Center for International Business Education and Research

Serving Students, Faculty and Business

Center for International Business

Education and Research

Warrington College of Business Administration

University of Florida

Four-Year Report

Grant 3: October 2006 - September 2010

CIBER Synergies:

A Comprehensive Review of Programs

Grant 3: 2006 – 2010

and

An Overview of Programs

Grant 4: 2010 - 2014

Center for International Business Education and Research

CIBER Website: http://warrington.ufl.edu/ciber/

CIBER

PO Box 117140

Warrington College of Business


Gainesville, Florida 32611

(352) 392-3433

http://warrington.ufl.edu/ciber/

From the management team

2010 was a year of renewal and retirement for The University of Florida (UF) CIBER.

The Center was successful in its application for a fourth cycle of funding from the US

Department of Education. The new $1.5 million four-year award permits continuation of

the Center’s most successful programs of the 2006-2010 grant and also allows

implementation of a host of new initiatives that address international business (IB)

training challenges arising in the wake of the “Great Recession.”

The excitement of new funds and new programs was tempered by the sobering prospect

of managing them without the assistance of long-time CIBER Associate Director, Dr.

Terry McCoy. Former Director of UF’s Center for Latin American Studies, Terry was

instrumental in designing a UF CIBER plan that resulted in the first successful grant

application in 1998. He had a vision of integrating business, area studies and foreign

language expertise across campus that would indeed make UF a national resource for

improving IB training and enhancing competitiveness of US firms in global markets.

During his twelve years of dedicated service, Terry grew the vision by expanding CIBER

reach at UF and he assured successful grant performance by diligent oversight of Center

initiatives. While UF CIBER will continue to benefit from Terry’s input on some specific

activities, his retirement from Center administration leaves leadership and management

gaps that will be challenging to fill.

With 2010 marking the end of the 2006-2010 grant and the beginning of the 2010-2014

program, the current volume of CIBER Synergies contains both a detailed report on

accomplishments of the former and a comprehensive overview of plans for the latter.

Particularly notable achievements of 2006-2010 include successful initiation of an African

business environment program, significant innovation and expansion of business foreign

language and culture offerings, implementation of three programs supporting development

of IB training capacity at smaller and minority-serving institutions of higher education in

Florida, and a sharp ratcheting up in sophistication and relevance of program evaluation.

These activities are scheduled for continuation and expansion in the 2010-2014 grant

cycle.

However, initiatives conceived in 2006 did not foresee the “Great Recession” that

significantly altered the IB training environment. New CIBER programs reflecting themes

of sustainability and understanding the institutional frameworks of global trade and

investment respond to the changed environment. And as in past renewal proposals, new

initiatives reflect new UF CIBER partnerships. As noted in the application abstract, while

UF’s proposal was submitted by the Warrington College of Business Administration

(WCBA), it was in fact the concerted effort of talented faculty from 10 colleges, 18

departments and 12 centers at UF, plus a host of other regional, national and

international institutions of higher education.

We take this opportunity to thank those faculty members and also to express our

appreciation to the UF CIBER Advisory Council (report Appendix 1) for input that

improves the effectiveness of the Center in serving students, faculty and businesses.

Carol West Andy Naranjo Isabelle Winzeler Nikki Kernaghan

Director Associate Director Assistant Director Evaluation Coordinator

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I. Serving students

UF CIBER programs for students offer innovative international business (IB) training in

Florida classrooms and overseas. Simultaneously, they recognize the importance of

developing the IB research skills of both graduate and undergraduate students. And in

today’s networked markets, a critical part of the educational process is linking students to

professional groups that can be on-going IB research and employment resources.

A. In UF classrooms

Earlier UF CIBER funding cycles supported basic IB course and IB course module

development. Examples included the addition of international dimensions to core

economics and business classes. Foreign language initiatives stressed development and

delivery of basic Business Spanish, Business Portuguese, Business Japanese and

Business Chinese. Some FLAC (Foreign Language across the Curriculum) courses were

introduced that interacted foreign language training with business class content. The

2006-2010 cycle focused on (1) providing foreign business culture training to students

without corresponding foreign language expertise; (2) expanding IB training to students

outside the Warrington College of Business Administration (WCBA), and; (3)

developing UF regional IB expertise, specifically through courses focused on Africa and

Latin America. A complete list of courses supported by UF CIBER, 2006-2010, is

provided in Appendix 2.

Historically, business language classes such as Business Chinese or Business Japanese

were the primary venue for teaching foreign business cultures. While this traditional

approach is perhaps theoretically ideal in melding language and culture, it has notable

practical limitations. Students cannot study all the languages corresponding to the major

cultures they will need to interact with in future global trade and investment.

Consequently, UF CIBER funded foreign language faculty to develop and deliver courses

in English on key foreign business cultures. Initial pilots were one-credit classes on the

Business Culture of China and the Business Culture of Japan. Enthusiastic student

evaluations consistently requested more in-depth three-credit courses which were

developed and piloted in the second half of the grant period. Augmenting the Asian

offerings was a one-credit course on the Business Culture of Africa followed by

development of a three-credit version of the material.

Escalating enrollments in Arabic language courses encouraged funding development of

Business Arabic. However, most of that enrollment increase was in first-year courses

that, given the complexity of the language, do not prepare students for a business

language class taught solely in Arabic. UF CIBER’s modified Business Arabic was

designed to encourage more advanced study of the language (especially by business

students). It has more emphasis on language than a strictly business culture course, but

augments instruction in Arabic with instruction in English. It allows beginners in the

language to supplement language training with education on business practices of Arabic-

speaking countries of the world.

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In the current world economy characterized by globalization of almost all markets, IB

training needs to reach students in professional and academic programs outside business

colleges. UF CIBER responded to this need by enhancing resources for IB classes serving

both business and non-business students and by sponsoring FLAC sections targeting

students outside WCBA.

Anthropology Assistant Professor Dr. Brenda Chalfin piloted a new course on

Anthropology and the New Economy: Anthropological Perspectives on Finance,

Commerce and Neoliberalism. The class encourages anthropology students to think

about IB aspects of their major and introduces business students to anthropological

perspectives on global trade. CIBER Director, Dr. Carol West’s upper division elective

The Firm in the Global Economy has an enrollment that is approximately equally divided

between students from WCBA and students from Liberal Arts and Sciences. Thirty five

percent of the work in the class is a team project designing a foreign market entry

strategy for a firm. CIBER support for this important training in IB market analysis

included subsidizing the purchase of cross-country databases and funding a student

assistant to research potential project topics. (A syllabus for the Spring 2010 offering of

The Firm in the Global Economy is provided in Appendix 3 as an example of CIBER-

supported on-campus IB course offerings).

Since the inception of UF CIBER in 1998, UF’s popular FLAC program has been a

model for integrating foreign language training with business content. In its traditional

form, a “FLAC section” is a one-credit discussion section conducted in a foreign

language in conjunction with a content course. It is taught by a foreign language graduate

student who receives pedagogical training and who works out reading/discussion

materials in conjunction with the content course professor (who need not speak the

language). Recent CIBER modifications of this traditional FLAC model include: (a)

elimination of association with a particular course; (b) instruction by a foreign language

professor with business interests, and; (c) instruction by a content professor with foreign

language skills. Variant (a) is used for multidisciplinary, cross-college current business

topics. Modification (b) allows foreign language professors to “test out” business foreign

language teaching without commitment to a formal 3-credit course. Variant (c) augments

stretched language staffs and builds a foreign language training constituency in non-

language departments.

The modifications have allowed CIBER to extend the FLAC concept to less commonly

taught languages and also to target non-business students as potential enrollees. Piloted in

2006-2010 were Asian Sports Markets (taught in Chinese targeting students in the

College of Health and Human Performance), Marketing of Agricultural Products in the

European Union (taught in French targeting students in agriculture), Generational

Perspectives on Latin American Healthcare Delivery (taught in Spanish targeting

students in the College of Public Health and Health Professions) and Cities of the Spanish

Speaking World and Cities of the Portuguese Speaking World (taught in Spanish and

Portuguese respectively and targeting students in the College of Design, Construction and

Urban Planning).

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Like the FLAC program, global regional focus on Latin America has been part of the UF

CIBER program since the Center was first funded in 1998. A goal of the 2006-2010

agenda was to initiate development of a UF specialization in African business. Given

burgeoning Asian economies and established major US trading partners in Europe and

strategic Mideast countries, it is natural to ask, “Why Africa?” The answer lies in the

purposes for the CIBER program outlined in the enabling Title VI Higher Education Act.

The first Center mandate is to “Be a national resource for the teaching of improved

business techniques, strategies and methodologies which emphasize the international

context in which business is conducted.” [italics added]. Being a national resource

implies developing unique IB specializations not readily duplicated at other institutions.

In the case of UF, CIBER has been able to partner with world-class Centers housing

African business expertise (including the Center for African Studies in the College of

Liberal Arts and Sciences and the Public Utility Research Center (PURC) in WCBA),

making African business a natural focus for creation of a national IB resource at UF.

Need for a national resource in African IB has been amply demonstrated by surveys,

anecdotes, and foreign trade and investment statistics. The Higher Education Act requires

the Secretary of Education to consult with Federal agency heads in order to receive

recommendations regarding areas of national need for expertise in foreign languages and

world regions. In the most recent survey, conducted in September 2009, Africa was the

most commonly cited region. Anecdotal evidence from campuses confirms common

misunderstanding of the continent—e.g., students mislabeling Africa as a “country.” And

ignorance inhibits commerce. Trade and investment data verify that the US lags the rest

of the world in establishing commercial ties with Africa and benefitting from recently

improved business climates. Despite the fact that the US direct investment position in

Africa has posted a compound annual growth rate that appears healthy during this decade

(5-10%), and that the share of US merchandise exports destined for Africa has increased

during the same period, those rates and shares remain approximately half non-US global

norms.

During 2006-2010, UF CIBER sponsored the infusion of African business into core

courses (particularly Principles of Macroeconomics) and IB courses (particularly The

Firm in the Global Economy) and also sponsored development and delivery of entire

classes focused on IB potential of the region—e.g., Economic Development of Africa and

Africa in the Global Economy.

B. In non-UF Florida classrooms

Funding opportunities for IB education and training innovation vary considerably across

Florida’s complex higher education system with its 11 state universities, 28

community/state colleges and more than 60 private colleges and universities. For faculty

in units with endowment funds and/or external profit-making programs, income from

these sources may provide needed financial support for individual faculty initiatives. For

others, there is a critical mass of talent at the home institution that can be assembled to

attract national funding, allowing financing of a specific effort as part of a broader

program. For many educators in Florida, however, neither of these opportunities exists.

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Consequently, initiatives that could yield high returns to the state’s IB infrastructure

growth go unimplemented.

UF CIBER’s EFIBI program (“Enhancing Florida’s International Business

Infrastructure”) specifically targets these missed opportunities. It serves non-UF higher

education students through grants to develop IB programs meeting the specialized needs

and structures of these institutions. To date, 21 IB development grants have been awarded

under the EFIBI program, the majority for course development. They include classes

delivered in business, in the social sciences, and in foreign language departments, and

they have impacted students at 14 non-UF institutions of higher education that span the

state from Pensacola to Miami.

Supplemental 2009-2010 CIBER funding targeted IB course enhancement at minority-

serving institutions. Having already supported program development at Historically

Black Colleges and Universities (HBCUs) through the Globalizing Business Schools

CIBER consortium (See Section II.C below), the UF Center focused the new funds on

program development at the major Hispanic-serving institution (HSI), Valencia

Community College. The latter is an excellent partner for developing national prototype

IB modules that serve Hispanic population of Puerto Rican heritage. It represents the

higher education venue through which US Hispanic population is most effectively

reached. Forty eight percent of HSIs are community colleges compared with only 12% of

HBCUs and 60% of Hispanics in higher education enroll in community colleges, a rate

disproportionate to all other demographic groups. And Valencia is a major HSI. It ranks

third nationally in associate degrees awarded to Hispanics—27% of its 50,000 students

are Hispanic, drawn primarily from the Orlando metropolitan area population in which

over 50% of the Hispanic population is of Puerto Rican heritage. IB modules were

developed for basic business courses that serve the dual tracks typical of institutions

awarding associate degrees, terminal career programs, and preparation for transfer into a

four-year institution.

C. Overseas training

Annual offering of the summer Business in Brazil program, conducted in Rio de Janeiro

and Sao Paulo, was continued throughout the most recent four-year grant period. The six-

credit program combines training in Portuguese, lectures and field trips on Brazilian

business practices, and cultural immersion. The unique national program has attracted

students from universities as diverse as San Diego State, Northwestern, Kansas, NYU,

UCLA, Michigan and Harvard, and has regularly resulted in follow-up internships in the

country.

For students more limited by time and/or funds, the short-term study abroad (STSA) has

increased in popularity. A key feature of CIBER-funded programs is that they be open to

students from multiple disciplines, allowing students to learn from each other as well as

from formal program activities. Two variants of the basic STSA concept exist. The “tour

model” typically consists of some background classroom work followed by 10-14 days

overseas travel to a variety of locales in a country or a region. During 2006-2010,

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CIBER subsidized seven such tour model STSA programs: four offerings of the

International Financial Markets STSA which rotates in overseas destinations among

Argentina, Brazil and Chile; two deliveries of the agriculture-focused STSA to Italy,

Italian Food—From Production to Policy, and; one offering of the law-focused Legal

Institutions of the Americas Study Tour—Chile. (See Appendix 4 for a sample STSA

itinerary.) In addition to providing an overseas learning experience for students, the

International Financial Markets STSA had a broad impact on WCBA offerings by

serving as a prototype for other degree-specific tours. The model, in conjunction with the

advice of its developer, CIBER Associate Director Andy Naranjo, spawned a variety of

STSA tours, available (or required) in different master’s programs and targeting

destinations in Eastern Europe, Asia, the Mideast and Latin America.

In the “university model” of the STSA, students go abroad to a specific facility that is the

center for lectures and visits (much like a semester abroad to a particular foreign

university, but shorter in duration). UF’s Paris Research Center provides opportunity for

UF faculty to develop European-based STSAs in this format. CIBER supported two such

programs: International Leadership: Adopting Businesses and Governments to New

Realities (a 2-credit course offered over Spring Break in Paris by PURC Director, Dr.

Mark Jamison) and Commodities to Cafes—Agricultural and Food Marketing in France

(a 2-credit course offered over the May Intercession period in Paris by Food and

Resource Economics Associate Professor James Sterns).

Three programs funded research experiences abroad for students with particular focus on

Africa: (1) the Microfinance Travel Grant initiative; (2) the Doctoral Dissertation

Overseas Research program, and; (3) the Research Tutorial Abroad. Under (1), two

students per year were awarded travel grants through a competitive application process to

pursue research overseas on a microfinance topic. The students funded to date have come

from diverse UF programs, including undergraduate, MBA, and graduate Political

Science and they have focused on a variety of African countries, such as Tanzania,

Kenya, and Mali. These students have pursued a range of microfinance research topics—

e.g., how rules, terms and conditions of microfinance institutions (MFI) affect business

performance in the informal sector, use of technology (SMART cards, ATMs, mobile

phones, etc.) by African MFI’s and the impact of that usage, and effects of MFI services

for women on African gender equality. Travel grants for doctoral dissertation research

not focused on microfinance supported anthropological study of Ghanaian

entrepreneurship and political science analysis of corporate social responsibility as a

competitive strategy in Equatorial Guinea.

