, from mosaics to life drawing and painting.

The company is also expanding into craft kits for adults – an idea the firm has developed since being asked to teach craft workshops on Fred Olsen cruise liners in 2010. These kits will be launched at Craft Hobby + Stitch International in 2010. “This will be a very different sort of mosaic kit,” Aimee continued. “It will be unique because we will be adding our own hand-fused glass to the materials within it – as well as beads, sequins, gems, and crockery broken up into tiny pieces – so the little projects can never be duplicated exactly.”

Visit Open Art Gallery Café at 6 Nevill Road Rottingdean, East Sussex, or to find out more call +44 (0)1273 586 181 or log onto the website www.mosaicmadromans.com.

Rowan team welcomes new designerRowan recently announced that it has welcomed Grace Melville to its design team. A graduate from Kingston University, where she specialised in womenswear and knitwear, Grace joins Rowan as a Junior Designer.

Grace's first assignment will be Rowan Studio 18. This issue focuses on a trend inspired by the Autumn/Winter 2009 catwalk, with a strong theme of oversized and slouchy garments with fazed stripes and subtle patterns. This trend is brought to life in an aptly named issue ‘Misfits’, using the Felted Tweed Family, DK, Aran and Chunky. Rowan Studio 18 launches on 1st

January 2010.For further information call

+44 (0)1484 690 806 or visit the website www.knitrowan.com.

12 craftfocus

industry news

V&A success for studentA fourth-year textile design student from Duncan of Jordanstone College of Art & Design in Dundee will have her work exhibited at the Victoria & Albert Museum next year alongside some of the world’s leading artists and designers.

Kirsty Fenton, 21, from Perth, won the rare opportunity to exhibit at the prestigious V&A by designing a quilt for the ‘Hidden Histories, Untold Stories’ project, a joint venture between the ‘Past, Present and Future Craft Practice’ research project based at DJCAD, and the V&A.

Her winning entry will now form part of the V&A’s first major exhibition of quilts next spring, running from 20th March to 4th July. The first exhibition of its kind in the UK, Quilts 1700-2010, which will show more than 65 quilts from a cot cover made in the 1690s to recent examples by leading contemporary artists including Tracey Emin and Grayson Perry as well as special commissions by Sue Stockwell, Caren Garfen and Jo Budd.

Kirsty’s design, ‘Threaded Wrists’, was made after students were challenged to create a quilt which displayed a narrative quality while also meeting high standards of design and technique. “Her quilt confronts the problem of child labour, which of course is a major issue in the textile industry in many areas around the world. Kirsty’s work combines an uncomfortable truth regarding child labour but does so in a way which is thoughtful, evocative and also beautifully constructed and made” said Sue Pritchard, lead judge and curator of the exhibition.

E-commerce package solution by Mr SiteMr Site’s Takeaway Website Pro is an all-in-one e-commerce website package, which is billed by its producers as a jargon-free and easy-to-use solution that can get users online in less than half an hour.

The package is Mac and PC compatible, and includes features such as SiteBoost search engine optimisation tools, a secure online shop, a business stationery creation tool, picture gallery, forum facility, and visitor statistics tools – plus support from the Mr Site team. The hosting includes 600MB of web space, 50 email addresses, 99 web pages and unlimited bandwidth.

The package is priced at £99.99, and after the first year you can renew your subscription at a cost of £7.99 a month. To find out more visit the website online at www.mrsite.com.

Crafting’s ‘golden couple’ to be at The London Stitch & Creative Crafts ShowNigel May and Stephanie Weightman, Ideal World and Create and Craft TV presenters, will be at the London Stitch & Creative Crafts Show on Saturday 12th February.

A true all-rounder in the media world, Nigel May has worked as both a TV presenter, writer and as one half of the UK’s most popular crafting couple, Stephanie & Nigel. Their real-life friendship has transferred to the screen, making their shows not just innovative, creative and skilled, but also warm, friendly and funny. The duo’s popularity lies in Stephanie’s tremendous crafting skill and Nigel’s quick-witted banter.

Stephanie Weightman, a renowned TV presenter, author, designer and international personality, puts the zing into crafting! Stephanie is well-known throughout the craft world for her lively and informative workshops. She returns to the London show with an exciting new workshop programme, guaranteed to offer new ideas and all sorts of inspiration.

The London Stitch and Creative Crafts Show will take place at London ExCel, Docklands, on 11th

– 13th February, open 10am – 5pm daily. For further details visit www.sccshows.co.uk. C

• European wholesaler for Great Impressions, Rubber Romance, Embossing Arts, Stamping Sensations, Our Craft Lounge and Oyster Stamps.

• Over 70 artboard packages available complete with FREE artboard to promote sales

• No minimum quantities

• New stamp designs and artboard brought out each month

• Full instruction sheets available for ready made workshops

• Fast, friendly service

Contact: Hazel – The Old Horseshoe, Horseshoe Lane, Criftins, Ellesmere, Shropshire SY12 9JT

Tel/Fax: 01691 690113 or 0845 833 0332Email: horseshoecrafts@hotmail.comwww.horseshoecrafts.co.uk

Ask for a trade pack

Horseshoe Craft s

No minimum order

Tel: 01460 242221Email: sales@dressitupbeads.co.uk

Web: www.dressitupbeads.co.uk

Dress It up BeadsColour combinations packs, Semi Precious

Gemstones & Pendants

Eggers Delight for all your egg craft needs.

Eggers Delight

Visit our web site at www.eggersdelight.comCatalogues are £6 including postage from Eggers Delight, P.O.Box 3205, Littlehampton, Sussex, BN17 6YZAll major credit cards taken

Tel: 01903 725593

craftfocus 15

brand spanking newTake a look at some of the latest products around

Applicraft

Product: Decoupage Finish

Contact: +44 (0)1932 872 572 or www.applicraft.co.uk

Price: £4.75 RRP for a 125ml pot

Specifi cation: This fast-drying water-based glaze is also non-yellowing. It avoids the need for the application of

several coats of varnish, as traditional fi nishes have required, thanks to its thick formula.

Retailer benefi ts: Applicraft’s range of decoupage products also includes Transferglaze, which enables crafters

to create decorative transfers to use in their projects, and Craquelure, a two-step product which

gives a wonderful antique-style crackle effect.

Other information: This product can be used on a variety of surfaces, and is available in gloss or matt fi nishes.

news&

events

Felicity Hall

Product: Contemporary needlepoint kits

Contact: +44 (0)20 8318 4905 or www.felicityhall.co.uk

Price: From £60 RRP

Specifi cation: These needlepoint kits offer contemporary designs created with the modern interior

– and stitcher – in mind. Each design is composed of smaller motifs, enabling the

consumer to build their designs section by section. The backgrounds have been fi lled

with pattern and interest to abolish the boredom of large areas of plain colour.

Retailer benefi ts: The kits are reasonably priced, and will appeal to contemporary tastes.

Other information: Each kit includes a quality colour printed 14 HPI canvas, enough Appleton tapestry

wool for the design to be stitched using the basketweave technique, two needles and

a needle threader, along with full instructions and a colour illustration of the design.

The Daylight Company

Product: Naturalight™ lamps

Contact: +44 (0)1344 620 408 or www.daylightcompany.com

Price: RRP £4 - £89.99

Specifi cation: A new brand from The Daylight Company, Naturalight™ offers a lower cost, environmentally friendly

range of lights aimed at casual crafters and young professionals. It is an affordable mid-range line with

seven magnifying and task lamps, all with a soft light that is ideal for hobbies, reading and various other

home applications.

Retailer benefi ts: The range has been designed to be sold alongside the Daylight™ range, as they aim for different

market segments.

Other information: All packaging is recyclable and the lamps come with energy-saving bulbs and tubes. The products are

branded in attractive green and white packaging.

Silver Viscount

Product: Silver 20HD

Contact: +44 (0)1933 311 888 or www.silverviscount.co.uk

Price: RRP £799

Specifi cation: Features include precision computerised sewing, eight memory banks holding

20 stitches each, 391 built-in stitches including two alphabets, one-step

buttonholes, mirror/elongation functions, an automatic needle threader,

speed control, and adjustable stitch widths.

Retailer benefi ts: The hi-tech extras will make this machine stand out from others on the market.

Other information: This sewing machine has a large working area of 14.3”x7” making it ideal for stitching large quilts. It also comes with an attachable

extension table, which is great for working with free-motion quilting. There is also a knee-lift, allowing the stitcher to raise and lower

the presser foot, keeping their hands on the project itself.

16 craftfocus

brand spanking new

Eggers Delight

Product: Fairies and Waterleaf Babies

Contact: +44 (0)1903 725 593 or www.eggersdelight.com

Price: RRP £2.75

Specifi cation: These dear little Fairies and Waterleaf Babies have been added to Eggers

Delight’s selection of torsos and fi gurines. The Fairies are suitable for

embellishing a variety of eggs including goose, rhea and emu varieties, while the

Waterleaf Babies suit goose and duck eggs.

Retailer benefi ts: By stocking supplies for more unusual crafts, you can introduce your

customers to something new – and attract enthusiasts from a wider area too.

Other information: There are four different Waterleaf Babies and ten Fairy designs, all ready

to paint.

Heritage Crafts

Product: JCCN970 Corsican Village

Contact: +44 (0)1889 575 256 or www.hcrafts.com

Price: RRP £27.95

Specifi cation: This pretty design is a complete cross-stitch kit – including DMC stranded cottons sorted on to

numbered cards, a needle, and clear charts and instructions – available either on 14 HPI Aida or 27

HPI Evenweave.

Retailer benefi ts: John Clayton has been painting stunning watercolours and creating beautiful cross stitch designs for

Heritage Crafts for more than two decades, and has won numerous Origin Publishing Designer of

the Year and Kit of the Year awards.

Other information: This beautiful design from the International collection is sized at 31x11cm.

Beadalon

Product: BeadFix Adhesive Squares

Contact: +1 866 423 2325 or www.beadalon.com

Price: Contact your local UK Beadalon Distributor

Specifi cation: These double-sided, extremely thin adhesive squares make easy work of gluing – you just peel, cut

and stick. BeadFix™ adhesive squares can be used wherever a bond is needed in jewellery

applications, whether it be with cabachon stones or to glue on bails.

Retailer benefi ts: Beadalon began manufacturing wire in 1976. The fi rm offers high quality products at competitive

prices, and is a well-known brand.

Other information: The product comes pre-cut in 1”x1” squares, either in a 24 piece

retail package or 1,000 piece rolls.

International Textile Supplies

Product: Print and Plain Cuddle Fleece and Lambskin Fur

Contact: +44 (0)1745 562 120 or www.its-sales.co.uk

Price: From £1.95 per m

Specifi cation: International Textile Supplies’ eclectic and diverse range of

Funky Fleece and Fur fabrics is available in pink, blue, ecru,

fawn, red, chocolate or black. The fi rm has also now added the

exclusive Cuddle Fleece and Lambskin textures to

their expending Regular, Medium and Micro Fleece collections.

Retailer benefi ts: These fun and funky designs are great for crafters making

children’s clothes, home and even pet accessories.

Other information: Available in 15m or 30m rolls.

For further informationplease contact Ellen Chang on

Tel: 078 2815 5338Or visit www.cakefamily.co.uk

VEPULLA INTERNATIONAL

Cake Family

Gifts for Special Occasions ...decorative & surprising !

• Handmade 100% cotton novelty towel cakes • Baby garments • Baby socks • Soft toys • Golf head covers

• Specialists in creating price-competitive baby soft toys and infants’ products

Home to beautiful cross stitch and tapestry designs

PO Box 6740, Billericay, Essex, CM11 1ZYTelephone: 01268 711 918

email: samplersco@aol.com

www.historicalsamplercompany.co.uk

Bothy Threads

Counted Cross Stitch

Please come and see our new designs on stand A01 at the NEC or at TNTG shows!

Bothy Threads,19 The Avenue,Newmarket, Suffolk,CB8 9AA01638 665149info@bothythreads.com

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Dress It Up Beads

Product: Pre-packaged beads

Contact: +44 (0)1460 242 221 or www.dressitupbeads.co.uk

Price: RRP £2.49

Specifi cation: The fi rm’s range of pre-packaged beads incorporate colour combination, semi precious gemstone and pendant packs, each with

its own unique name such as Key Lime Pie or Strawberry Cheesecake.

Retailer benefi ts: There are more than 60 colour combination packs. These are fantastic for beginners to the craft, as sometimes tricky decisions

such as colour scheme have already been made.

Other information: Each pack contains a variety of bead types, including glass, acrylic, shell and ceramic, to a weight of 28g.

Historical Sampler Company

Product: Love Heart tapestry

Contact: +44 (0)1268 711 918 or www.historicalsamplercompany.co.uk

Price: RRP £39.99

Specifi cation: The designs for the Historical Sampler Company’s Autumn 2009 range

have been inspired by high street trends, for example the word ‘LOVE’ is

being seen on many interior pieces making the Love Heart

tapestry extremely current. They have also been stitched using this year’s

popular colours.

Retailer benefi ts: Attract a younger market by opting for designs that appeal to the new

fashion-conscious generation of crafters.

Other information: The Love Heart tapestry, 41x30cm, is a pre-printed canvas with full

colour chart.

Dempsey Designs

Product: Glass Painting Coasters Craft kit

Contact: +44 (0)1869 337 948 or www.dempseydesigns.com

Price: RRP £15

Specifi cation: Dempsey Designs’ latest selection of kits covers a variety of crafts, from card to

candle making. This particular example includes four coasters and a variety of glass

paints as well as glitter glue, a paint brush pen, full instructions and templates.

Retailer benefi ts: All products are designed and manufactured in the UK, and feature a prominent

Union Jack and ‘Made in the UK’ on the packaging. The wide price range allows for

customers with varying budgets.

Other information: There are six kits in the complete range including the Collectable Heirloom Teddy

Bear kit, Glass Celebration kit and a new Jewellery kit.

DMC

Product: Wooden Collector’s Box

Contact: +44 (0)116 275 4000 or www.dmccreative.co.uk

Price: RRP around £399.99

Specifi cation: This Wooden Collector’s Box by DMC contains one skein each of all 465

colours of their stranded cotton. Crafted in high quality timber, the box keeps

the stranded range of cotton neatly stored together, while accessories can be

kept in the top compartment.

Retailer benefi ts: The DMC Collector’s Box is ideal as a gift for serious stitchers.

Other information: The dimensions of this box are 45x35x27cm.

20 craftfocus

the libraryRianna Fry looks at craft books that will get your customers’ creative juices fl owing....

The Stitch DictionaryThis book, written by Lucinda Ganderton, demonstrates the art of modern needlework and makes it accessible to all. A defi nitive guide to stitching, it provides an illustrated manual of more than 200 decorative patterns. Divided into six chapters, this book offers the reader plenty of stitching know-how, from equipment and threads to openwork and needlepoint, making it a perfect gift for enthusiasts looking to give their projects the wow factor. Broken down into four chapters – lines and borders, fi lling stitches, openwork and needlepoint – this book provides a visual library of stitchwork. For beginners the clear images give at-a-glance guidance, and the accompanying broken-down instructions and advice will help them to create perfect end results time after time. The Stitch Dictionary has an RRP of £9.99 and is published by DK Publishing. Find out more at www.dk.comor call +44 (0)845 313 4444.

