Case Study: Airtel Offline Retail –‘Project Next’Case Study: Airtel Offline Retail...
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Case Study: Airtel Offline Retail – ‘Project Next’ Airtel will redesign all its 2500 stores in a bid to transform its customer experience across all its touch points
Transcript of Case Study: Airtel Offline Retail –‘Project Next’Case Study: Airtel Offline Retail...
Case Study: Airtel Offline Retail – ‘Project Next’Airtel will redesign all its 2500 stores in a bid to transform its customer experience across all its touch points
To transform its in-store experience, Airtel spent almost 2450 hours observing customers, and mapping traffic flows
within its stores. Based on these insights, Airtel is redesigning over 2500 Airtel stores across India.
“The new stores are open and
minimalistic by design and come
wrapped in digital technologies to make
the customer experience highly
interactive through the concept of
Share, Create, and Experience.”
These Next-Gen Airtel Stores have been conceptualised by the UK-based 8 Inc, who also build the Apple stores in
the past.
“Ensemble’s experience with the telecom
sector spans every major telecom operator
of the country including Airtel, Idea,
Vodafone and Jio. On the equipment side of
the business the company has delivered
fixtures for brands like Apple, Samsung &
Xiomi. Ensemble also exports fixtures for
New Zealand telecom major 2 Degrees
through its partners there.”
-Nilesh Rathod
Chairman
Design + Fitouts + Fixtures
Corp office1st Floor, Paville House, Twin
Tower Lane, Prabhadevi, Mumbai
400 025
Ph – +91-22-62447777
Fax – 91-22-30406800
E-Mail: [email protected]
WorksSembra Industrial Area
Wakanpada, Vasai(E)
Thane 401208, India
Lets Connect..
Rajeev Singh, Sales Head – Retail Fixtures &
Fitouts
+9172111721
“Ensemble is proud to be associated with the
fixture development and rollout for its ‘Next
Gen’ project as a preferred partner for Airtel in
western region."
-Sudharshan Venugopal,
General Manager, Operations,
Ensemble Infrastructure India Limited
