Cassie Parker, Amelia Arnold, Cat Martinez & Alexis Kepano

AboutAID Atlanta

● Local nonprofit organization spreading awareness of HIV/AIDs and STIs○ Education○ Testing○ Treatment

● Founded in 1982 by Graham Burton

● Target Audience

● Final goal - Prevention

Mission

“Reduce new HIV infections and improve the quality of life of its members and the

community by breaking barriers and building community.”

Community Involvement

⚫Community housing

⚫Prevention education programs

⚫State hotline

⚫Workshops & seminars

⚫Fundraisers

⚫AIDS Walk Atlanta & 5k Run

AIDS WALK

⚫ The first AIDS Walk was hosted in 1990

⚫ Fundraiser to raise money and spread awareness

⚫ Aid Atlanta Walk 2009

(RED) Halo

Organization

⚫Mission: To create an AIDs free generation⚫End Aids In Africa

⚫(RED) Marketing ⚫Products ⚫Celebrities

(RED)Halo

Organization

WEBSITEARCHITECTURE ⚫CTA

⚫User friendly design⚫Use and clarity in images⚫Social Media Widgets⚫Active Social Media Feed

Current Social Media Platforms

Social Media Analysis

Social Media Channel Social Media Audience

Facebook 2,982 Likes

Twitter 691 Followers

Youtube 16 Subscribers

Flickr 47 Followers

● Social media activity○ Frequency: 10 to 20 postings a month○ Content○ Public engagement

● Yelp ● Citysearch

Digital Audit

⚫Site Architecture ⚫Design, Structure and Functionality

⚫Reach⚫Target Audience vs Actual Audience

⚫Performance

Website Strengths Website Weaknesses

User friendly navigation Link YouTube & Flickr icons to site

CTA - Donate Now Make scrolling pictures at top of homepage interactive

Social Media Posts on homepage Have links open in new tab

Link under PrEP to be updated-Currently showing ‘June Testing Events’

Search box directs viewer to a page needing login credentials

Search Engine Optimization

(SEO)

● What is Search Engine Optimization (SEO)?

● How does it work?

● Utilizing Social Media Optimization (SMO)

Data Analytics

Rank Ranger - 540 indexed pages. What this means is that web crawlers have located the pages and have found

enough content to be used in searches.

Alexa - the bounce rate for aidatlanta.org is 47.80%. The bounce rate indicates the number of visitors who visit the

site and then leave the site after viewing the main page.

Majestic - offers information on backlinks. details some of the sites linking to aidatlanta.org including

atlantapride.org, aidshealth.org, greybirdfoundation.org, thelaa.org, and thebody.com.

Google Alerts - We found mentions in “Georgia Voice: The Premier Media Source for LGBT Georgia”, “Project

Q Atlanta”, “WABE 90.1: Where Atlanta Meets NPR”, “WSB TV”. Most of the mentions involved the Aids Walk.

Woorank - Top keyword is “and” followed by “atlanta” followed by “aids” and “information”. The top keyword

phrases (more than one word used together) are “sti information”, “aids and”, “aid Atlanta”, “and sti”, and

“information line”.

Summary & Recommendations

Aid Atlanta

● Well established organization in Atlanta community● Active on social media

○ Facebook and Twitter● Strong online foundation (with room for growth)● Growing audience

Recommendations

● Maintain consistent online presence ○ User inspired posts to social media

■ interact with followers (retweet, mentions, comments)

● Clean up URLs● Introduce Instagram● Feature anonymous testimonials on social channels● Content creation

○ Hootsuite, Buffer, FutureTweets to schedule Twitter Posts

World AIDS Day

12/1/2016

“Every year, World AIDS Day is celebrated on December 1st to raise awareness about HIV/AIDS and to demonstrate international solidarity in the face of the pandemic. The day is an opportunity for public and private partners to disseminate information about the status of the pandemic and to encourage progress in HIV/AIDS prevention, treatment and care around the world, particularly in high prevalence countries.”

-Cathy Woolard (Aid Atlanta)

Questions

Web References

Sites Used

Aull, Jacob. (2015) What is SEO?. Retrieved from: http://www.slideshare.net/JakeAull/what-is-seo-47975971

Aull, Jacob. WordPress SEO Success: Search Engine Optimization for Your WordPress Website or Blog.

Indianapolis: Que Publishing, 2014.

Tuten, Tracy L. & Solomon, Michael R. Social Media Marketing. Los Angeles, London, New Delhi, Singapore,

Washington DC: SAGE, 2015.

Wilson, Nick. (2015, May 3). How to Make LinkedIn Your Content Marketing Secret Weapon. Retrieved from:

http://www.audiencebloom.com/how-to-make-linkedin-your-content-marketing-secret-weapon/

https://www.google.com/trends/explore?q=aid%20atlanta