Itty-Bitty ToysConsumers are currently seeking new ways of keeping the bills down and preserving their pennies, but the price of children’s toys seems to constantly increase and with birthdays and Christmas there are always little ones to buy for. Itty-Bitty Toys helps to minimise that expenditure. Written by Susan B. Anderson – the author of Itty-Bitty Hats – it is perfect at giving inspiration for simply beautiful, hand-knitted gifts for babies, toddlers and older children. This book is sure to fl y from the shelves as it can provide many present ideas to get creative minds ticking. Clearly laid out with a technique notebook plus straightforward step-by-step instructions and patterns, this book will appeal to knitting novices and beginners alike. Itty-Bitty Toys has an RRP of £12.99 and is published by Artisan. For more information visit the website www.melia.co.uk, or alternatively telephone +44 (0)1476 541 080.

Tips for KnittersAn essential addition to every knitter’s library, Tips for Knitters covers the basics such as choosing yarn to more complex aspects of the skill, such as decorative edging. Author Debbie Bliss, the UK’s foremost knitwear designer, has created a mini knitters’ bible with this handy book of tips and hints. Giving valuable advice on how to correct mistakes, this book is targeted at new knitters who need help grasping the basics, whilst it also provides tips and fi nishing touches to appeal to enthusiasts who are looking to expand their knowledge, and improve their exsisting skills and techniques. Tipsfor Knitters provides the essentials of the craft so that knitters can enjoy creating designs of their own. This book has an RRP of £7.99 and is published by Ebury. For more information the visit the website www.rbooks.co.uk.

Home Sweet Sewn During the colder months when the nights draw in and the weather limits us to our homes, it’s always nice to snuggle up and begin a craft project. This beautiful book, by Alice Butcher and Ginny Farquar, will provide the reader with inspirational sewing projects to add a personal touch to their house with handmade décor. HomeSweet Sewn contains more than 20 ideas from a monthly wall planner to a tree of life cushion. Alongside the step-by-step instructions are illustrations of parts of the stitching process. Home Sweet Sewn appeals to serious stitchers who are stuck for ideas and need some inspiration. This book has an RRP of £14.99 and is published by David & Charles. For more details call +44 (0)1476 541 080 or alternatively visit www.davidandcharles.co.uk.

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Compendium of Beading TechniquesJean Power is a writer, teacher and award-winning beading and jewellery designer, whose latest book is the Compendium of Beading Techniques. This title offers 159 pages of expert advice, which practically makes it a paper-back beading professional available whenever the consumer needs them. Containing 300 tips, techniques and trade secrets, beading dilemmas will no longer be an issue as crafters will simply be able to consult the book. Accessible to beading enthusiasts on all levels, this book is clearly laid, out instructing the reader through each step, with images to help prevent any confusion. The book is structured in the order of the stages as the consumer will need them in order to complete their work; beginning with tools and materials, right the way through to finishing tips to give a professional end result. Compendium of Beading Techniques has and RRP of £12.99 and is published by Search Press. For more information visit www.searchpress.com.

Encyclopedia of CraftsThere has been an upsurge in interest for crafts in recent times with everybody becoming a scrapbooking, beading or block-printing enthusiast – but at some point we all get ‘crafter’s block’ and need a little get-go. Encyclopedia of Craftsis packed with need-to-know techniques and ideas making this book perfect for all crafters looking for continued inspiration and ideas for new projects. Author Martha Stewart’s passion for the subject helps to give the book an engaging style, and it reflects her contemporary approach and extensive knowledge. This A-Z guide provides many ideas and professional tips to last any crafter a lifetime. The simple-to-follow instructions makes this book accessible for on all levels of expertise. Encyclopedia of Crafts has an RRP of £19.99 and is published by David & Charles. For more information visit www.davidandcharles.co.uk or telephone +44 (0)1476 541 080. C

The Best Suppliers Of Pick and Mix Card

Unit 8, The Metro Centre,Ronsons Way, St Albans,

HERTS, AL4 9QTTel: 01727 836665Fax: 01727 844144

Leading Suppliers of Pick and Mix Card

Range of units to fit all premises

Widest selection of card

Low initial outlay

No contract required

Payper Box replenishes with stock of YOUR choice NOT ours

Card can also be purchased separately

New Imported Range of Scrapbooking Papers from America!

Craft FairyNew to Wholesale Market

Ribbon: By the reel or display readyBows: Loose or display ready

Paper Flowers: Handmade and ecofriendlyFeathers: Loose or Packaged

Exclusive stamps coming soon

No Minimum OrderCarriage Free £200 excluding VAT

100s of items ready for immediate dispatch

Order online atwww.craftfairy.co.uk

Trade Enquiries by Phone on01656 653796

craftfocus 23

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show & tell

product previews

In the fi rst instalment of our two-part new product showcase, we feature a raft of exciting crafty things being launched at Craft Hobby + Stitch International 2010

Bothy ThreadsStand A01+44 (0)1638 665 149www.bothythreads.com

There are six new kits from Bothy Threads in the Home Truths range, and stitchers can make light of those everyday chores with these humorous designs by Julia Rigby. They are all worked on 14 HPI white Zweigar t Aida, and come with carded threads and clear stitch diagrams. Measuring 25x20cm, they have an RRP of £15.99 each.

StitchtasticStand A04+44 (0)114 235 3958www.stitchtastic.com

This firm is giving a sneak preview of the second of their sets of three designs to be launched at Craft Hobby + Stitch International 2010. These three vintage car designs follow their popular ‘stitch something a bit different’ theme, and will accompany the Harley Davidson ar twork designs also to be featured at the trade show. Each design measures approximately 36x24cm, uses approximately 17 DMC colours, and together they cover the Fiat vintage range from 1915 to 1925. Each kit will have an RRP of £27.95. Call Patrick or Sarah for a trade pack and fur ther details, or email trade@stitchtastic.co.uk.

Beads Unlimited Stand J01+44 (0)1273 740 777www.beadsunlimited.co.uk

Beads Unlimited keeps it simple with two neat new point of sale display spinners filled with their well-known and well-loved brand of packeted beads and findings – which will suit either the counter or floor, as well as the budget. Star ting at just 99p RRP, these products are priced with quick turnaround in mind. Retailers can opt for proven top sellers or a bespoke selection to suit their own market.

24 craftfocus

product previews

show & tell

Club GreenStand M22+44 (0)20 8646 9800www.clubgreen.com

This firm’s latest product offering will give customers the chance to bring a little bling to their baking – and cardmaking, present wrapping or scrapbooking. As well as the dramatic Fountain Candles, Club Green is offering this 38mm wide diamanté band – also available is a smaller width of 15mm – which measures 1m in length. In addition there are diamanté single numbers and also a full alphabet, which are also ideal for other crafty applications, not just for cake decorating.

Craft FairyStand BS21+44 (0)1656 653 796www.craftfairy.co.uk

New to UK market are these eco friendly, handmade flowers from Craft Fairy. Available in a variety of sizes and seasonal colours, they come ready-packed in blister packs of either 15 or 50, or alternatively in flat packs of the same numbers. These beautiful flowers enable crafters to make beautiful 3D cards by building up the layers for stunning effects. For quick deliveries, the company offers an online ordering facility.

The Stitching ShedStand A12+44 (0)845 157 6045www.thestitchingshed.co.uk

More exciting and commercial cross-stitch and needlepoint kits for the retail market by The Stitching Shed can be seen at the show. These two new designs, Giraffe and Car, are perfect for children to stitch and measure 4.5”x4.5” each. Both kits contain a colour printed canvas, Anchor tapestry wools, a needle and full instructions, all packaged in a white rope-handled gift bag. To find out more email info@thestitchingshed.co.uk. ArtYarn

Stand K34+44 (0)1529 240 510www.artyarn.co.uk

Featured on the Ar tYarn stand will be the latest yarns and patterns from Swiss knitting company Lang Yarns. The third pattern book (Number 171) for A/W 2009/2010 is packed full of sleek and stylish fashions and showcases various Lang Yarn qualities, including the popular cashmere-fine Merino S160, featherweight Alpaca Superlight and the all-season lustrous wool/silk mix, Merinoseta. Also on show will be the new Accessories pattern book, No. 174, featuring a selection of hats in the new aran-weight Omega+ yarn quality. Omega+ is a satisfyingly hunky but lightweight microfibre yarn with a lovely soft handle, costing only £2.50 per 50g ball and is an extension of the popular Omega DK yarn range, first introduced last winter.

Ar tYarn is also the UK distributor of Schoppel-Wolle, Lanar tus and Addi, and will have a variety of new products from these brands also being launched.

craftfocus 25

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Art Van GoStand TBC+44 (0)1438 814 946www.artvango.co.uk

Inkaid Digital Precoats enable crafters to create images on vir tually any surface using their inkjet printer. This original range of preparations are simply coated onto the selected surface – paper, canvas, fabric, metal or plastic – to achieve clean, crisp, sharp images. The results are also compatible with conventional ar t materials, making this a product that opens up the possibilities for photographers, designers, fine ar tists, textile ar tists and craftspeople of all kinds. A range of five different finishes is available in various sizes – 236ml at £8.90 RRP; 473ml at £16.50 RRP; and 944ml at £31.95 RRP. In addition, a trial pack of 100ml pots of the three most popular precoats is available, with an RRP of £14.95.

SpangleJangleStand BS29+44 (0)29 2052 1122www.spanglejangle.com

Three cross-stitch designs have been added to SpangleJangle’s innovative new Tassel Dolly series to complement the firm’s popular Welsh dollies. The new English dollies feature Britannia, Queen Elizabeth I and a lady Beefeater in full regalia, and continue the theme of a collectable set of attractive designs. Each finished project measures 12.5x12.5cm, and the pack includes 14 count Aida, sor ted Anchor threads, instructions, char t and needle. The kits have an RRP of £9.35 and are ideal star ter or quick projects, offering a fun alternative to more traditional designs.

Jones & CoStand L14+44 (0)115 978 1263www.jonesnottm.co.uk

The latest release from achingly cool papercraft brand 7gypsies is Venice, inspired by a trip to – yes, you’ve guessed it! The collection comprises a selection of double-sided papers in shabby-chic repeat patterns, given Italianate names such as Gondola and Campo, as well as text-embellished paper and gaffer tape, clear stamps, chipboard letters and numbers, stickers, printer’s and photo trays, and a stylish photo stand book. RRPs star t from 99p for a sheet of double-sided paper.

CJ BeadersStand BS27+44 (0)1934 852 646www.cjbtrade.co.uk

To meet the demand for specialist jewellery-making tools – fuelled by a raft of consumer magazine ar ticles – a new range of tools, designed specifically for the hobbyist, has been produced by Shesto under the Jewel Tool brand. CJ Beaders has been appointed distributor for this range, which encompasses more than 100 different types of tools, from jewellers’ loupes to piercing saws. The firm has put together an attractive package, comprising two each of 82 different tools, with a rotating merchandise display taking up a 60cm square footprint, for just £500. This provides retailers with the oppor tunity to display a wide range of tools at minimal outlay. To fur ther enhance the package, top-up replacement tools can be purchased from CJ Beaders with no minimum order value. C

craftfocus 27

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WIN!Serif crafting software packagesSerif (Europe) Ltd, the independent design, publishing and creative software developer, has a lot to offer the craft retailer and high street store. Digital Scrapbook Artist is the fi rm’s fl agship crafting product, and it offers unique, high-quality scraps and materials to the crafter. Thanks to years of experience of producing high-quality software in-house, this package is not only easy to use, but also allows unlimited creativity without compromising on quality. It is billed by its makers as the sensibly priced, high-quality alternative to existing digital scrapbooking programs, and a fantastic way to produce photo-realistic results comparable to a traditional paper scrapbook.

Priced at £29.99, Digital Scrapbook Artist provides a fun and cost-effective way to preserve photos and memories with scrapbooks and greetings cards to share with loved ones. By combining ease-of-use with traditional scrapbooking techniques and realistic-looking results, this impressive software enables crafters to quickly and easily transform photos and memories into wonderfully personal artwork to cherish forever. The versatility of the program is also evident – with scrapbookers able to create everything from invitations and cards, to scrapbooks and hybrid albums. Digital Scrapbook Artist is well-suited to the popular hybrid style of scrapbooking, thanks to the digital aspect speeding up the process, and giving the user the opportunity to add a few traditional hand-crafted elements when printed. The end result is 3D and photo-realistic – making for some really beautiful unique pages.

Serif is currently running a Preferred Retailer Programme, which was launched at Craft Hobby + Stitch International 2009, and offers retailers excellent discounts and incentives. More information is available from their distributor, Craftime. For details call +44 (0)1623 722 828, or visit the website online at www.craftime.com.

The prizeThree lucky winners will each receive a package of Serif ’s digital goodies. The fi rst prize comprises Digital Scrapbook Artist, Digikit Collections 2, 3 and 4, Digital Photo Suite, PagePlus X4 and PhotoPlus X3, and is worth around £290 RRP; the second prize comprises Digital Scrapbook Artist, Digikit Collections 2, 3 and 4, Digital Photo Suite and PagePlus X4, and is worth around £230 RRP; while the third prize comprises Digital Scrapbook Artist and Digikit Collections 2, 3 and 4, and is worth around £120 RRP.

To enter the competition, simply visit www.craftfocus.com, fi ll in your details and answer the following question:What is Serif ’s fl agship crafting software called?

The deadline for entries is 31st January 2010.

1st prize

2nd prize

3rd prize

Terms and Conditions1. The competition is not open to employees of KD Media Publishing

Ltd or Serif (Europe) Ltd (or their immediate families).2. The competition closing date is subject to change without prior notice.3. The winner will be notifi ed in writing.4. The editor’s decision is fi nal. No correspondence will be entered into.5. The prize is not transferable and has no monetary value.6. If an advertised prize is not available, we reserve the right to offer an

alternative prize of equal or greater value.7. No purchase necessary, and there is no charge to enter via the

website at www.craftfocus.com.8. Entrants must be a member of the trade, and over the age of 18.

worth£640

craftfocus 29

profi le

Who founded Beads Unlimited, and what prompted them to do so? I did! It was the best par t of a quar ter of a century ago now, in a modest establishment in Brighton’s cosmopolitan North Laine. Initially a shop front and trade counter, the opening day in March 1986 did not prove a success, with a three-inch snow fall and just £50 in takings.

The business was set up to service a growing consumer base of bright young things as well as established beaders and

crafters. These were customers who knew exactly what they wanted, were creative and unhappy with high street conformity. Wholesalers catering for this sector of the market were extremely thin on the ground, and so Beads Unlimited was established to step into the gap.

How has the product offering evolved since this time?Beads Unlimited has always been an accessible business and we are keen to stock easy-to-construct items to attract first timers. Once tentative new customers work out what stunning pieces can be created with little or no specialist equipment, they are immediately bitten by the bug.