Students conduct research on their own overseas in both the Microfinance Travel Grant

and Doctoral Dissertation Overseas Research programs. However, for many students

(and their parents), this is a daunting format when the destination is Africa. Their initial

exposure to the continent needs to be in a more structured group venue. The structured

and faculty-led STSA or Business in Brazil type programs provide models for students

interested in a region, but not at the point of traveling and conducting research on their

own abroad. However, there is not a clear destination locale for “African business”

analogous to say, Sao Paulo for “Brazilian business” or Seoul for “South Korean

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business.” In addition, vast size of the continent and its infrastructure limitations

discourage travel to multiple locations on a single trip. These constraints render highly

questionable how successful the STSA or Business in Brazil model might be if applied to

the African situation.

Consequently, UF CIBER developed the Research Tutorial Abroad (RTA) concept for

initial student exposure to research in Africa. In the RTA program, faculty members

submit proposals for taking 2-3 students abroad to Africa to conduct research on a

specific IB topic for 3-6 weeks. Successful applicants receive $5,000 to subsidize the

faculty member’s participation and $5,000 to subsidize student participation. The

research topic defines the specific African destination—thereby avoiding the destination

selection problem of the STSA or Business in Brazil approaches—but the faculty

member’s presence and organization provides the structure absent in other CIBER

programs subsidizing student research on African IB topics.

Two proposals were funded for a pilot of the program in Summer 2009. Dr. Julie Silva,

Assistant Professor of Geography, supervised field research of an undergraduate in

Namibia. He examined differences in applied stringency of eco-tourism regulations as a

function of development investors’ home country (countries). Dr. Peter Schmidt,

Professor of Anthropology, supervised a graduate and an undergraduate student in

Tanzania addressing the potential for US private investment in that country’s heritage

tourism development.

D. IB networking

Three UF CIBER programs have linked students with networks promoting their IB

development. For doctoral students in business, workshops organized by a consortium of

CIBERs bring together national academic IB research leaders in a discipline from various

universities to meet with students at the dissertation planning stage of their graduate

education. Students receive guidance in formulating potential IB dissertation topics and

become part of a national network of peers and intellectual leaders that can support

subsequent work on the topics. During 2006-2010, UF CIBER sponsored participation of

UF doctoral students in such specialized workshops in finance, information sciences and

operations management (ISOM) and accounting.

The biennial Latin American Business Symposium and Career Workshop has served

students from around the state, as well as from UF. They learn corporate perspectives on

the region from representatives of multiple industries and they gain insights on career

experiences and opportunities in Latin America from recent graduates working in the

private sector, in government agencies, and in NGOs. Approximately 200 students

attended the 2008 program.

CIBER funds representatives of the undergraduate International Business Society (IBS)

to attend the Florida International Summit (See Section III.A below). This provides

opportunity for IBS to compare activities and plan joint ventures with similar groups at

other Florida institutions of higher education.

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In addition to serving students through IB courses offered in Florida classrooms, training

and research programs overseas, and networking connections, students gain IB

experience through working as assistants on CIBER teaching, research and outreach

grants to faculty and through assistantships in CIBER administration. Appendix 5 lists

students receiving funding support from UF CIBER over the grant period 2006-2010.

Total numbers of students impacted by the UF CIBER program measure in the thousands

when all enrollees in CIBER-sponsored courses are counted and spillovers to the

classroom of programs that develop faculty IB capacity are considered.

E. Upcoming for students

New IB course development at UF in the 2010-2014 period expands business foreign

language offerings to include Russian and medical French. It extends business foreign

culture courses to include Russia, Vietnam and a team-taught Asia and Africa class. New

FLACs include The Cuban Economy (in Spanish), Green Labeling of Agricultural

Products in the EU (in French), Russian Business through Film (in Russian), Chinese

Literacy and Labor Market Development (in Chinese), Globalization and the Valuing and

Viewing of Artistic Creations (in Italian), and Sustainable Building in Spanish Speaking

Countries (in Spanish). An additional mixed Arabic language-culture class will focus on

Mideast Gender and Language. The sustainable building and green labeling FLACs are

part of a new thematic emphasis that includes development of a course on Economic

Principles and Business Applications of Global Sustainability.

Two major course investments will particularly respond to the national resource mandate

of CIBERs by combining specialized areas of UF expertise to address national needs. The

first is in the area of retailing. Well-known examples and statistical rankings document

struggles of US retailers abroad: Wal-Mart’s recent disinvestment from South Korea and

Germany and its failure after a decade to post a profit in China; the inability of Home

Depot and J.C. Penney to establish viable footholds in the thought-to-be-lucrative

Chilean retail sector, and; between 2007 and 2009, Sears being dropped off Deloitte’s list

of Top 10 global retailers and replaced by Germany’s Aldi.

IRET-Brazil (International Retail Education and Training-Brazil) addresses the need for

enhanced international retail training. It links exceptional UF industry expertise with UF

Latin American expertise and partners both with the Center for Retailing Excellence at

Fundação Getulio Vargas (FGV) in Sao Paulo. The team will produce multimedia

modules on retailing in Brazil that are appropriate for infusion into marketing and

retailing courses.

The second major initiative addresses an expressed priority of the 2009 CIBER

competition—to enhance training in particular foreign languages the US Department of

Education has identified as priority LCTLs (Less Commonly Taught Languages).

Geography has historically constrained development of US capacity in the 15 African

LCTLs that appear on the list; instruction is typically available only on site at a handful

of Title VI Centers for African Studies and a similar small number of non-Title VI

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centers. Building national expertise in the languages requires harnessing technology to

provide wider geographical access to the centers of pedagogical expertise. The proposed

Web-based Basic and Business Akan does this through combining UF expertise in web-

based business program delivery, web-based German and Chinese training, and Akan

language instruction.

Both business and journalism students at UF will benefit from a new class on IB

Reporting and the Research Tutorial Abroad program will be offered on a regular basis

for students interested in IB research in Africa. Students enrolled in Florida institutions of

higher education outside of UF will be offered new global business classes through

continuation of the EFIBI program. A second phase of the partnership with Valencia

Community College will add new prototypes for enhancing IB education at Hispanic-

serving institutions. Also continued from the 2006-2010 period will be the networking

programs and UF CIBER support for Business in Brazil and the International Financial

Markets Tour.

Five new STSAs will be available to students: Sustainable Agriculture in Central

America; EU Accounting and International Financial Reporting Standards; Retailing in

Brazil; Cuban Agricultural Markets, and; Fly with the Flowers. The latter introduces a

new STSA experience. While most focus on a particular world region (or region and

discipline), Fly with the Flowers focuses on a global market. It travels to Miami, Bogota

and Amsterdam teaching multidisciplinary perspectives on issues in global market

competition such as conflict and collaboration between developed and developing

economies, technology-based v. resource-based national comparative advantage, and

differing concepts of sustainability and ethics. It is being developed jointly by UF

academic experts in the business and science aspects of the global market in cut flowers,

CIBER Director Dr. Carol West and Chair of UF’s Environmental Horticulture

Department, Dr. Terril Nell. They are joined by industry practitioners in the state who

handle the 40,000 boxes of cut flowers that arrive daily at Miami Airport and represent

approximately two thirds of the cut flowers sold in the US.

II. Serving faculty UF CIBER serves faculty on campus, regionally and nationally through IB course

development, delivery and research grants, through workshops and conferences, and

through other specialized IB faculty development programs.

A. IB course development, delivery and research grants

New courses serving students detailed in Sections I.A and I.B above were the products of

UF CIBER course (or course module) development grants. Typically, the Center does not

fund course delivery and in fact requires the grant recipient’s department assure delivery

will be scheduled. However, numerous exceptions to this rule were made for foreign

language courses or culture courses taught by foreign language faculty. The global

“Great Recession” that dominated the last funding cycle diminished state revenues and

reduced educational endowments, creating fiscal crises that necessitated program

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cutbacks in many institutions of higher education. News reports from around the country

suggested foreign language departments bore a disproportionate share of those cutbacks.

UF was no exception. In order to continue progress in foreign business language and

culture training, CIBER needed to provide some funding for new course delivery as well

as new course development in those units.

In addition to serving UF and regional Florida faculty through course development and

delivery grants, UF CIBER served business foreign language faculty nationwide by

participating in the multi-CIBER Business Language Research and Training (BLRT)

initiative. BLRT awards grants for proposed innovations in business foreign language

instruction through a national competitive process.

Major 2006-2010 CIBER research grants to faculty in journalism, business and

agriculture supported studies on determinants of competitiveness in global mobile and

media industries, impacts of Homeland Security policies on the supply of agricultural

labor, cross-country analysis of factors affecting advancement of women to leadership

positions in corporations, standards setting in cooperative technical organizations,

securing the global supply chain in different Asian markets, and strategies for diffusing

anti-American, anti-capitalism and anti-globalization sentiments in major Latin American

countries.

Two additional research awards were commissioned CIBER studies. Business language

pioneer, Dr. Christine Uber Grosse, was funded to update her classic 1980’s survey of US

business language instruction as part of UF CIBER’s hosting the 2008 CIBER Business

Language Conference (see Section II.B below). Dr. Renata Serra, economist with the UF

Center for African Studies and Coordinator of Cotton Research for the global African

Power and Politics Program, prepared a background piece on child labor for use with IB

case studies on the subject.

Research grants often don’t produce a final product in the same funding cycle. Long lags

in the academic research, review and publication process can push final publication dates

into the next grant period. Indeed, research products may continue to appear in even later

grant cycles as the faculty member pursues new questions that emerged in the initial

research. Hence, it can be difficult to determine when research products of a CIBER grant

end. Conservative estimates indicate a substantial body of IB publications during 2006-

2010 attributable to UF CIBER research grants. They included articles in International

Journal on Media Management, Journal of Media Business Studies, International

Journal of Mobile Marketing, New Media and Society, Choices, Economics Letters,

Comparative Studies in Society and History, American Behavioral Scientist, Journal of

African Business, Journal of Labor Economics, ICFAI Journal of Mergers and

Acquisitions; Review of International Economics, Economic Theory, Journal of

Agricultural and Applied Economics, Emerging Markets Review, Journal of International

Money and Finance, Applied Economics Letters, American Journal of Agricultural

Economics, International Review of Economics and Finance, and the Texas Intellectual

Property Law Journal. Additionally published were numerous book chapters and a case

study book supporting the teaching of Business Portuguese, Brazilians Working with

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Americans: Cultural Case Studies, by Orlando Kelm and Mary Risner (University of

Texas Press).

See Appendix 6 for a sample summary of CIBER-sponsored faculty research publications

and Appendix 7 for a sample abstract from UF CIBER-supported doctoral dissertation

research.

B. Workshops and conferences

One of the first programs launched by UF CIBER in 1998 was the CIBER

Multidisciplinary IB Research Workshop and it continues to be a key initiative fostering

IB interest and development across campus. Faculty and graduate students from more

than 18 departments and eight colleges at UF have attended this monthly luncheon

seminar series. Funded by WCBA and organized by CIBER, the workshop keeps IB-

interested faculty from diverse locales networked and provides an informal forum for

feedback on CIBER plans. Its featuring of an external speaker from a new area has often

been the first step in expanding UF CIBER programs to additional disciplines.

Exceptionally prestigious IB researchers are brought to the UF campus through the

annual Bradbury Distinguished Lecture on International Economics, co-sponsored by the

Bradbury endowment, CIBER, and UF’s Public Policy Research Center. During 2006-

2010, presentations were made on current topics of globalization and growth by four

distinguished scholars in the field: Dr. Maurice Obstfeld (University of California,

Berkekey); Dr. Phillippe Aghion (Harvard University); Dr. Robert Solow (MIT), and; Dr.

Dani Rodrik (Harvard University).

More than 150 language professionals from around the nation attended the 2008 CIBER

Business Language Conference, organized and hosted by UF CIBER in St. Petersburg,

Florida, April 9-11, 2008. The conference is the premier annual national meeting for

faculty engaged in teaching foreign languages to the professions. The unexpectedly high

attendance (up over 50% from 2007) reflected meticulous planning efforts of the Program

Chair, UF Senior Lecturer in Spanish, Dr. Greg Moreland, and careful attention to

logistics details provided by CIBER Assistant Director, Isabelle Winzeler.

Conference sessions addressed use of technology in business language instruction,

perspectives of business professionals and business professors, integrating culture and

language education, innovative applications of business case studies and advertisements,

and nine specific foreign languages—Spanish, French, German, Portuguese, Russian,

Chinese, Japanese, Arabic, and Hindi (See Appendix 11 for a conference agenda.)

The UF Title VI Centers of African Studies and International Business Education and

Research jointly hosted the 2008 Annual Meetings of the International Academy of

African Business and Development (IAABD) at the University of Florida Hilton

Conference Center, May 20-24, 2008.

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Total attendance was 158 academics from 19 countries, including 10 African nations.

Nine sets of four concurrent sessions accommodated 125 scholarly research presentations

that spanned a broad range of multi-disciplinary issues related to the conference theme of

“Global and Local Dynamics in African Business and Development.” Plenary sessions

included presentations by two African Ambassadors to the US (Republic of Zambia and

Malawi) and the Director of the US Department of Commerce African Office.

C. Other specialized faculty IB development programs

Two-week study abroad faculty tours provide background on the business climate in a

major world region, create the personal overseas examples that make IB “come alive” in

the classroom, and offer networking opportunities for future IB teaching and research

projects. Each tour is a combination of lectures and site visits, organized by a lead

CIBER. Eight offerings were available during the last grant cycle: Western Europe

(University of Memphis CIBER); Eastern Europe (University of Pittsburgh CIBER);

MERCOSUR—Brazil, Argentina and Chile (FIU CIBER); China (University of Denver

CIBER), India-Delhi (University of Connecticut CIBER), India-Mumbai/Bangalore (FIU

CIBER); Sub-Saharan Africa (University of South Carolina CIBER); Vietnam

(University of Hawaii and University of Wisconsin CIBERs).

Each of the four Asian tours occurs in the first half of January, a time that conflicts with

teaching for many UF faculty. Consequently, UF CIBER generally co-sponsors and

funds participation in the late May Western Europe, Eastern Europe, Sub-Saharan Africa

and MERCOSUR tours. WCBA annually supports tour participation by four or five

business faculty (or staff) and CIBER funds at least one non-UF business faculty member

to participate on the Sub-Saharan Africa tour. (Sponsored faculty are identified in

Appendix 8 that lists all UF faculty receiving direct CIBER support 2006-2010.)

UF foreign language faculty from Romance language, Slavic language, Asian language

and African language programs benefitted from multiple smaller travel grants permitting

their participation in national conferences on business foreign language instruction.

Conference travel grants were also provided to faculty outside UF as part of the EFIBI

program (see Section I.B above and Appendix 9). Faculty from the University of West

Florida and Embry-Riddle Aeronautical University received CIBER support for

participation in the MERCOSUR and Vietnam two-week study tours abroad and two

faculty from Valencia Community College were funded to travel to Puerto Rico to make

business and educational contacts there as part of the specially funded Hispanic-serving

institution (HSI) initiative. (See Section I.B above.)

On the UF campus, specialized FDIB (Faculty Development in International Business)

programs focused on enhancing ability of foreign language faculty to make greater use of

technology in teaching business foreign languages. Background workshops on the topic

were provided for all faculty and follow-up grants were awarded to those developing

specific plans for greater use of technology in their classes.

