Case Study: "Rust-Oleum Proves How Blending Content, Integrated Media Partnerships, & Data-Driven...
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Transcript of Case Study: "Rust-Oleum Proves How Blending Content, Integrated Media Partnerships, & Data-Driven...
![Page 1: Case Study: "Rust-Oleum Proves How Blending Content, Integrated Media Partnerships, & Data-Driven Marketing Ignites Consumer Motivation"](https://reader034.fdocuments.net/reader034/viewer/2022051612/54be451b4a7959901f8b4665/html5/thumbnails/1.jpg)
Rust-Oleum Case Study
![Page 2: Case Study: "Rust-Oleum Proves How Blending Content, Integrated Media Partnerships, & Data-Driven Marketing Ignites Consumer Motivation"](https://reader034.fdocuments.net/reader034/viewer/2022051612/54be451b4a7959901f8b4665/html5/thumbnails/2.jpg)
(re)Introduction to Rust-Oleum
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Our Purpose: Rust-Oleum Gives People the Power to Change
![Page 4: Case Study: "Rust-Oleum Proves How Blending Content, Integrated Media Partnerships, & Data-Driven Marketing Ignites Consumer Motivation"](https://reader034.fdocuments.net/reader034/viewer/2022051612/54be451b4a7959901f8b4665/html5/thumbnails/4.jpg)
Our Insight: People Aren’t Looking to Use Our Products. People Are Looking
to Improve Their Living Spaces
![Page 5: Case Study: "Rust-Oleum Proves How Blending Content, Integrated Media Partnerships, & Data-Driven Marketing Ignites Consumer Motivation"](https://reader034.fdocuments.net/reader034/viewer/2022051612/54be451b4a7959901f8b4665/html5/thumbnails/5.jpg)
Our Strategy: Create 1,000 Projects That Inspire Consumers & Demonstrate
What Can Be Achieved with Rust-Oleum Products
Media Partners + Consumers + Professionals + Brand Projects
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Conducted Fast Data Analysis to Identify Content White Spaces
64MM Queries 2.5MM Mentions
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Bedroom
14%
Living Room Bathroom Kitchen Occasional
11% 11% 9% 8%
• Table
• Headboard
• Lamps
• Mirror
• Walls
• Furniture
• Centerpieces
• Walls
• Window
Treatments
• Mirrors
• Organizers
• Small Accents
• Walls
• Cabinets
• Countertops
• Cookware
• Appliances
• Walls
• Birthday Parties
• Tea Parties
• Easter
• Graduation
Patio Garage Deck Holiday Garden
• Race-Inspired
• Organizers
• Cabinets
• Hardware
• Garage Floor
• Furniture
• Restoration
• Small Accents
• Centerpieces
• Lighting
• Surface
Restoration
• Furniture
Restoration
• Wood Protection
• Small Accents
• Easter
• Graduation
• Kids’ Birthday
• Fourth of July
• Cookouts
• Small Accents
• Planters
• Fences
• Sheds
• Stones
• Party Decorations
• Small Accents
14% 9% 5% 8% 11%
Blueprint of Projects to Create and Feature
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![Page 9: Case Study: "Rust-Oleum Proves How Blending Content, Integrated Media Partnerships, & Data-Driven Marketing Ignites Consumer Motivation"](https://reader034.fdocuments.net/reader034/viewer/2022051612/54be451b4a7959901f8b4665/html5/thumbnails/9.jpg)
Rust-Oleum Leveraged Volumes of New Content
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Rust-Oleum Leveraged Volumes of New Content
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Rust-Oleum Created an Army of Project Enthusiasts
Leverage 1st Party Data Created to Keep
Enthusiasts Engaged, Project by Project &
Room by Room
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1,000 Projects Took Rust-Oleum to New Heights
• 250 Million Project Impressions to date
• 3 Million Project Engagements
• 1 Million Person Interest-Based Retargeting Pool
• Supporting Retail Marketing
• Unit Sales +40% YOY
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Thank you for your time!