Whilst this ‘base market’ remains constant, the major evolution in Beads Unlimited’s product offer has been in branded products aimed at the more committed beader. The combination of the technological revolution and a weak dollar (until comparatively recently) encouraged

American suppliers to heavily market their products to the British beading public.

Beads Unlimited’s major strength in the face of this onslaught was its own brand awareness, borne of a long-standing commitment to high-quality products at affordable prices.

What are your best-selling lines, and why do you think this is?“You’ve never had it so good” suggested Prime Minister Harold MacMillan to a political rally in 1957. If he were alive today to make the same speech he would simply have to be wearing beads (the mind boggles!). I don’t think I can remember a time when our customers have been offered such a wide range, which caters for so many sectors of the market.

Beautiful hand-made glass feature beads are still flooding out of China, and the choice of styles is simply overwhelming. These have been strong sellers for some time now. Chunky ceramic par ts have been good for us quite recently and the glazes are simply delicious. Where things star t to get interesting though is in the demand for different finishes on our findings. At the time of writing we are stocking regular silver and gold plated, plus black antique and antique gold. I am still not convinced demand for variations on this theme are at an end. Watch this space!

Do you exhibit at any craft trade shows? If so, which ones and why?ICHF’s Stitches (or Craft, Hobby + Stitch International to give it is full title) is the only game in town for us. In the mid ‘90s we experimented with quite a few shows, but anyone who is anyone is at Stitches. This is the place to meet and greet customers from the vast to the microscopic, plus press,

booming marvellous!We speak to Geoff Ellis of Beads Unlimited, and find out how he built up his highly successful bead brand…

profi le

30 craftfocus

manufacturers and assor ted craft junkies. Quite the best thing about Stitches

is the visitors really are the very nicest people you would ever care to meet. The independent retailers show you snaps of their children and grandchildren, and the bigger buyers are without the airs and graces found at some of the other shows we have attended.

How do you support your retailers?Our suppor t is very much tailored to suit the individual retailer’s needs. Our relationship will star t by taking a measurement of available space and providing a tailored stock plan, taking each buyer’s requirements into account. We also have a retailer advisor on hand to answer all manner of queries which may arise, to ensure our customers are comfor table with selling our products.

We supply ‘off the peg’ point-of-sale display spinners and a retailer’s star ter pack based on a box of loose beads. Selling beads loose and allowing consumers to rummage definitely maximises sales, but it does need more attention and is therefore more popular with independent stores. Our in-house design team produce a range of excellent instructional sales aids which are bright, cheerful and readable. They are extensively road-tested in our own retail establishment and regularly updated.

The web has now become an excellent medium of communication, and we have just begun posting a series of shor t but informative videos on our homepage and also on our blog.

What’s your take on the current state of the market?Currently the market is more than buoyant. You can see this by the variety of products on offer and the profusion of bead shop star t-ups over the past few years. Specialist

bead fairs have also become all the rage, a notion unthinkable in the ‘80s and ‘90s.

What steps are you taking to weather the storm?Storm, what storm? In almost 25 years we have never had a bad year and given the recent renewed interest in beads I can’t see it happening now. However, complacency is a dangerous beast so we are always looking at ways of improving our marketing and merchandising. Given our competitive pricing policy we have always kept a tight rein on cash flow.

How do you plan to grow your existing retailer base?In terms of marketing we live in exciting times. E-commerce offers almost limitless oppor tunities for getting our message out. We have had a very good response rate to electronic mailing, but generally work on the basis than less is more. People become bored of being bombarded with mailings from a single company.

It is impor tant to consider your website a dynamic affair, rather than simply a flexible catalogue. Our latest stock is obviously

prominently displayed alongside products featured in ads and other promotional campaigns, but we are continually looking to refine its user friendliness.

A more extensive and prominent web presence for independent retail star t-ups is definitely next on the agenda. We are also working on some good old-fashioned paper-based marketing material.

How would you like the company to develop over the next few years?The simple answer is we need more space. When we first moved to our warehouse premises in 2001 it seemed huge, now we are tripping over ourselves. I can’t see the need to diversify beyond beads, beads and more beads. I just feel extremely for tunate that the market sector we inhabit not only provides a living for myself and more than 30 staff, but is populated by such a good-natured trading community. C

Further information To find out more about Beads Unlimited call +44 (0)1273 740 777 or visit the website online at www.beadsunlimited.co.uk.

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As far as the international craft industry goes, the great and the good are likely to be at the Craft & Hobby Association’s (CHA) 69th Annual Winter Convention & Trade Show, to be held from 24th-27th January 2010 in Anaheim, California. Over 450 exhibitors have already confi rmed, and thousands of attendees are anticipated to participate – with the organisers billing this year’s Show as important for companies positioning themselves for the economic recovery and beyond.

“There is nowhere else that you can go to fi nd as many qualifi ed craft and hobby industry buyers and sellers in one location. The Winter Show has traditionally delivered a strong return on investment to savvy companies that understand how to market their presence at the Show,” explains Steve Berger, CEO of CHA. “Especially now, when budgets are being reduced, the Winter Show is the most cost-effective venue for craft and hobby industry professionals from around the world to come together and conduct serious business.”

This year the CHA has introduced a new business-to-business component to the CHA Trade Show registration process, called CHA ShowBiz Connections. This free programme facilitates communication between exhibitors and attendees by matching them based on product and service interests indicated during the registration process.

All participating registrants will receive a weekly update with their paired CHA ShowBiz Connections and access to their ShowBiz Connections messages – ‘real’ email addresses and contact information are never revealed through this system. Attendees and buyers will be able to better pre-plan for the event, while exhibitors will be able to send messages, and announce specials and offer discounts through this same facility – although participants may opt out of participation at any time.

In an effort to secure more accurate reporting of attending buyers and exhibitor staff, and to close loop-holes that granted free access to many non-qualifi ed show attendees,

the CHA Board of Directors unanimously passed a new trade show supplier badge policy.

The CHA will grant four free badges to every non-exhibiting CHA supplier member company (covering the manufacturer/importer, distributor, consumer or trade publisher, and service provider categories). Supplier member companies that exhibit at CHA Trade Shows will be able to secure four free badges per every 100 sq ft of exhibit space purchased, while additional badges will be charged a discounted rate of $50 per badge. Additional badges requested by non-exhibiting CHA supplier members will be available at a discounted rate of $100 per badge, while non-member attendees will continue to pay the full price of $150 per badge. To fi nd out more about this badge policy, please contact registration@craftandhobby.org.

We look forward to the Craft & Hobby Association’s forthcoming Annual Winter Convention & Trade Show in Anaheim, California…

In briefwhen: 24th-27th January 2010where: Anaheim Convention Center, Californiavisitors: Over 11,937 attendees and more than 5,200 buyers anticipatedopening times: Sun 10am-6pm, Mon-Tues 9am-5:30pm, Weds 9am-2pmwebsite: www.chashow.org

winter wonderland

34 craftfocus

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May Arts Ribbon+1 203 637 8366 www.mayarts.com

Adding to their wide selection of ribbons, May Arts is launching this beautiful faux suede cut-out leaf product, code XL16. These luxuriously textured strands can be cut and used as individual leaves, perhaps to embellish cards or textile projects, or alternatively if left uncut the product offers a charming garland effect – ideal for a whole variety of applications. The product measures 1” wide and can be sold by the yard or 15 yard roll. Shown here in olive green, there are six other colour options. To fi nd out more email sales@mayarts.com.

Photocentric+44 (0)1733 349 937www.clearstampmaking.com

Photocentric will be exhibiting its stamp making products at CHA, and in addition to showcasing some great projects made using their products, they will have one of their purpose-built UV exposure units on the stand. Photocentric is the only fi rm to make its own polymer and its own exposure units, and so completely control the stamp making process. Stamps are non-yellowing and will keep their sticky back for ever if correctly cared for. The fi rm can make stamp sheets of any size, and the minimum order is just ten sheets. To fi nd out more email info@photocentric.co.uk.

Grafi x+1 216 581 9050www.grafi xarts.com

Grafi x’s Coloured Shrink Film crosses into many markets and applications. This fun-to-use plastic fi lm is great for kids’ crafts (with adult supervision), papercrafting, scrapbooking, school projects and jewellery making – simply create, cut and bake for one-of-a-kind embellishments that will be half the size of their original dimensions. Easy to use with die cuts, decorative scissors and punches, this product comes in sheets measuring 8.5”x11”, and is available in packs of 6, 10 and 50 complete with easy-to-follow instructions. Colour options include red, orange, yellow, blue, green and purple, plus clear, matte and white. In addition, Grafi x Clear or White Inkjet Printable Shrink Film is available, for a truly unique design. To fi nd out more email info@grafi xarts.com.

winter wonderland

product previews

Crafting+44 (0)1246 251 212www.mycraftstudio.com

My Craft Studio™ allows the user to change the sizes and colours of any image, along with creating their own backgrounds and borders with a simple two-click process. The range also incorporates Die Cut Studio™, which allows the user to print pyramage-style or stacking decoupage onto die-cut sheets that have been specifi cally manufactured to run through a regular home inkjet printer. In addition, the fi rm’s Meltdust™ papers allow the user to print in the same way and sprinkle with Meltdust™ before embossing with a heat gun as though stamped.

36 craftfocus

When did you open the shop, and was it your fi rst retail venture? We opened our doors on 28th October 2008, and yes it was our fi rst shop – although both my wife Carol and I have worked in retail in various ways over the years.

Are you an avid crafter yourself, and how did your interest begin? Carol has been involved in arts and crafts for some time, and is very creative. My strengths tend toward the business side, as I have a degree in marketing and once worked in banking, of all things! We have the perfect combination of skills for this venture.

What was your personal brief when fi rst starting out in terms of product lines, aims and objectives? At fi rst we wanted a boutique store that tended toward a lifestyle business, but eventually we realized that would limit the potential for the shop and some of our aims. Eventually a friend who had opened his own bead shop in the USA, The Potomac Bead Company, started offering franchises and we headed in this direction due to his involvement and our needs. We still have our own style as we are the only European franchisee for the franchise. This means we are adopting a lot of the franchise’s process and products, but we are tailoring it to the European market.

How important is your location and what is your main customer base? We wanted a ‘destination’ store, but found the ideal location in the heart of the West End of Glasgow. We are two minutes’ walk from

the subway, in a new development off a busy street. This means we can reduce overheads (thanks to being off the main drag) but we are still central enough to attract new beaders, and also we are accessible to those who already make their own jewellery and have sought us out. Our main customers are those that make their own jewellery and given the lack of bead shops in Glasgow (and in fact Scotland in general), they will specifi cally search for an outlet. We’ve just made it easier for them, and that is why I think our location is spot on.

What are the latest craft trends you’ve noticed?Autumnal colours are certainly growing in popularity due to the season we are in, but recent colour trend information we have indicates that 2010 will see more light aubergine and pale, soft yellows in both jewellery and textiles. Since fashion and jewellery design are so integrated, these colour trends will certainly infl uence the requirements of our customers. As a result we are providing and sourcing gemstones, Miyuki seed beads and Czech glass beads that will give them palettes of choices for their jewellery designs.

What are your views on the current state of the market? I am very upbeat and have been throughout the recession! We provide an enjoyable and affordable activity that is very sensory – creating your own jewellery or using beads with textiles is a pleasing on so many levels. As a result, we have positioned our advertising to hit all these elements, and when customers come to our shop they feel they

are participating in an experience rather than simply spending money. We’ve held our own over our fi rst year, and I believe we’ll exceed our forecast for 2010 as well.

How and where do you source new craft products?We get access to new products through the franchisor, and because this company is in the ‘beading heaven’ of the USA, we can pick them up quickly and bring them into our retail shop in Glasgow. Additionally, we are quite a large bead shop, so that has attracted attention from suppliers – we get many cold calls about new products. However, it is the customer that drives most things for us. We trial new products and if customers like them, we then increase the selection we have in inventory.

What are your best selling lines? Miyuki seed beads and gemstones are our most popular products. However, we just started stocking Czech glass and within two weeks needed to order an additional 50% as they sold extremely well.

Which shows do you attend? We just attended our fi rst bead fair in Edinburgh (www.edinburghbeadfair.co.uk). We’ll do a few each year, but because of the success of our shop we need to keep the retail store our main focus.

What yardstick do you use for measuring the potential of a new craft product? Given our craft focus – beading – it certainly needs to relate to jewellery design and secondarily if it can be incorporated into

another levelWe chat to Mike Kurtyka about his chic craft emporium, The Bead Company…

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retailer interview

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textile crafts. I know bead shops that stock paper for card making or stamps for stamping. I think that crowds out the core purpose of being a bead shop (not to mention the fact it crowds the store!) and can cause you to lose product focus. Basically, if it isn’t related to our priorities, then we are not going to stock it.

How do you ensure that you can compete with the larger craft multiples? Quality, service and price. The large stores are often too remote from the customer and cannot provide the product selection and level of service we do. Surprisingly I have found these larger ‘craft conglomerates’ very poor on value – their prices are way too high for the poor-quality products they sometimes offer. By listening to our customers, conducting constant product and price research, and adapting quickly, I think we are well positioned to grow our customer base and remain competitive.

What steps do you take to ensure the highest standards of customer service?We have a multi-faceted approach – customer feedback, staff feedback and outside reviews. I am regularly chatting with customers and many will happily tell us – either myself, my wife or the staff – what they do or don’t like. Most things I can quickly act upon to change. Additionally, I regularly interact with the staff to find out what customers are saying and then incorporate these suggestions into our customer service processes. Lastly, we get outside help from the franchisor and a business partner who both regularly visit and observe. I also want to have secret shoppers. The staff will know we’re doing this, but they

won’t know when or who – and neither will I, not until after the secret visit! I think this will help us truly see how we are in the area of customer service.

What sort of relationship do you enjoy with your suppliers?Most of our suppliers are great and have been a big help with advice on what to stock. We’ve run into quality and shipping difficulties with some overseas suppliers, and we won’t be using some of them again because of that. The global economic recession has hit them also, and the suppliers who offer excellent customer service and quality will continue to get our business.

When did you launch your workshop programme, and how important is it to the success of your business? I was a bit naive here. I knew our classes would be important to helping people make their own jewellery. However, it is the customer loyalty and networking that has surprised me. Someone takes a class and then brings a friend along the next time. Our customer base is growing exponentially and as long as we keep offering inspiration, they will keep the word of mouth going and stay involved with us.

Describe the style and presentation of your shop – how important is visual merchandising to you? Our shop style is ‘industrial chic’ and is quite spacious, with a large ground floor as well as a mezzanine level. I think this is unusual for bead shops, as they tend to be more like your gran’s closet, compact and crammed with

products! Presentation is critical, and I think many craft-related businesses get this area wrong. Personally I like space to browse and do not like a crowded store. We’ve kept our store open, but still have one of the largest selections in the UK – certainly in Scotland. Our store also reaches a wide mix of clientele – the store design is suitable for a granny or a hip youngster. In fact, they mix very well together and I like to see the interaction of our customers; they inspire us! Additionally, when we design jewellery and have it on display it sells the products and also provides inspiration. We could do better in this area but again space is a consideration. I don’t want to crowd things together.