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Among non-UF campuses in Florida, UF CIBER has concentrated on providing FDIB

opportunities to faculty at small and/or minority-serving institutions. Faculty course

development grants made through the EFIBI program, as well as travel grants noted

earlier in this section, have been significant components of this emphasis. Throughout

the four-year grant period, the Center also participated in the Globalizing Business

Schools CIBER consortium program. A joint endeavor of 10 CIBERs and the Institute for

International Public Policy, the initiative pairs each participating CIBER with one of the

Historically Black Colleges and Universities (HBCUs). Each CIBER assists its HBCU

partner in preparing an internationalization plan for its business curriculum and in writing

a BIE grant application to fund plan implementation. The CIBER also sponsors

participation of HBCU faculty in workshops for internationalizing business classes. UF

CIBER’s most recent HBCU partner was Bethune-Cookman University in Daytona

Beach. Although plans for submitting a grant proposal proceeded on target in Fall 2006

and early Spring 2007, they subsequently faltered with the departure of a key faculty

member from Bethune-Cookman. Faculty from the university did, however, participate in

the internationalization workshops.

In Fall 2006, UF CIBER assisted faculty at Florida A&M University (FAMU) in the

preparation of an application for a second two-year BIE grant. FAMU was UF CIBER’s

Globalizing Business Schools partner in the previous grant cycle. Its 2004 BIE

application was funded and the IB program implemented was recognized for excellence

in February 2007 when FAMU was designated a winner of the Andrew Heiskell Award

for Innovative International Education in the area of study abroad. The second FAMU

BIE application submitted with UF CIBER assistance in Fall 2006 was also funded.

D. Upcoming for faculty

New grants for faculty research stress topics emerging in the aftermath of the “Great

Recession” which saw the US unemployment rate double from 5% to 10%, consumer

confidence plunge 80% to a record low in more than 40 years of data collection, real

estate values plummet 20 to 30 percent, and $8 trillion in US stock market wealth vanish

in a year. Waves of Wall Street layoffs drowned business student career expectations and

those continuing in business programs increasingly look for non-monetary awards or

“doing good through business.” The 2010-14 theme of sustainability (noted in Section I.E

above) carries over to research programs with specific focus on developing

multidisciplinary studies of African sustainable tourism.

The “Great Recession” also heightened interest in policy, regulatory, and institutional

frameworks as banking experts unraveled how systemic risk got built into financial

markets. New “IB frameworks” research pursues issues related to: (a) use of the United

Nations Convention on Contracts for the International Sale of Goods (CISG) and

constraints on application of that convention; (b) the cost of dual compliance in US-EU

auditing and financial accounting; (c) an overview text/business reference, The European

Union for Americans: Law, Economics and Politics of Doing Business in the EU, and;

(d) implications for MNCs of conclusions emerging from the Africa Power and Politics

Program (APPP).

13

APPP is a 5-year global project with the mission of “discovering institutions that work

for poor people.” Funded by the Overseas Development Institute in London, the study is

being carried out by a consortium of research organizations and policy think-tanks in

France, Ghana, Niger, Uganda, the UK and the US. UF’s Center for African Studies is

the lead US institution on the project. Business aspects of APPP focus on government

institutions and indigenous firms. However, APPP institutional policy recommendations

will have implications for MNCs operating in Africa, including those designing

development-effective corporate social responsibility programs as part of the investment

agenda. UF CIBER will fund the additional research required to elucidate the

implications for MNCs.

Such linking of UF CIBER research funding to other studies also characterizes the CISG

and dual compliance investigations noted above. In particular, expensive primary data

collection has been financed by other organizations and the CIBER role is to fund

investigation of specific CIBER-relevant research questions these new data sets might be

able to address. A similar model, but one applied in a theoretical as opposed to empirical

context, underlies the proposed research study Heterogeneous Firms and US IB

Competitiveness. The new theoretical heterogeneous firm models, introduced in Elhanan

Helpman’s seminal 2006 Journal of Economic Literature article, have potentially

profound implications for studying whether a particular policy or program contributes to

the “ability of US business to prosper in the global economy.” While not funding the

extensive basic development of these models that is currently underway, CIBER does

plan funding study of the implications of such models for evaluation of US global

competitiveness in the wake of trade and sustainability policy changes.

In contrast, the research on African sustainable tourism takes a “seed funding” as

opposed to “follow-up” funding approach. Its purpose is to facilitate small

interdisciplinary studies of the topic that get UF faculty from diverse colleges interacting

with each other on analysis of issues. The small studies, and more importantly, the

established interaction, can then be the basis for attracting larger grants requiring such

integration of disciplines and perspectives. Proposed research on Converging Digital

Media Markets in Latin America and The Evolving Cuban Economy encourage UF

faculty to apply established research expertise on a topic in a particular world region, or

set of world regions, to a new geographical area of special CIBER emphasis.

UF CIBER will host two academic conferences in the new funding cycle, each associated

with a research or teaching initiative. With funding support from both CIBER and

WCBA, Business Law Professor Larry DiMatteo is finalizing plans for a 2011

conference of international CISG scholars to (1) produce an edited volume summarizing

current international issues and scholarly research findings on CISG application and; (2)

prepare business practitioner materials that address obstacles to wider application of the

CISG as revealed in the recent studies. In 2013, CIBER will fund African Language

Associate Professor James Essegbey to organize a conference on Access and

Effectiveness: Use of Technology in Teaching African LCTLs. It will bring together

African language academics from around the country to benchmark computerized

14

strategic African LCTL pedagogy, identify an agenda for future research, and provide

expert external evaluation of the Web-based Akan initiative (see Section I.E above.)

Programs for faculty that continue in form from 2006-2010, but change in terms of

content and participants, include:(a) the monthly CIBER Multidisciplinary IB Research

Workshop; (b) annual co-sponsorship of the CIBER Business Language Conference; (c)

annual funding for at least four business faculty to participate on CIBER-led two week

FDIB study tours abroad, and; (d) annual sponsorship of a non-business faculty member

to participate on the two-week Sub-Saharan Africa study tour.

Despite the fact the new funding cycle has just begun, (a) is already producing new

CIBER linkages across campus. In this case, the linkage is with the Harn Museum of

Art. In January 2011, Jeanne Steiner, Senior Vice President for Corporate Social

Responsibility and Art Outreach Manager, Bank of America, will speak to the workshop

on the topic “Corporate Art Collections and Corporate Global Social Responsibility.”

Planning the jointly sponsored Harn-CIBER event has resulted in broader discussions of

potential future collaborations that address IB issues in one of the oldest global markets,

the market for artistic creations. Participants in (c) will have some new tour options:

Russia (led by the University of Connecticut CIBER) and MENA-Middle East and North

Africa (led by CIBERs at Brigham Young University, University of Colorado-Denver,

Temple University and the University of South Carolina).

Through continuation of the EFIBI grants program, typically underserved faculty at

smaller institutions of higher education in Florida will be given opportunity to develop IB

skills and to implement innovative IB training programs. EFIBI’s flexibility in adjusting

to diverse institutional and programmatic constraints allows it to succeed where other

more structured internationalization programs would fail.

Faculty at Valencia Community College will be implementing Phase II of the HSI

Community College IB prototype development initiative. Both IB modules for

specialized career tracks and more in-depth IB experiences for business students are

being examined. As in Phase I, many faculty will benefit from special workshops on

how to incorporate IB modules into classes. Successful modules/programs will be

published on the UF CIBER web site for use by community college faculty nationwide,

especially those who serve Hispanic populations of Puerto Rican heritage.

High school and community college foreign language faculty will be the foci of a new

initiative, NOBLE (Network of Business Language Educators). It is predicated on the

observation that in today’s economy, career satisfaction and success are often enhanced

by participation in networks of similar colleagues. IB-interested foreign language faculty

in community colleges and high schools lack established, supportive professional

networks. While they may periodically attend national conferences such as the CIBER

Business Language Conference, sporadic funding support results in sporadic attendance,

preventing their becoming an integral part of networks emerging from such university-

oriented meetings. And they are only a small part of state foreign language teachers

associations that are dominated by instructors from standard (non-business) elementary

15

and intermediary foreign language classrooms. NOBLE creates a regional (statewide)

network for this business language group.

CIBER funding will support (1) web site development and facilitator compensation; (2)

travel to meet with the Florida Department of Education in developing foreign business

language initiatives that support high school IB and Finance Academy Programs; (3) an

annual meeting; (4) curriculum module development awards; and (5) professional

development conference travel.

III. Serving business

Business outreach programs fund publications and presentations that explain practical IB

implications of recent scholarly research and/or engage university research expertise to

address IB issues raised by businesses. Core programs are repeated on a regular basis;

other programs are one-time activities.

A. Core programs

While content of all business outreach programs varies year-to-year in response to

changing issues and new developments, some initiatives have been repeated regularly in

structure. These are the core UF CIBER business outreach programs. The signature core

program serving state, regional and national businesses for over a decade has been annual

publication of the Latin American Business Environment Report. The approximately 50-

page study, disseminated to over 2000 educators and businesses, provides a

comprehensive examination of Latin American business conditions. It tracks social,

political and economic trends both for the region as a whole and for its 20 largest markets

individually.

Core annual business conference programs 2006-2010 were the Legal and Policy in the

Americas annual conference (in collaboration with the UF Levin College of Law), the

Florida International Summit (in collaboration with other university globalization centers

in Florida and a consortium of state and local economic development agencies), and the

National Forum on Trade Policy (in collaboration with the other 30 CIBERs ). Target

audience of the first is legal scholars and legal practitioners in both the US and South

America. To serve such geographically dispersed constituencies, the conference location

alternates between Gainesville and a Latin American city. CIBER programmatic input

particularly concentrates on three of the conference’s eight major sessions: The

Financial War Against Organized Crime and Terrorism; Lessons and Challenges of

MERCOSUR’s Trade, Business and Dispute Settlement Systems; Agriculture, Forestry,

Environment and Sustainability.

Similarly, UF CIBER provides planning expertise, content expertise, and funding support

to the Florida International Summit. The 2007-2010 programs were held in Tampa or

Jacksonville and focused on the themes “Trade, Logistics and Transportation” (2007),

“The State of Global Finance and Trade (2008), “Florida Business Opportunities in Latin

America and the Caribbean” (2009), and “Opportunities in a Transformed Global

16

Economy” (2010). The National Forum on Trade Policy addressed regional differences

in the impact of national trade programs, each year emphasizing issues of significance to

businesses in the region of the conference locale. During the 2006-2010 grant period,

forums were held in Seattle, WA, Stamford, CT, and San Diego, CA. (A fourth

conference scheduled for Austin, TX was cancelled due to weather conditions.)

B. Special opportunities programs

The repeated formats and planning groups of core conference programs use CIBER funds

efficiently by minimizing organizational expense and, in addition, the conferences

provide valuable on-going networking forums for regular attendees. However, a one-

time conference addressing a timely topic for a new audience can yield high education

and training benefits. Hence, optimal use of CIBER business outreach funds includes

both core programs and programs that respond to special opportunities as they arise. UF

CIBER supported five such special opportunities conferences for business 2006-2010 and

was primary organizer of a sixth. (See Appendix 10.) The former group included three

on utility policy organized by UF’s Public Utility Research Center. A fourth featured

representatives of the United Nations, the International Advertising Association, Latin

American foundations and global public relations agencies presenting case studies and

best practices on the topic Multi-Sector Partnerships and Strategic Communications in

the Americas: Business, Community and Government. The two-day February 2008

program was organized and funded by UF’s Center for Latin American Studies, College

of Journalism and Communications, and CIBER. In addition to the 175 live attendees,

many more viewed the conference by webcast in six Latin American countries (Brazil,

Colombia, Chile, Panama, Argentina, and Mexico) and three European ones (UK,

Portugal and Spain), as well as the US, Canada, and Puerto Rico.

Organized by the University of Maryland CIBER, UF CIBER co-sponsored the day and a

half long conference on Global Security: Challenges and Opportunities, June 16-17,

2008 in Washington, D.C. Keynote addresses were delivered by Jay M. Cohen, Under

Secretary for Science and Technology, US Department of Homeland Security, and

Ronald Knode, Leading Edge Forum Associate, Computer Sciences Corporation.

Panelists from business discussed technology, innovation and global security, doing

business with the Department of Homeland Security, and enterprise resilience in an age

of turbulence. June 17 featured a journalist panel discussing “America’s War on

Terrorism and Implications for Business.” Panelists included a former CNN White

House Correspondent, US Economic Correspondent of the Financial Times, Washington

Bureau Chief for Al-Safir (a Lebanese Daily) and a Reuters reporter.

Both attendance (75) and evaluations (9.5 average on a scale of 1 to 10) were higher than

anticipated for the October 2008 conference organized by UF CIBER and held in Tampa

on Doing Business with Africa: Practice, Issues and Potential. Plenary sessions featured

World Bank and Global Insight, Inc. Africa experts. Concurrent workshops drew on

multiple Florida academic, government, and business sources for specialized African IB

expertise on cultural, regulatory, and logistics issues. Appendix 12 details the conference

agenda.

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C. Upcoming for business

A second core annual outreach publication will be introduced in Spring 2011, the Sub-

Saharan Africa Business Environment Report, similar in format to the Latin American

Business Environment Report. Partnership with business faculty at the University of

South Carolina CIBER brings African IB expertise to the project that complements

expertise at UF. Multiple experts are needed to effectively cover the diverse continent

which lacks obvious regionalization, contains a large number of countries at low levels of

development, and is home to numerous different languages.

The new publication will be featured at a second Doing Business with Africa outreach

conference scheduled for Miami in the 2012-2013 grant year, beginning a potential move

of that event from the “special opportunity” category to the “core” category. Funding for

other special opportunity conferences and conference co-sponsorships has been budgeted,

but is not committed at the current time. These funds give UF CIBER future flexibility in

responding to need for business outreach programs on topics not foreseen at the current

time.

IV. Evaluating our service On-going evaluation of UF CIBER programs is a critical component of serving students,

faculty and businesses effectively. UF CIBER has long had evaluation activities that (a)

monitor initiative progress by specifying intermediary products to be delivered or

milestones to be met and (b) address impact by collecting and summarizing available

indicators (e.g., number of students enrolled in a class, average student evaluations of a

class, and number of research presentations at professional conferences). While (a) has

continued, (b) has been replaced by first asking specific questions on outcome

significance and impact and then designing and implementing evaluation instruments that

address those questions. In addition, greater emphasis has been placed on making

evaluation outcomes useful to others.

A. Addressing new evaluation questions

Traditionally collected data on numbers of students enrolled in a program and the average

student evaluation of that program provide some indication of the impact of initiatives

serving students. They do not, however, address a basic question, “What, if anything, did

the students learn?” Pre/post program tests have been introduced to quantify learning.

While this is relatively straightforward when learning takes the form of knowledge

acquisition, not all learning is of that type. During 2006-2010, special attention was given

to defining and measuring learning in the context of short term study abroad (STSA)

programs.

Absorbing factual information about the region visited cannot be the learning goal of an

STSA; facts can be learned from on-campus research. Nor can skill acquisition be the

goal (gaining expertise in conducting business in the country); the length of visit is too

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short. Primary potential impact is changes in student perceptions of challenges to, and

opportunities for, doing business in the country or perceptions of how the conduct of

business differs from that in the US. Pre/post tests asking open-ended questions on what

students think are the most significant challenges, opportunities and/or differences can

measure this type of learning.

Although more difficult to analyze than simple quantitative rankings, qualitative

responses on the pre and post STSA questionnaires were exciting in what they revealed

about the nature of learning on these tours and how participant perceptions changed.

Evaluation of the 2008 International Financial Markets Study Tour to Brazil (see Section

I.C above) illustrates results. Three questions asked of students on the pre and post tests

were: (a) List in rank order (from highest to lowest) five reasons why you think Brazil

might be a good place to do business (1 = highest, 5 = lowest); (b) List in rank order

(from highest to lowest) what you think are five of the biggest business opportunities in

Brazil (1 = highest, 5 = lowest), and; (c) List in rank order (from highest to lowest) five

factors that you think are the biggest challenges for doing business in Brazil(1 = highest,

5 = lowest).

