Cb2 Canada Goose presetnation-Tracy Mia Riki
Transcript of Cb2 Canada Goose presetnation-Tracy Mia Riki
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Brand History
Target Customer Group
CBBE Pyramid
Brand Extension
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Extreme weather outerwear
Brand identity
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Extreme weather outerwear
Performance: Styling, good performance, high price, made in Canada
Brand meaning:
Brand identity
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Extreme weather outerwear
Imagery: Many celebrities’ wear, reliable, successful, upper class, charming, outdoorsy
Performance: Styling, good performance, high price, made in CanadaBrand
meaning:
Brand identity
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Extreme weather outerwear
Imagery: Many celebrities’ wear, reliable, successful, upper class, charming, outdoorsy
Brand meaning:
Brand identity
Brand response
Judgments:High quality, credibility, warmer
Performance: Styling, good performance, high price, made in Canada
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Extreme weather outerwear
Imagery: Many celebrities’ wear, reliable, successful, upper class, charming, outdoorsy
Brand meaning:
Brand identity
Brand response
Feelings:Self-respect, fashion, cool, warmth, social approval, fun
Judgments:High quality, credibility, warmer
Performance: Styling, good performance, high price, made in Canada
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Extreme weather outerwear
Imagery: Many celebrities’ wear, reliable, successful, upper class, charming, outdoorsy
Brand meaning:
Brand identity
Brand response
Feelings:Self-respect, fashion, cool, warmth, social approval, fun
Brand resonanceLoyaltyAttachmentCommunityEngagement
Brand relationships
Performance: Styling, good performance, high price, made in Canada
Judgments:High quality, credibility, warmer
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