How important is your online presence? At the moment we only have a brochure site, but we are developing our online shop. We have almost 1,000 people on our mailing list and I am investing in learning, design and technology to help us develop our e-commerce site to a high standard.

What are your plans for the future? E-commerce and wholesale are our next big plans, with franchising within Europe to follow. I am focused on the first thing – our retail shop – and that is serving me well as we develop our e-commerce site. The wholesale option will just be an add-on to the e-commerce site, and we already do this on a small scale. Once these things are interacting smoothly and profitable, we’ll move onto the franchising.

Further informationThe Bead Company, 7 Keith Street, Partick, Glasgow G11 6QQ+44 (0)800 970 5234www.thebead.co.uk

BEST OF BRITISH!If you’d like the Craft Focus spotlight to fall on your retail business, then why not let us know? Email editor@craftfocus.com to find out more about how you can get involved with this regular feature.

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show preview

The 57th Toy Fair takes place on the 26th

– 28th January 2010, and continues to offer an unparalleled oppor tunity for UK retailers to view and sense the buzz of the latest products about to hit retail. Around 180 exhibitors will fill the Grand Hall of Olympia where thousands of new toys, games and hobbies will be launched – but there will also be hundreds of new craft products on the show floor too.

Exhibitors such as Bandai, DKL Marketing, Golden Bear Products, Little Star Creations, Treasure Trove Toys and Vivid Imaginations will be launching a variety of exciting craft toys – from beads to sticker-making!

Bandai (F66) will be launching a design fashion creation with Harumika. There’s no need for scissors or a sewing machine, all that’s required is a piece of fabric and a bit of imagination. The star ter set includes two mannequins and a variety of fabric, accessories and stickers. Everything is reusable so the possibilities of customising are endless.

DKL Marketing (C59) is launching Hama beads at Toy Fair 2010. Hama beads offer the largest range of bead sets and accessories, which are ideally suited for craft stores. New to the Hama line includes children’s favourites Big Ben and new Disney Toy Story kits.

Golden Bear Products (E69) is launching various new ar ts and crafts products, including colouring and stamper sets with Waybuloo, a lovable pre-school character shown on the BBC. This product is sure to develop children’s skills whilst bringing fun to creative play.

Little Star Creations (D16), a new exhibitor at Toy Fair 2010, is launching its Waybuloo Creativity Packs at the show. The new creativity packs, based on the hit CBeebies show, will include stickers and other ‘cut out’ and ‘pop out’ activities for children of a young age who have that ar tistic touch.

Treasure Trove Toys (G10) is launching new additions to the ever-popular Sticky Mosaics range at Toy Fair 2010. Sticky Mosaics make it easy to create a brilliant mosaic ar twork. Simply follow a numbered pattern and place the colourful sticky foam squares on to create a fantastic picture. The new pattern range includes a princess palace, fairies and jewels.

Vivid Imaginations (E130) is launching its Crayola Creations Sticker Studio at Toy Fair 2010. The drawing unit on the studio enables users to create their own design, and then turns them into cool stickers or funky badges. This ultimate sticker and badge design kit includes the three-in-one Sticker Studio Unit, 30 Deco Design sheets, ten reusable badges (fronts and backs), four Dinky Doodler colouring pens, HB pencil and instructions. Perfect for any crafty kid.

getting crafty at Toy FairIn just a couple of months Toy Fair will celebrate the new year by moving back to the historic Olympia in West London – we take a sneaky peek at what’ll be on show.

Further informationTo register for a free visitor pass and save £15 on the door, simply visit www.toyfair.co.uk. For information about exhibiting, please call the team on +44 (0)20 7701 7127.

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Bandai

DKL Marketing

Golden Bear Products

Treasure Trove Toys

Little Star Creations

Vivid Imaginations

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Jakar International+44 (0)20 8445 6376www.jakar.co.uk

Jakar’s own-brand self-sealing and double-sided printed cutting mats are made of a durable PVC. Available in sizes A4, A3, A2 and A1 calibrated in 5cm squares on front and 1cm squares on the reverse side, an A5 option is also available, calibrated in 1cm squares on one side only. The mats come cellophane wrapped, and retail from £1.99 – £22.99. In addition, translucent versions of the same products are available, and retail from £2.99 – £35.99. To fi nd out more email info@jakar.co.uk.

Winsor & Newton+44 (0)20 8424 3200www.winsornewton.com

A beautiful gift for an amateur or established artist, Winsor & Newton’s Bamboo Box Sets are available in three different media – acrylic, oils and watercolour. Each contains eight 60ml tubes of paint (or half-pan equivalent), a mixing pallet, brushes and a mixing knife, a pencil and rubber, plus solvent or varnishes depending on the medium. The set carries an RRP of £49.99.

Ultimate Products+44 (0)161 627 1400www.ultimate-products.co.uk

Rolf Harris has chosen Ultimate Products, the UK’s largest product sourcing and design business, to produce and supply his fi rst ever range of arts and crafts products. Under its exclusive three-year license, the fi rm has created a comprehensive range of arts and crafts materials for hobbyist artists, including paints, canvases, pencils, crayons, brushes and colouring books.

state of the artBroaden your offering with these fantastic products and expand your market to include arty types…

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art materials

Letraset+44 (0)1233 624 421www.letraset.com

With craft consumers increasingly seeing the potential of good quality art markers, Letraset has extended its popular ProMarker range by adding 56 new colours. ProMarkers are permanent, twin-tipped markers that combine professional performance with accessible pricing, and single markers have an RRP of £1.99. Making the most of the latest colours, Letraset has also introduced a new line of four different ProMarker 5-packs with specially selected ‘Seasons’ themed colours, RRP £8.99 each.

For further details email enquiries@letraset.com.

Markingworld+44 (0)1698 574 567www.markingworld.co.uk

Formulated using artist-quality pigments, these Aquarel Pencils achieve superb results when blending, and the colour will wash evenly without leaving behind unsightly pencil marks. There are 48 colours in the range, all available as singles as well as in sets of 12, 24 and 48 packaged in wooden drawer boxes. Sets start from £18 RRP, while single pencils carry an RRP of 95p. To fi nd out more send an email to sales@markingworld.co.uk.

Derwent+44 (0)1900 609 590www.pencils.co.uk

Derwent has put together a set of fi ve essential drawing tools designed to enhance any artist’s creative enjoyment. Each pack contains two embossing tools with different sized heads, a rubber shaper, a fan brush with an additional rubber shaper, and a stipple brush. All the Drawing Tools have a smart soft-touch black barrel coating to make them easier to grip when doing detailed creative work. The set carries an RRP of £9.99.

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Sakura are winners and it’s official, winners of the Craft Business Awards for Best Art Materials 2008/2009.

A testament to the quality of our products, you need the “Best products for the Best sales” to see the full range of award winning products contact Marking World Limited on 01698-574567 or sales@markingworld.co.uk to arrange for a representative to visit.

Tel: 01698 574567 01698 574568Fax: 01698 574569

sales@markingworld.co.ukwww.markingworld.co.uk

Marking World Limited, Units 60 & 61, Evans Business Centre, Belshill Industrial Estate,Belgrave Street, Bellshill, ML4 3NP

TRADE-WIRES.CO.UK

TRADE-WIRES.CO.UK

Trade enquiries: T: 01233 624421 E: enquiries@letraset.com

ProMarkers are ideal for rubber stamping, card making, illustration, anywhere you want

to apply professional looking colour!Now available in 148 colours!

Twin tipped - Permanent, dye-based ink - Fully blendable - Vibrant, streak-free colour - Certifi ed non toxic

NOW STOCKING

full colour range of

Swarovski rivolis and 2.5

Xilion beads

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profi

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appealing notionsWe speak to Donna Blackman of M Cour ts Ltd about the growth of this well-established wholesaler, and plans for the company’s future.

Who founded M Courts, and when?M Courts Ltd was founded in 1915 by Mr Courts, and when he retired he handed it down to his son. After the second Mr Courts retired, the company was taken over by his son-in-law. As there were no more sons, and my husband Russell had been with the company since 1983, he was offered the business and has been running things since 2001. We are now a small family-run business and pride ourselves on offering a friendly, professional service. If we don’t have what our customers need, we try our best to source it for them.

How has the product offering evolved since this time?M Courts originally supplied the rag trade in Brick Lane in the East End of London. But as times changed, it had to diversify into haberdashery. As the stock range increased, and we ran out of space, we moved to larger premises in North London, and today we stock everything from the usual haberdashery lines such as thread elastic, zips and lingerie accessories etc, to the more exotic – including flowers, feathers, masks, ribbon, beads, sequins and dyes. Our originality is often commented on by our customers, who say the range of goods we stock is exceptional and it is like walking into Aladdin’s Cave!

What are your best-selling lines, and why do you think this is?We sell a lot of ribbon, and we believe this is because of the quality and choice of colours and widths we have available. Our braids and trimmings are very popular due to price, choice and quality. Buttons, lace and broderie anglais, thread and scissors are all good sellers, while diamanté stones and trims are also popular for the bridal market. We have recently seen a big increase in sales in picks, stamens, flowers and stems.

How do you support your retailers?Our large showroom is open six days a week, and there is plenty of free off-street parking. We deliver nationwide by courier, and locally using our own van – which we have recently bought to enable us to visit shops with our sample range, should customers wish to see and touch the items themselves. We also have a website, which enables customers to browse and shop when it suits them, or when the showroom is closed. We like to keep customers informed of stock availability, give honest delivery estimates, and keep our prices as low as possible.

What's your take on the current state of the market?During the last recession in the ‘70s trade in the craft industry boomed, and although things haven’t been quite as good this time around, we have definitely seen an increase in sales.

What steps are you taking to weather the storm?We have advertised for the first time and also exhibited at craft shows, which has introduced us to a new market including cake decorators, dance and ice schools, colleges and theatres. The introduction of our website has also boosted sales and allowed us to be seen by a whole new range of businesses such as bookbinders and printers.

How do you plan to grow your existing retailer base?We hope to be improve our web presence, and be able to visit more customers at their premises, by venturing further afield.

How would you like the company to develop over the next few years?We would like to stock more products, update our systems and increase our customer base. It’d be nice to do more shows and meet more people, both new and existing customers.

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Further information To find out more about M Courts Ltd call +44 (0)20 8884 0999 or visit the website online at www.mcourts.co.uk.

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on paperWe preview Paperworld 2010, the leading international trade fair for the stationery sector

Frankfurt am Main will once again be the meeting place for the international paper, office supplies and stationery sector when Paperworld 2010 opens its doors from 30th January to 2nd February. As the leading international trade fair for the sector, Paperworld is not only a summit meeting for the most important international brand names, including Lamy, Uhu, Faber-Castell, Staedtler, Edding, Novus, Caran d´Ache and Brunnen, but also a forum revolving around product innovations from all segments, the latest trends, ideas for attracting customers, shop decoration, inspiration for assortment compilation, and issues of topical relevance to the sector.

In previous years the Paperworld concept of arranging the exhibits by product groups, in conjunction with the assortment classification of the trade, has been a complete success. So this year no changes will be made to the structure, with the paper, office supplies and stationery segments supplemented by the special Paperworld Creative, Scriptum and Imaging sections.

Found in Hall 4.2, Paperworld Creative reflects the entire artistic potential of the creative sector. Excellent design and exclusivity

characterise the unique spectrum of small manufacturing companies, suppliers of high-quality products and manufacturers of design products and accessories to be seen at Paperworld Scriptum in Hall 6.1, while at Paperworld Imaging in Hall 4.0, the focus is on IT and printer accessories, paper, films, labels and original accessories.

From 2010, Hall 3 will once again be the international meeting place for exhibitors from the fields of office and school requisites and writing and drawing utensils. Hall 4.1 will also be devoted to office supplies. In Hall 6.0, Paperworld visitors will find gift-wrapping materials and napkins while Hall 6.2 is the venue for greetings cards and gift articles.

The themes currently dominating the paper, office supplies and stationery sector are not only to be seen at the exhibition stands of the around 2,000 companies making presentations at Paperworld but also at a wide variety of visionary trend areas, information events, awards ceremonies and exhibitions. Exclusively for Paperworld, stylists bora.herka have defined the colours, materials and styles expected in the 2010 / 2011 season, under the headings ‘Quality’, ‘Vision’ and ‘Artistic’, which

will be presented within the framework of the Trend Show in Hall 6.1. A day ticket is £19 in advance, and £24 on the gate. To register in advance, please visit the website online at www.ukfrankfurt.co.uk, or for further details go to www.paperworld.messefrankfurt.com.

In briefwhen: 30th January - 2nd Februarywhere: Frankfurt am Mainopening times: Weds - Fri 8am - 6pm, Sat 9am - 5pmwebsite: www.paperworld. messefrankfurt.com

show preview

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Kars+44 (0)870 240 7993www.kars.biz

Making Memories’ new pink Slice Cordless Digital Designer is a purchase that will not only benefi t your customers’ crafting, but a charitable cause too, since the fi rm will donate a portion of the proceeds from each sale to help aid in the fi ght against breast cancer. The co-ordinating collection features a pink-and-grey Slice Cordless Digital Designer, along with its AC charger, a 6”x6” cutting mat, a new Basic Elements Design Card and a Think Pink Design Card. Both Design Cards also include an MS+ feature, allowing the crafter to mirror and shadow each image they cut. The commemorative Slice is complete with the latest Speed Boost Update, making cutting even faster. For more information, visit www.whyslice.com.

We showcase some of the latest papercraft offerings…

Grafi x+1 216 581 9050www.grafi xarts.com

Grafi x’s Rub-Onz Transfer Film can be used to create customised transfers quickly and easily, using the crafter’s own selection of fonts, photos and clip art. These transfers will adhere to paper, plastic, glass, wood and foam surfaces, making them ideal for scrapbook pages, handmade cards, papercrafts, collage art, home décor items and much more. Sized 8.5”x11”, the sheets come in packs of four, ten, 25 or 50, complete with easy-to-follow instructions.