To analyze test results, responses were grouped into broad categories so changes in the

distribution of perceptions could be compared. For example, “high inflation,” “lack of

monetary discipline,” and “macroeconomic volatility” were similar responses that could

all be categorized as “economic instability.” Judgment was required with regard to which

responses to use and how to use them. Beyond the highest ranks, responses were

considerably dispersed making grouping difficult. As a first approach for (b) and (c),

responses to ranks (1) and (2) were combined and used; only responses to rank (1) were

used for (a).

The analysis indicated substantial shifts as a consequence of the STSA in all three of (a)

to (c) above. For (a)—top reason Brazil is a good place to do business—pre and post

STSA responses were grouped into six categories: (1) high growth rate/emerging market;

(2) size (population and/or economy); (3) natural resources; (4) low risk/stable; (5) low

cost labor; and (6) other. Percent of responses for each of the six categories respectively

for the pre test (post test) were: 34.8% (19.0%); 13.0% (14.3%); 21.7% (4.8%); 13.0%

(42.9%); 8.7% (0.0%); 8.7% (19.0%). Categories (1) and (3)—high growth emerging

BRIC market with a lot of natural resources—is stereotypical Brazil and dominates in the

pre-test, the two categories combined accounting for 56.5% of the top ranked answers. In

contrast, there was some, but relatively little, appreciation for the stability and reliability

Brazil has achieved with category (4) accounting for only 13.0% of responses. In the

post test, (1) and (3) combined drop to less than 25% of responses and (4) mushroomed

to 42.9%.

However, stereotypes are not always moderated; they can also be reinforced. The most

common issue ranked (1) or (2) in response to greatest challenges to doing business in

Brazil was “lack of rule of law” which includes crime, corruption, lack of transparency in

the legal system, etc. While accounting for 20% of responses in the pre test, its share

climbed to 27.5% in the post test. Also increasing in importance in the post test relative

19

to the pre test were high taxes (0.0 % to 15%) and social infrastructure (6.7% to 17.5%),

the latter including income inequality, lack of education, etc. Reflecting pre/post shifts in

responses to (a), “economic instability” declined from 10% to 2.5%. In general,

perceptions concentrated on fewer items in the post test with the top five specific (non-

“other”) categories accounting for 87.5% of responses while in the pre test, the top five

accounted for 64.4% of responses.

In terms of (b)—best Brazilian sectors to invest in—three sectors gained markedly

between the pre and post tests; oil and gas (7.0% of responses to 22.6%),

ethanol/alternative fuels (11.6% to 17.9%), finance and real estate (11.6% to 19.0%); and

two declined markedly, agriculture and forestry (20.9% to 4.8%) and

transport/trade/tourism (18.6% to 4.8%). The former decline is consistent with the sharp

drop between pre and post test in the ranking of natural resources as a reason Brazil is a

good place to do business in.

In general, perception changes measured in UF CIBER STSA programs were in the

direction IB professionals would agree with—negating outdated stereotypes and

emphasizing issues important for current and future US competitiveness in global

markets.

Administering pre/post tests is generally less feasible in the context of business outreach

programs and can detract from event delivery. However, some more precise information

on program value-added was obtained by adding open-ended questions on positive and

negative aspects of the program to the evaluation survey. Especially useful were similar

observations from different conferences. In particular, attendees at both the Latin

American Business Symposium and Career Workshop (Section I.D) and the Doing

Business with Africa Conference (Section III.B) emphasized that major conference

strengths were diversity of the speaker backgrounds, the mix of presenters from

government, academia, business, business consulting and NGOs. Both conferences were

organized by CIBER staff and similar ones are scheduled for the 2010-2014 grant period.

The similar unprompted responses on format from two conferences differing in terms of

topic and target audience affirm value of the format. They also affirm the CIBER

estimate of appropriate mix of perspectives.

A second question not always directly addressed in pre-2006 evaluation was “How can

the program be improved?” Evaluation during 2006-2010 garnered considerably more

information by (a) adding the open-ended question directly to an evaluation survey; (b)

asking explicitly about program short-comings on the evaluation questionnaire; (c)

conducting post-program focus group interviews and; (d) requesting formal post program

evaluation by the initiative coordinator. Additional evaluation activities (c) and (d) were

especially useful when a new course or a new course module was introduced by a

pedagogically-adept instructor. Little is learned about success of the innovation (or how it

might be improved) from standard student evaluations when the professor typically

scores high on such evaluations in a variety of contexts. Follow-up focus group

discussions revealed some shortcomings not indicated by the standard evaluations

because students were otherwise enthusiastic about the professor. Simultaneously, many

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pedagogically adept professors are sufficiently self-confident on teaching to freely share

problems they observe in their course design/delivery, making (d) also a potentially

valuable addition to evaluation materials in the context of innovations led by consistently

outstanding instructors.

Where possible, evaluation should also benchmark program benefits relative to a cheaper,

second-best alternative. Do benefits of a new program warrant additional new costs? This

question was particularly a concern with regard to the new EFIBI program of competitive

grants to fund internationalization of business programs at smaller institutions of higher

education in Florida. Limited capacity at these colleges and universities suggested

considerable flexibility and ingenuity would be needed to fit programs to institutional

constraints. However, the competitive grant application process that allows the flexibility

in funded programs is more difficult and costly to administer than a program that limits

the awards to a few specified alternatives. Popular among CIBERs have been awards to

faculty at regional schools to attend one of a specific and limited set of generic seminars

on internationalizing the business curriculum.

Whether such an easier-to-administer program would adequately serve the

internationalization needs of the EFIBI target population was examined by (a) offering it

as a much simpler application alternative within the EFIBI program and; (b) analyzing

whether proposed program development might reasonably have been served by the

simpler program even if the applicant did not opt for the alternative. Based on three years

of data, less than 15% of applicants opted for the much simpler application alternative

and the generic seminars would not have served the internationalization development

needs of any of the other applicants.

Expert external evaluation provides a check on other evaluation techniques in the case of

major Center programs or may be the only option when other techniques cannot

adequately address questions of program effectiveness. In 2007, UF CIBER’s signature

business outreach publication, the Latin American Business Environment Report

(LABER), was evaluated for form and content by Ambassador Myles R. R. Frechette, a

35-year veteran of the region who served as US Ambassador to Colombia, Assistant US

Trade Representative for Latin America, director of two non-profit organizations focused

on Latin America and who currently is a trade and business consultant specializing in the

region.

The seven-page single-space evaluation report thoroughly examined each of the first

eight issues of LABER individually (1999 through 2006) as well as considering elements

common to all editions and trends in material presented. It applauded specific format

changes while warning of the potential negative impact on business readership of

creeping report length. It pointed to content enhancements that added significant value—

e.g., the paradigm shift of 2002, inclusion of regulatory regime starting in 2004 and the

legal environment added in 2006—but reminded the authors not to lose focus on key

broad issues such as growth sustainability.

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The general conclusion on the eight issues of LABER: “They are exactly as advertised;

independent, objective and academically grounded analyses of the business and

investment environments in Latin America. . . When you read all of these reports you

realize the magnificent contribution the LABERs have made to understanding

developments in the region from 1999 through 2006. Without a doubt the LABERs are

the most methodical, concise and objective analyses I have read about these

developments.”

B. Making evaluation useful to others Evaluation is intended to guide not only UF CIBER in its program design and

management; it is also intended to guide external stakeholders in use of UF CIBER

innovations. Making evaluation useful to others in general requires (a) storing data in a

transparent, readily accessible format and; (b) providing contextual information that

enhances interpretation of evaluation statistics.

Substantial expansion of the UF CIBER evaluation program during the 2006-2010 grant

period generated an overwhelming volume of new data. Without specific US Department

of Education formatting and reporting guidelines for evaluation results, initially new data

just accumulated without the ready accessibility desirable for a transparent and

accountable evaluation program. UF CIBER developed a unique comprehensive

framework for electronically storing, organizing, and accessing evaluation data, e-CIVAL

(Electronic CIBER Evaluation). The framework features (1) HTML-organized content

accessible through CD with a web browser; (2) easy storage and access to evaluative

materials in multiple formats—word, excel, Zoomerang, etc.; (3) scroll-down side-bar

menu organized by proposal initiative number with click-on indices listing evaluative

materials by year for the initiative, and; (4) primary data availability as well as tabular

and graphical summaries.

Expanded collection of contextual information first focused on program participants.

Were undergraduates in a new IB class business majors? social science majors? other

professional program majors? What was the background of attendees at a business

outreach conference? Were government policy makers or academics at the conference as

well as business practitioners? Such information is critical in deciding whether a UF

CIBER developed program has applicability in an alternative proposed situation. Further

collection of contextual information was added as need became apparent. For example,

the problem of evaluating IB course initiatives when delivered by pedagogically adept

instructors (discussed in Section IVA above) calls for providing some indication of

professorial context—e.g., average evaluation by students in other recent classes.

Indeed, whether such average evaluations are “good” or “bad” requires additional

context. For example, student evaluations of 20 CIBER-sponsored courses delivered in

Fall 2008 and Spring 2009 averaged 4.37 on a scale of 1(poor) to 5(excellent). Nine of

the 20 were rated at 4.5 or higher and the only two that fell below the “very good” 4.0

mark were barely below it at 3.8 and 3.9. While the 4.37 average appears “high” on a

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scale of 1 to 5, it was actually only 3.1 percent above the WCBA average for Spring

2009, 4.24. What distinguished the CIBER class ratings was their much lower standard

deviation, only 0.33 compared with the WCBA 0.88.

C. Upcoming for evaluation

Systematically applying the new data collection and evaluation instruments pioneered in

2006-2010 is a primary goal of the 2010-2014 evaluation program. Further development

work is scheduled for (1) defining “learning” in specialized contexts—e.g., FLAC

sections that are neither strictly language classes nor strictly content classes (see Section

I.A); (2) determining through surveys and focus groups how to measure the potential

benefits of the NOBLE network (see Section II.D); (3) researching databases and

establishing procedures for tracking of CIBER program participants to identifying long-

run program benefits; and (4) determining the set of initiatives that can realistically be

benchmarked to a cheaper, second-best alternative. Expert external evaluation is

scheduled for language and culture programs and for initiatives that serve Florida

business and academic constituencies. At a more conceptual level, initial analysis will be

done on how to aggregate across initiatives for program-wide evaluation.

Appendices

List of Appendices

Page

1. CIBER Advisory Council Members 1

2. Courses Supported by CIBER Funding 3

3. Sample Syllabus: The Firm in the Global Economy 6

4. Sample Itinerary: International Business Study Tour to Argentina 9

5. Students Supported by CIBER Funding 11

6. Sample CIBER-Sponsored Faculty Research Publications 17

7. Sample CIBER-Sponsored PhD Student Research 19

8. UF Faculty Receiving CIBER Awards 20

9. Non-UF Faculty Receiving CIBER Awards 25

10. Conferences Supported by CIBER Funding 28

11. Sample Academic Outreach Conference Program:

CIBER Business Language Conference 31

12. Sample Business Outreach Conference Program:

Doing Business with Africa 36

CIBER Synergies, Volume IX, 2006-2010

Appendix 1: CIBER Advisory Council Members

1


Mr. Cesar Alvarez* President and CEO, Greenberg and Traurig/Attorneys at Law

Dr. Sanford V. Berg Director of Water Studies, Public Utility Research Center and

Distinguished Service Professor, Department of Economics,

Warrington College of Business Administration, University of

Florida

Dr. Roy Crum* Director, Center for International Economic and Business Studies

and Professor, Department of Finance, Insurance and Real Estate,

Warrington College of Business Administration, University of

Florida

Mr. Larry Bernaski** Director of International Trade and Business Development,

Jacksonville Field Office, Enterprise Florida, Inc.

Dr. Carmen Diana Deere Professor, Department of Food and Resource Economics, Institute

of Food and Agricultural Sciences, University of Florida

Mr. Ted Fernandez* President and CEO, Answer Think Consulting Group

Mr. Bill Heavener President, The Heavener Company, Winter Park, Florida

Dr. Dennis Jett* Dean, University of Florida International Center

Mr. Ed Johnson** Manager of Strategy and Operations, Deloitte Consulting USA,

LLP

Dr. Lynda Kaid** Professor, Telecommunication Department, College of Journalism

and Communications, University of Florida

Dr. Robert Knechel**

Director of International Center for Research in Accounting and

Auditing, Fisher School of Accounting, Warrington College of

Business, University of Florida

Warrington College of Business Administration

Dr. John Kraft Dean, Warrington College of Business, University of Florida

Dr. Amie Kreppel* Director, Center for European Studies, Associate Professor,

Department of Political Science, University of Florida

Dr. Aubry Long**

Dean, School of Business, Bethune-Cookman University

Mr. Buddy MacKay

Former Governor and Former Lt. Governor, State of Florida

Mr. Bruce McEvoy**

Consultant, Seald Sweet/Uni-Veg Group

Mr. Manny Mencia*

Vice President, Enterprise Florida, Division of International Trade

CIBER Synergies, Volume IX, 2006-2010


2

Mr. William Messina Coordinator Economic Analysis, Department of Food and Resource

Economics, Institute of Food and Agricultural Sciences, University

of Florida Mr. David Petty**

President, Exactech, Inc.

Dr. David Pharies Associate Dean for the Humanities, College of Liberal Arts,


Dr. Stephen J. Powell Director, International Trade Law Program and Lecturer, Fredric

G. Levin College of Law, University of Florida

Dr. Marilyn Roberts* Professor, College of Journalism and Communications, University

of Florida

Dr. Sandra Russo Director of Program Development and Federal Relations,

University of Florida International Center

Dr. David Sammons**

Dean, University of Florida International Center

Dr. Tom Spreen* Professor, Department of Food and Resource Economics, Institute

of Food and Agricultural Sciences, University of Florida

Dr. Henry Tosi* Professor Emeritus, Department of Management, Warrington

College of Business Administration, University of Florida

Dr. Leonardo Villalon Director and Professor, Center for African Studies, University of

Florida

Mr. Richard Wainio**

Director, Tampa Port Authority

Dr. Ann Wehmeyer Professor, Department of Languages, Literatures and Cultures,


Dr. Philip Williams** Director, Center for Latin American Studies, University of Florida

Dr. Corinne B. Young Professor, Department of Management, St. Leo University and

Governor’s Appointee to the CIBER Advisory Council

*Retired

**New in 2010

CIBER Synergies, Volume IX, 2006-2010 Appendix 2: Courses Supported by UF CIBER

3

Appendix 2: Courses Supported by UF CIBER 2006-2010

Grant Years: Yr.1 – 2006-07; Yr.2 – 2007-08; Yr.3 – 2008-09; Yr.4 – 2009-10

Course Grant Year On/Off

Campus

Undergrad/

Graduate

BUL 4443 - Ethics in Global Business

Yr. 1, 2, 3, 4 On-campus Undergrad

GEB 6930 - International Advertising

Yr. 1, 2, 3, 4 On-campus Graduate

BUL 6441 - International Business Ethics


ECO 3703 - International Trade


ECO 4934 - Public Utility Economics: International

Infrastructure


ECO 4934 - Africa in the Global Economy

Yr. 1, 3, 4 On-campus Undergrad

ECS 4111 – African Economic Development Yr. 2, 3, 4

On-campus Undergrad

ECO 4730 - The Firm in the Global Economy


ECS 3403 - Economic Development in Latin America


ECO 7706 - Theory of International Trade


ECO 7716 - International Economic Relations


FIN 6642 - Global Entrepreneurship


GEB 6366: Fundamentals of International Business


FIN 6608 - Managing Multinational Corporations


FIN 6930 - International Markets Study Tour

Yr. 1, 2, 3, 4 Off-campus Graduate

FIN 6638 - International Finance


AEB 4931 - Commodities to Cafes

Yr. 1, 2 Off-campus Undergrad

LAS 6295 - Latin American Business Environment


MAN 6637 - Global Strategic Management


MAR 6157 - International Marketing


MAR 4156 - International Marketing


GEB: International Leadership: Adapting Businesses and

Governments to New Realities

Yr. 1 Off-campus Undergrad

LAW: Legal Institutions of the Americas Study Tour

Yr. 1 Off-campus Graduate

LAW 6930: Legal Institutions of the Americas

Yr. 1, 2, 3 On-campus Graduate


4

BUL 4903: International Business Law


GEB 6368: Globalization and the Business Environment


MAN 6617: International Operations and Logistics


LAW 6938: Free Trade Agreement of the Americas

Yr. 2 On-campus Graduate

AEB: Italian Food—from Production to Policy Study

Abroad

Yr. 2, 3 Off-campus Undergrad

LAS: Business in Brazil Study Abroad Program

Yr. 1, 2, 3, 4 Off-campus Undergrad/

Graduate

GEB 4930: PURC International Leadership Course:

Adapting Business and Governments to New Realities


AFS: Anthropology and the New Economy


LAS: Conservation Entrepreneurship


CHI: Business Chinese


FRE: Business French


GER: Business German


POR: Business Portuguese

Yr. 1, 4 On-campus Undergrad

JAP: Business Japanese


SPN: Business Spanish


FRE 3224 FLAC: Business and Culture in the Francophone

World


FRE 3224 FLAC: Marketing US Food Products in the EU


POR 3224 FLAC: Cities of the Portuguese-Speaking World

Yr. 3 On-campus Undergrad

SPN 3224 FLAC: Cities of the Spanish-Speaking World


SPN 3224 FLAC: Public Relations in the Spanish-Speaking

World


SPN 3224 FLAC: Latin American Business Environment


SPN 3224 FLAC: Business and Economics in Latin

America


SPN 3224 FLAC: Trade and Investment in Latin America Yr. 3, 4

On-campus Undergrad

SPN 3224 FLAC: Generational Perspectives in Latin

America


SPN 3224 FLAC: Sports in Spain and Latin America


CHI 3224 FLAC: Asian Sports and Tourism Yr. 4

On-campus Undergrad

ARA 4905 FLAC: Arab Culture and Business



5

SPN 3224: Business and Culture of Sports in the Spanish-

Speaking World


FRE 3224: Contemporary French Commerce


CHI 4905: Chinese Business Culture


JAP 4905: Japanese Business Culture


AFS 4905: African Business Culture


CIBER Synergies, Volume IX, 2006-2010 Appendix 3: Syllabus for The Firm in the Global Economy

6

Appendix 3: Syllabus for Economics Course - ECO 4730

“The Firm in the Global Economy,” Spring 2010

Instructor: Carol T. West, Professor of Economics and

Director, Center for International Business Education and Research

Course Description: This course is designed to provide an integrated approach to the

production, investment and selling decisions of the firm operating in international

markets. The course surveys the richness and diversity of global economic and business

environments and emphasizes strategic economic decision making by established

international firms and by domestic firms contemplating entering the global arena.

Content is provided through lectures, case studies, problem sets, text and article readings,

and team projects and presentations. Prerequisites: ECO 2013 and ECO 2023.

Required Course Materials: (1) Textbook: Charles W.L. Hill, International Business: Competing in the

Global Marketplace, 7th edition, McGraw-Hill/Irwin.

(2) Case studies: A required packet of case studies will be available from Target

Copy.

(3) Articles: A list of articles that supplement the text and lectures in the second

half of the course is provided below. All are available as e-Journal articles through the

UF Library.

Course Assignments: (1) Team project: Students must participate in a team project that will be worked

on throughout the semester. Each team is given a firm and a set of 5-7 countries the firm

does not yet operate in. The project determines first which of the countries it is most

logical for the firm to enter next and then designs an entry strategy. Detailed information

about the team project is available in a separate document.

(2) Case studies: Case studies provide an opportunity to examine a topic in depth

in a specific business context, to derive competitive strategies, and to learn from class

discussion that often there are very different reasonable interpretations of the same global

market information. There are five case studies assigned, but your overall case study

grade will be the average of your four highest grades, allowing you to miss one case. At

least 10 days prior to the case study due date, a set of questions will be posted for you to

think about as you read the case. Since case studies are designed to provoke thought, it is

important to remember that there are no “right” or “wrong” answers to case study

questions—only more or less thoughtful answers. On the days case studies are due, class

will begin with a short (about 15 minute) quiz based directly on the study questions.

Since the purpose of the quiz is only to verify that you have read the case and thought

about the questions, you are allowed to bring to the quiz up to two pages of case notes

(typed or handwritten) to refer to in the quiz.

(3) Tests: The course has two modular (non-cumulative) tests. The tests will be

short-answer, short-essay and problems. All tests allow for student choice on questions to

answer and a “study guide” for tests will be available.


7

(4) Problem sets: Sample problems with answers will be made available in order

to practice for tests. There is no requirement that you do the sample problems, but it is

difficult to do a problem on a test when you haven’t practiced at all.

(5) Class participation: Students are expected to attend class and contribute to

class discussion. This does not mean you will be penalized for missing the occasional

class or that you must participate in all discussions. However, this is a class in which a

diversity of perspectives greatly enriches the learning experience and you are expected to

contribute to the perspectives presented. Participation can be by asking questions,

responding to questions during lecture, volunteering anecdotes or insights, contributing to

the case study discussions, listening attentively to student project presentations and

asking questions or offering suggestions. Since the “global economy” and “international

business” are continually in the news, we will try to allow some time each Thursday to

note recent news items pertinent to the issues being studied in class. Contributing such a

news item is also valuable class participation.

Course grading: The final course grade will be a weighted average as follows: Team

project (35%); case study quizzes (27%); Tests (30%); Class participation (8%).

Course case studies (available in a packet from Target Copy):

1. Euro Disney: The First 100 Days

2. Andres Galindo

3. Wal-Mart Stores: “Everyday Low Prices” in China

4. MontGras: Export Strategy for a Chilean Winery

5. The ITC eChoupal Initiative

Course supplementary articles (available in e-Journals at the UF library):

1. “Serving the World’s Poor, Profitably,” by C.K. Prahalad and Allen Hammond,

Harvard Business Review, September, 2002.

2. “The Mirage of Marketing to the Bottom of the Pyramid: How the Private Sector Can

Help Alleviate Poverty,” by Aneel Karnani, California Management Review, Summer

2007.

3. “Offshoring: Political Myths and Economic Reality,” by David Smith, World

Economy, March 2006.

4. “Proven Practices for Effectively Offshoring IT Work,” by Joseph W. Rottman and

Mary C. Lacity, MIT Sloan Management Review, Spring 2006.

5. “Smarter Offshoring,” by Diana Farrell, Harvard Business Review, June 2006.

6. “Values in Tension: Ethics Away from Home,” by Thomas Donaldson, Harvard

Business Review, September 1996.

Critical due dates and tentative schedule of lectures: Attached is a tentative schedule

of lectures and corresponding text and article readings and a firm schedule of test, quiz

and project due dates. The team project assignments are described in a separate

document.


8

Due Dates and Tentative Schedule of Lectures

Date Material Covered/Class Activity TC--Text

Chapter

AR—Article*

Due*

Tues., Jan. 5 Introduction/course mechanics TC 1

Thurs., Jan. 7 Target country selection/project data TC 2

Tues., Jan. 12 Target country selection/project data

Thurs., Jan. 14 Target country selection/project data

Tues., Jan. 19 Differing economic environments/

differing cultures

TC 5 (pgs. 182-

194)

Thurs., Jan. 21 Finalize teams/sample case questions

Tues., Jan. 26 Euro Disney case Euro Disney

case quiz

Thurs., Jan. 28 Differing cultures TC 3

Tues., Feb. 2 Differing cultures

Thurs., Feb. 4 Differing cultures

Tues., Feb. 9 Andres Galindo case Andres Galindo

case quiz

Thurs., Feb.11 Differing legal environments

Tues., Feb. 16 Political risk

Thurs., Feb. 18 Differing trade policy environments TC 6,7,8

Tues., Feb. 23 Wal-Mart case Wal-Mart

case quiz

Thurs., Feb. 25 Modes of entry TC 7, 14, 15 (pgs.

553-555)

Project Rpt. 1

Tues., Mar. 2 Project Rpt. review/problem review

Thurs., Mar. 4 Test 1 Test 1

Tues., Mar. 9 Spring break—no class

Thurs., Mar. 11 Spring break—no class

Tues., Mar. 16 Test 1 review/entry strategies

Thurs., Mar. 18 MontGras case MontGras

case quiz

Tues., Mar. 23 Differing currencies TC 9-11

Thurs., Mar. 25 Hedging strategies

Tues., Mar. 30 Hedging problems Project Rpt. 2

Thurs., Apr. 1 Global business ethics TC 4, AR 6

Tues., Apr. 6 eChoupal case/“Base of the

pyramid”

eChoupal case

quiz

Thurs., Apr. 8 “Base of the pyramid”/Global

corporate social responsibility

AR 1,2

Tues., Apr. 13 Offshoring AR 3, 4, 5

Thurs., Apr. 15 Project presentations

Tues., Apr. 20 Project presentations Written projects

Tues., Apr. 27 Test 2 at 7:30 a.m. Test 2

* See previous page for a list of case studies and articles.

CIBER Synergies, Volume IX, 2006-2010 Appendix 4: Itinerary for International Business Study Tour

9

Appendix 4: Itinerary for International Business Study Tour: Argentina

Instructor: Andy Naranjo, Emerson Merrill Lynch Professor of Finance

and CIBER Associate Director

Focus: This course provides a group of 25 students firsthand exposure to international

businesses, business practices, markets, and institutions. During the spring break period

(i.e., March 6-11), the class will visit important businesses, public institutions, and

cultural/historical sites in Argentina. Terry McCoy, Professor Emeritus and Director of

UF’s Latin American Business Environment Program, will also accompany the group.

Argentina, A Leading Emerging Market: Argentina provides an interesting backdrop

for experiencing international business practices and operations. Argentina is one of Latin

America’s most developed countries and has served as an important model of economic

reform for many developing economies around the world. The country has an interesting

blend of abundant natural resources, a reputation for strong institutions, an educated

workforce, and good infrastructure. Comprising almost the entire southern half of South

America, Argentina is the world’s eighth largest country. Buenos Aires is a complex,

energetic, and seductive port city that stretches south-to-north along the Rio de la Plata.

The architecture and lifestyle of Buenos Aires is very European, including the heritage of

many of the city’s inhabitants that have many Spanish, Italian, and German surnames. It

is also in a region filled with attractive sites and activities, and the surrounding area is the

heartland of many of Argentina’s economic, financial, industrial, and cultural activities.

Course Description: The course (2 credits, 4th Module) consists of two parts – a pre-trip

course component and the study tour. The pre-trip component will provide students with

background on Argentina and situate it in the context of emerging markets. The study

tour, which takes place March 6-11, 2010, includes the following tentative site visits:

• City Tour, Estancia, Southern Cross, Goldman Sachs Argentina, Sparrel, Boston

Consulting Group, Northia Laboratories, Google Argentina, Ford Argentina, Asociacion

Del Tejar, Frigorifico Amancay, Tango dinner/show, CIPPEC, and IAE Business School

Requirements:

• Two to three pre-trip class meetings and a brief post-trip paper

• Meaningful individual participation during the trip and class meetings

• Some background research on the companies/organizations that we will be visiting

Estimated Study Tour Course Costs and Course Enrollment:

Estimated budgeted course cost per student for the study trip component is approximately

$1,250, payable to the UF Office of Overseas Study. There is a non-refundable $350

deposit due by September 9, 2009, with the remainder due by October 1, 2009. The

budgeted cost includes hotel accommodations, some group meals, ground transportation

and miscellaneous fees, but it does not include airfare, UF tuition for GEB 6930, or

discretionary spending. Please note that the enrollment in this course is limited to 25

students. Please note that the demand for this course exceeds the available slots, so it is

important that you sign-up early – by no later than September 1, 2009.

CIBER Synergies, Volume IX, 2006-2010 Appendix 4: Itinerary for International Business Study Tour

10

Itinerary for International Business Study Tour: Argentina, Spring 2010 Saturday, March 6

Arrival in Buenos Aires Sunday, March 7

Argentina Estancia Monday, March 8

Buenos Aires Tuesday, March 9

Buenos Aires Wednesday, March 10

Buenos Aires Thursday, March 11

Buenos Aires

Check-in to hotel

Sol Melia Buenos Aires

12:00 pm

Orientation meeting

Discovering Tigre by

kayak

Tigre is a picturesque

river town on the

outskirts of Buenos

Aires. Enjoy

discovering the river

channels and islands by

kayak

University Seminar:

IAE Business School,

Prof. Patricio Fay and

CIPPEC political

organization Miguel

Braun Executive

Director

“Cultural

Considerations of Doing

Business in Argentina:

Social, Government and

Political aspects”

Asociación Del Tejar,

Luis Kasdorf, VP

Meeting with a leading

agribusiness player

Goldman Sachs

Argentina Esteban Gorondi

Managing Director

“The capital markets in

Argentina and the

effects of the global and

local crisis”

Ford Argentina

Company presentation

on market entry

difficulties in South

America for a foreign

multinational. Talk on

Ford’s marketing

strategy in Argentina.

Tour of Ford production

facilities.

Southern Cross and

Northia Laboratories ~

Business projects in

pharmaceutical sector.

Case study of Southern

Cross consulting project.

The Boston Consulting

Group Gustavo Loforte

BA Managing Partner

Overview of business

strategy in Argentina and

in the region.

Lunch on your own

Group lunch on Tigre

Island

Group Lunch at Pilara

Country Club

Group Lunch at Juana M Lunch at Ford Group lunch Bahia Madero

Buenos Aires City Tour

Highlights include:

Recoleta Cemetery,

Plaza de Mayo, Casa

Rosada Presidential

Palace, The Obelisk,

La Boca, Puerto Madero,

and Palermo

Visit to professional

soccer game:

Independiente vs River

Plate

OR

Cultural tour to the

traditional Café Tortoni,

MALBA Museum,

Contemporary Art

Museum and Fortabat

Collection

Terminal Zárate,

Antonio Zuidwijk

General Assessor

Visit to one of the largest

industrial ports in

Argentina with business

presentation and visit to

the operations

Google Argentina

Daniel Helft

Senior Manager for

Product

Communications

“Google’s decision to

select Argentina for

their LA headquarters

and 3rd worldwide

office location”

Norton Winery Business Presentation

and Wine tasting in

“Espacio Norton”

Northia Laboratories

Plant visit. Overview of

the production process.

Free afternoon in Buenos

Aires

Travel back to US

Dinner on your own Dinner on your own Dinner on your own Dinner on your own Viego Almacen Tango

Dinner:Show & Lessons

CIBER Synergies, Volume IX, 2006-2010 Appendix 5: Students Supported by CIBER Funding

11

Appendix 5: Students Supported by CIBER Funding

October 2006 – September 2010

I. Study Abroad

The following students have received funding that allowed them to study abroad on

various programs and internships.