Inspire Me Papers+44 (0)845 120 0155www.inspiremepapers.co.uk

Following the overwhelming response to their display at the Harrogate Gift Show, Inspire Me Papers has just launched an impressive Cake Box collection, perfect for making as party favours or for putting small gifts into. With an RRP of £7.99, each kit includes long-lasting plasma templates, easy-to-follow diagrammatic instruction sheets – which can be reduced or enlarged to make small or larger boxes – and enough superior quality dotty paper and card to make up to eight boxes. For more details contact Inspire Me Papers, or speak to Debbie Wigglesworth, Inspire Me Manager, direct by calling her on+44 (0)7747 756 282.

snip, stick & scribble

National Crafts+44 (0)844 357 8145www.g18.biz

DIY Decoupage is a range of inkjet printable decoupage and topper sheets with a difference – they are all pre-cut allowing the end user to produce their own bespoke die-cut sheets. No scissors are required, and many man hours of development have gone into ensuring that no pieces come adrift through the printer. The standard stock packs contain ten sheets of each design (plus two sheets free to practise upon). The DIY Decoupage Workshop CD features ten designs, including squares, circles, hearts, fl owers and Christmas trees, while a Complete Starter Pack will also soon be available, containing the CD and a mixed selection of die-cut sheets. In addition, consumers can download ‘eTemplates’ and accessories at National Crafts’ dedicated new website www.diydecoupage.com.

pap

ercrfats

Photocentric+44 (0)1733 349 937www.imagepacdaylight.co.uk

Photocentric’s embossing kit now contains a clamp so crafters can use it to make their very own embossing dies, even if they do not have the Imagepac stamp-making kit. The dies can be created from artwork drawn directly onto paper or fi lm, or printed from a digital fi le. The embossing starter kit contains three A7 sachets, and retails at £17.50, while extra sachets can be purchased in boxes of fi ve for £12.45. To fi nd out more email info@imagepacdaylight.co.uk.

Ellison Europe+44 (0)845 345 2277www.sizzix.co.uk

The Big Shot Pro machine is the latest edition to the Sizzix® family, offering the retailer an in-store solution to creating crafting kits and running classes in no time at all – for £250. From the smallest dies to the fi rm’s biggest 12”x12” plastic-backed treasures, the Big Shot Pro works with every Sizzix and Ellison design ever made. Constructed from industrial-strength materials, the machine features a 13” wide opening – a retail fi rst – and has a fi ve-year limited warranty. Included with the Big Shot Pro are a Standard Cutting Pad, a Premium Crease Pad, two Mylar Shims and an Adapter Pad, which makes all Sizzix® components compatible with the Big Shot Pro Machine.

Past Times Quilling+44 (0)1332 84 0582www.pasttimesquilling.com

Ideal for schools and craft clubs – as well as Brownies, Guides, Cubs and Scouts – these quilling class packs have been designed for groups of ten. The three different pack themes are Spring, Christmas and Dinosaurs, and each contains ten greetings cards, ten gift cards and ten gift boxes, which can all be decorated with the quilled designs. There are also ten quilling tools in two different sizes and ten bundles of quilling papers in two widths. In addition, full instructions and teacher’s notes are included, together with coloured illustrations of the fi nished designs. The RRP for each Class Pack is £24.99.

SBK Wholesale and Distribution+44 (0)7875 639 697http://wholesale.sbkitclub.com

The Winter’s Wishes collection from Webster’s Pages is the latest offering from this popular and well-known US brand. Appealing to fashion-conscious crafters, scrapbooking papers in cardstock weight, vellums, stickers and fabric embellishments are all available, with RRPs starting from just 80p for a sheet of 12”x12” double-sided paper. Wholesale customers buying the whole collection – to include six each of the printed paper packs of 25, packs of 10 vellums, packs of three alpha stickers, and packs of two fabric fancies – will get 10% off.

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Sharon Duncan Craft+44 (0)1382 451 848www.sharonduncan.co.uk

A new papercraft CD from Sharon Duncan Craft, Highland Fling features Scottish-themed designs that are versatile enough to use on all occasions – from weddings and birthdays to Christmas and New Year. Cute little Scottish characters, Scottie and Westie dogs, bagpipes, heather and thistles are all available as part of ten design sets to create toppers, backing papers, teabag folding tiles, corners, borders, gift bags and frames. Boasting more than 400 printable pages, the RRP for this CD is £14.99.

B-C-E (UK) +44 (0)1427 810 301 www.b-c-e.co.uk

These new Nesties layering templates are available in Big (six layer) or Baby (three layer) sets, and consist of three durable Polypropylene templates that facilitate the hand cutting of multiple layers, ranging down from nearly A5 to 5 cm across. Each template provides edges for scallops and plain fi nishes, and has applications in many different papercrafts including cardmaking and scrapbooking. Available shapes are Heart, Tag, Circle, Oval, Square and Rectangle. The RRP for the Big sets is £8.99, while for the Baby sets it is £5.99.

Traplet Publications+44 (0)1684 588 500www.traplet.com

This collection of three DVDs featuring well-known stamping specialist Kay Carley will open up a new world of creativity for crafters. Colouring Techniques, £14.95 RRP, has a running time of 170 minutes, and features eight different methods of adding colour to a project; Basics& Beyond, £12.95 RRP, has a running time of 115 minutes, and covers techniques from kiss stamping to embossing, again via eight fantastic projects; while Shrink Plastic, £12.95 RRP, has a running time of 90 minutes, and offers ten inspirational ideas using this fabulous material. Discount structures for trade are 25% off RRP on orders of ten items or fewer, while orders of 11 or more benefi t from a discount of 35%.

Katy Sue Designs+44 (0)1914 274 571www.katysuedesigns.com

The new range of Hedgerow Friends card toppers features four different two-design pack options – With Love, Kicking Up Leaves, Picking Flowers and Grown With Love. Ideal for cardmaking or scrapbooking, they are acid free and measure 10.8x11.1cm. Also available is a complementary sentiments pack, with 28 designs printed on two sheets. Both products can be given an extra dimension through the use of Flower Soft® glue and a choice of Flower Soft® colours.

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25 decorative shapes - all from one board

NEW TO THE CRAFT WORLD• A see through Embossing Board - No more blind embossing

• 25 decorative shapes and designs• Round, Square, Oblong, Corner and Border designs

• Perfect for stamped images, Scrapbooking and Decoupage, all enquiries welcome

Tel: 01543 459550Email: info@diamondcardcraft.co.uk

www.diamondcardcraft.co.uk

Mandala Clear Refl ections Board

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knitting

Which are your best-selling knitting products, and why do you think this is? From our own ranges, Ar tesano Aran is our best-selling yarn – this is a thicker yarn, which

is quite light in weight and very fast to knit. Because of this it appeals to a wide range of knitters. Beginners can knit garments quickly and easily, and more advanced knitters are not put off because you can still use it very well for intarsia and Fairisle knitting as well as cabling.

Manos Silk Blend is our best-selling product from the Manos Del Uruguay Range – this standard DK silk/wool blend is incredibly popular, and over 200 of our stockists sell it. Although it is a pricier yarn, it is very economical because silk is very light, so it goes a long way. Small garments can be knitted in just one or two hanks. Manos del Uruguay is also an official Fair Trade company as listed by the World Fair Trade Organization.

How has the market for knitting supplies altered over the last few years? When we launched, many suppliers had moved to synthetic ‘fashion’ yarns – these were sold in huge volumes to beginner knitters. But the problem with them was that they were only really good for making scarves and a limited number of garments. As knitters progressed, they found this type of yarn limiting, and wanted to move onto more advanced projects. Many new knitters were entering the market and demanding products that were natural, with a clear provenance. Our ranges have met

this demand and sales have soared. Now customers are moving on from quite simple natural products, and are star ting to be a little more experimental. We are working on ‘fashion’ yarns that use natural products, such as our Silk Embrace (47% silk, 53% Suri alpaca).

Why do you think this craft has enjoyed such a resurgence? Knitting has changed from an economic necessity to a craft. In the past, most people would knit because it was cheaper to make a garment than to buy one. With the likes of Primark and Matalan flooding the clothing market with very good quality and cheap clothing, this is no longer the case. The new wave of knitters have found that knitting is an enjoyable craft, and that they can make garments in the best quality fibres for less than you would pay in the shops for a finished item. Also, pattern suppor t has moved on – yarn companies are producing patterns that are trendy as well as classic, and that is very popular with knitters. On top of all this, the craft has been taken up by a variety of celebrities – including Julia Rober ts and Sienna Miller – which has helped to raise its profile.

Which are your best-selling knitting products, and why do you think this is?Lima, our new baby alpaca, merino and nylon blend, has exceeded all expectations and

has proved to be a very strong seller for us since its launch in August 2009. Core Autumn/Winter yarns such as Cocoon,

Kidsilk Haze, Pure Wool DK and the 4ply yarns are also proving to be current best-sellers, all the more so since the introduction of strong new pattern suppor t for these yarns in the form of our new Knitting & Crochet Magazine 46. Finally, as the cooler weather draws in, we have seen a boost in sales of yarns such as Big Wool, as people seek comfor t from the cold by casting on quick knit projects.

How has the market for knitting supplies altered over the last few years? Recent years have borne witness to a huge boom across the entire craft sector, with knitting playing a leading role in this upsurge. Sales of yarn and publications have grown, however, what is really encouraging is the leap in popularity of our in-store workshop programme, being held up and down the country. This trend has reflected an increase in new knitters, something which can only prove to be beneficial to the craft as a whole.

Why do you think this craft has enjoyed such resurgence?We feel that a marked turn towards a ‘make do and mend’ mentality has contributed to the recent upsurge in popularity of knitting. During the recent economical instability, people have returned to traditional crafts as cheaper, lower quality garments become less attractive as shor t-term fixes. Instead, the consumer is choosing to invest in the concept of quality and longevity, seduced by luxurious, tactile displays in store. It is also worth mentioning that the so-called ‘celebrity status’ of knitting has star ted to grow, and in doing so seems to encourage younger crafters to get involved. For example, collaborations such as that between Rowan Studio and the Royal College of Ar t have strengthened the design and fashion-based connotations surrounding the knitwear industry.

knit & natterWe speak to some leading suppliers about knitting’s recent increased popularity amongst a wider group of enthusiasts

Jenny Coomber, Artesano

www.artesano.co.uk

Kate Buller, Rowan

www.knitrowan.com

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Which are your best-selling knitting products, and why do you think this is?We’ve enjoyed great success with our highly popular Lang Yarns’

aran-weight Mille Colori, and with the new super-chunky Mille Colori BIG. These are lovely easy-care hand-knitting yarns with wonderful colour variations, that are quick to knit up, but they are lightweight and have tremendously broad appeal.

Schoppel-Wolle’s Zauberball sock-weight yarn, with 420m to 100g, has been another huge seller for us, again a quality option with beautiful colour effects, but in a finer weight that has proved popular with our customers for all sor ts of knitting - from socks to baby garments and lace. This yarn has been so successful that Schoppel-Wolle are extending the Zauberball range with a fantastic true lace-weight yarn, Zauberball Lace Ball, with 800m per 100g. Then there is the new Zauberball Crazy 6-ply, with the subtle mélange effect that is already proving very popular.

From the Addi needle range the small 30cm circular sock needles have proved very successful for us as an ‘easy alternative’ to double-pointed needles, and the special circular lace needles with their fine tips and satinised finish that make lace knitting a breeze have also enjoyed popularity.

How has the market for knitting supplies altered over the last few years? At Ar tYarn we are really excited about the huge knitting revival, and the positive interest in crafts that we are seeing. We feel this has been due to a change in the perception of knitting, helped by social involvement and fashion trends. New knitters are being encouraged to the craft through the development of highly fashionable quick-knit yarns. There’s also been a raft of new knitting shops, offering a wide variety of groups, workshops and

Katy Sparrow, ArtYarn

www.artyarn.co.uk

Which are your best-selling knitting products, and why do you think this is?The most popular are the Lantern Moon knitting needles, available in three

different lengths and three different types of wood (ebony, rosewood or blondewood), from sizes 3.25mm to 15mm. In addition the SoxStix, in sizes 2mm to 3.75mm, and Double Pointed Needles (DPN), in sizes 2.25mm to 12mm, also sell very well.

These products are popular as they are aesthetically pleasing, beautifully made and hand finished, plus incredibly light and a joy to use. Anyone suffering from carpal tunnel syndrome or ar thritis will find these needles extremely easy to use as the wood warms to the hand. Lantern Moon also stands by the quality of all their products with a lifetime guarantee.

How has the market for knitting supplies altered over the last few years? We feel that people are now much more interested in the provenance of the supplies they use. Our customers are looking for beautiful products that are a joy to use, will last, and are made from sustainable sources by individuals who are paid fairly for their work. Consumers want to spend their time enjoying products that they know are contributing to the welfare of others.

Why do you think this craft has enjoyed such a resurgence?There is a wealth of gorgeous yarns and knitting accessories now available, which are introducing new people to the craft – they’re also inspiring 'lapsed' knitters too. Patterns are contemporary, and knitting is a creative hobby which has therapeutic benefits, not only by the process of making but also the enjoyment of the finished ar ticle. There is also an excellent range of magazines available, designed to inspire the novice and experience knitter alike. C

classes, making it easier than ever before to learn how to knit and develop knitting skills in a friendly and sociable environment. There is a new generation, par ticularly, embracing the whole knitting community – and the internet has helped to open up worldwide possibilities too. Thanks to this more social aspect of knitting, there has also been a definite move towards all sor ts of group endeavours and events – such as Ravelry Day – which have been prompted more from the hear t rather than by trade bodies or commercial organizations.

Why do you think this craft has enjoyed such a resurgence?The recession has made people concentrate on personal values and activities at home. Once more individual, hand-made items are being preferred for their intrinsic value and the endeavour involved, and there is a renewed demand for a form of self-improvement. Knitting and other traditional crafts provide home-grown enter tainment that can be conducted alone or in a group for greater sociability. Young women are now seeing knitting as acceptable and desirable. This has been promoted in par t by the huge growth of highly fashionable ready-to-wear designs both on the catwalk and in high street shops, using chunky and super-chunky yarns, that find an echo in hand-knitting trends in the industry.

From the products perspective, an ever-expanding range of new yarns and weights, new knitting needles, patterns and techniques has, over the years, boosted the hand-knitting industry and the whole potential of hand-knitting for the consumer.

Almost as impor tant as the globalenthusiasm for knitting is the development of reliable products such as new easy-care washing and wearing proper ties of yarns - giving the consumer added confidence in their end product. This evolution is an impor tant element in the perpetuating the popularity of hand-knitting as an exciting medium of creative self-expression.

William Wallace, Moral Fibre

www.moral-fibre.com

UK Distributor forOpalTrekkingZitron

Knitting Needles& Accessories

Trade enquiriese: viridianltd@googlemail.comt: 0117 3005244

www.viridianyarn.com

Sock Yarn Specialists

WoollyWormheadPatterns

Lucy NeatbyBooks, Patterns & DVDs

LONDON TRIMMINGS WHOLESALE LTD

26-28 CAMBRIDGE HEATH ROAD, WHITECHAPEL, LONDON E1 5QH

Tel: 0207 7919766 / 0207 7902233Email: terisa@londontrimmings.co.uk

enquiries@londontrimmings.co.uk

Wholesale & RetailHaberdashery & Craft Suppliers

• Feathers• Sequin Braids• Buckles• Buttons• Embellishments• Wool• Zips• Threads• Knitting Accessories• Ribbons• Diamante Buckles• Haberdashery• Flowers

• Bows• Dress Net• Handbag Accessories• Scissors• Elastic• Colour Dye• Snap Fasteners• Cotton Webbing• Lace• Cord• Labels• Bias Bindings• Insertion Piping

• Eyelets• Interlining/Wadding• Toy Filling• Trouser Patches• Jeans Buttons & Rivets• Shoulder Pads• Embroidery Accessories• Hook & Loop• Covered Buttons• Curtain Accessories• Toggles• Hangers• Garment Cover Bags

Marathon Machine Embroidery Thread and much more

Please give us a call we are always happy to help0118 950 3350 www.artesanoyarns.co.uk

5 Church Road, Ashford, Middlesex TW15 2UGTel: 01784 252438

A new and exciting company supplying a vast range of findings to shops and internet retailers only

We now have in stock 1 ton of lucite flowers and leaves, glass pearls, crystal rondells, metal beads and findings.

Below is a small selection of our NEW RANGE that has just arrived.

You can view our range on our retail website

www.beadtime.co.uk

For a catalogue contact Bead Time

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most wanted...We take a look at products that will appeal to knitters (and crochet fans!) of all ages…

knittin

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MORAL FIBRE+44 (0)1422 886 250www.moral-fibre.comThe new generation of crafters aren’t knitting or crocheting for necessity, so they’re looking for yarns, equipment and accessories to not only produce a great finished item, but make the actual process of creating more pleasurable too – which is why we’ve seen wooden needles and hooks enjoying greater popularity. These crochet hooks by Lantern Moon come in rosewood or ebony, are available in sizes 3.25mm to 10mm, and carry an RRP of £12.50 to £16.50.

ARTYARN +44 (0)1529 240 510www.artyarn.co.ukSchoppel-Wolle introduced the magical Zauberball and Crazy Zauberball last year to great acclaim, and there’s a new addition to the family coming up, since this year distributors ArtYarn presents the Zauberball Lace ball – a 100gm/800m ball of extra-fine colour-effect yarn especially designed for glorious lace knitting. There’s also a great new array of shades and also the new Zauberball Pattern Book, with inspiring ideas for garments.

BERGERE DE FRANCE+44 (0)1606 883 149www.bergeredefrance.comThis gorgeous mitten kit is available in three colours – prune, fuchsia and grey – and carries an RRP of £18.60. It features Bergere de France’s fabulous Aromalaine yarn, which is embedded with microcapsules containing the essential oil of Niaouli. The soothing aroma is released when the fibre is rubbed, so the crafter can feel the benefits both during the process of working with the yarn and wearing the finished item. The subtle scent lasts at full strength for 20 washes.

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CYGNETYARNS+44 (0)1274 743 374www.cygnetyarns.comCygnet’s Grousemoor Crepe DK knitting yarn is made from 25% wool and 75% acrylic, making it ideal for children’s and lighter weight garments, or for those who dislike pure wool – reflecting the firm’s belief that budget yarn doesn’t mean a compromise on softness or quality. Machine washable and hardwearing, the crepe twist makes it especially suitable for lace patterns and crochet, and the feedback from knitters is that it’s pleasant to work with. Available in 100g balls in 16 colours, the RRP is £1.99.

most wanted

ROWAN +44 (0)1484 681 881www.knitrowan.comRowan has brought two new yarns to market. British Sheep Breeds DK taps into the demand for home-produced materials with provenance, and is made from 100% British wool, shorn and blended, and spun into six shades of beautiful undyed yarn. Silky Tweed is a luxurious blend of 80% lambswool and 20% silk, available in 12 muted, rustic tones, from earthy green Spinach to the rich rust Flamenco. The RRP for both yarns is £5.50.

ARTESANO+44 (0)811 950 3350 www.artesanoyarns.co.ukThe latest launch from alpaca and wool specialists Artesano, Silk Embrace, is a lightweight yarn in silk and Suri alpaca. With an RRP of £14.99, this soft and luxurious yarn is made from a strong fibre that offers very little shedding, and is available in ten gorgeous shades. Silk Embrace knits up quickly, as a chunky yarn – with 14 stitches and 17 rows on 16mm needles – and there’s 225m to 100g. Patterns by Jean Moss, Marita Rolin and Pat Menchini are available, each with an RRP of £2.50.

KING COLE +44 (0)1535 650 230www.kingcole.co.ukThis family of yarns from King Cole offers both solid and melange colours, and boasts a variety of pattern support. Moods DK is available in Claret, Petrol, Leaf, Aubergine, Denim and Carnation, while Moods Duet DK comes in the mixed tones of Chianti, Tropical Waters, Leaves, Heathers, Tomato and Stonewash. Machine washable and made from a blend of 70% wool 30% premium acrylic, the yarn knits up on 4mm needles. Moods DK has an RRP of £2.89, while Moods Duet DK is £3.39 RRP.

Wholesale Suppliers of Funky Fleece & Fur Fabrics- Exclusive print & plain fleece & fur fabrics- Suitable for fabric retailers & manufacturers- Prices from £1.95 per metre- Custom design service available- Fabric reference book & samples available- 1 roll minimum order ( 15 metres )

T: +44 (0) 1745 562 120E: CustomerServices@its-sales.co.ukBuy online: www.its-sales.co.uk

CraftsAll About

For all your AMACO products contactAll About Crafts - A division of Potterycrafts Ltd

Campbell Rd, Stoke on Trent ST4 4ET

Tel: 01782 745000 Fax: 01782 746000 Email: sales@potterycrafts.co.uk

www.allaboutcraftstrade.com

Bead Rollers

You can make 3 sizes

of uniform beads

using these rollers.

Can be used with

any polymer clay.

This product has

become the staple

for any polymer clay

jewellery maker.

Crafty Connections is currently looking for stockists throughout the UK.

SilverdaleDESIGNS

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around Take a look at this fun selection of crafty all-in-ones for children…

craft kits

Blueberry Park +44 (0)113 266 2092www.blueberry-park.co.ukBlueberry Park’s Take Away craft kits are gorgeous sewing all-in-ones that span the age ranges – and they include all the materials needed to create the project, an informative ideas sheet, stitch guides, and a glue stick suitable for younger crafters. There are colourful options suited to boys and girls, including this Flower Brooch kit, plus a selection of egg cosies, hanging decorations, stockings, soft toys, aprons, bags and bunting. RRPs star t from £6.50.

Heritage Crafts +44 (0)1889 575 256www.hcrafts.comHeritage Crafts’ MiniKits are ideal for beginners of any age, and these simple little projects are ideal for children as they contain only whole stitches and can easily be stitched in an afternoon. With an RRP of £3.49 each kit includes Zweigar t fabric, DMC stranded cottons, a needle, and clear char ts and instructions. The full range comprises 12 designs – Cosy Cat, Home Sweet Home, Grey Pony, Best Friends, Amber Butterfly, Bay Pony, Santa, Snowman, Poinsettias, Penguin, Christmas Tree and Christmas Stocking.

Stitchclub+44 (0)845 838 7210 www.stitchclub.co.uk Following a successful launch at Craft Hobby + Stitch earlier this year, Stitchclub has added to their popular range of Sew Easy Kits for children and adults, which are packaged in A4-sized clear hanger bags that allow the customer to see the kit contents. Kids Learn to Sew Kits now have eight designs in the range, and are proving very popular as gift purchases, retailing at £9.99. Sewing Machine Skills kits, now with six in the range, are proving popular as add-on sales to sewing machines, and contain all the fabric, patterns and trims required to make a vintage apron, appliqué cushion, or tote bag. All kits include full-colour, easy-to-follow instructions and high quality components, and are designed and made in the UK. Stitchclub will also be launching two innovative new kit ranges in early 2010.

Staedtler+44 (0)1656 778 668www.staedtler.co.ukStaedtler is extending its popular FIMO Soft ‘Kits for Kids’ range with two new designs – Funny Garden and Zoo – which join five other themed options, each containing four half blocks of FIMO Soft polymer modelling clay. These appealing kits are the perfect introduction to working with FIMO and, with an RRP of £4.35, they make an excellent gift that will encourage creative fun and manual dexterity. For 2010, the entire Kits for Kids range has been repackaged with large colourful images of the finished items and clear graphics to indicate that step-by-step instructions are included. The full range of FIMO Soft Kits for Kids comprises Farm Animals, Funny Garden, Monsters, Space Aliens, Pets, Pirate Island and Zoo.

KIDDING

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Reeves+44 (0)1562 744 522 www.reeves-art.comUK-based company Reeves has joined forces with Marvel (which celebrates its 70th anniversary this year) to spin the legendary Spider-Man onto ar t and craft shelves across Britain. The all-action hero has been emblazoned on this painting by numbers board, so children aged 8+ will be able to ar tistically capture Peter Parker’s alter-ego mid-swing. The product includes a numbered drawing on a textured board, a brush, seven acrylic paints, a desk easel and a paint organizer – as well as simple instructions for completing the picture. It carries an RRP of £4.99.

Crafty Kids+44 (0)1329 661 161www.craftykids.co.ukCrafty Kids will be launching two new puppet kits from stand GH9 at the London Toy Fair in January – Pirate and Princess – plus two new craft kits, Money Monsters and Wheelie Aliens. All kits include full instructions, all constituent par ts, paints, glue, a good quality brush, and special tags for threading the pieces together. The cardboard kit par ts and packaging are made from post-consumer recycled waste paper and can be recycled again once they have been finished with. These products have recently won the Toy Talk Awards ‘Eco-friendly’ category, and were also highly commended in the ‘Ar ts & Crafts’ category. The puppet kits carry an RRP of £12, while the craft kits have an RRP of £8.

Mosaic Mad Romans+44 (0)1273 586 181www.mosaicmadromans.comResponding to feedback from retailers, Mosaic Mad Romans offered their kits in gift boxes throughout 2009 – although recently they’ve had more enquiries from stockists looking for kits with less packaging and at a lower cost. As a result, the majority of the latest offering from this firm is being presented in poly bags, although some gift-boxed kits are still available. This Rainbow Beach mini mosaic kit contains little plastic fishes, shells, hear ts, dolphins and stars, with gold glitter as the sand that gets sprinkled all over the pebble mosaic, and is available with either packaging option.

London Trimmings Wholesale+44 (0)20 7791 9766www.londontrimmings.co.ukThis cute felt elephant toy sewing kit, RRP £6.50, is new from London Trimmings Wholesale, and the range also includes four little bags and five other animal toys – a bear, a lion, a cat, a dog, and a bumble bee. Not recommended for children under three, the kits include everything needed to make the item, including straightforward instructions, and the felt components have been pre-punched for easy sewing. They’re perfect for parents looking for a crafty pastime to share with their little ones. For fur ther details email terisa@londontrimmings.co.uk.

kidding around

Contact Karen LewisPO Box 112

Leeds, LS8 2EStel: 07717 310928

email: info@blueberry-park.co.ukweb: www.blueberry-park.co.uk

Containing everything you need, with full instructions and ideas sheet, all wrapped up in an enticing Take Away box.

Trade Prices from £3.50 Retail Prices from £7.00

Blueberry Park Take Away Craft KitsSewing activities for children and beyond

PTPresents a One-Stop Shop for all your Quilling needs

Quilling Handbooks (Beginners and Advanced and Childrens)

A Comprehensive range of Quilling kits for all ages and abilities,

to create pictures, cards, gift boxes and mobiles.

A wide range of Quilling papers

Quilling tools

The Quilling Workboard

Quilling Class Packs

A range of accessories including card and gift box

blanks and handmade papers.

Visit us at www.pasttimesquilling.com or contact us at113a Broadway, Duffield, Belper, Derbyshire, DE56 4BW

Tel No. +44(0)1332 840582 email: info@pasttimesquilling.com

Christmas Crop

Scrapbook Getaways*****Would you like to spend a weekend scrapbooking? *****

Then why not come on one of our scrapbooking weekends

Due to the success of our first Scrapbook Getaway weekend, we are proud to announce dates for 2010 at great prices.

BOOK NOW!

Friday 16th to Sunday 18th AprilBrookfield Hotel – Emsworth, Hampshire (3 star)

Charity – Great Ormond Street

Friday 18th to Sunday 20th JuneThe Moorlands Link Hotel – Yelverton, Devon (3 star)

Charity – Cancer Research UK

Friday 17th to Sunday 19th SeptemberOcean View Hotel, Bournemouth, Dorset (3 star)

Charity – RNLI

Friday 12th to Sunday 14th NovemberMarwell Hotel, Marwell Zoo, Winchester

Charity – WWF

More details can be found on our website

www.scrapbookgetaways.co.uk

We sell it ....... you smell it !!

Original Ellie Poo, Rhino Poo and Reindeer Poo items available.

Handmade Christmas cards available in range of poos - Send something special today ! Buy ethical Christmas gifts on-line.

Visit our website to see our special promotions now.

Manufacturers of quality, bespoke 100% recycled papers, boards, envelopes, stationery and gifts. We stock craft packs, cardmaking kits and a huge

rainbow of cards and boards available for every craft use.

01761 233 818 - exoticpaper@elliepoopaper.co.uk

www.ElliePooPaper.co.uk

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nd

up

be the best!We speak to several retailers happy to share their secrets of success when it comes to providing a great shopping experience…

Sue Dawe, Crafts 4 U 2 Do+44 (0)1744 611 940www.crafts4u2do.co.uk

What steps do you take to ensure your staff are knowledgeable about your shop’s product offering?I try to attend as many retailer training days as possible. These are held by suppliers and so are very informative. The product designers are on hand to show you exactly how the products work, or how you can use a piece of equipment to the greatest advantage. They will also give you loads of inspirational ideas, which can then be passed on to your customers.

I also feel it is important for staff to gain hands-on experience of working with products, so that when advising customers they have a thorough understanding of how the products work – then they’ll be confident enough to demonstrate and advise customers on whether a product will meet their needs. This definitely leads to an increase in sales.

How do you ensure the presentation of your shop and its products contributes positively to the shopping experience?Many of our customers comment on the presentation of the products on offer within our shop. I feel it is important not to overface the customer with a mixture of things which clutter the shop. We try to categorise the products into areas, and make sure that wherever possible we have made samples that instantly catch the customer’s eye.

It is also important to turn over stock at quite a good rate, and not to have too much of one thing. Craft items quickly come into and go out of fashion, and a shop that is full of out-of-date stock is not attractive to the customer. They are always looking for the latest products.

We have added a coffee shop as an extension to the craft shop, which means that customers can spend a good couple of hours browsing and then have a coffee and a bite to eat whilst deciding on their purchases. Since we made this fantastic addition, we have found that sales within the craft shop have increased quite considerably.

What advice would you offer other retailers about providing excellent service when resolving customers’ problems?Most problems arise through faulty products or insufficient stocks to meet customer demands. It is important to build up a trusting relationship with the customer, so they know if a product is faulty they are able to bring it back and get either a replacement or a refund. By acting promptly and courteously to customers’ problems it encourages them to return to your store and buy again in the future.

Do you elicit feedback from customers in order to develop your offering? If so, how do you do this?To be successful in the craft business you have to listen to – and respond to – the needs of the customer. We are constantly evaluating the classes, workshops and products that we offer. We invite customers to fill in an evaluation form which will identify any specific needs they may have, whether it may be additional products or workshops and classes.