A. Business in Brazil scholarship recipients

Student Degree Program/Department University

Jessica Bachay MA Latin American Studies University of Florida

Michelle Knapp MA Latin American Studies University of Florida

Luis Loyaza BA Criminology/Law University of Florida

Sara Martin BA Spanish/Latin American Studies University of Florida

Guy Morissette MBA University of Montreal

Matt Quinlan MBA/MA Tropical Conservation Yale University

Elizabeth Smith MA Latin American Studies University of Florida

Tyler Tringas BA Economics University of Florida

Sonya Williams MBA Florida A and M University

Mary Jordan MBA Florida A and M University Cornell Guion MBA Florida A and M University Joe Holecko MBA University of Florida

Jessie Barriero MBA Valpariso University

Mathew Hoge MA Latin American Studies University of Kansas

Angleliki Vovou MBA Fordham University

Ronnie Bailey MBA University of Florida

Chelsea Blake MA International Business University of Florida

Stephanie Goings BA Accounting University of Kansas

Gabrielle McMahan MA Marketing Florida A and M University

Amanda Perryman MA International Business University of Florida

Gregory Rose Huntsman Program University of Pennsylvania

Israel Interiano MA Accounting University of Kansas

Clay Rusch BS Finance/Accounting University of Florida

Daniel Urdaneta Huntsman Program University of Pennsylvania

Paola Urrea MA International Business University of Florida

Clayton Elliott BA Business Administration Florida A and M University

Michael Martin BS Finance/Accounting University of Florida

Vivian Felicio PhD College of Education University of Illinois

Bailey, Andrew MA Latin American Studies University of Kansas Barton, Sarah BS Finance University of Florida Black, Latina MBA Florida A and M University Bright, Chris MBA University of Florida Cerruto, Maria BS Advertising/ LAS/Portuguese University of Florida Coyler, Brian MA International Business University of Florida Correa, Cleber BS Business Administration University of Florida Elfimova, Anastasiya BS Economics University of Pennsylvania Herrera, Andres BS Business Administration/Finance University of Florida


12

Nesrsta, Nicole MA International Business University of Florida

Perowicz, Paul MBA University of Pittsburgh Redondo, Maria BS Finance University of Florida Sheridan, Erin MA Latin American Studies University of Kansas Sotomayor, Adam MA International Business University of Florida Vasconcelos, Mirela BA Portuguese/Business University of Florida

B. International Financial Markets Tour Scholarship Recipients

(University of Florida students) Tara Kim MBA

Albert Rodriguez MBA

Greg Eckels MBA

Kolaleh Torkaman MBA

Mario Fernandez MBA

Nick Anderson MBA

Cameron Buurma MBA

Alicia Riggins MBA

Chad Rice MBA

Joseph Holecko MBA

Rick Mason MBA

Grant Copeland MBA

Patrick Kinnan MBA

Abe Skellenger MS Finance

Chris Weber MS Finance

Phil Reagan MS Finance

Kyle Morabito MS Finance

Abe Ouano MS Finance

Michael Peerson MS Finance

Park, Sang Wook MS Finance

Aashish Shukla MS Finance

Ang Li MS Finance

Kevin Fox MA in International Business

Dominique Lochridge MA in International Business

Sophie Grumelard MA in International Business

Jenny Chaim MA in International Business

Jonathan Frankel MA in International Business

Britta Nissinen MA in International Business

Lucas Elgie MA in International Business

Brandon Saltmarsh MA in International Business

Kevin Brown MA in International Business

Kathryn Ciano MA in International Business

Nico De Vries MA in International Business

James Lancelot MA in International Business

David Pierce MA in International Business

Donna Zill MA in International Business

Katherine Rodriguez MS Real Estate


13

Scott Ehrlich JD/MBA

Laura Gonzalez PhD Finance

Mary Mitchell MA Latin American Studies

Jacob Schultz MA Latin American Studies

John Atkinson MBA

Cameron Buurma MBA

Bill Chiles MBA

Robert Saracco MBA

Anne Wilhoite MBA

William Aitken MSF

Jonathan Luo MSF

Eleni Steinman MSF

Peter Zdebski MSF

Dave Brown MA International Business

Mark Mayleben MA International Business

Jamie Tolson MA International Business

Miguel Porras MA International Business

Ali Alkan MA International Business

Gabriel Reyes MA International Business

Alexie Labouze-Nasica MA International Business

Pete Macchione MA International Business

Joe Dal Santo MA International Business

Joel Koopman MA International Business

Richard Woods MA International Business

Alison Boelter MA Latin American Studies

Dave Harmel MA Latin American Studies

Rob Applebaum MBA

John Atkinson MBA Michael Bailey MBA Ronnie Bailey MBA Trevor Gribble MBA Nicolas Grandusky MBA Drew Hendry MBA Alec Landler MBA Robert Saracco MBA Jeremy Serkin MBA William Gross MSF

Hadi Chammah MA International Business Travis Damon MA International Business Jacob Dubin MA International Business Tricia Kyzar MA International Business Justin Levine MA International Business Monica Mejia MA International Business Nicole Nesrsta MA International Business Danielle Rodman MA International Business Adam Sotomayor MA International Business Catalina Parra MA International Business Meredith Muller MA International Business


14

Zach Cohen MA in Latin American Studies Stephen Stewart MA in Latin American Studies

C. Italian Food – From Production to Policy Scholarship Recipients Leilani Velazquez BA Food and Resource Economics University of Florida

Wesley Edwards BA Food and Resource Economics University of Florida

Cheryl Salerno BA Family, Youth and Community

Sciences


Stephen Meek BA Food and Resource Economics University of Florida

Jason Pereira International Business Florida Atlantic University

Jordan Terry BA Food Science University of Florida

David Taylor BA Food and Resource Economics University of Florida

Arpan Patel BA Pre-Med University of Florida

Venessa Longobardi BA Animal Science University of Florida

Danielle Thomas MA Food and Resource Economics University of Florida

John Alday BA Food and Resource Economics University of Florida

Aaron Kremmer BA Agriculture Education University of Florida

Cristina Zitoli) BA Food and Resource Economics University of Florida

Alex Goralnik BA Sports Management University of Florida

Alison Fick BA Food and Resource Economics University of Florida

Anjani Vyas BA Food Science and Human

Nutrition


Ashley Miller BA Food Science and Human

Nutrition


Christopher Sugiarto BA Psychology University of Florida

Danielle Pugh MA Food and Resource Economics University of Florida

Grace Tidwell BA Food Science and Human

Nutrition


Rebecca Roberts BA Health and Human Performance University of Florida

Sara Hutton BA in Business Administration University of Florida

II. Research

Between 2006 and 2010, the following students have received travel funds from CIBER

allowing them to present their own research, conduct research, and learn about the

international dimensions of their disciplines at conferences, workshops and seminars.

(University of Florida students)

Torrey Peace MBA

Merise Jalali BA Political Science

Michelle L. Edwards PhD Anthropology

Jennifer Itzkowitz PhD Finance

Gaurav Kapoor PhD Information Systems and Operations

Management

Lureen Walters PhD Food and Resource Economics

Nobuyuki Iwai PhD Food and Resource Economics

Joseph C. DiPietro PhD Education


15

Yang Jiao PhD Anthropology

Ronald Gordon PhD Food and Resource Economics

Naomi Moswete PhD Tourism and Development

Mussa Idris PhD Anthropology

Alison Ketter PhD Anthropology

Afua Entsuah PhD Anthropology

Youngsang Yun BA Management

Mary E. Mitchell MA Latin American Studies

Alison M. Boelter MA Latin American Studies

Matthew Schwarz BA Political Science

Russell R. Fullerton BA Management

Thomas J. Stevens III PhD Food and Resource Economics

Amanda Watson PhD Economics

Achala Acharya PhD Economics

Joseph Robert Kraus PhD Political Science

Levi Odera PhD Political Science

Malia Anne Billman PhD Anthropology

Rachel Guina Iannelli PhD Anthropology

Jessica Snyder BA Finance

Veronique Theriault PhD Food and Resource Economics

Joshua Niederriter BA Economics/Mathematics

Nila Uthayakumar BA Business Administration/African Studies

Natacha Chater BA Food and Resource Economics

John Morris Laing BA Economics

Stephen Brown PhD Accounting

Lisa Howell PhD Anthropology

Ali Zuaiter BA Economics

III. IB Instruction and Outreach

In the 2006-2010 grant cycle, the following students, from both business and non-

business programs, have worked on a variety of CIBER curriculum and outreach projects.

(University of Florida students)

Tyler E. Tringas BA Economics

Gabriella Filasky BA Marketing

Amanda Bowe BA Finance

Jordon P. Loh BA Economics

Elaine Cohen BA Marketing

Fahad Fahimullah BA Economics

Sharon F. Barkley PhD Latin American Studies

Laurel J. Hodges PhD Spanish

Deicy G. Jimenez PhD Spanish

Susan Salazar PhD Spanish

Belkis Suarez PhD Spanish

Megan Silbert PhD Food and Resource Economics

Colin A. Knapp PhD Economics


16

Alison M. Boelter MA Latin American Studies

Amanda Watson PhD Economics

Ana Portocarrero Director MAIB/MSM Program

Christian Ahihou PhD French

Jonathan Ciaccio BA Food and Resource Economics

Melanie Lynn D’Amico PhD Spanish

Renata de Godoy PhD Urban and Regional Planning

Stephanie Knouse PhD Spanish

Francisco Salgado-Robles PhD Spanish

Valerie Trujillo PhD Spanish

Ryan Tzu Wang PhD Sports Management

David Michael Harmel MA Latin American Studies

Claudia Garcia Ph.D. Spanish

Maria Ida Fionda Ph.D. Spanish

Katherine Honea Ph.D. Spanish

CIBER Synergies, Volume IX, 2006-2010 Appendix 6: Faculty Research Publications

17

Appendix 6: Sample CIBER-Sponsored Faculty Research Publications

Dr. Sylvia Chan-Olmsted

Department of Telecommunications

College of Journalism and Communications

1. Title: “The deployment of third-generation mobile services: A multinational analysis

of contributing factors.”

Author(s): Lee, S., Chan-Olmsted, S.M., and Kim, H.

Publication: Telecommunications Policy (under review).

Abstract: The provision of video communication, information, and entertainment via

the mobile platform will be impossible without the successful diffusion of 3G services.

The current deployment of 3G mobile services is significantly more advanced in some

countries than others. Through a multinational analysis of 55 countries, this study

explores the factors affecting such deployment. It was found that multiple standardization

policy, lower pricing, and a higher level of ICT use contribute to 3G mobile subscription

rates.

2. Title: “An examination of host country factors affecting the export of U.S. video

media goods.”

Author(s): Chan-Olmsted, S.M., Cha, J., and Oba, G.

Publication: Journal of Media Economics, Vol. 21 (2008), No. 3, 191-216.

Abstract: The United States is by far the leading exporter of video media goods in the

world. It is also the biggest investor in theatrical films, spending over $63 million per

theatrical production and leading the world in box office receipts. This article investigates

the host country factors that have influenced the export of U.S.-based video media

products, including film and television programs. It was found that economic

environments, geographical proximity, technological infrastructure, and market size

influenced the purchase of motion pictures and video programming from the United

States. In addition, countries with better economic environments, implementation of

intellectual property rights, political rights, larger market size and cultural differences,

and language similarity seemed to import more heavily broadcasting content products

from the United States.

3. Title: “The emergence of mobile virtual network operators (MVNOs): An examination

of the business strategy in the global MVNO market.”

Author(s): Lee, S., Chan-Olmsted, S.M., and Ho, H.

Publication: The International Journal on Media Management, Vol. 10 (2008), No. 1,

10-21.

Abstract: To assess the strategy adopted by the mobile virtual network operators

(MVNOs) and the factors that affect the development of this mobile market, this study

analyzes the MVNO sector from 2 perspectives: the exogenous factors including the

consumer, industry, regulation, and technology characteristics; and the generic strategies

that have been adopted by successful MVNOs in various Organization for Economic

Cooperation and Development (OECD) markets. Although cost leadership was found to

CIBER Synergies, Volume IX, 2006-2010 Appendix 6: Faculty Research Publications

18

be most prevalent initially, as the mobile market begins to be infused by high-capacity

networks and value-added services, MVNOs are more inclined to apply multiple generic

strategies and non-price competition. The strategies of differentiation and focus are

practiced in addition to, not in place of, the cost leadership strategy. This study also found

that countries with higher third-generation (3G) license fees tend to have higher levels of

MVNO development, suggesting that the economic pressure created by the high 3G

license fee might contribute to the deployment of MVNOs in a country.

4. Title: “Video strategy of transnational media corporations: A resource-based

examination of global alliances and patterns.”

Author(s): Oba, G., and Chan-Olmsted, S.M.

Publication: Journal of Media Business Studies, Vol. 4 (2007), No. 2, 1-25.

Abstract: Subscribing to the resource-based framework for analyzing strategy and

employing a case study approach, this study investigates the most critical sectors for the

U.S.-based TNMCS in a global media marketplace and discusses how their resources

were aligned with their local counterparts’ resources in the marketing of video-related

products. The alliances involving Time Warner, News Corporation, Disney, Viacom, and

NBC University were examined. Cross-case analysis identified six alliance patterns.

5. Title: “The development of mobile television: Examining the convergence of mobile

and broadcasting services in Korea.”

Author(s): Lee, S., and Chan-Olmsted, S.M.

Publication: International Journal of Mobile Marketing, Vol. 1 (2006), No. 2.

Abstract: The convergence of mobile and broadcasting services may deliver a driver

for dramatic growth in the telecommunications sector. It is said that the Korean Digital

Multimedia Broadcast (DMB) system is the most commercially successful mobile

television service worldwide today. This study explores the factors that influence the

development of the Korean DMB market and their implications. It was found that the

combination of broadcasting and mobile telephone in the context of mobile television

presents a classic case of “complementary convergence.”

Other related research products include Chan-Olmsted, S.M. and Chang, B.,

“Globalization through partnerships: Examining cross-border acquisitions and

international joint ventures in the world media markets,” ICFAI Journal of Mergers and

Acquisitions (2006), plus two articles still in the publication process: Chan-Olmsted,

S.M., Lee, S., and Hee, J., “Examining the market and firm factors affecting the

development of a mobile television market: The case of South Korea” Cha, J., and Chan-

Olmsted, S.M., “Predictors of the adoption of entertainment, information,

communication, and transaction services on mobile phones.”

CIBER Synergies, Volume IX, 2006-2010 Appendix 7: PhD Student Research Abstract

19

Appendix 7: Sample CIBER-Sponsored PhD Student Research Abstract

Lurleen Michelle Walters, May 2008

Major: Food and Resource Economics

Chair: Robert D. Emerson

“Three Essays on Immigration Reform, Worker Self-Selectivity

and Earnings in the US Farm Labor Market”

The purpose of this study is to examine contemporary issues in US farm labor markets

and immigration policy via three stated objectives. Specifically, the study evaluates how

farm labor market outcomes have changed with the increasing presence of foreign

workers. In the wake of past immigration policies, it assesses the implications of legal

status for unauthorized workers’ wages and employment, and it evaluates the potential

impact of immigration policy reform for farm workers’ earnings.

The first essay evaluates the historical linkages between US immigration policy and U.S.

farm labor markets, and specifically how market outcomes have evolved following

previous legislation such as the Immigration Reform and Control Act (IRCA). This is

accomplished with a review of previous research on immigration policies from 1917

through 1986, and with an evaluation of detailed descriptive statistics on farm worker and

labor market characteristics from the National Agricultural Workers Survey (NAWS).

The descriptive statistics are used to characterize the US and Florida farm labor markets

in the post-IRCA period.

The implications of legal status for unauthorized workers’ wages and employment are

assessed in the second essay. Foreign farm workers are found to jointly select into US

farm employment in an authorized or unauthorized status and into skilled or unskilled

jobs, and these choices are found to have certain earnings implications. The essay makes

a contribution to the literature by analyzing workers’ joint selections into authorized and

unauthorized status and skilled and unskilled employment in the context of a double

selectivity framework. Previous studies have dealt with both of these issues but

separately.

The issue of legalization for unauthorized workers is addressed in the final essay. The

analytical approach uses a treatment effects approach which casts legalization as a

treatment (or policy intervention) under the assumption of heterogeneity. The results

show an overall positive impact of legalization on farm worker wage outcomes, and with

the expected positive sorting on the gains from legal status. The evaluation of

immigration policy implications for the farm labor market via the treatment effects

framework is a valuable contribution to the literature since this approach has not been

used in the context of farm labor before.

Given the current strong national and political interest in immigration reform and

attendant issues for the agricultural sector, the study is a timely contribution. It should

also be of considerable interest to agricultural economists, particularly those working in

areas of labor intensive agriculture where labor issues are prime concerns for growers.

CIBER Synergies, Volume IX, 2006-2010 Appendix 8: CIBER Awards to UF Faculty

20

Appendix 8: CIBER Awards to UF Faculty, 2006-2010

Award categories include 1) course development and delivery grants, 2) research grants,

3) participation in CIBER Faculty Development in International Business (FDIB) study

tours, 4) funding to attend professional conferences, and 5) conference development.

Faculty Department/

Center

Course

Development

&/or Delivery

Research

Grants

FDIB

Conference

Attendance

Conference

Development

Esameddin Alhadi Lecturer, Arabic, Department

of Languages, Literatures and

Cultures, College of Liberal

Arts & Sciences

Haydun Aytug

Professor, Information

Systems & Operations

Management, Warrington

College of Business

Administration

Charles Bwenge Professor, Linguistics,

Swahili, Department of

Languages, Literatures and


Arts & Sciences

Janice Carrillo

Professor, Information



College of Business

Administration

Bernadette Cesar-

Lee

Lecturer, French, Department



Arts & Sciences

Brenda Chalfin Associate Professor,

Anthropology, Center for

African Studies, College of

Liberal Arts & Sciences

Sylvia Chan-

Olmsted

Associate Dean for Research

& Professor - Department of

Telecommunication, College

of Journalism &

Communications

Kenny Cheng Professor, Information



College of Business

Administration

Nathalie Ciesco Lecturer, French, Department



Arts & Sciences

Larry DiMatteo Professor, Business Law,

Warrington College of

Business Administration


21

Robert Emerson Associate Professor, Food &

Resource Economics,

Institute of Food &

Agricultural Sciences

Selcuk Erenguc Associate Dean, Warrington

College of Business

Administration

Meredith Fensom Director, Law & Policy in the

Americas Program, Levin

College of Law

Joan Flocks Social Policy Division Center

for Governmental

Responsibility, Levin

College of Law

Joanne Foss Associate Dean for Student

& Academic Affairs, College

of Public Health & Health

Professions

Elinore Fresh Senior Lecturer, Chinese,

Department of Languages,

Literatures and Cultures,

College of Liberal Arts &

Sciences

Franz

Futterknecht

Professor, German,

Department of Languages,

Literatures and Cultures,


Sciences

Heather

Gibson

Associate Professor,

Sport, Leisure & Exercise

Science, College of

Health & Human

Performance

Anne Higgins Visiting Lecturer, Arabic,

Department of

Languages, Literatures

and Cultures, College of


Susan

Jacobson

Professor, Department of

Wildlife Ecology &

Conservation, Institute of

Food & Agricultural

Sciences

Clifford Jones Associate in Law &

Lecturer, Center for

Governmental


College of Law

Lynda Kaid

Professor, Department of

Telecommunications,

College of Journalism &

Communications


22

Yong Jae Ko Associate Professor,

Sports Management,

College of Health &

Human Performance

John Kraft Dean, Warrington

College of Business

Administration

Mindy Kraft Program Director,

MAIB/MSM, Warrington

College of Business

Administration

Susan Kubota Senior Lecturer,

Japanese, Department of

Languages, Literatures

and Cultures, College of


Gwendolyn

Lee

Assistant Professor,


College of Business

Administration

Paul Losch Assistant University

Librarian, Latin

American Collection,

Smathers Library

Joseli Macedo Assistant Professor,

Department of Urban &

Regional Planning,

College of Design,

Construction & Planning

Virginia

Maurer

Professor, Business Law,



Timothy

McClendon

Staff Attorney, Center for

Governmental


College of Law

Terry McCoy Professor, Center for

Latin American Studies,

CIBER Associate

Director

Barbara

McDade


Geography, College of


William

Messina

Coordinator of Economic

Analysis, Food &

Resource Economics,

Institute of Food &


Juan Carlos

Molleda


Department of Public

Relations, College of

Journalism &

Communications


23

Gregory

Moreland

Lecturer, Department of

Spanish & Portuguese,


Sciences

Andy Naranjo Associate Professor,

Finance, Warrington

College of Business

Administration

Mahendrarajah

Nimalendran

Professor, Finance,



Praveen

Pathak


Information Systems &

Operations Management



Anand Paul



Operations Management,



Deanna

Pelfrey

Lecturer, Department of

Public Relations, College

of Journalism &

Communications

Selwyn

Piramithu



Operations Management,



Mary Risner Associate Director,

Outreach & Latin

American Business

Environment, Center for

Latin American Studies

Joseph Rojo Associate Director for

International Programs,



Fred Royce Post Doc, Department of

Agricultural & Biological

Engineering, Institute of

Food & Agricultural

Sciences

Alan Sawyer

Professor, Marketing,



Renata Serra Lecturer in Development

& Economics, Center for

African Studies

Benjamin

Smith


Political Science, College

of Liberal Arts &

Sciences


24

Stan Smith Professor, Economics &

Director, Bureau of

Economic & Business

Research, Warrington

College of Business

Administration

Anita Spring Professor, Anthropology,


Sciences

James Sterns Associate Professor,

Food & Resource

Economics, Institute of

Food & Agricultural

Sciences

Brijesh Thapa Associate Professor,

Department of Tourism,

Recreation & Sport

Management & Director,

Center for Tourism

Research &

Development, College of

Health & Human

Performance

Robert

Thomas


Business Law,



Yasuo Uotate Lecturer, Japanese,

Department of

Languages, Literatures &

Cultures, College of


Richard

Weldon

Professor, Food &

Resource Economics,

Institute of Food &


Carol West Professor, Economics &

Director, CIBER,



Addendum

David Miller

Professor, Research

Methods & Evaluation,

Director, Collaborative

Assessment & Program

Evaluation Services,

College of Education

Dr. Miller consulted on the CIBER project, providing expert

evaluation and assessment advice.

http://www.hhp.ufl.edu/trsm.php



http://www.hhp.ufl.edu/trsm/ctrd.default/ctrd.php



CIBER Synergies, Volume IX, 2006-2010 Appendix 9: CIBER Awards to Non-UF Faculty

25

Appendix 9: CIBER Awards to Non-UF Faculty, 2006-2010

Awards included Enhancing Florida’s International Business Infrastructure (EFIBI) and

Business Language Research and Teaching (BLRT)

Faculty Institution Award Project title/description

Richard Sjolander

Faculty, University of

West Florida

EFIBI Participation in MERCOSUR study tour

to develop Latin American examples for

IB course

Robert Anderson Entrepreneurship

Academy, Buchholz

High School,

Gainesville

EFIBI Development of IB Module for high

school finance and economics courses

Fredric W. Rohm,

Jr. and

Daniel Ibarrondo

Faculty, Southeastern

University

EFIBI Creation of IB Major by

modifying/adding courses to current IB

concentration

Manuel J. Tejeda

Faculty, Barry

University

EFIBI Course development: Religion,

Spirituality and International Business

Samuel Adekunle Faculty, Edward

Waters College

EFIBI Course development African Societies,

Gender and Microfinance

David A.

Grossman and

Liming Macguire

Faculty, Florida

Southern College

EFIBI Course development for business majors

on Conversational Chinese

Maria Lehoczky

and

Sheila Rios

Faculty, Polk

Community

College

EFIBI Participation in Memphis CIBER

Globalization Seminar on Global Supply

Chain Management

and in 2009 Michigan State University

International Institute for Community

College Faculty

Corinne Young

Faculty, Saint Leo

University

EFIBI Course development: Responsible

Management and Sustainable

Development

Eshagh

Shehniyilagh

Faculty, Florida

Memorial

University

EFIBI Course development: International

Business Psychology

Karen Schreiner

Director, Business

& Technology

Incubator, Indian

River State College

EFIBI Planning a symposium: Connecting to

a Global Green Economy

Michael Flota

Faculty, Daytona

State College

EFIBI Planning a faculty colloquium:

Integrating International Business

into Your Curriculum


26

Michael L.

Avery

Faculty, Daytona

State College

EFIBI Participation in Globalizing Basic

Business program at the University of

Memphis

Sunder

Raghavan

Faculty, Embry-

Riddle Aeronautical

University

EFIBI Course development: international

finance course specific to the aviation

industry for ERAU MBA program

Charles Evans Faculty, FAMU

EFIBI Participation in Memphis

Globalization Seminar

Angela Lewis Faculty, FAMU

EFIBI Participation in Memphis

Globalization Seminar

Ric Rohm and

Joseph Kilpatrick

Faculty,

Southeastern

University

EFIBI Course development: Business as

Mission for business and non-

business students. Also includes a

piece for one faculty to attend a

Memphis Globalization Seminar

Jing

Zhang

Faculty, New

College

EFIBI Course development: Socializing in

Chinese emphasizing forging,

building and repairing of professional

relationships in China

J. Antonio

Villamil

Dean, St. Thomas

University

EFIBI Student competition in Global

Entrepreneurship

Jose Garcia Faculty, Florida

Southern University

EFIBI Course development: Spanish for the

Healthcare Professions – included an

experiential component of students

working with Hispanic patients at the

Lakeland Regional Medical Center

William Huth Faculty, University

of West Florida

EFIBI Development of IB content for a new

course on Principles of

Environmental Economics

Christopher

Burkart

Faculty, University

of West Florida

EFIBI Course development: The Japanese

Economy and Business Environment

Aijun Zhu Faculty, New

College

EFIBI Course development: Readings in

Modern Chinese, emphasizing

modern culture Min Zhou and

Miao Zhao

Faculty, Roger

Williams University

BLRT Research on more effective methods for

teaching Chinese language and culture

through Chinese commercials

Haidan Wang Lecturer, University

of Hawaii

BLRT Survey of curricula and pedagogy used in

teaching Business Chinese, to identify

gaps between the existing programs and

real needs in the working environment


27

Tomoko Takami Faculty, University of

Pennsylvania

BLRT Development of learning materials for

Business Japanese using international

business case studies

Pat McAloon PhD Student, Ohio

State University

BLRT Examination of non-natives use of

Chinese at work and evaluation of

advanced language use in China-related

careers

Margaret

Gonglewski and

Anna Helm

Faculty, George

Washington

University

BLRT Exploration of the use of business cases

in the foreign language classroom: best

practices across disciplines

Ruey-Jiuan Regina

Wu

Faculty, San Diego

State University

BLRT A conversation-analytic study of the

conceptualization of face in modern

China and its implications for business

Chinese education

Vivian Felicio PhD Student,

University of Illinois

Urbana Champaign

BLRT Portuguese for Specific Purposes

Deborah Reisinger Faculty, Duke

University

BLRT Women’s Microfinance Programs in

Francophone Africa

Elizabeth Ann

Martin

Faculty, California

State San Bernandino

BLRT A study of International E-Marketing

Strategies of US Multinational

Corporations and their Applications in

the Business French classroom

Steven Sacco Faculty, San Diego

State University

BLRT Multimedia Business Italian Case Studies

Bo Zhu PhD Student, Ohio

State

BLRT Analysis of Chinese Language Usage in

Leisure Activities for Business Purposes

Irina Six Faculty, University of

Kansas

BLRT Mastering Business Case Discussion:

Data Driven Teaching Materials for

Intermediate Students of Russian

Mee-Jeong

Park

Faculty,

University of

Hawaii at Manoa

BLRT Multimedia Online Module for Business

Korean

Christine

Grosse

Seaharp Learning

Solutions, Faculty

Emeritus,

Thunderbird

Other Research & Conference Development:

CIBER Business Language Conference

Preparing Global Business Leaders

Bijan Vasigh Faculty, Embry

Riddle Aeronautical

University

Other Participation in Africa FDIB

Storm Russo,

Lana Powell

Valencia Community

College

Other Develop integrated curriculum designed

to infuse IB into VCC programs

Annie Higgins Faculty, Wayne State

University

Other Reading the Quran and the Market


28

CIBER Synergies, Volume IX, 2006-2010 Appendix 10: Conferences Supported by CIBER

28

Appendix 10: Conferences Supported by CIBER, 2006-2010

Conference Title Date Location Target

Region

Target

Audience

Paris Research Workshop on

Pathways for Women

Sept. 2006 Paris, France International Academics,

Government,

NGO officials

Telecommunications Policy

Roundtable: Apples-Apples or

Apples-Oranges? Asymmetric

Policies in

Telecommunications

Oct. 30,

2006

Tallahassee,

FL

International Government,

Regulators,

Academics,

Business

Energy Roundtable:

Understanding Fuel Diversity

Trade-offs and Risks – Making

Decisions for the Future

Oct. 31,

2006

Tallahassee,

FL


Regulators,

Academics,

Business

2006 National Forum on Trade

Policy: Trade and Regional

Prosperity

Dec. 7-8,

2006

Seattle, WA International Business,

Government,

Academics

Latin American Business

Symposium and Career

Workshop 2007

Jan. 27,

2007

Gainesville,

FL

Latin America Faculty,

Students,

Business

3rd

Annual Florida

International Business

Summit: “Trade, Logistics and

Transportation”

Feb. 6,

2007

Jacksonville,

FL

Florida,

International

Business,

Government,

Academics

Facing the Music: Microsoft,

Apple and Int'l Antitrust Law

in the EU

Feb. 22,

2007

Gainesville,

FL

European

Union

Faculty,

Students

2007 CIBER Business

Language Conference:

The Key to US Competitive

Edge: Bridging Language and

Business

Mar. 28-

30, 2007

Columbus,

OH

International Faculty, PhD

students, K-12

8th Annual Conference on

Legal & Policy Issues in the

Americas

Apr. 11-

12, 2007

Gainesville,

FL

Latin America Business,

Government,

Policy makers,

Academics


29

5th Annual CIBER National

Forum on Trade Policy

Free Trade: US Comparative

Advantage in the Global

Market

Dec. 13-

15, 2007

Stamford, CT International Academics,

Business,

Government

57th Annual Latin American

Conference: Uniting for

Solutions – Multi-Sector

Partnerships and Strategic

Communications in the

Americas, Business,

Community, Government

Feb. 7-8,

2008

Gainesville,

FL


Government,

Policy makers,

Academics

2008 CIBER Business

Language Conference

Preparing Global Business

Leaders

Apr. 9-11,

2008

St.

Petersburg,

FL


students, K-12

4th Annual Florida

International Business Summit

2008: The State of Global

Finance and Trade

May 1,

2008

Tampa, FL Florida,

International

Business,

Government,

Academics,

Students

2008 International Academy of

African Business and

Development Conference:

Global and Local Dynamics in

African Business and

Development.