What other measures do you take to ‘go the extra mile’ for your customers?We always try to meet their needs, and if we don’t have a particular product in stock we will try and source it for them through our network of suppliers. Customers can place an order for a specific item, and we will inform them by telephone when it arrives in stock.

We always have a knowledgeable member of staff available, to offer advice or a demonstration when a customer is unsure of how to use a certain product.

Christine Marshall, Reticule+44 (0)1539 729 947www.reticule-bags.co.uk

What steps do you take to ensure your staff are knowledgeable about your shop’s product offering?As we are a very small business, we do not employ any staff. However, this does mean that my husband Dennis and I must make sure that we both know about every product in the shop. I tend to answer the technical questions about textiles, and I leave the jewellery findings queries to Dennis. If necessary, we take products home and try them out ourselves, and I also incorporate new products into our workshops to see how easy customers find them to use.

How do you ensure the presentation of your shop and its products contributes positively to the shopping experience?Having really small premises and an ever-increasing level of stock (which is my fault for choosing too many fabrics!), it is very easy for it to look overcrowded and untidy – so we are continuously checking the shelves and making sure that products are visible.

We also have a notice telling customers of items which we have in stock, but that are not easily seen, so they can ask for them. The other side to this is that, like most craft shops, the wide range of stock – which includes beads, buttons, ribbons, kits as well as fabrics – gives people the opportunity to browse, handle products, and take their time to make a choice.

Our window display is really important and, even if I don’t have time to change the whole display, I try to change some items every few days. It might just be a book or some new fabric, but it keeps people interested.

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What advice would you offer other retailers about providing excellent service when resolving customers’ problems?Luckily for us, we rarely have problems with the products we sell. If we do, we offer an immediate refund, even if we think the customer may be at fault. Being located in a small town we have to make sure that only good things are said about us, as we rely very much on our local trade and need to be seen to treat our customers fairly.

Most often customers’ problems involve difficulty with completing a piece of work – for example the finishing off of a necklace, or choosing the final colour fabric in a quilt – and that’s what we really enjoy, because we know that if we can help at this point they are more than likely going to come back when they start their next project.

Do you elicit feedback from your customers in order to develop your offering? If so, how do you go about this?We get a lot of feedback from our customers. Because a lot of them are local, they often pop in to the shop just to tell us how they’ve got on with a product or, better still, they bring the item in to show us. If we know someone regularly uses something, and we are stocking a similar item from a different supplier, we will give them a sample to use and ask them to let us know how they get on with it. I think it’s very important to remember that it’s impossible to be an expert on everything, and that some customers will know far more than we do and so, therefore, their opinion is valuable. At the end of the day the final decision about that product lies with us.

What other measures do you take to ‘go the extra mile’ for your customers?We like to think that we frequently go that extra mile for customers: the phone call to say an item has come in to stock, offering to deliver on our way home, trying to find out about or sourcing a product we don’t usually sell, or just offering a chair to the bored husband while his wife chooses beads or fabrics! It might just involve a chat with a regular customer whom we know is going

through a bad patch, or a very long discussion about the colour and width of ribbons for the wedding invitations, but these are the things that specialist shops like ours can give the customer that they won’t get in their normal day-to-day shopping

Margaret Binks, Norwich Road Craft Shop+44 (0)1502 567 123www.norwichroadcraftshop.zoomshare.com

What steps do you take to ensure your staff are knowledgeable about your shop’s product offering?We are a small family-run shop, just myself and my husband. Being a crafter myself I have a good all-round knowledge of the use of most of the products, and as we do all the ordering together, between us we know what we have in stock. Over the three years we have been trading my husband has also acquired knowledge of the use of many of the products, and can generally offer some advice should I not be available.

How do you ensure the presentation of your shop and its products contributes positively to the shopping experience? We have limited space, so it is quite hard not to present a cluttered shop. We try to deal, wherever possible, with suppliers who do not have a large minimum quantity order, so we can keep a wide range of products without overcrowding the shop. We can then order ‘little and often’, and this helps to eliminate too much slow-moving stock. We also try to leave enough room by the door to allow space for buggies, with a chair for husbands, the elderly, or the disabled. All our decoupage sheets and papers are in folders to prevent damage, which is also useful when it comes to space saving – plus of course customers appreciate buying papers in perfect condition.

What advice would you offer other retailers about providing excellent service when resolving customers’ problems?Fortunately, we haven’t had any major problems. However, the golden rule is to remember that ‘the customer is always right’, and try to sort out the problem as smoothly as possible. Most problems have been with faulty goods, and we always exchange the item without question and sort out the problem with the supplier later.

Do you elicit feedback from your customers in order to develop your offering? If so, how do you go about this? We are always listening to what our customers want. If we get asked for something more than twice we try to source it and stock it where possible. This year we devised a customer questionnaire, which covers all areas from how they found out about us and how often they use us, to what they came in to buy that day and if they found it, plus what additional items they would like us to stock, and what demonstrations and workshops they would like us to hold. There are also general questions about gender, age and employment, just to give us a good overview of who our customers are. We have had 100 completed, which I think covers a good cross section of our customers.

What other measures do you take to ‘go the extra mile’ for your customers?A friendly smile to greet the customer is always appreciated. We sometimes offer a tea or coffee, and look after their other shopping for them so they can browse and shop unimpeded. I try to engage people in conversation, to find out a little more about them and their crafting needs, so that when they come in again I can point out something new they might like, or ask about their children or grandchildren, and generally be chatty. If they have children with them I have been know to hold a baby, or provide a small toy for toddlers to play with so mum can shop in peace. Above all, I am a customer in other shops and I know how I like to be treated, so we try to treat all our customers with the same courtesy and respect that I would like. C

UK Distributors for Jo Sonja’s Decorative Painting System

Flutterby Crafts Ltd, The Barns, Lower Henwick Farm, Turnpike Road, Thatcham, Berkshire, RG18 3AP

www.fl utterbycrafts.co.uk • www.josonjas-uk.co.uk

Where inspiration begins.............

For more information and trade pack contact Lynn or Nicky on 01635 860900or email lynn@fl utterbycrafts.co.uk

Jo Sonja’s is a unique artist quality painting system much loved by Fine Artists and Crafters alike.Full merchandising support, trade internet site and customer support.

Staff and student training programme available.Fantastic opportunity to stock this wonderfully versatile painting system.

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staffing matters

In a small retail business it is critical to get the right people for the job, as your reputation and the image of your business depends very much on your front-line staff – but first of all it is important to make sure that recruitment is definitely the right way to go in your current situation. It’s a big commitment taking on extra staff, so let’s look at some of the more common reasons to recruit:• More help and/or expertise in sales is needed• More back-office support is needed, so it’s possible to spend more time on the critical tasks related to developing the business• The workload is increasing generally and people are overstretched, so another person is needed• A new market is being targeting and someone with expertise in that area is needed

Before making the final decision to recruit look at how you organise your business and yourself. Could your systems be improved so that more effective use is made of your and your staff ’s time? Could you and your staff ‘work smarter’ by identifying and concentrating on priorities? Or could outsourcing be a more cost-effective solution to your staffing needs? Bookkeeping and admin are some common activities to outsource.

Just to reinforce the point, you need to make sure your systems are effective and that you and your staff are working effectively, otherwise you will not get the full benefit from a new employee – but you will incur the full cost that is incurred.

Good planning is crucial to good recruitmentOnce you’ve decided that recruitment is definitely the right solution you need to ask yourself the following questions, to help you draw up a job description:• What role do I need to fill?• Where does it fit within my vision and plans for the business?• What overall responsibilities will the new person have?• What specific activities and tasks will they be doing?• What standards of performance am I looking for, and how will I measure the new employee’s job performance?• How will the new job fit in with existing roles within the business? Who will the new person liaise and communicate with and report to?

Next, create a mental picture of the ideal person you would like to fill the role. This should include their past experience, skills, knowledge and qualifications. Identify the ideal qualities that you are looking for in the new employee, but also think about your minimum requirements. This will form the basis of the Person Specification.

However, there a couple of things to bear in mind when thinking about the right person for the job. Firstly, if you are too restrictive when describing the person you are looking for you might miss out on some less obvious candidates who, with some training and nurturing, could grow into the role and be very successful. Have a picture of who you are

looking for, but watch out for those potential future stars. Secondly, it is against the law to discriminate on the grounds of: sex, race, age, sexual orientation, religion or belief, ordisability. You can find information on Equal Opportunities in the Employing People section of the Business Link website.

Both the Job Description and the Person Specification can be given to other organisations, such as Jobcentre Plus and recruitment agencies, for them to help you with the recruitment process. Potential candidates will use these documents when deciding whether to apply. The content will also form the basis for the core questions you will need to address in the interview.

So where do I look for possible recruits?The most common sources are:• Advertising: Consider local, regional and free press and specialist journals. This is a wide area and needs careful thought and research regarding the cost-effectiveness and suitability of the particular media. Advertising can range from an advert in the national press at one end of the scale to a card in the local newsagent’s window at the other. The key point is that to be effective the advert needs to be placed where potential applicants are most likely to see it. Internet job searches are increasingly popular, so consider placing your vacancy with an online recruitment site and on your own site. You could also advertise at your own premises. You want to be seen by as many people as possible so avoid holiday periods.

It can be a daunting prospect taking on employees - so let Peter Mulhall, Business Link Adviser, talk you through the process of finding and recruiting the best person for your needs.

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business link

• Agencies: Jobcentre Plus is a good source of recruits and may even offer a job subsidy, but use the service intelligently. Discuss your vacancy with them and take along your Job Description and Person Specification to ensure they are clear about the person you are looking for. Recruitment agencies and consultants carry a cost, but are very effective for many kinds of jobs.• Government schemes: Jobcentre Plus can advise you on options such as National Apprenticeships and Pathways to Work. • Other sources include: Colleges and schools, word of mouth and local radio.

The application processYou should decide what interested candidates need to do to apply. Most people ask for either : a letter of application; an application form; a simple phone call; or a copy of the applicant’s CV. The Business Link website gives you lots of information on the pros and cons of each option.

You may get more applicants than you can interview, so you may need to do some form of screening to produce a short-list. Your ability to screen effectively will depend on the quality of the information given in the application process. At this stage, as at every stage from now on, you should make notes about your decisions in case you are challenged by a disappointed candidate. As mentioned before, there is a lot of legislation on discrimination that you should be aware of – check the Business Link website for further information. Once you have your shortlist you should invite the applicants to an interview. You should also start preparing for the interviews – there will be things you will want to ask every interviewee to assess their suitability for the role, but there will also be individual questions based on each candidate’s application.

The interview dayPrepare well! Rather than draw up a long list of questions, make a note of the areas that you want to explore with each candidate and have an opening question for each topic to get you started. Listen carefully to the answers and ask further questions until you have achieved your objective for that particular topic, then move on. Some golden rules:• Ask open questions such as what, when, where, who and why. Closed questions invite yes or no answers, which can be useful sometimes to clarify a point, but mainly you want detailed answers – and for those you need open questions.• Treat the interview as a conversation with a purpose, but ensure that the interviewee does most of the talking.• Make brief notes during the interview to help with making more detailed notes after the meeting, but otherwise listen attentively to what is being said. • Allow time after the interview for review – make your summary notes of the interview as soon as possible. Stick to the facts and don’t write down your thoughts and impressions.• Get your staff involved in the process wherever practical.• Consider second interviews with one or more candidates if you are still unsure. Don’t simply repeat the first interview, instead explore the areas that need clarifying and even consider a more practical exercise.• At the end of the interview ask the interviewee if they would accept the job if they were to be offered it.

It’s decision timeLeave this for a few hours or until the following day. If you have done your preparation well and conducted the interviews effectively you should be in a position to choose. Look again

at your selection criteria, including the Job Description and Person Specification, plus the application forms, CVs and interview notes. Most importantly, be objective.

Confirm the appointment and write to the others to say that they were unsuccessful. You might want to hold back the letter to your number two choice for a day or two just in case your first choice changes their mind about the job.

That’s it, job done!Well, not quite… Having gone through all of this you want to make sure that your new employee settles in as quickly as possible, and doesn’t leave in frustration after a few weeks. An induction programme should cover the early days or weeks of the new job. You or an experienced member of staff should help with the early parts of the induction, covering policy and procedures and ‘showing them the ropes’ for the first day or so. You need to review progress regularly during this period to ensure you identify any help or action needed to improve performance and job satisfaction.

In summaryYou will stand a greater chance of recruiting a valuable, long-term team member if you prepare well and maintain a professional approach throughout the recruitment process, continuing through to appointment and induction. C

Further informationFor more details on all aspects of the staff recruitment process, including drawing up a Job Description, Person Specification and the law on Equal Opportunities, visit the Employing People section at the websitewww.businesslink.gov.uk . To contact Business Link call +44 (0)845 600 9006.

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insurance

the ups and downsWe ask Neil McFarlane of insurance brokers TH March & Co Ltd to look back over 2009 and forward to the year ahead.

Looking back over 2009, what have been the most prevalent insurance woes? From the customer's perspective – none! The marketplace for buying insurance is still extremely competitive, providing a wide choice of suppliers, with generally good premiums. This is however a negative for insurers, whose losses have continued to deteriorate during the economic slowdown, with this position made worse by the lack of investment income. From a practical perspective, regulation continues to wield a heavy hand in insurance but would appear to have had no influence on banks.

Has the recession thrown up any marked changes in business practice regarding insurance? Customers are looking more closely at the cover they purchase to ensure that it is necessary. However, we have not seen a marked reduction in cover bought, once it has been explained to an insured properly. Some clients are however adopting a more ‘mercenary’ approach to buying insurance, sometimes breaking very long established relationships. They are concentrating more on price and less on service, which may give a shor t-term saving, but can lead to problems when it is time to make a claim and the cover is either not in place, or the insurer is a reluctant payer.

During the economic crisis have companies been looking for different types of cover? Credit insurance always becomes popular during tough economic times. Equally, availability becomes restricted and price becomes unattractive, reflecting the

increased bad debt being passed to credit insurers under existing policies.

Have some companies cut back on insurance, leaving themselves vulnerable? A few companies have cut back. This could be in the way of reducing the ‘width’ of cover bought, to assuming a greater propor tion of risk themselves, i.e. higher excesses. Clearly where any risk is transferred from the insurer to the insured, there is the possibility of greater financial loss and ultimately the ability of that company to survive that loss.

What are the best protections to put in place to weather the vagaries of the economic climate and what lessons have been learnt? Previously available long-term deals from insurers are now being phased out. Unfor tunately many insureds broke these agreements, forcing insurers to review the whole concept, arriving at the current position where a case is reviewed every 12 months.

The simple answer is to use a good quality and competent insurance broker who understands your segment of the market. They can put together insurance solutions that are relevant, propor tionate,

and backed up by friendly and efficient service. Be careful when buying insurance and understand what is being offered.

In light of the postal dispute, is there any way companies can protect themselves against possible disruption to their business? If they are delivering product they will need to source alternative couriers, however it is impor tant to check with your insurance broker or insurer that they are happy with any alternatives and they will give the same parcel or consignment limits. If cashflow is your concern and you are worried about payments or cheques being received or sent, work with your bank and use electronic transfers as much as possible.