May 20-

24, 2008

Gainesville,

FL

Africa Academics,

Government,

Business,

NGO officials



Americas

May 26-

30, 2008

Rio de

Janeiro,

Brazil


Government,

Policy makers,

Academics

2008 Global Security:

Challenges and Opportunities

June 16-

17, 2008

Washington,

DC


Academics,

Business


Forum on Trade Policy:

Understanding U.S. Trade

Policy: Past, Present, and

Future

Oct. 2-3,

2008

San Diego,

CA

International Academics,

Business,

Government

Doing Business With Africa:

Practice, Issues, Potential

Oct. 29,

2008

Tampa, FL Africa Business,

Government,

Academics


30

Latin American Business

Symposium and Career

Workshop 2008

Nov. 7,

2008

Gainesville,

FL

Latin America Faculty,

Students,

Business

5th Annual Florida

International Business

Summit: Florida Business

Opportunities in Latin America

and the Caribbean

Feb. 18,

2009

Tampa, FL Florida,

International

Business,

Government,

Academics

2009 CIBER Business

Language Conference:

Navigating the World of

Business Through Language

and Culture

April 2-4,

2009

Kansas City,

MO


students, K-12

Indian River State College

Symposium: Connecting to a

Global Green Economy

Oct. 1,

2009

Stuart, FL International Faculty,

Students,

Business


Forum on Trade Policy:

Does North America Work?

Nov. 5,

2009

Kansas City,

MO

International Academics,

Business,

Government

Daytona State College

Symposium: Is America on the

Decline? and other useful

topics for integrating IB into

the curriculum

Nov. 6,

2009

Daytona, FL International Faculty,

Students,

Business

Florida International Business

Summit: Opportunities in a

Transformed Global Economy

Mar. 2,

2010

Jacksonville,

Fl

International Business,

Government,

Academics,

Students

PURC: U.S. Energy Policy in

Transition Conference

Mar. 18-

19, 2010

Gainesville,

FL

International Faculty,

Government,

Regulators,

Business

2010 CIBER Business

Language Conference: Global

Literacy – Integrated

Approaches to Cross-Cultural

Training

Mar. 24-

26, 2010

Philadelphia,

PA


students, K-12



Americas

Apr. 15-

16, 2010

Gainesville,

FL


Government,

Policy makers,

Academics

CIBER Synergies, Volume IX, 2006-2010 Appendix 11: 2008 CIBER Business Language Conference

31

Appendix 11: Academic Outreach Conference Program

CIBER Business Language Conference: Preparing Global Business Leaders

St. Petersburg, Florida, April 9 – 11, 2008

The 2008 CIBER Business Language Conference provided for an exchange of ideas and

perspectives on how to most effectively train global leaders of the future. Participants

explored how students and educators can be equipped with the linguistic, multi-cultural

and managerial tools necessary for leadership in the 21st century. Conference attendees

participated in sessions devoted to business language instruction and ways to develop

successful interdisciplinary collaboration.

PROGRAM

Time Event

Wednesday, April 9

6:00-8:00 p.m. Registration/Information Desk Open

6:00-8:00 p.m. Welcome Reception

Thursday, April 10

7:30 a.m.-4:30 p.m. Registration/Information Desk Open

7:30-8:30 a.m. Continental Breakfast

8:30-9:00 a.m. Welcome: John Kraft (Dean, Warrington College of Business Administration),

Susanna Easton (Program Specialist, U.S. Department of Education),

Greg Moreland (Director, UF Foreign Languages Across the

Curriculum)

9:00-10:00 a.m. What’s New in Business Languages: A Fresh Look at the Field Dr. Christine Uber Grosse (President, Seaharp Learning Solutions

and Professor Emeritus, Thunderbird School of Global Management)

10:15-11:15 a.m. Concurrent Sessions I

Using ‘Languages Across the Curriculum’ to Expand the

Business Language Curriculum

Course Wikis: How Our Students of Today Can Teach Our

Students of Tomorrow

Student Assessments of Experiential Learning

Using Portfolios to Assist Students in Developing Cultural

Competence

Using Real-Time Technology in the Foreign Language

Classroom: Simulated Stock Portfolios

Combining Business and Culture in the GW-CIBER:

Discovering French Wine-Making

Teaching Culture in Business Spanish Classes

Applying the ‘Automatic Speech Analysis System’ in an

Online Business Chinese Course

Computer-Mediated Curriculum for Chinese-Heritage MBA

Students 11:15-11:30 a.m. Beverage Break

11:30 a.m.-12:30 p.m. Concurrent Sessions II


32

Interdisciplinary Collaboration and Short-Term Study

Abroad

Site Visits, Standards and Scaffolding: Creating and

Teaching Cases for Business Language Learners of All

Levels

How to Better Prepare Future Business Leaders to Face

Environmental and Social Issues through Selected Business

Language Course Materials

Using Technology to Enhance Instruction: Guest Speakers

and Chats

Integrating and Using Schaubilder in the Business German

Class

Exploring French Culture through Advertising

Preparing Our Students for the 21st Century: Teamwork in

the Business Language Classroom

Synchronous Collaboration: An International Learning

Experience for Professors and Students

Entrepreneurship Simulations for Future International

Leaders

A Purdue University Initiative of Interdisciplinary Study

Abroad Program in China

Putting Principles of Vocabulary Learning into Practice: A

Computer-Assisted Business Chinese Vocabulary Program

for Professionals 12:30-2:00 p.m. Lunch

A Lesson Plan for the Global Era’s Next Wave

Jordan Colletta (Vice-President, UPS Technology Marketing)

2:15-3:15 p.m. Concurrent Sessions III

A Model Immersive Cultural Learning Environment:

Teaching Chinese Culture in Second Life

Leveraging Existing Resources to Create Dual-Degree

Programs: Language/Culture Plus X

An Interdisciplinary International Business Degree

Preparing for the Global Business: Visiting an International

Company for a Class Project

The German Business Internship: Putting German to Work

’La Francophonie’ and the Business French Curriculum:

Issues and Challenges

Podcasts and Pedagogy: Curricular Changes in the Business

Language Course

Lessons Learned from Business Spanish Students at the

University of Maryland

Undergraduate Research in Business Languages: Strategic

Plans for Campus and Student Success

A Corpus-Based Investigation of Business Chinese Textbooks

and Pedagogy in Use

Using Commercials to Teach Chinese Languages and Culture 3:15-3:30 p.m. Beverage Break


33

3:30-4:30 p.m. Concurrent Sessions IV

Meaningful Activities, Meaningful Curriculum: A Small

University’s Efforts to Prepare Global Business Leaders

The Business of Language and the Language of Business

Across the Curriculum

Energizing the Discipline Nationally: Bridging Differences

Between Language for Specific Purposes and Language for

Literature

Using FL Outcomes Assessment and Effective Program

Evaluations for Grant-Getting Purposes

Expanding the Field: Introductory Business Language and

Culture Instruction

Entrepreneurship and Environmental Engagement in Study

Abroad

Students’ Oral Presentations in the Business French

Classroom: Content, Techniques and Assessment

Task-Based Activities: Modules for Teaching an Upper-Level

Business French Course

Theory and Method in Teaching Business Spanish: Successful

Pedagogical Techniques

Topics and Techniques in the Design of Commercial Cases

for Business Spanish

Enriching the Lower-Division Language Curriculum: Cross-

Disciplinary Collaboration on Case Studies

Incorporating a Case Study in the Lower-Division French

Curriculum: The Auberge Project

Incorporating a Case Study in the Lower-Division Chinese

Curriculum: The Starco Project 4:30-5:30 p.m. Steering Committee Meeting: CIBER Business Language Conference

6:00-9:00 p.m. Conference Gala & Awards Ceremony

Mahaffey Theater

Friday, April 11

7:30 a.m.-3:30 p.m. Registration/Information Desk Open

7:30-9:00 a.m. Continental Breakfast

9:00-10:00 a.m. Alumni Perspectives Moderator: Alex Sevilla (Director, MBA Program, University of

Florida

UF Alumni Panelists:

Greg Bates (Attorney at Law, Miami)

Julianne Iannarelli (Manager of Research, AACSB International,

Tampa)

Billy Shields (Law Reporter, Miami Daily Business Review)

10:15-11:15 a.m. Concurrent Sessions V

Business Portuguese: Where Do We Go From Here?

Business Russian: Where Do We Go From Here?

Business Chinese: Where Do We Go From Here?

Business German: Where Do We Go From Here?

Business French: Where Do We Go From Here?


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Business Spanish: Where Do We Go From Here?

Business Japanese: Where Do We Go From Here? 11:15-11:30 a.m. Beverage Break

11:30 a.m.-12:30 p.m. Concurrent Sessions VI

Business Hindi at the Linguistic Crossroads

Outsourcing to India? Understanding Indian Communication

Practices

Theory and Practice: An Adaptive Approach to Business

Language Course Design

The Formation of a CIBER Research Forum on the State of

the Art in the Teaching of Intercultural Competence and

Languages for Business Communication

The Use of Podcasts and Video-on-Demand in Business

German Courses

Screen Capture, Screen Recorder and Presentation Software

for Online Business Courses

What Can Happen When Business and Language Faculty

Cooperate Across an Ocean?

Economics of Soccer in the Classroom: What the Global

Business Leader Must Know

Training Students with Linguistic Tools: ‘Addressing’ in

Business Spanish

Language, Culture and International Competence: The

Hybrid Curriculum Model Using International Business

Cases

A Business and Cultural Introduction to the Middle East 12:30-2:00 p.m. Lunch

Business Language in the United States: Past, Present and Future

Possibilities Ronald Cere (Eastern Michigan University)

Michael Doyle (University of North Carolina at Charlotte)

T. Bruce Fryer (University of South Carolina-Columbia and

University of South Carolina-Beaufort)

2:15-3:15 p.m. Concurrent Sessions VII

Preparing for Discussions with Russian Partners: Refining

Oral Communications Skills

Cultural Differences in Technology and Management:

Building U.S.-Russian Space Systems

Preparing Global Business Leaders: By Scrapping

‘Languages for Business’ Courses?

Undoing the Past, and Re-energizing the Future of Language

Studies in Business

’Founding’ a Company in a German-Speaking Country

Bringing the Smaller German Company into the Classroom

Business Languages in Another Discipline: Challenges and

Opportunities

Languages for World Business at the College of Charleston:

A Model of Interdisciplinary Collaboration


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Translating and Raising Awareness of Business Language:

Recruiting New Faculty and Graduate Students

The Interview Project as an Integrated Approach to Business

Japanese

Acquisition of Culture: The Case of the Business Japanese

Language Curriculum 3:15-3:30 p.m. Beverage Break

3:30-4:30 p.m. Concurrent Sessions VIII

Integrating Business Language Skills with Language Skills in

the L2 Classroom

Designing Authentic Literacy Tasks for Business

Communication

Best Practices for Recruiting New Faculty and Graduate

Students for Global Business Leadership

Why We Teach: Training Two Kinds of Global Business

Leaders

Chamber of the Americas Education Task Force: Creating

Connections

Students and $$$: Methods and Techniques for Expanding

Business Language Programs

Carbon Footprint on Our World: Carrefour vs. Wal-Mart

Seeds of Change: The Ashoka Model of Social

Entrepreneurship in France

An Innovative Way to Equip Students with Business

Language Exposure, Multicultural and Managerial Tools in

the International Context

Business Language Instruction in Rio de Janeiro

Doing Business in Latin America: Survival Spanish and

Cross-Cultural Training for Business Professionals

Universality of Cross-Cultural and Cross-Disciplinary LMR

Perspectives: Preparing Global Business Leaders

Bringing Rigor and Realty to Language Learning for

Business Purposes: Examples of Project-Based Action

Learning

CIBER Synergies, Volume IX, 2006-2010 Appendix 12: Doing Business in Africa Conference

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Appendix 12: Business Outreach Conference Program

Doing Business with Africa: Practice, Issues and Potential

Tampa, Florida, October 29, 2008

PROGRAM

Time Event

8:15-8:30 Check In (Continental Breakfast)

8:30-8:40 Welcome: Dr. Maria Crummett, Dean of International Affairs,

University of South Florida

8:40-9:30 Session I: Overview: Risks and Opportunities in the Emerging

Economic Landscape of Africa, Dr. Karanta Kalley, Regional

Managing Director, Country Intelligence Africa Group, Global

Insight, Inc.

Introduction by Dr. Carol West, Director, Center for International

Business Education and Research, University of Florida

9:30-10:30 Session II: Practice: Learning from African Trade Experiences of

Florida Firms.

Mr. Newton Owi, President, Technology Frontiers Inc.

Ms. Nadia Rehman, Vice-President, A Linen Valley

Ms. Christine Boldt, Executive Vice President, Association of Floral

Importers of Florida (AFIF)

Mr. Bruce McEvoy, former CEO, Seald Sweet

Introduction by Mr. Bryant Salter, Director, African Trade

Expansion Program, Enterprise Florida.

10:30-10:40 Break

10:40-11:55 Concurrent African issues workshops: Six sessions each with 35-

minute segments — 20 minutes of presentation by a segment leader

followed by 15 minutes question and answer. Session 3b will be a

panel discussion facilitated by Mr. Earnest Williams. There is a 5-

minute break between each 35-minute segment so participants may

move to a different topical group if desired.

1. Culture and Communication:

Workshop chair: TBA

1a: (10:40-11:15) Understanding Gender Issues and Gender Policies:

Dr. Linda E. Lucas, Visiting Professor, Department of Women’s

Studies, University of South Florida.

1b: (11:20-11:55) Adjusting to “Africa Time”: Dr. Charles Bwenge,

African Language Coordinator, Center for African Studies, University

of Florida

2. Sectors and Support:

Workshop chair: Mr. Fassil Gabremariam, President and Founder,

U.S. Africa Free Enterprise Education Foundation.

2a. (10:40-11:15) What Sectors to Watch Where: Dr. Kwabena

Gyimah-Brempong, Chair and Professor, Department of Economics,

University of South Florida.

2b. (11:20-11:55) Government resources: Dr. Cynthia Johnson,

Senior Manager, Pinellas County Economic Development; Mr.

CIBER Synergies, Volume IX, 2006-2010 Appendix 12: Doing Business in Africa Conference

37

George Martinez, Director, International Trade

Administration, Tampa Bay US Export Assistance Center,

US Department of Commerce; Ms. Eileen Rodriguez,

Interim Director, University of South Florida Small Business

Development Center; Ms. Rebecca Torres, Regional

Manager, Tampa, Enterprise Florida.

3. Regulation and Regional Highlight:

Workshop chair: Mr. Earnest Williams, former Councilman, City of

St. Petersburg, and owner, Earnest Williams Insurance Agency.

3a. (10:40-11:15) Tracking the Evolving Regulatory Environment: Dr.

Mark Jamison, Director, Public Utility Research Center, University of

Florida.

3b. (11:20-11:55) Focus on South Africa: Ms. Tongila Manly,

Director, Enterprise Florida, Office South Africa (invited); Mr. Bruce

McEvoy, former CEO, Seald Sweet; Dr. Lilia Abron,

President and Founder, PEER Consultants, P.C. (invited);

Ms. Nadia Rehman, Vice-President, A Linen Valley.

11:55-12:25 Session III: Issues Wrap-Up: US Challenges to Enhancing Trade

with Africa, Ms. Beatrice M. Selotlegeng, former CEO, Air

Botswana, and current Executive in Residence Faculty, College of

Business, Ohio University.

Introduction by Dr Linda E. Lucas, Visiting Professor of Women’s

Studies, University of South Florida.

12:30-1:45 Lunch (buffet) and Session IV: Potential: Developing Sound Legal

and Regulatory Frameworks for Financial and Private Sector

Development in Africa, Dr. Kenneth Mwenda, Senior Counsel, Legal

Vice-Presidency, World Bank.

Introduction by Dr. Leonardo Villalón, Director, Center for African

Studies, University of Florida.

1:45 Conference adjournment

Center for International Business Education and Research

Education

Transcript of Center for International Business Education and Research