What positive suggestions can you offer moving forward into 2010? Work closely with your insurance broker or provider to ensure you have the right insurance solution for your business. For most types of business there is a wide choice of product provider and your broker will be able to assess the most suitable for you. Don’t forget the best price doesn’t always equal the most suitable solution.

Further informationTH March is a well-established family business founded in 1887. With offices in London, Birmingham, Manchester, Glasgow, Sevenoaks and Yelverton near Plymouth, the company has departments covering household, motor, travel, commercial and scheme insurance. To find out more visit www.thmarch.co.uk.

"The simple answer is to use a good quality and competent insurance broker who understands your segment of the market."

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QQQ

all the answers

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Ceri Rogers is an Assistant Solicitor at Ellisons Solicitors, one of East Anglia’s oldest established legal practices. The firm has 23 partners and offices in Colchester, Clacton-on-Sea, Frinton-on-Sea and Dovercourt, Harwich. For further details visit the website www.ellisonslegal.com. Ceri advises on all aspects of contentious and non-contentious commercial law, and you can contact her on +44 (0)1206 719 275 or by sending an email to ceri.rogers@ellisonslegal.com

David Braithwaite has been advising both corporate and individual clients for over 15 years, and his extensive knowledge has earned constant recognition in the press, national radio and television, who oftenseek opinion and rely on his company to provide them with expert market comment and opinion. His company, Citrus Financial Management, is a firm of financial advisers based in Kent. For details call +44 (0)1732 834 834 or visit www.citrusfinancial.com.

Lee Pearce is a Partner and the Head of Property Litigation at Ellisons Solicitors, one of East Anglia’s oldest established legal practices. Lee advises on all aspects of commercial and residential landlord and tenant and property law including advisory work, representation in Civil Courts, Arbitration, Mediation and other forums for resolving property related disputes. You can contact him on +44 (0)1206 719 669 or by sending an email to lee.pearce@ellisonslegal.com.

Breaking pointMy shop has a town centre location, and several nearby retailers have had their windows broken overnight. Does our landlord have any obligation to provide roller shutters or removable grilles?

Lee says: The short answer is no, not unless the landlord is obliged to do so by the lease terms, which is unlikely. If there was frequent damage to the subject unit, or nearby units perhaps in the ownership of the same landlord, then insurers might impose such a condition on the insurance cover. The landlord would then need to act at their own expense, but still may be able to recover the cost from the tenant depending upon the terms of the lease.Alternatively the landlord might have an option (rather than an obligation) to do the work under a service charge provision, but he would then expect to recover the cost (or a proportionate part thereof) from the tenant under the service charge provisions in the lease.

Bricks and mortarMy landlord has just put our premises on the market, and as our location is excellent, plus business seems to be remaining healthy even in theses tough times, I’m thinking of looking into buying the shop. I’m familiar with residential mortgages, but what are the differences with loans for commercial properties?

David says: Unlike a residential mortgage, a commercial mortgage is based more on the ability of the business to support the loan as well as you, and they generally require a larger deposit. They are also not as widely available as residential mortgages, requiring you to either do your own research, or employ a broker to research the market for you. The good news is that you would then own the premises, and the payments may not be that dissimilar to that of rent.

All being well, the value of the asset (your premises) will increase to provide a capital gain. Most commercial mortgages have a term of 15 years or more, and mortgage interest payments are tax deductible – plus it may also be possible to sub-let space not being used, with the lender’s approval, to provide further income. A commercial mortgage lender would expect a business to be stable and

David Braithwaite, Ceri Rogers and Lee Pearce offer advice on your retail-related queries

If you have a question about any aspect of your business, simply write to: Q&A Special, Craft Focus Magazine, Broseley House, Newlands Drive, Witham, Essex CM8 2UL. Alternatively, send your queries to editor@craftfocus.com

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profitable, so you can expect a lender to ask to see long-term financial projections, business plans and previous years’ audited accounts.

Generally, most providers lend 70%-80% of the purchase price of the property, although it may be possible to secure more with personal guarantees. This leaves you needing to raise a significant deposit of 20%-30%. Of course, remember that just as with houses, if you buy, you will be affected by interest rate rises and dips in the property market.

Thinking aheadI run a medium-sized craft shop, currently employing four staff – but the business has now grown to the point where we are thinking of employing an additional person. Am I right in thinking that a firm with five staff must offer a pension scheme? How do I go about this and what are the financial implications?

David says: You are correct – if a business has five or more relevant employees, and there is no suitable pension scheme in place, then you are legally obliged to offer access to a Stakeholder Pension for all relevant employees. A ‘relevant’ employee is one that has worked for you for at least three months, is over 18, and earns above the lower earnings limit for National Insurance – which is £4,940 for 2009/10 tax year.

At the present time you are not obliged to actually pay into the scheme as an employer, you need only to offer access to one. However, the Government is discussing introducing a new scheme from 2012 – Personal Accounts – which would make payments into a pension compulsory for both employer and employee.

To set up a scheme and ensure you comply with the law, I would suggest your first port of call would be to talk to a local financial adviser and ask if they can help you. If you do not know of one, ask friends or family for a recommendation, or try www.unbiased.co.uk to find a specialist in your area. At the outset they need to be clear how they get paid, and

you will find many advisers will levy a charge to set up a scheme due to the fact that many employers will not pay in.

Legally bindingWould you recommend that all new supplier contracts are looked over by a solicitor, or are there some basic checks I can carry out for myself before signing?

Ceri says: When you have received a new contract from a supplier you may have already spent a large amount of time discussing the proposed terms of the contract with them. With this in mind, it is important that you take the time to review the contract that has been provided, to ensure that it reflects the terms that have been agreed. For example, if you have changed supplier to obtain reduced prices or more favourable payment terms, always check that these have been included.

There are a number of ways in which you may minimise the risk of being caught out by a term in a contact. Take the time to read the contract thoroughly, including in particular any small print, before you sign the agreement. Always read the contents of each clause carefully, and do not simply assume that the content of each clause is limited to matters referred to in the clause heading. You should check all details carefully, even those which might be referred to as ‘standard’. Most importantly, do not rely on promises made in the negotiations leading up the agreement regarding matters which will be included in the contract, and always remember that if a particular point is not included in the written agreement it is unlikely to be incorporated in the contract.

Often when things go wrong people can discover a number of contractual terms that they had no idea existed. The contract is also likely to contain clauses dealing with issues which have not been contemplated by you in your pre-contract discussions. It is therefore extremely important that you allow yourself the opportunity to consider the meaning and implication of these clauses before you sign the agreement.

It is worth paying particular attention to terms in the contract relating to the duration of the contract; whether the supplier is entitled to unilaterally increase its prices; any minimum purchasing requirements; and the circumstances in which either party can terminate the agreement. Before you sign always be sure that you have read and understood the contract fully.

It is important to be aware that business customers do not have the level of legal protection offered to consumers. You might also consider reviewing the contract to see whether it specifically refers to the quality of the goods that the supplier provides and what you should do in the event that you are unhappy with any goods provided.

Contracts drafted for suppliers may have different objectives to contracts prepared with the customer in mind. If you are unsure of the extent of either party’s obligations you should not be afraid to raise any queries that you have with the supplier or to seek the advice of a solicitor. C

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76 craftfocus

internet strategies for independent retailers

Internet sales continue to grow (July sales were up 17% on last year) and independent retailers are increasingly looking for a piece of the action to supplement shop sales. There are many different approaches to selling online, here in the second part of his series expert, David Mackley explores some more of the main strategies that have proven to be successful for independents.

Part 2

Give your shop’s customers another chance to buyHow many times do you get people into the shop that really like a certain item but cannot make up their mind? Do they ask if you have a website, maybe because they are not that local? In this case your shop has done the marketing for you and attracted the customer, but the customer has not made the final decision to buy. For example, maybe they want to discuss the purchase with someone at home first, or maybe it is for a friend or family member. A website may help convert the sale because the customer can look up the item, have a chat and then buy immediately.

Pros This can increase the conversion rate of your shop, and no additional marketing spend is required to promote the shop on the internet (as long as customers can find your company name). But do consider a giveaway such as a card with the shop’s name.

ConsIt might be tricky to forecast how many people will buy like this, and therefore to justify the costs of putting your stock online. The customer may well be looking to price match online, however your competitive strength in this case is the fact you are known, more trusted and more local. You may not want to get into a price battle with your website, but you could differentiate on service. Remember, not everyone buys on price alone.

Use the website to bring customers to the shopWebsites don’t just have to be about selling online. An effective strategy can be to use the website to bring more customers into the shop. Google is increasing its emphasis on ‘Local Search’ to improve the quality of results where for example someone wants to find a ‘craft shop in Newbury’. This type of customer may not intend to buy online, but they may well visit your shop if they can see you have a selection of relevant items.

ProsThis is a great way to find new customers and bring additional traffic to the shop. Google is increasing its ability to deliver great results for local searches to help people find the right local business quickly. Also, by making the products available to sell online, this strategy is likely to bring in additional web sales.

ConsYou will have to put a significant range of items on from your shop and the selections will have

to stay up to date, therefore whatever system you use it has to be very easy. You may well need stock control on the website, otherwise people could be disappointed to make the journey to find some of the items they wanted to see are not available.

Extend the shop’s reach to a wider geographic areaThis is the most common web strategy I come across. A retailer wants to present the majority of products in their shop to a much wider area. There are several pitfalls to this approach and I would advise to proceed with caution. For example, many retailers buy to suit their local customers, not for the way people buy online. This can result in retailers stocking a broad selection of ranges with a few styles in each. But the shopping process is different when people buy online. Consumers don’t go to one online shop and browse. They skim across a few, get some ideas, go back to Google and refine their search until they find what they want. It can be hard for an independent retailer to muster the resources to be seen in Google for all their different ranges.

However, there are times when this can be a successful approach. For example, if the shop has a very specific concept which

“Websites don’t just have to be about selling online. An effective strategy can be to use the website to bring more customers into the shop.”

“Online marketing is much easier when it’s tightly focused; you get better conversions that way.”

David Mackley MBA BSc is MD of Intelligent Retail: Award Winning Multichannel Retail Systems. If you have any questions please contact David on dmackley@intelligentretail.co.uk or call +44 (0)845 680 0126.

will work online as well. Or the target customer is very specific and can be reached online (Facebook advertising is starting to present some interesting opportunities to target specific types of people). Or maybe you operate in a less competitive area (increasingly rare), where people don’t get the chance to hop in and out of competitive sites and therefore will be likely to stay and browse more like a traditional shop.

ProsThis approach will generate new business from new customers, and extend the reach of the shop. It’s a simple strategy, just do what you currently do, but online – however, the marketing of the website must still be considered.

ConsThis only suits certain types of businesses because presenting a broad set of ranges makes it that much harder for users to quickly navigate the site and harder for you to do your online marketing. Online marketing is much easier when it’s tightly focused; you get better conversions that way. Because of the broad spread of products, a lot of time could be spent putting products online that will have little or no marketing to back them up.

SummaryThese are not the only internet strategies, but the ones I’ve talked about here are some of the most common. They do not need to be used exclusively; they can be used together. Whatever you choose to do, it is worthwhile spending a little time on a strategy, with some competitive analysis on the internet and consideration about your own strengths and interests. Then it is possible to run a successful website to supplement your shop revenue. C

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Issue 17February/March 2010

Available from: 1st February 2010

Advertising deadline: 15th January 2010

Plus• Expert advice• Industry news• Latest products

Full Craft Hobby + Stitch International show previewSpring Fair preview

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Shapely stuffModelling clays for all sorts of applications

next issue…

Digital craftsYour essential guide

Rings & thingsHow to profit from the jewellery making craze

82 craftfocus

You might wonder how someone with a background in telecoms, internet and interactive TV market research could easily cross to the world of craft and design, but after a quick chat with Beverley Fletcher it makes perfect sense. “I know the job doesn’t sound particularly creative, but for one job I researched designs, colour and style in both Japan and the UK to establish content for a multi-media picture message service run by Hallmark – I think this is where I found my love for Japanese design!” she says. Although Beverley had enjoyed crafting since she was a little girl, this reawakened a passion for creative pursuits, and she discovered scrapbooking.

While on maternity leave in 2005, Beverley tried out clear stamps for the fi rst time. “At that time clear stamps were relatively new, and once I had tried them out I was totally inspired,” she recalls. “But I didn't feel that my style was refl ected, so I decided to use my research skills and fi nd out more. I felt that there must be others out there looking for a similar style of stamp, so I then set to work on my fi rst designs – having never really thought of myself as an artist before – and in May 2006 Banana Frog was launched.” So why the unusual name? Well the answer is that while the ideas for the product lines came easily to Beverley, the company title was more elusive, and she didn’t really want to include the word

‘stamp’. “One of my friends, who is in PR, suggested two random words that begin with my initials BF, so we tried a few and hit upon Banana Frog,” she smiles. “After we had picked the name we found out that an actual Banana Frog exists! We have now added a frog logo to the branding.”

The company’s collection of clear stamps has a characteristically clean, graphic style with a retro edge, and you can see that all the designs refl ect this – whether you’re looking at a space rocket motif or a fl owery pattern. Beverley is keen to maintain this coherence, but also ensure that the stamps can be combined according to the crafter’s own inspiration. “With the current state of the economy, people are looking to maximise the use of their stamps. I think we will see more designs that can be used with other stamps or products, kind of like building blocks,” she explains.

But Beverley’s not got a bleak outlook on the state of the market, in fact, it’s just the opposite – and her previous career has given her an excellent perspective on the end users of her products. “The way people shop has defi nitely changed, as many people have taken a look at what their spending habits are,” she says. “I think there are two main spending types in this current climate – both seem similar to dieting. One type has a budget for a month and they allow themselves to get what they need from that, but no more. The others impose a ban on shopping for a while, and then splurge either at an event or for something specifi c, or simply because they have broken their stash ban!”

Conscious of the so-called ‘credit crunch’, Beverley found ways to reduce manufacturing

costs, and passed these savings onto their stockists. “We support our retailers in all sorts of other ways too, for example we provide workshops and demonstrations for retailers at events and stores,” she says. “I love teaching as it’s great to talk to consumers and retailers – always the researcher I am constantly asking questions and interviewing people! We also highlight retailers in our regular Banana Frog loves... article on the Banana Frog blog.”

And the future is certainly looking bright, with Beverley currently looking at expanding the product line. The fi rm is also working to grow its retailer base. “We are very excited that we are now working with Personal Impressions to distribute Banana Frog stamps as this will enable us to increase our retailer base and provide me with more time to design,” she tells us. “We are also putting together further workshops and demonstration craft projects so that we can support both new and existing retailers.”

Further informationTo fi nd out more please telephone +44 (0)1628 533 066, email sales@bananafrog.co.uk, or alternatively visit the website at www.bananafrog.co.uk.

For crafter Beverley Fletcher, a single project within her work as a market researcher led to a whole new direction – and the creation of her clear stamp company...

making the leap

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